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promote brand on instagram
Posted by SocialEyes Admin

Market Your Dietary Supplement Brand on Instagram

Social Media Marketing

Instagram is a beast among social media platforms especially when it comes to the promotion of products, brands, and enterprises. It boasts a staggering 25 million business profiles worldwide with 72% of users buying the product, they encountered on the platform. Here it becomes a numbers game. We can only estimate the real impact that a platform like Instagram has on online marketing.

Promoting dietary supplements can get tricky on most platforms with new and stricter regulations in place to control the sale of drugs and medical products like supplements, medications, and more. Instagram on the other hand works on a more flexible model, allowing the much-needed space for companies to promote their products and services on the platform and straight to their customer base.

Let us have a look at some of the important strategies that can help anyone promote brand on Instagram.

Partner With Influencers

Now another way of broadening your prospects on Instagram is engaging with appropriate influencers to attract more traction. Young influencers, sportsperson, personalities, and lifestyle influencers are some of the ideal choices for the role. 

Fitness enthusiasts often follow one or more of such categories to inculcate motivation to achieve fitness and well-being. Thus, partnering with influencers can not only provide you with surplus sales but applying certain marketing tactics in campaigns can even help you grow your customer base to an international scale.

Citation – Instagram Hashtags You Can’t-Miss in 2021

promote brand on instagram

Post Unique Content

One thing that we have already discussed is that companies offering dietary supplements know that they need to encapture youths and since it is open information, all companies tend to post essentially similar content or root from the same seed. This makes the need for unique content even more crucial.

To stand out from the rest of the competition, you don’t only need to set your brand image aside from your competitors but also establish how you’re different from others through distinct and unique creatives, design, and content. A good social media agency like ours can take that load off your shoulders by running campaigns that attract the broad opinion of the audience in your favor.

Keep Engaging With Your Followers

Engagement is a Kingmaker. 

Companies from every industry have realized that in order to retain their audience, they need to keep interacting with them. One of the many boons and curses of social media is that it has provided people with surplus options and to be the best option out of the bunch, companies need to pull their socks up and improve their engagement game.

Posting relatable content, interacting with your followers in the comments section, and replying to some DMs can go a long way in making up your brand identity.

There it is, a guide to some of the key concepts to keep in mind while promoting dietary supplement brands. We know that it may be a lot to grasp, but that’s what precisely we are here for. As an expert social media agency, we know the INs and OUTs of the industry, and years of presence and experience have enabled us to take our clients to the next level on social media.

So, the next time you need to know how to promote a brand on Instagram or any other social media platform, we got you covered!

 

social media marketing for hotels
Posted by SocialEyes Admin

Ways to Use Social Media in the Recovery of Your Hotel

Social Media Marketing

Most social media sites such as Instagram, Facebook, and Twitter started with a motto of connecting with friends, family. These social media platforms were simply photo posting sites. However, no one ever imagined the impact these sites would have on driving inspiration and building a relationship between the hotels and guests.

In the industry of travel and hospitality, there has been a spike in the last few decades that has gradually increased guests’ engagement through social media platforms. It is helping the hotels to understand the needs of their visitors in every possible way to improvise their communication channels.

Recovery Tool

Leveraging social media handles is now a very significant source for ensuring that the hotel will be ever in a position of success post COVID crisis. Whether it is an independent hotel, resort, or farmhouse, the following strategies would help motivate the hotel’s recovery process. The Best social media marketing agency in Delhi is assisting multiple owners in improvising their hotel’s visibility and hiking the number of their clients.

Ways to use Social Media Marketing as a recovery strategy
social media marketing for hotel

As hoteliers are striving every day to build this engagement, the only drawback is that the audience’s behavior will change dramatically over time. These days social media marketing for the hotel is quite helpful and is an excellent source of engagement. In this blog, we have mentioned some of the most important ways to use social media as a recovery therapy for your hotel.

Recognition and Answering of FAQs
social media marketing for hotel

It is obvious these days that if you are posting anything that lies in the interest of people, they’ll have millions of brainstorming questions. Some might be new, some might be old, but questions are to be answered. If you haven’t given this thing a thought, it is the perfect time to pay attention to your posts and DMs from the followers and answer it confidently.

Create and Uplift Engaging content
Social media marketing agency

The hotels are doing a great job by enhancing the engagement of the guests and followers. The hoteliers highlight the hotels’ unique aspects and are offering the virtual experience, which is building a base for positive impressions and might convert followers into visitors. Some features are the restaurant’s menu, yoga and wellness tips, and virtual staycations. Create such content that promotes your hotel and proves beneficial for your place in the future.

Cost-Efficient Branding
social media marketing for hotel

When it comes to branding and marketing campaigns of hotels, there is a big talk on budget and expenditure. These days the resulting web traffic is highly increased in today’s social media era, and it will not slow down anytime soon. Therefore, opting for social media marketing for hotels is the best option for branding and promotion. It leads to people spending more time online and resulting in tough competition. The strategy might not result in immediate bookings, but it will enhance the visibility of your brand.

