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Social Media Marketing Archives - Page 5 of 9 - #1 Digital Marketing

Q: Social Media Marketing

Posted by SocialEyes Admin

5 Tips for Higher Instagram Engagement Rate

April 13, 2023Social Media Marketing

Instagram, even after all this time, remains the sweetheart of all social media platforms for marketers. It’s not difficult to understand why it gained so much popularity. About 13% of the population on Earth is using Instagram and about 80% of them follow brands and celebs.

Many struggles to schedule posts on Instagram, yes, a lot of users do, fret not! you aren’t the only one. Many don’t know how to increase Instagram engagement.

Instagram, which once was used for sharing aesthetically beautiful photographs, is now immensely used for branding businesses, engaging with customers, and more.

What is Instagram Engagement?

Instagram engagement is more than just the number of followers your page has or the content reach. It is about how the audience responds to your published content. It reflects the total number of people who engaged or take an action on the content. An Instagram engagement rate is calculated on metrics such as Likes, Saves, Comments, Shares, DM, Mentions, and more.

Why Does Engagement Matter?

Engagement matters for two major reasons:

i. It reflects how people react or respond to your content. The more people relate to your content, the higher engagement will be. It is a key sign that social media strategy is paying off.

ii. Engagement is one of the major ranking aspects of Instagram’s algorithm. It helps to make your post popular and increase Instagram engagement by surfacing it to the top of your feed.

Yes, we get it. You are doing everything right but the engagement rate still comes out bad. Don’t worry, we got you covered.

HERE ARE 5 BEST TIPS ON HOW TO INCREASE ENGAGEMENT RATE ON INSTAGRAM:

Carousels Do Magic: Yes! Carousels may seem like a way to post multiple photographs but they can do wonders for business pages. It is a treasure trove that works well in increasing Instagram’s engagement rate. They make an excellent way for storytelling since the format allows you to select multiple images, text banners, or videos (maximum 10) and publish them on the platform. People engage with carousel posts as they run on interactive content and receive comments.

Engage with the Audience via Story Stickers: Instagram Story stickers have proven to be an excellent trick to encourage your audience to engage with you. It helps build a loyal following. There are numerous stickers available, such as questions, polls, quiz, countdowns, and more that allows your audience to interact with you and feel like a part of the brand.

Share Relatable Memes: In 2022, Relatability plays a key role. They are creative, funny, and relatable- Instagram users love to be seen and heard. With the right meme, your audience will feel a sense of relatability and with the right meme, you can witness your content going viral. No matter what kind of industry or niche you work in, there is always an opportunity to create and publish memes.

Add CTA to Captions: Call to Actions continue to stand the test of time, including a CTA, especially Direct Questions in your caption to get more traffic and engagement. Instead of forcing them to involve in engagement tricks, drive engagement via CTAs by encouraging them to click on the link to know more or to buy what they like.

Let your Brand Persona Shine through: If you wish to increase Instagram engagement, bring your brand’s personality and Instagram is the best place to start. Instagram Stories are the perfect format for informal and chatty engagement, such as sharing behind-the-scenes, personal anecdotes, showing faces of your team, brand’s values, and more.

Now that you have all the tricks in your back pocket, let’s get on it.

If you feel that it is too complex to keep up or that it may distract you from focusing on core operations, let our experts take the burden off your shoulders.

Instagram is a fun place to be and we are the experts on this platform.

Connecting with us will do wonders for you and your brand.

Posted by SocialEyes Admin

An Introduction to Instagram Reels like No Other

December 9, 2022Social Media Marketing

Here is everything you ever wanted to know about Instagram reels. Excited to read this? Well, go ahead to read this information-packed blog post!

By now we all know that the secret to viral growth on Instagram right now is none other than the Instagram Reels. But making the perfect Reels and understanding how to use all those different editing features is an achievement in itself.

What are Instagram Reels?

Instagram reels offer a platform to create fun and engaging video content. Now Instagram users can upload 15 to 60-second video clips, add music, content and gifs. Users can also explore these Reels in the Reels tab. The Reels tab is filled with Reels from popular and trending accounts on Instagram.

You can choose your reel from pre-shooted videos from camera roll or you can make a fresh video right on the app. For the next step, you can use the draw or text tools and choose from a selection of Instagram stickers to make your reel attractive.

How to create Instagram Reels?

Instagram reels can be accessed and created in two different ways.

