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Dos and Don’ts for Perfect Pinterest Marketing Strategy

January 31, 2023Social Media Marketing 0

You could be a marketer, seller or even a wholesaler, Pinterest makes an incredible platform for all types of businesses. If you are looking for a creative and winning approach to marketing your brand, then developing good Pinterest marketing will help during this endeavour. With a clean slate and emphasis on displaying interesting ideas instead of sharing options, Pinterest works as a strong driver for businesses, especially for those who create content related to fashion, travel, lifestyle, food, and artistic niche. Ever since it gained popularity, more and more brands are relying on Pinterest for marketing their product or services. You may not realise but a well-planned Pinterest strategy can be a gold mine for brands.

Don’t miss out on incredible growth by ignoring Pinterest’s presence. Listed below are the do’s and don’ts for crafting a perfect Pinterest marketing strategy:

DOS OF PINTEREST MARKETING STRATEGY

In the realm of marketing, there are no hard and fast rules for anything that requires you to abide by them. Marketing is all about experimenting since one-size-fits-all doesn’t work here. But, to get the best out of your marketing plan and efforts, listed below are some of the dos that our marketing experts recommend for rapid and efficient growth:

Complete Brand Profile: The primary rule, complete your business profile. Describe your brand, and services, and add relevant keywords to reach out to your target audience. Once you do that, upload the profile image, which could be a logo or brand picture, and ensure it’s presentable. Create 10 boards each with 9 pins, this will keep the board active and renew its appearance encouraging the audience to explore other boards.

Craft 5 Boards: For those who haven’t started pinning yet, it’s your time to create your first five boards that are associated with your brand or relevant topics that your target audience would love. Make sure you add at least 9-10 pins on each board (as aforementioned). For example, if you are a makeup brand, create 5 boards that inspire your audience for a DIY project using your products.

Create a Secret board to Save Content for the Future: In the marketing world, it’s nice to have a pre-plan or to have content saved in the kitty. With the requirement to publish regularly, you need to have a secret board to save content to publish in future. Curate all the content you will need and have them in your pocket. Pin an image to the board, and add the original pin URL in the caption section, this will work as a bookmarking method for pins.

DONTS OF PINTEREST MARKETING STRATEGY

Since we are helping you grow by having an awesome Pinterest strategy, we have listed the major three don’ts to keep you away from the pitfalls. Even if you create aesthetic visuals with the best Pinterest tools but miss out on small details, you may lose the perfect chance to grow your reach and expand your business.

Avoid Low-Quality Pictures: Pinterest is a completely visual platform, therefore, publishing a poor-quality photograph or content will only increase the bounce rate. Your pin could be about your product, service, or a blog post that your audience will find unique or creative, make sure you add an aesthetically pleasing picture with it. Significantly, ensure that anything you publish is relevant to your business.

Don’t Avoid Group Boards: Group boards are community boards available for invited members and it allows them to pin on the same topic. Ensure that the boards you work in are well-curated and have numerous active members, and moderators who are quick to remove those who violate the true spirit of the group board.

Don’t Pin Your Content: You should avoid pinning your content. The rule is essential since you wish to keep content fresh and dynamic to keep your readers engaged and reading. Instead of pinning your content, publish content that’s related to the business, engaging images, quotes, and an amalgam of products and blog posts.

We have gone over every little important point, what now?

If you need help or professional assistance with crafting a Pinterest growth strategy for your business, consult our experts at Social Eyes.

Best Social Media Marketing Agency in Delhi

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4 Instances of Social Media Engagement Strategies

January 18, 2023Social Media Marketing 0

Social Media is moving light speed fast, but some major concepts stay the same- such as the importance of organic engagement and connecting with your audience. Businesses may pursue the low-effort plan of tweeting, feeding Facebook, and LinkedIn updates about products, and services, publishing educational content, and ‘gramming’- only to see oh-so-little engagement.

Engagement cannot always be produced; your content has to be engaging. In your niche, the ‘like my page!’ approach may not be as effective as it is for some people. This is a game of algorithms and visibility algorithms heavily relied on engagement, and an engaged follower is likely to convert into a paid customer and is more likely to keep the content moving forward. While you can contact the trusted Indian social media agency to seek help or if you wish to have something in the back pocket, read on.

In this article, we have rounded up 4 major examples that will help you boost organic engagement. Keep these handy during your brainstorming meetings or planning the strategy to ensure everything is included for excellent brand engagement.