Citation- Social media post ideas for hotels

Implement ROI as an important metric
social media marketing for hotel

Every Platform, Brand, or Hotel has its unique metrics. It is essential to track followers, traffic, and hospitality success. The only thing that is necessary for social media strategy is none other than ROI. It should work towards its revenue contribution and ROI from paid media efforts.

Takeaway
social media marketing for hotel

The current digital world is becoming noisier every day, where people are constantly consuming the content that is giving them inspiration for tomorrow. The new tactics are saviors for hotel marketing managers by creating path-breaking content and impacting the business positively and for a long duration. Being the Best social media marketing agency in Delhi, our ultimate goal is to put a smile on the hotelier’s face.

instagram tips for wedding vendors
Posted by SocialEyes Admin

Top 5 Instagram Tips for Wedding Vendors

Social Media Marketing

The definition of social media channels has evolved with time. Its use is not just limited to connect with people anymore. Today, people are using platforms like Instagram, Facebook, LinkedIn and others to promote their business, attract the audience towards their brand and get hold of the potential customers. In this era, when everything is available with just a tap of a finger, and the world going digital, businesses too have gone online. The very big advantage of online business is its availability everywhere, 24X7. One such industry that is blooming via social media channels is the wedding vendor industry.

When we hear the word wedding, different fantasies we have made in mind over the years related to it light up. When the time comes, to fulfill these fantasies we make sure to choose from the best of best and start digging out for ideas and vendors who are best at their job. Social media platforms like Instagram provides an opportunity for the vendors in the wedding-related business to showcase their work to the audience by posting images, reels, IGTV videos, Instagram guides, and stories of their work. This not only increases their chances of getting a hold of potential customers but also enhances their business and promotes their name in the market.

Citation – How to Optimize your Instagram Business Profile?

Tips for Wedding Vendors

Essential tips for wedding vendors to optimize their Instagram game:

Instagram provides an opportunity to market products and services interactively with your audience – your wedding business could be one of them.

  1. Photo it right: You’re not the only vendor promoting products/services on Instagram. There are hundreds and thousands of other vendors promoting identical products/services. The goal is to stand out and the very important thing we know is that people are visual. Humans can easily be attracted, so using bright and vibrant images and preferably real images of your work is highly recommended. Avoid posting pixelated content and try angles that would make a person hold the screen.
  2. Link it so they can click it: If a person is influenced by your products/services, one wants to know more details about the brand. Instagram provides options like mentioning your website or other information links in your bio for the audience to click on. Similarly, you can also mention it in the caption of your post or if you have more than 10K followers you can simply add the swipe up link which can be directed to your website. This helps the viewers to learn more about your products/services and your brand and they can even directly contact you outside Instagram.
  3. Plan your post content ideas: Regularly posting about one specific theme or niche is suggested. Posting about a particular theme highlights that you are an expert on a specific subject. For example for a wedding planner content ideas can be ‘planning tip of the day’ or an even decor vendor can talk about the ‘trending floral decor ideas this wedding season.’ Planning and strategizing are the core of successful content, so always plan before you post.
  4. Words matter: People have made a conception that images are all that matters and no one reads the captions. But the truth is words matter and good content is what the audience looks forward to. Good caption for the posts can be summed up in one line and even writing paragraphs under the photos is not at all a grave. Content does draw the audience to your page. Using interesting and appropriate words to describe a photo is always a Yes! So, go ahead and write your heart out!
  5. Play some hashtag games: Hashtags play a key role in making your content reach your audience. The number sign, hash, or pound sign before the keyword help classify the millions of posts shared daily on Instagram. It broadens the reach of your content and makes it appear when someone searches for that particular hashtag. Using relevant keywords really strengthens your Insta game. Use 5-10 hashtags in each of your posts that are relevant to your products/services to perk up your post position.

Social media platforms like Instagram are all about being social and we, Social Eyes can help you do so because being social is in our name. Instagram not only helps to connect you with potential customers but also creates a sense of trust amongst your followers. They are more likely to think of you for their needs when shopping for products/services for their wedding. You can connect with us if you wish to strengthen your Instagram page with our top-notch digital marketing services.

We hope you enjoyed reading about our Instagram tips for wedding vendors!

new instagram features 2020
Posted by SocialEyes Admin

New Instagram Update and Features 2021

Social Media Marketing

Instagram has become the platform for social media updates and launching new features regularly. With over 1 billion users, Instagram is generating the highest engagement rates. With every new Instagram update, the application is evolving into something bigger and better. It has already become one of the most influential platforms on social media.

Instagram is launching a new feature or stopping an older one almost every week now. This can be challenging for all, so here is the list of Instagram updates 2020 and 2021 for you to check through.

Instagram is no longer a Photo-sharing app.

Instagram has become the most famous social media platform with more than 140 million users. Instagram always keeps updating its features which leads to the highest engagement rates. Instagram is now no longer a photo-sharing app. It is much more than that. The new feature launched by Instagram allows people to show full-screen videos on their Instagram feed rather than scroll through pictures captured by their friends.