Instagram home screen – tap the “+” on the top right and scroll to the Reels tab at the bottom of the screen

Reels tab – camera on the top right

Steps to create Reels

Open the Instagram camera and find the Reels icon
Select the audio by tapping on the music icon
Select the speed of your Reel by pressing the play icon
Select how long you’d like your video to be by tapping the circle with a timer on the left- hand side
Choose the length of your video clip from the stopwatch icon. Select between 3 second and 10-second countdown
Scroll across to apply effects or filters to your Reel
Now hold down the record button to capture video or upload from your camera roll. (you can start and stop recording many times during your video by pressing and holding the record button)
You can also trim or delete any of the clips you’ve filmed by tapping the back arrow button. Press into the clip you want to edit
You can also use the draw and text tools and select from several Instagram stickers
The next step is to edit the cover photo with a video thumbnail or add a cover from your camera roll.
Add an attractive caption, tags and hashtags (if any) and you are good to go
Share your reel now!

All about Instagram Reel Insights

The Reels insights are available in both the Instagram insights tab and particular Reel also. It is a good practice to keep a track of how your Reels are performing. Visit the Reels tab on your profile page. Open a Reel you want to see insights for and then tap on the three-dot icon in the bottom right-hand corner of the screen, and select “Insights.”

Instagram Reels have made themselves a solidified place on this social media platform. Proven to be a major growth and engagement hack, the Reels are here to stay and this is only the beginning.

Citation: Social Media Strategies for Small Businesses

Posted by SocialEyes Admin

Social Media Strategies for Small Businesses

May 23, 2022Social Media Marketing

Today, social media platforms have become a staple of modern life. These social media platforms like Facebook, Instagram, Twitter, etc. allow people around the world to become connected, and social media increasingly provides for everyone’s personal and business needs, its popularity will always be growing.

Small business owners tend to invest their time and resources into different social media platforms. These social media marketing ideas for small business helps them to generate brand awareness, build trust with their target audience and thus, increase sales.

But many small business owners strive to see results as with so many social media strategies out in the market, it is not easy to choose which is best for your small business.

We have for you the following tips you can use to get your social media campaigns in good shape. Apart from this, you can also experience the many benefits that the various platforms offer.

How to promote business on social media for free

Diversify your feed

Broaden your feed by sharing some behind the scenes content. Followers tend to appreciate a mix of promotional and more down-to-earth content. Some personal content, promotional content and inspirational content can keep your followers engaged by making it more relatable.

Play the hashtag game

Use a mix of niche and general hashtags on social media channels. Niche hashtags are tags that are not popular. These include locations or specific phrases. Hashtags are indeed one of the winning strategies you can implement in your posts.

Respond in-time

Don’t miss out on the opportunity to get hold of potential customers or sales. Take a note to always respond to comments and direct messages on social media promptly, and make sure your message is always positive and helpful. Set time aside each week to sit down and respond to people on social media channels.

Consistency is the key

Make it a practice to post on social media platforms that is realistic and sustainable for you. Once a day, every other day or whatever suits you! Just keep it going even if you don’t get engagement, don’t get discouraged—it takes time to gain followers.

Make your content eye-catching

It is important to create content that you are confident of sharing on your social media channel. So, customize your content with engaging and eye-catching images or videos. Also, try to make more video-based content for more engagement.

Over to you!

Citation : How to Promote an Event on Social Media

Posted by SocialEyes Admin

Why Public Figures Need Social Media

February 3, 2022Social Media Marketing

Social Media is a big part of our lives and the same applies to public figures. The social media platforms give public figures a great opportunity to interact with their fans and entertain/update them about the latest news, concerts, tour dates, and general thoughts. It also works as a tool of personal branding i.e. self-promotion.

A profile of a public figure is quite different from that of an organization/brand. A public figure’s social media channel is full of pictures from personal life that people view. It helps them to gain new followers and establish their fan base. By sharing the live updates of their daily life, the public figures hold their audience.

Ways in which a public figure can promote their channel:

Engage with their audience
Share live updates about their daily life
Promote brands on their channel
Share events they are going to be a part of

Managing social media can be hard. It is important to not slip up and make yourself unworkable to possible collaborations with brands or simply making yourself unpopular to your followers. Having a strategy is very important because the benefits of social media outweigh the drawbacks.

personal branding on social media

Importance of Personal Branding for Public Figures

Promotes primary and secondary projects/
Helps to communicate with fans on a channel you control
It helps to build up sponsorship deals
It helps to get to know your fans—and let them get to know you

Social media channels are connecting the world in ways we may never have thought were possible. So, it is not a surprise that public figures are becoming more and more active on social networks. Public figures know how powerful these engagements on different platforms can be for both marketers and advertisers looking to utilize public figure fan bases.