PRODUCE VALUABLE RESOURCES: It is tried and tested, and true in the realm of social media. Give people the accurate information that they look for and your brand will get saved. It is easy to read an infographic that your audience will share. Present your brand as one’s go-to place for helpful hacks around your product to craft content that people require and something that their friends love, and will engage with.

ASK FOR OPINIONS FROM FOLLOWERS: People love to share their opinion, especially if it’s multiple choices. This is another reason why Polls have gained immense popularity in social media engagement strategy. Something as simple as ‘what do you think?’ about xyz will ignite an idea or spark imagination encouraging them to engage. Polls are available on a myriad of platforms such as Twitter, Instagram stories, and more. You can capture user’s feedback by asking them simple questions relevant to your brand ‘what do you love about xyz?’ or ‘what’s your favourite item?’ or ‘something that needs improvement’- opinions are an easy way to develop engagement fast that you will integrate into the strategy. Ensure that you are testing how your audience responds to open-end queries and questions like ‘this or that’ and what your views are, thereby creating better engagement posts.

ENGAGE WITH YOUR TARGET AUDIENCE: The best way to improve engagement is to engage yourself with the audience, even when it comes to responding to negative feedback/comments. Make sure to keep the conversation going. Having a remarkable social media presence is great but it is audience engagement that is the true test of digital success. Likes, comments, follows, and re-posts of your content can all be indicators that your message is echoing. Word-of-mouth has always been the best form of advertising, in a viral age, the word will spread far and beyond quickly when created precisely. Some platforms such as Facebook or Instagram showcase when someone’s friend engages with the page’s feed and can help with growth as well as brand awareness.

GO LIVE: Facebook and Instagram have a live video feature that works incredibly well, considering that 80% of their users prefer a live video instead of reading a blog post. It should be an important part of your engagement and business growth strategy. You can schedule live sessions ahead of time, add them to a Facebook event, promote and improve it, and get started as soon as possible! People love to ask questions in real-time and share the video to promote it everywhere, once it’s over.

Wrapping up

As you can see, businesses are at no loss for exciting methods of aligning engagement, growth, and sales. Pick the right method that works best for you and your target audience. All of these can be personalised and adapted as per the needs since there is a myriad of flexibility, they are the 4 major strongest examples of a social media engagement strategy.

Are you looking for expert help? Consult Social Eyes, your trusted and best social media marketing agency.

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Affordable Marketing Ideas for Businesses to Grow

January 13, 2023Social Media Marketing 0

Marketing can be challenging and expensive. Nobody knows it better than the head or boss of the business with hard work, passion, and a small budget. You must have asked yourself a hundred times- “is it really important for me to spend a major amount of time and money on marketing?” While it’s true that marketing is important for business growth and to connect your target audience with the brand, you don’t necessarily have to spend a chunky amount of money.

In this post, we will be discussing affordable ways of promoting your brand. Commencing a new business is challenging and requires a lot of effort and time. You need to perfect your offerings, choose the right channel for sales, research your audience thoroughly, and more. However, regardless of how incredible or unique your product or service is, people wouldn’t understand or know about your brand unless you plan a winning marketing strategy. Establishing your brand and generating sales leads is an important part of marketing. When it comes to saving time, a lot of small businesses employ different marketing tools that allow automating marketing procedures. As for saving money, you should use your resources to their maximum potential with careful and strategic planning and execution. Read on to unravel budget-friendly marketing ideas for businesses that will drive incredible ROI:

Create & Promote Content Smartly: A well-researched, gathered, and written content has the potential to drive incredible leads, traffic, and sales. To craft such content, the first step is to find the right keywords that your competitors are ranking for. Once you do that, read to outdo them with better content. Since keyword research tools offer a free trial feature, you need to invest in an experienced and good content writer. Promote the content on all social media channels, upon crafting content.

Add Visuals to Make Content Easy to Consume: If we were to discuss the early-SEO days, it was easy to make the way to the top search engine ranking with the ‘all text and no media’ content type. However, it doesn’t work like that anymore. In this digital era, video brings a 150% organic traffic increase from SERPs since words are not enough. For brands wishing to leave a long-lasting impression, your content should entail good visuals. For the blog post, create an interesting video telling the audience about the service/product concisely and correctly. While sending an email about a sale or important detail, design a creative image that grabs attention and adds it to the top.