The users can make the video more immersive by having a whole screen experience. Instagram will also show recommendations on topics that the users are not following. As said by Mosseri, the company is looking to bend towards video and entertainment after watching the success of their competitors Youtube and Tiktok. This feature was inspired by the fact that most Instagram users use Instagram to get entertained. More updates are also going to be launched soon, which will focus more on ‘creators’.

Citation: An Introduction to Instagram Reels like No Other

Instagram Live Room

With this feature, you can hang out live with three people at the same time. This was one of the user’s most requested features, and with this, you can have a live discussion via Instagram. It will help the hosts have more interactive Q&A sessions, host a talk show or engage and collaborate with more artists, and hang with your friends.

Instagram and Facebook Cross-App Messaging

This update was spoken about last year in September, and it has been added now, where you can message from Instagram to somebody on your friend list on Facebook. It also lets you have a video chat or share post posts across different apps. From your Message Delivery Settings on Facebook, you manage these message options.

Recently Deleted Feature

Instagram has added a recently Deleted Feature tab to help you get your deleted posts or videos back. You can also get your stories back for 24 hours, as they will stay in this folder for that much time. Photos, videos, IGTV and reels are stored in this folder for 30 days.

Professional Dashboard

With so much professional and marketing work happening on the Gram, this dashboard is a lifesaver for all. This professional dashboard becomes your main tab to track your account in an instant. This dashboard contains information like:

  • Overall account performance
  • Promotions
  • Instagram Shopping
  • Instagram Insights
  • Branded content approvals
  • Saved Replies

Instagram amends its nudity policy to allow health-related content.

After a removed post, Facebook updated Instagram’s nudity policy that showed breast cancer symptoms in a carousel of eight photos. The board decided to overturn this decision and create room for health-related posts with some nudity in them to be shown. Instagram has been updating its story features, too, with new and improved interactive stickers.

Donation Sticker 

The user can select a non-profit organization for people to donate to, and the organization will receive all the money you raise.

DM me sticker

This promotes messaging interaction; this sticker was introduced to help brands and sellers show their products with a CTA ‘get more info. This will help them to have a productive discussion about the product.

Stay At Home Challenge sticker.

For the past year, we have been experiencing life from home, and therefore, online challenges are becoming very popular. This sticker helps you join such fun challenges and perform them in your home. Hashtags are used to make the obstacles more popular and increase their reach. This is an important reminder for people that the pandemic is not yet over and we need to stay at home for the safety of our family and ourselves. Using this sticker will change the colour of your story ring.

Food Order Sticker

This sticker helps you order food from your favourite restaurants or take away; by clicking on it, you are taken to the food delivery partners website directly. Very convenient for everyone.

Instagram also launched a Gift card sticker and supported small businesses stickers used by people to act, promote, or get things done. So we can safely say that until we start operating normally in our natural world, the virtual world of social media, if used positively, can help us create some use that has a long-lasting impact on everyone.

Social Media Marketing
Posted by SocialEyes Admin

Social Media Platforms to Use for Your Brand In-2021

Social Media Marketing

Social media platforms can play a major role in your social media marketing success. Social media marketing tools have surely gained immense popularity and are dominating the business world across many countries.

Many marketers say that social media has helped increase exposure. So, make sure you are taking full advantage of the social media platforms. It does not mean that you should use all the social media platforms out there but should narrow down the most popular and most widely used ones.

What is a social media platform?

Social media platforms let you connect with people informally and communicate with them, share content and similar interests. These platforms are accessible on phones and tablets as well in a form of a website or an application.

Social media platforms have changed the way we do business as now we can exchange ideas and opinions and make contacts online in real-time. The presence on these platforms is considered an integral part of marketing strategy. Some of the most popular social media platforms in 2021 are Facebook, Instagram, Twitter, and more.

Citation- Social Media Platforms To Use For Your Brand In-2021

most popular social media platforms 2021

Let us take a closer look at the top social media sites:

  1. Instagram: Founded in 2010. Instagram has around 1 million active users around the globe. Also known as the “younger cousin” of Facebook, Instagram is a rising star in social media platforms and has become a true giant, and it is still growing.
  2. Facebook: Founded in 2004, Facebook is the first name to pop up in the minds of many users even today. You can find users of all ages on Facebook.
  3. Twitter: Founded in 2006, Twitter is among the few social platforms that can deliver both business-to-business and business-to-customer brands. “Tweeting” has become as universal as “googling” today with around 350 million active users monthly.
  4. LinkedIn: Initially founded in 2002, Microsoft acquired it in 2016. The platform is used by many companies to post a wide range of different types of content, from job openings to company updates.
  5. Pinterest: Founded in 2009, Pinterest lets you embed links together which drive traffic to your website. This online channel is the top choice for many brands that want to add value via engaging imagery and inspirational content.
  6. Quora: Founded in 2009, it is a Q&A platform that allows users to ask, answer, and find information on any topic. Quora’s ability to make it easy to target users based on topics, questions, and keywords is a real turning point for it as a marketing platform.
  7. YouTube: Founded in 2005 and acquired by Google later, YouTube is the largest online video platform in the world. It features a wide range of corporate and user-generated content that includes music, gaming videos, etc.
  8. WhatsApp: Founded in 2009, it is a messaging app that allows users to text, chat, and share media among individuals and groups.