Citation : How Can Quora Marketing Help Your Business Grow

Posted by SocialEyes Admin

Social Media Strategies To Grow Your Online Sales

June 20, 2022Social Media Marketing

Social media is a term every business is at least aware of or is already a user of it in one form or another. Growing businesses online with the help of the correct social media marketing strategies is the real game-changer now. Hence getting started on the right foot with social media marketing is essential for the growth of the business. People need to share their experience and information on the web, which advertisers see as an exceptional chance to assemble associations with their buyers and to build mindfulness about their organizations to the bigger scope. This essay would further highlight the top five social media marketing strategies.

While social media has its advantages, it is significant that organizations might have some hurdles in the procedures. Social media marketing is the best way to advertise and sell a brand value with almost zero to no expense. Truth be told, social media is one of the main five showcasing channels to produce an exceptionally strong return on investment.

Social media marketing strategies that help the business grow

Be Where Your Audience Is

The first and foremost rule is to choose the appropriate social media platform. One needs to look at the target demographic before signing up on a site. Once you know what kind of audience you are looking for, you can look up to your competitors and outlook the social media campaigns performed by them. When on the right online media stage, one will have a superior shot at arriving at his/her ideal interest group. Subsequently, when one can arrive at its ideal target audience all the more successfully, the odds of driving deals improve drastically.

Working with social media influencers

Influencer marketing is the most popular tool when it comes to growing online sales. A study found that almost 40% of people are compelled to purchase a product after seeing an influencer use it. The study additionally discovered that the measure of trust individuals place in influencers is like the trust put in their companions. This demonstrates that advancing your brand and products through social media forces is probably going to drive deals and sales, and has been displayed to convey ROI as high as 600% at times.

Citation- How Social Media can help in Grow Your Real Estate

Turning loyal customers into brand advocates

Without paying to the influencers, the brand can look up for customers who have already posted something about their product without the brand asking for it, and hence to get them motivated to target their little audience about the product, its a part of the brand’s social media campaign to provide with discounts and freebies.

Share user-generated content

Almost 70% of the customers tend to look at the reviews shared by the users online on the sites before buying a product. And hence the audience needs to read honest reviews about the product to make them more comfortable. With regards to online media showcasing, one needs to make the most out of the content made by different customers to drive more deals

Invest in social media advertising

Even after finding the perfect social media platform to advertise your brand, it would be of no use if no one had heard of the brand before. One needs to invest in social media advertising to get their brand into notice.

Conclusion

Social media marketing strategies are a useful asset for any association. It can expand upgrade connections, build up a two-way correspondence with clients at the best social media marketing agency in Delhi, give a gathering to input, and work on the mindfulness and notoriety of the association. For these above-stated reasons, social media marketing strategies have now become a very principal platform of the organization. We not only just call us the best social media marketing agency in Delhi through words but also by actions that are truly and completely justifiable. To know more, contact us today!

Posted by SocialEyes Admin

How To Boost E-Commerce Sales With Instagram

February 4, 2022Social Media Marketing

Instagram is a successful way of online promotion. It allows eCommerce firms to showcase their services and products to a specific audience. People can use an Instagram business profile using visual material, commercial texts, and hashtags. You can also use Facebook, Inc.’s sophisticated marketing capabilities. Let’s take a look at how to increase sales on Instagram.

Boost Sales On Instagram

Know Your Audience

It’s critical to know your target “customer profile” before you start any marketing. Consider more complicated criteria such as family size. Education levels, interests, and income level, in addition to age and gender, are also important factors.

Be precise as possible when describing your customer. Consider what variables affect their purchase decisions. What problems they are currently experiencing that your products may be able to alleviate. You can also take the help of the best social media marketing agency in Delhi to optimize your Instagram page.

Make It Very Easy to Get to Your Products

Many individuals would advise you to avoid being too “salesy” in your Instagram postings. However, some firms are too restricted. They rarely sell anything. It’s critical to be guaranteed that each article you write may generate traffic to your website. You should always know how to boost sales on Instagram to become successful.

If you mentioned a specific product in an Instagram post. It’s preferable to link that product’s web page. Social media efforts shouldn’t be only for the sole purpose of luring people in. They should also serve as the starting point for your sales funnel. Your postings must have an appropriate call to action. It will attract new or returning consumers to your website. You can always rely on the best social media marketing agency in Delhi for your page.

