Social media influencer marketing has become the new trend in this GenZ generation. It is a new way of making your brand succeed 5x faster than old-fashioned marketing techniques. Brands can partner up with influencers who can showcase and promote their brand authentically to the targeted audience and increase their sales.
With so many influencers available on social media, it is tough to select the right influencer that will fit your brand. Your choice of influencer is determined by your targeted audience and the sole purpose of your market campaign.
Here are some social media influencers for your social media success:
Influencers for Social Media Success
Mega Influencers
Mega Influencers have more than one million followers on social media and are profoundly visible due to their celebrity status. They remain active on social media almost all the time and stay engaged with the audience. These influencers are very expensive. A brand partnership with mega influencers will qualify your product to be seen by different categories of people with different interests.
Macro influencers
Macro influencers are those influencers who have followers ranging between 500,000 to 1 million. These influencers can be celebrities, athletes, leaders, or TV personalities. According to a recent study, 58% of social media users only follow 1-4 influencers across channels. They can leverage their fame to gain followers for your brand.
Micro-influencers
Micro-influencers have followers ranging between 1k-200k followers. They are not celebrities, but they are a compelling group of content creators entrusted by their followers. They have a high rate of interaction and engagement with their influencers, offering a wide reach for brands to their targeted audience.
Nano-influencers
Nano-influencers have the least follower count, but they offer the highest engagement rate, nearly 8.8%, which greatly benefits a brand. Brands working with nano-influencers will benefit from their trusting and highly engaged followers. Content is personalized according to the needs of their audience, so brands working with these influencers can foresee a diverse experience.
Photographers
Photographers are experts in providing high-quality visual content. Most photographers regularly share their work on social media. Thus, they can be greatly useful in making your brand a social media success. For example, active Canon users with a massive social media following are nominated as official ambassadors of the brand. These ambassadors have to upload high-quality visual content captured using Canon cameras with the hashtag #CanonAmbassador.
Columnists
Columnists are great media personalities who can change the perspectives of people towards your brand. Nowadays, they are also active on social media platforms.
Let’s say you are the owner of a new Indian cafe. If someone like Chetan Bhagat interpreted your cafe and shared it on social media, it could increase your cafe’s fame and customers.
Bloggers
Bloggers are the type of influencers who post their content daily. They have followers who are awaiting their next blogs from time to time. They remain active on social media to engage with their followers. Brand working with bloggers is customarily a productive way for refilling your content plan. You can find famous bloggers across various areas, including marketing, travel, lifestyle, fashion, etc.
Takeaway
When choosing the right influencer for social media influencer marketing, brands are confused by a wide variety of choices. It is easy to get puzzled by the wide variety of choices. You can also look for basic ideas on building a brand with celebrity social media management. Brands should ensure choosing the influencer that fits their brand image. You can also contact the influencer marketing services in Delhi to help you decide and provide you with the best influencers for your social media success.