 

most popular social media platforms 2021

Advantages of social media platforms

  1. Join for free: Social media channels are entirely free to start with, No signup fee is charged for joining the platform. Although paid advertising options are available if you wish to advertise, it’s not obligatory.
  2. Reach a larger audience: A pool of active audiences is available on social media platforms. This audience awaits to come across your products and services
  3. Website traffic: You can link your website or app to your content as most of the platforms enable you to do that. In turn, more engagement is diverted towards your website/app.
  4. Brand awareness: When you connect with potential customers, you expose them to your brand. Social media marketing agencies like ours, Social Eyes, can help you to create that brand awareness and build your brand royalty.

Over to you!

We hope you find this blog helpful in finding the right social media platforms to use for your brand in 2021.

brand your small business
Posted by SocialEyes Admin

Types of Branding for Your Small Business

Social Media Marketing, Digital Marketing, Technology

As an owner in the competitive market, it is necessary to ponder over branding. Whether the business is big or small, the owner should still have branding strategies for your business. Successful or well-established companies indeed have larger budgets to spend over branding. But no one needs to own a swiss-sized bank account to apply an effective branding strategy. There is a pile of things that a business owner can do to stand out. The business owner needs to grab the customers’ attention and make their business memorable without blowing the budget.

Let’s look at the business branding ideas that will help one rank small businesses at a great level.

How you can brand your business?

Define your own Brand Identity
branding for small businesses

Branding is not just a logo that you promote on your website. It tells about your company, the values, and the mission. It is the pathway at which you treat your customers. It is the look and effect of the visual assets of your company. Moving forward with the major steps in the branding strategy, for example – designing your logo, you have to look and research for the company.

Visualize the Brand
branding for small businesses

As you have already defined yourself and the brand to your customers, it is time to tell them what makes your brand special. You have to enlighten them about researching and working in your industry. Now you have to initiate with designing your brand. It is a crucial step in converting branding small businesses into larger businesses. Firstly you have to decide the designing strategy, for example- fonts, color pallet, design do’s, and don’t. Then working on the logo of the brand is just like representing the face of the brand. It’s the first thing with which your customers interact and shape the picture of your brand. Then comes the business cards that should complement your brand’s logo and other design assets. The tool that is considered a powerful weapon in branding is none other than a well-organized website.

Establish yourself with the right content
branding for small businesses

It is not a huge task to present yourself in front of the right and desired audience. It is a better, simpler, desirable, and affordable method to brand yourself that is none other than content marketing. Content Marketing works in multiple directions. You have to bring into action the industry expertise you possess. You have to establish the brand just like a subject expert and gain the trust of your customers through content. It settles a voice for your brand and strengthens the brand.

 
Try for partnership opportunities
branding for small businesses

People love to expand and enhance business with the brands in which they have faith. As far as we talk about new brands establishing this faith is time-consuming. What if there is a process to speed up this time-consuming phenomenon. One should be keen and hunt for partnership opportunities and tie a knot with such customers. You can name this process-trust-building by proxy. Is it impeccable that the customers reach your brand through a brand they actually know and trust? This results in the growth of identity and visibility of the brand.

Citation- How To Build A Brand With Celebrity Social Media Management?

Be a bliss for your customers
branding for small businesses

Branding is all about increasing your visibility in front of your customers. It would help if you grabbed the attention of your customers to enhance their growth. The reputation you gain from your customers gives them a reason to look back to your brand.

Conclusion
most popular social media platforms 2021

These are the business branding ideas that will help you enhance your brand and give it a growth chart. A well-known brand management agency in Delhi will help you apply such strategies and help your brand grow and flourish.

instagram marketing
Posted by SocialEyes Admin

How to Promote Clothing Store on Instagram

Social Media Marketing

We all know how intensely social media platforms like Facebook and Instagram have gained influence over us and we spend most of our day scrolling through these platforms. If we talk about Instagram in particular, we know it is the top-performing social media platform in terms of connecting with your loved ones, gaining social media attention and now even for fashion, apparel and clothing brands, which can now use the platform to market their products. It is time for the brands to become aware of the power that Instagram holds to help you market clothing brands effectively.

Instagram is just a perfect platform for fashion brands to show off their latest lines and give customers a chance to buy with a click. The audience present on Instagram is merely interested in fashion, lifestyle, beautiful photos and having fun. So, by connecting with the loyal audience on Instagram and keeping them engaged can hugely affect selling clothes on Instagram in a positive way. Using Instagram to promote sales is like a digital catwalk, thanks to new features it introduced, Instagram has become the go-to place for mobile users to shop refreshing styles.

Here’s a Marketers Guide to Instagram

• It’s all about the powerful profile: A highly optimized profile can work as a wonder. Focus more on the cover image and your brand description. Linking your website in bio is a good opportunity to let your audience know about your brand’s website.