Switch Your Personal Instagram Account to a Business Account

Instagram has announced the launch of a new business profile feature to its platform. You can now convert your personal Instagram account to a business account. It is the 1st step in launching an Instagram marketing campaign. This feature gives you a professional-looking profile. It permits you to import your Facebook contact information. You can still make Instagram’s shoppable links. It also provides weekly statistics of the impressions and number of clicks on content.

Citation- Content Buckets You Need To Have In Your Instagram Strategy

Start hosting giveaways and contests of your products.

Starting freebies and competitions on Instagram is one of the finest methods to establish trust. It helps to engage with your audience. Everyone likes free stuff. Giveaways are one of the most effective methods to increase your sales.

Contests may help your eCommerce business gain a lot of attention. You may urge your fans to tag their friends. They can also utilize certain hashtags. It can help your company gain more exposure on Instagram.

Run Short duration seasonal offers and promotions.

Running limited-time deals is still a viable option. However, people have a sensation of losing out on these eye-catching discounts. It motivates them to buy the goods within a set length of time. It results in a huge increase in conversion rate.

Running seasonal deals on Instagram is another strategy to help your e-commerce business. Keep your offer short, concise, and to the point. Create offers tailored to your Instagram followers. Encourage them to take advantage of them.

Try to utilize stories

Instagram has dominated the stories section. Ecommerce firms are utilizing this tool to its maximum potential. You may use the strong narrative feature to help your ecommerce shop in a variety of ways.

Conclusion

Instagram has reached a milestone of 1 billion active operators. Five hundred million of these people visit the network daily. They are active followers of Instagram. You should know how to increase sales on Instagram. It will promote your business.

Instagram’s algorithm was changed. It now displays the best posts first and limits exposure. It caused a significant outcry among social media marketing. Instagram users are in a purchasing mood. It’s worth noting that Instagram might provide a significant return on investment for your company.

Posted by SocialEyes Admin

5 Essential Facebook Marketing Tips for Hotels

June 20, 2022Social Media Marketing

Facebook is one of the most widely recognized and used social media platforms. A social media platform like Facebook offers a gateway to connect with potential customers.

Whether you are a small operation or a multi-billion dollar business with locations around the globe, Facebook offers plenty of opportunities to think outside the box and try different avenues (like paid ads). Here are few Hotel Advertising Ideas that can help your hotel shine on the social media platform. Let’s have a look at them:

Hotel Advertising Ideas for Facebook Marketing

1. Consistent Information Across Platforms: It is a good practice to maintain uniform information across all social media channels. Make sure that your hotel’s address, phone number, email address, and other important information are all up to date and are the same as listed on your official website, on Google, and other online profiles. You can also include hyperlinks of your hotel’s location and even add links that can be directed to your website directly.

2. HD Photos: One of the most important things that catch the eyes of the audience is an image. Image quality is the key factor to hold the audience to your page, especially when you are in the hotel business. Try posting the shots of the property, view from the property, amenities offered, etc.

3. Content: Always make it a habit to communicate with your audience. Focus on the tone you are using while communicating with the audience. The tone totally depends upon the type of audience that you are communicating with. You can also do self-promotion by talk about your hotel, the amenities you offer and offers, and promotions running in your hotel.

4. Engagement and interaction: Monitoring a Facebook page, encouraging engagement, and providing responses to page interaction promptly can be the most time-consuming aspect of running and maintaining a Facebook presence. We, Social Eyes, a digital marketing agency can help you maintain your social media presence. We have an amazing team that can strategize some top-notch hotel marketing ideas for you.

5. Post-it Timely: You know what makes everything tick? It’s being timely with your Facebook post. If you are thinking “when is the best time to post”, the answer truly is that it varies for each hotel. The most reliable way to find out the “best” time of day to post is to test different times by posting and later analyzing the results.

There you have it – all of the basics for maintaining a Facebook presence for your hotel!

Citation: Creative Facebook Contest Ideas You Can Use Today

Posted by SocialEyes Admin

How To Use E-Commerce Influencer Marketing To Build Your Brand?

February 14, 2022Social Media Marketing

Influencers are taking over Social Media. They are the ones who are controlling and dominating the world of social media marketing and their audiences. All you can see on social media are influencers! They have already changed the way of marketing business and promoting brands. Influencers are people who post what they love about your brand and ask their followers to try them. Instagram influencer ideas and other social media platforms generate engagement towards your brand.