Selling clothes on Instagram

• Tell about your brand: Aligning your content to your brand story, directly or indirectly, is always recommended. Brands like Vans do it really well on Instagram to tell about their brand to the audience.

• Keep our #HASHTAG game strong: Using a desirable and appropriate amount of hashtags in your post help it to reach the targeted audience. As Instagram does not limit you to the number of characters, it is a great platform to perk up your business via hashtags. Using brand-specific hashtags on your posts also helps to boost your brand.

Citation- Instagram Hashtags you can’t miss in 2021

Selling clothes on Instagram

• Consistency is the key to success: Post images in a way that they can achieve consistency and look aesthetic in your feed. The best digital marketing agency in Delhi, Social Eyes, can help you to build your brand image on Instagram with its creative strategies.

• Video content: The best and easiest way to gain engagement on your content is by posting product videos. This way the potential customers can engage with the video and have a chance to have a closer look of the product.

Selling clothes on Instagram

• Contests and giveaways: These giveaways and contests give the audience a chance to engage with your product, thereby attracting them towards your brand. A poll, quiz, or any other ideas are great to hold the audience.

• BTS: Posting “behind the scenes” updates is an excellent way to engage your audience and make your brand look authentic. You can post photos of your apparel design process or photos of your manufacturing process or photos of your stock and packaging process.

Selling clothes on Instagram

• What’s trending: Keep an eye on trends related to your brand story and the post updates that are witty and clever while relating to the trend. You can also add trending hashtags to it.

Marketing on Instagram is a long game and you need patience and consistency to see the good results. Make sure your content is worth the audience’s time and attention. We hope these points will help you to promote your clothing store on Instagram.

Types of Influencers to Grow Your Business With Social Media Marketing
Posted by SocialEyes Admin

Types of Influencers to Grow Your Business With Social Media Marketing [Updated 2023]

Digital Marketing, Social Media Marketing

Influencer marketing has become one of the most powerful forms of social media marketing in recent years. More and more brands are leveraging influencers – people with large and engaged social followings – to promote their products, services, and campaigns. Studies show that 49% of consumers rely on influencer recommendations when making purchasing decisions. And influencer marketing delivers an incredible $6.50 in earned media value for every $1 spent.
With the rise of influencer marketing, brands can partner with many different types of influencers. From mega-influencers with millions of followers to micro-influencers with just a few thousand, there are influencers of all sizes and specialties. Influencers can have vastly different content styles and audiences even within the same follower count tier. It makes choosing the right influencer critical for campaign success.

Types of Influencers by Follower Count

In the realm of influencer marketing, one of the primary ways to categorize influencers is by their follower count. This metric provides a rough estimate of the influencer’s reach and can significantly impact a campaign’s cost and potential return on investment. Here, we’ll explore four main categories: nano, micro, macro, and mega or celebrity influencers.

1. Nano Influencers

  • Follower Count: 1,000 – 10,000
  • Average Engagement Rate: 5-10%
  • Average Cost per Post: $5 – $75
  • Ideal for: Building strong relationships with a specific target audience
  • How to Find: Search relevant hashtags or explore your brand’s own followers on social media
  • Example Handles: @nanoinfluencer123, @nano_lifestyle

2. Micro-Influencers

  • Follower Count: 10,000 – 50,000
  • Average Engagement Rate: 2-5%
  • Average Cost per Post: $75 – $250
  • Ideal for: Tapping into a larger audience without sacrificing authenticity
  • How to Find: Use influencer databases or search platforms specific to your niche
  • Example Handles: @microinfluencer456, @micro_foodie

3. Macro Influencers

  • Follower Count: 50,000 – 1 million
  • Average Engagement Rate: 1-2%
  • Average Cost per Post: $250 – $500
  • Ideal for: Increasing visibility and reaching a wider audience
  • How to Find: Use influencer marketing platforms or agencies
  • Example Handles: @macroinfluencer789, @macro_fitness

4. Mega or Celebrity Influencers

  • Follower Count: 1 million+
  • Average Engagement Rate: 0.5-1%
  • Average Cost per Post: $500+
  • Ideal for: Large-scale campaigns aimed at boosting brand awareness on a massive scale
  • How to Find: Use high-end influencer agencies or direct contact
  • Example Handles: @celebrityinfluencer123, @mega_lifestyle

Types of Influencers Based on Content or Niche

In addition to their follower count, influencers can also be categorized based on the type of content they create and the niche they occupy. Identifying influencers within your industry or content vertical is key to finding relevant partners. Here are some of the top content niches and related influencer categories:

A. Gamers

Gaming influencers produce gameplay videos, live streams, reviews, and other gaming-related content. Most focus on popular games like Fortnite, Minecraft, and Call of Duty. Major platforms include YouTube and Twitch. Common metrics are watch time, subscribers, and live views. Gaming influencers can be ideal partners for gaming accessories, apparel, energy drinks, and tech brands. Popular examples include @storieswithpriya and @gaming_goddess.

B. Sports and Fitness Influencers

These influencers share content related to sports, working out, health, and nutrition. The top platforms are Instagram and YouTube. Sports and fitness influencers often showcase athletic apparel and promote supplements, equipment, and events. Great fits for the niche include @fitness_queen and @sports_life.

C. Bloggers/Vloggers

Bloggers and vloggers create written and video content covering various topics like food, travel, parenting, and more. YouTube and Instagram are top platforms, in addition to personal blogs. Lifestyle brands in cooking, family, and home categories can partner with influencers like @dailyvlogger and @foodieblogger.

D. Photographers

Photography influencers share high-quality photos of landscapes, architecture, portraits, and more. Instagram is the top platform for showcasing their visual talents. Photography influencers provide great visual storytelling, especially for travel and hospitality brands. Examples are @travelphotography and @portrait_vision.

E. Travel Influencers

As their name suggests, travel influencers create content related to vacations, tourism, and geography. They showcase exotic destinations and local attractions from around the world. Instagram and YouTube are the top platforms. Airlines, hotels, tourism boards, and luggage brands frequently partner with these influencers, like @wandering_soul and @bucketlist_travels.

F. Beauty Influencers

Beauty influencers focus on makeup, skincare, hair, nails, and related products. Top platforms include Instagram, YouTube, and TikTok. Cosmetics, skincare, salon, and beauty subscription box brands often collaborate with beauty influencers. Popular handles are @beauty_guru and @skin_expert.

G. Fashion Influencers

Fashion influencers highlight clothing, accessories, and style trends. Instagram and TikTok are the leading platforms. Apparel brands, boutiques, jewelry companies, and fashion media leverage these influencers. Some top examples are @fashionista and @style_maven.

H. Parenting Influencers

Parenting influencers document their experiences raising children. They focus on pregnancy, baby products, parenting hacks, family activities, and more. Top platforms include Instagram, YouTube, and blogs. Relevant brands include stroller companies, toy brands, family travel, and children’s products. @supermom_ and @fatherfigure are popular handles.

Fake Influencers: How to Identify and Steer Clear of Them

In the vast world of influencer marketing, not all influencers are what they seem. The rise of fake influencers, individuals who artificially inflate their follower count and engagement rates, poses a significant risk to businesses. These influencers can drain marketing budgets without delivering the expected return on investment. Here are some tips on how to identify and avoid fake influencers:

1. Unnatural Follower Growth: Genuine influencers typically have gradual and consistent follower growth. A sudden spike in follower count could indicate the purchase of fake followers.

2. Low Engagement Rate: Despite having many followers, fake influencers often have low engagement rates. It is because their followers are not real people but bots or inactive accounts.

3. Generic Comments: Look at the comments on the influencer’s posts. They may be from bots if they are generic, such as “Great post!” or “Nice pic,” and lack specific references to the content.

4. Inconsistent Content Quality: Fake influencers often have inconsistent content quality. They may have a few high-quality posts to attract followers and brands, but the rest of their content may be poor quality.

5. Use of Influencer Verification Tools: Various tools and platforms are available that can help verify an influencer’s authenticity. These tools analyze an influencer’s followers, engagement rates, and other metrics to determine if they are genuine.

6. Check Their Followers: Take a closer look at the influencer’s followers. If many of them have no profile picture, no posts, or a large number of people they are following compared to their followers, they might be fake accounts.

By being vigilant and using these strategies, you can steer clear of fake influencers and ensure your marketing budget is spent on influencers who can truly deliver value to your brand.

Finding Influencers for Your Brand

Identifying the right influencers for your brand is crucial in your influencer marketing strategy. The ideal influencer has a substantial and engaged following and aligns with your brand’s values, aesthetic, and target audience. Here are some factors to consider and steps to take when finding influencers for your brand:

1. Audience Match: The influencer’s audience should align with your target demographic. Consider factors such as age, location, interests, and other demographic details.
2. Authenticity: Authentic influencers build trust with their audience. They should have a genuine connection to your product or service, and their content should feel personal and authentic.
3. Passion and Knowledge: Influencers who are passionate and knowledgeable about their niche are more likely to engage their audience. They should be able to communicate your brand message effectively and answer any questions their followers may have.
4. Goal Match: The influencer’s goals should align with yours. Whether it’s increasing brand awareness, driving traffic to a website, or boosting sales, make sure the influencer can help you achieve your objectives.
5. Platform: Different social media platforms cater to different audiences and content types. Choose an influencer based on the platform that best suits your brand and campaign goals.

Here are some ways to find influencers:

1. Manual Search: You can find influencers by manually searching on social media platforms. Look for hashtags relevant to your brand and see who’s posting about these topics.
2. Influencer Marketing Platforms: These platforms can help you find and vet influencers. They provide detailed analytics about an influencer’s audience, engagement rate, and more.
3. Google Alerts: Set up Google Alerts for keywords related to your brand. You’ll be notified when these keywords are mentioned online, helping you identify potential influencers.
4. Your Own Followers: Sometimes, the best influencers are already following your brand. Look at your followers and see if any of them have a substantial and engaged following of their own.

Remember, the key to a successful influencer partnership is mutual benefit. The influencer should be excited about your brand and their content should add value to your marketing efforts.