In addition, it is a better way of gaining popularity and attracting more and more customers than any other traditional marketing method. Influencers are often celebrities, bloggers, YouTubers, and other popular social media personalities.

What is Ecommerce Influencer Marketing?

Influencer marketing in eCommerce

Ecommerce Influencer Marketing is the way of promoting your brand products through recommendations and endorsements from content creators and influencers on the internet. Social media platforms and blogs are like a home to influencers. Their whole world revolves around social media only.

Influencer Marketing is a way of making brand awareness campaigns which result in growing sales and conversions. Influencers have so many options to do influencer marketing. For those who love making videos can influence people through platforms like Instagram reels, youtube videos, and other Instagram influencer ideas.

Influencers share their story about your brand products. It will help you to:

Build your brand’s credibility Expose your brand to new target audiences Boost your sales Generate engagement and popularity

Now that you know about influencers and influencer marketing, it’s time to know how to use influencer marketing to build your brand.

Find the Perfect influencer to promote your brand

Choosing the right influencer for your brand is a necessary step as they are the only ones going to promote your brand and share their experiences with your target audiences. It is essential to provide your audience the influencer they are going to love. You can also contact Influencer Marketing Agency in Delhi to help you in identifying your target audiences.

Here are some points to help you in choosing the right influencer:

Know who your target audience is- To improve your brand awareness campaign, you should identify your target audience. To identify your target audience you can consider that your products are for which age group. Know who you want to sell your brand products to. It will enable you to move to the further steps with ease.

Find Influencers related to your brand- To find influencers for your targeted audiences, check what influencers your audience follows. Before committing to any influencer, first, check his/her audience engagement and number of followers.

Citation- How to Optimize your Instagram Business Profile?

Approach influencers with a mutually beneficial offer

After finding the right influencer, the next step is to provide that influencer with a valuable offer to promote and make a review of your product. Engage with your influencer by quoting them on social media, offer a proposal, and let them know how serious and thrilled you are to work with them.

Provide influencers with every important detail

After your influencer accepts your proposal, provide them with the necessary information such as materials, brand products, and other resources which will help them in making sound reviews. Make sure to make it easy for influencers to make content.

Track your brand awareness campaign

Influencer marketing is an endless learning process. Stay updated on every update in influencer marketing. Keep up to date as algorithms change regularly. Furthermore, brands modify, which means you have to experiment with new strategies now and then to build your brand and generate engagement.

Takeaway

Having the right eCommerce influencer marketing strategy is mandatory for every brand. Seek out the Influencer marketing agency in Delhi. We will provide you with the best influencers well suited for your brand. We will contact and offer proposals to influencers on behalf of your brand. You can rely on us. We will help you in promoting and building your brand in every way possible.

Posted by SocialEyes Admin

How Social Media can help in Grow Your Real Estate Business

December 24, 2021Social Media Marketing

Social media is influencing people these days like never before and not taking advantage of social media to create awareness about your business is like saying no to elixir. Real estate is a business that flourishes on personal relations and having social media strategies for real estate business can help you a lot. You can use it to present your business and can make connections with a wider audience without actually meeting them in real life.

Buying a house is a very big decision in everyone’s life because one doesn’t buy a house every day. It is very important to keep posting online consistently as posting inconsistently on social media is like not posting at all.

Citation – How to Optimize your Instagram Business Profile?

Check out what you can post and how you can grow online as a realtor.

Humorous posts: We have noticed that posts on the page of realtors are pretty boring and not something people can engage with. It is very important to post funny content every now and then, so people can connect with it and share your posts instantly with others.
Property Tours: You can post virtual tours of your properties on your social media channel. This way people can virtually see the kind of properties you are offering and can raise their interest in the property without even visiting it physically. You can really benefit from this especially in this time of the pandemic.
Material and Product: You should post about the kind of material you are using and the end result as well. Using good quality material is very essential as people count on you for their dream house.
Introduce your Team: Introducing your team on social media platforms is a very good thing. People feel connected with your business if they know who all are working in the team. You can post about what a regular day looks like in the life of a realtor.
Be Consistent and Responsive: The most important thing is consistency and creating Social Media Strategies for the real estate business. You should be active on social media platforms and post things on social media in a pattern. Respond to comments and address queries in the comment section itself, this is how others will be able to see the answers as well.

We understand that this can be exhausting and some of us just don’t have time to do all these things but still want the benefit. In this case, you can hire a social media marketing agency, they are professionals and can help you grow your business online.

How to promote business on social media for free