Influencer Marketing Strategies

Once you’ve identified the right influencers for your brand, the next step is to develop an effective influencer marketing strategy. It involves deciding how you’ll collaborate with influencers to promote your brand. Here are some common influencer marketing strategies:

1. Paid Partnerships: In this model, brands pay influencers a flat rate for promoting their product or service. The rate can also be based on engagement, such as the number of likes, comments, or shares a post receives.

2. Affiliate Marketing: In an affiliate marketing arrangement, influencers earn a commission on every sale or lead they generate. It is usually tracked through affiliate links or promo codes.

3. Free Products: Brands can send influencers free products to feature and review in their content. This strategy can be effective for generating authentic content and reaching potential customers.

4. Sponsored Content: Brands can pay influencers to create branded content. It could be a blog post, a video, a social media post, or any other type of content that promotes the brand.

5. Ambassador Programs: In an ambassador program, influencers enter into a long-term partnership with a brand. They regularly promote the brand’s products or services and may even have input into product development or marketing strategies.

Influencer Agreements

Influencer agreements are a crucial part of any influencer marketing strategy. They outline the terms of the partnership, protect both parties’ interests, and ensure clear communication. Here are some key elements to include in an influencer agreement:

1. Compensation Terms:

The agreement should clearly state how and when the influencer will be compensated. It could be a flat fee, a commission on sales, free products, or a combination of these. Any potential bonuses or incentives should also be outlined.

2. Content Approval:

Some brands choose to have the right to review and approve influencer content before it’s posted. If this is the case, the process and timeline for approval should be included in the agreement.

3. Exclusivity:

The agreement may prohibit the influencer from promoting competing brands for a certain period. The terms and duration of this exclusivity should be clearly defined.

4. Performance Clauses:

Some agreements include performance clauses, which provide incentives based on engagement or sales. If such clauses are included, they should be clearly defined and measurable.

5. Legal Compliance:

The agreement should ensure the influencer complies with all relevant laws and regulations, including disclosure requirements. It should also give the brand the right to remove content that could harm its reputation or violate laws.

Influencer Marketing Analytics

Measuring the success of your influencer marketing campaigns is crucial to understand their effectiveness and return on investment. This is where influencer marketing analytics come into play. Here are some key metrics and techniques to consider:

1. Engagement Rate: This measures the level of interaction an influencer’s content receives. It includes likes, comments, shares, and saves. A high engagement rate often indicates that the content is resonating with the audience.

2. Clicks: This measures the number of times users have clicked on the links shared by the influencer. It’s a direct measure of the traffic driven to your website or product page.

3. Conversions: This measures the number of desired actions taken as a result of the influencer’s content. This could be purchases, sign-ups, downloads, or any other action that aligns with your campaign goals.

4. Sales from Promo Codes: If the influencer shares a unique promo code with their followers, you can track the number of sales generated through that code.

5. Use of UTM Parameters: UTM parameters are tags added to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your analytics tools and tracked. This allows you to understand the effectiveness of your campaigns and see which influencers are driving the most traffic and conversions.

6. Performance Across Influencers and Platforms: By comparing the performance of different influencers and platforms, you can identify which partnerships and strategies are most effective and adjust your future campaigns accordingly.

7. User-Generated Content: Monitor the content created by users about your brand. This can provide valuable insights into how your brand is perceived and how widely your influencer marketing campaigns are spreading.

Influencer Marketing Challenges

While influencer marketing can be a powerful tool for brands, it’s not without its challenges. Understanding these potential obstacles can help you navigate them effectively. Here are some common challenges in influencer marketing:

1. Fake Followers and Engagement

Some influencers artificially inflate their follower count or engagement rates. It can lead to poor campaign performance and a wasted marketing budget.

2. Inconsistent Content Quality and Branding

Influencers are independent content creators whose style or quality may not always align perfectly with your brand. It can lead to inconsistent branding and messaging.

3. Lack of ROI Data and Tracking Difficulties

Measuring the return on investment (ROI) for influencer marketing can be challenging. Tracking all the metrics and attributing sales or conversions directly to a specific influencer’s efforts can be difficult.

4. Legal Issues

Both brands and influencers must adhere to legal requirements for disclosure and advertising. Non-compliance can lead to penalties and damage to your brand’s reputation.

5. Finding the Right Influencer

Identifying influencers who align with your brand’s values, target audience, and marketing goals can be time-consuming.

Influencer Marketing Tools

Several tools are available to streamline influencer marketing efforts and overcome potential challenges by assisting in various aspects of an influencer marketing campaign. Here are some types of influencer marketing tools and how they can help:

1. Influencer Databases

These platforms provide a searchable database of influencers across various social media platforms and niches. They can help you find and vet potential influencers for your campaign. Examples include Upfluence, AspireIQ, and Heepsy.

2. CRM Platforms

Customer Relationship Management (CRM) platforms can help manage your relationships with influencers. They can track communication, contracts, payments, and more. Examples include Salesforce and Zoho.

3. Analytics Tools

 These tools can help track the performance of your influencer marketing campaigns. They can provide insights into engagement rates, clicks, conversions, and other key metrics. Examples include Google Analytics, Hootsuite, and Sprout Social.

4. Content Creation Tools

These tools can assist influencers in creating high-quality content for your campaign. They include graphic design tools like Canva, video editing software like Adobe Premiere Pro, and photo editing apps like VSCO.

5. Influencer Marketing Platforms

These comprehensive platforms combine several of the above features. They can assist in finding influencers, managing relationships, tracking campaign performance, and more. Examples include Klear, Traackr, and CreatorIQ.

6. Legal Tools

These tools can help ensure your influencer marketing campaigns comply with all relevant laws and regulations. They can assist in creating contracts, ensuring proper disclosure, and more. Examples include IZEA’s Disclosure Audit and the FTC’s Endorsement Guides.

Conclusion

Influencer marketing can produce tremendous value for brands when executed thoughtfully using the right influencer partners. As we’ve explored, there is a diverse range of influencers when categorized by follower count, content niche, and authenticity factors.

Each brand must carefully identify the types of influencers that provide the best audience match, content fit, and partnership opportunities. Avoid falling into the trap of assuming any influencer with a large following is suitable. Take time to thoroughly research and vet potential influencer partners using both quantitative metrics and qualitative assessments.

With strategic influencer selection, brands can leverage these influencer relationships to drive brand awareness, social engagement, lead generation, and sales. When aligned with your target audience and brand identity, influencer marketing provides a powerful way to build credibility and connect authentically with consumers in the digital space.

The influencer marketing landscape will only continue to evolve. Stay up-to-date on emerging trends and best practices to optimize your influencer campaigns. Use the guidelines provided in this guide as a starting point for discovering and cultivating influencer partnerships tailored to your unique brand needs and goals.

promote your art gallery on instagram
Posted by SocialEyes Admin

Steps To Promote Your Art Gallery On Instagram

Social Media Marketing

In today’s digital era, social media platforms like Instagram and Facebook are excellent places to share and showcase art and creativity. They allow the promotion of creations online. Today every one of us now has an opportunity to promote the artworks with numerous people across the globe. It is unpredictable where the post will lead one’s career and which chance is waiting for you in the way of success and growth. In today’s blog, we have mentioned the impeccable benefits of using Instagram and online marketing tips for Galleries.

We have mentioned the top secrets for promoting your art on this popular and loved platform.

Steps to promote Art Gallery

Using Hashtags
optimize Instagram profile

Hashtags are an essential player when it comes to promotion. It does not matter whether your gallery is large or small. Hashtags are an integral way to share photos with people who may not necessarily cross paths with your post online.

High-Quality Images
Promote your Online Art Gallery

High-quality images reflect your work and vision more clearly and perfectly. The users love top-quality and highly curated photographs. With the help of filters, you can make images more compelling.

Interesting Captions
Promote your Online Art Gallery

Instagram is a platform for telling multiple stories. A place to promote your online art gallery. The first method to do this is the caption of your post. You need to take care that the captions are interesting, stimulating and engaging with your followers. The Instagram audience praises interacting and all-arounder posts. 

Interactive and trendy Content
Instagram demographics

Be sure that the photos posted are relevant and portray you as an artist. The followers on Instagram appreciate your art in bits and pieces such as initial, progress and final images, inspirational artwork, and a glimpse of your life.

Tag Relevant Pages
Promote your Online Art Gallery

It is essential to tag pages and people to brand the content. Make sure people or pages you tag are related to your genre and enhance your visibility to the targeted audience on Instagram.

Citation- Instagram Hashtags You Can’t-Miss in 2021

Maintain Authenticity
Promote your Online Art Gallery

Instagram is not only about posting artworks and other stuff. You have to brand your gallery and your daily life. Parallelly, you have to make sure that you are transparent and honest with your audience. Maintaining the authenticity of the brand and page is the utmost priority.

Post Frequently
Promote your Online Art Gallery

It is important to be consistent and active on Instagram. For this, you need to have a huge amount of work to share. Make sure you post three times each week, minimum. But even make sure the pictures you post are quality content. It is awesome when there is a conversion of a follower into a customer. No doubt your artwork can offer brilliant pieces to people, but you have to make sure that you don’t always have to shove it in their faces. It may hinder your communication with the followers, which might result in the lowering of the audience.

Represent yourself as an artist
Promote your Online Art Gallery

Because Instagram brand images, make sure the photos you share and use for the art galleries represent you. For example – if you are posting any candid photo like the sky or any food item, make sure that you present it to your followers artistically.

Convert Leads to Sales
Promote your Online Art Gallery

The more creative your reels are, the better your reels’ reach and impressions are on the same. Some of these themes are contests, stories, and other relatable content. You can also add a CTA at the end of your reels. 

Conclusion
Social Media Marketing for Restaurants

We know Instagram is the real game-changer for new budding artists. You can also enhance your engagement rate by using the feature of Instagram reels. It is immensely important to know about the online marketing tips for Galleries. Multiple brand management agencies in Delhi give the artists tips and help them grow.  

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