Don’t Overlook the Power of Infographics: As aforementioned, adding an interesting element to your content will do you a major favor in driving leads and sales. If you have access to interesting data, share it ‘visually’, and crafting all that in an infographic will do the magic. This infographic drives backlinks with interest is an incredible way of improvising your search ranking, and drives free organic traffic. You can invest in a designer or Infogram and Canva; such tools make it easier for you to translate the essential data into a visually-appealing infographic, driving traffic and engagement.

Take Part in Social Media Groups: Those who wish for their brand to connect with their target audience without spending much, try joining social media groups or channels like Facebook, LinkedIn, Reddit, Quora, etc. These social media groups are crafted to collaborate with people who share a common interest. To execute these marketing ideas for your brand in an effective manner, you must look for the right groups that are relevant and active. A group where people share posts regularly and prefer active interaction- making comments on each other’s posts will do the magic.

Conclusion

Despite the size of your business, digital marketing plays a major role in growing your brand. Keep these budget-friendly and innovative marketing ideas in mind for crafting winning marketing campaigns or you can ditch the overwhelming job by consulting our professionals at Social Eyes.

Posted by SEO

Social Media Hacks to Double your Brand Growth

January 13, 2023Social Media Marketing 0

Are you facing challenges or problems growing your social media presence? Do you wish to publish creative content that drives the target audience? Are you struggling to grow your business on social media platforms? While posting regular content is enough, implementing social media campaigns helps improve your brand’s appeal and growth.

In this internet era, we witness businesses bombard their audience and potential customers with their content on social media channels. Since everyone is doing the same, what can make your business stand out? Ever since the 2020 attack, 2022 has been a relief. However, the pandemic accelerated the shift to the digital realm and has increased the competition in the digital market, especially in the social media marketing segment. As we are stepping into 2023, businesses must become tactical with their social media strategy, especially if they wish for their message to be conveyed and heard amidst the noise of ‘Mera Dil yeh pukare…aaja’.

In this post, we are going to take a look at 5 recent social media hacks that will help your brand stand out from the crowd:

“LESS IS MORE” Approach for Posting: Earlier, social media was all about quality over quantity. Businesses used to focus on the quality of the content to be in their audience’s mind constantly, which means publishing social media posts several times a day. However, with businesses redirecting their attention to social media, consumers are getting overwhelmed with a message from the brands. But if you wish for your brand to stand out in the market, adopt the ‘less is more’ approach for posting content on social media platforms. Instead of posting anything just because you should, try focusing on publishing thoughtful and creative posts that will make your audience feel nice, even if it means publishing less content.

Add Value to Video: Nowadays, with insatiable demand for video content, it only makes sense that there will be greater demand for video-based content in 2023. With that in mind and the fact that video is the most preferred content for users today, 80% of internet or social media users love video content over conventional content. They are effective for driving conversions and about 60% of shoppers have claimed that they made their decision of buying something after watching an online video about the same. This should not come off surprising that social media channels are prioritising video content over any other kind.

Automate All Activities: Pushing your brand on social media channels can be overwhelming, especially for small to medium-sized businesses with no social media team. You may find yourself spending a lot of your time on social media, creating a post to publish, creating clever captions, interactive sessions with followers, and more. Those who wish for their social media efforts to be more effective and exciting, automate your social media activity using the automation tools that are available in the market today. Social media automation lets you schedule your social media posts, which automatically post on your social profiles at a planned time.

Leverage the Humanized ChatBots: Unless you have a dedicated team of professionals, it is challenging to respond to all social media inquiries from the audience. Sometimes, even with a social media team, it will be overwhelming for businesses that serve audiences globally, with different time zones. This becomes a challenge since your customers aren’t ready to wait until you become equipped to respond to their inquiries or questions. They want you to respond to their questions quite quickly.

Utilise the Reach of Stories: Stories were launched as a feature that was initially available on Snapchat. Thanks to the constant social media advancements, major platforms realised how incredibly popular story features are, and many of the top social media channels, including Instagram, Facebook, Twitter, and LinkedIn have their versions. Stories are an amazing feature that allows social media users to content- both images or video based- that appears on the top of the homepage of the app and vanishes after 24 hours. Instagram’s report shows that their stories are viewed by more than 500 million users. So, posting engaging content on stories will do the magic in growing sales for your business.

Conclusion

The social media realm is a constantly evolving landscape and with the New Year, what may have worked for you before, might not be as useful. These are some of the winning Instagram growth hacks that will help stay on top of your competitors in 2023.

Posted by SocialEyes Admin

5 Social Media Trends to Look for in 2023

December 28, 2022Social Media Marketing 0

With 2023 knocking on the door, it’s fun to focus on the New Year, and all the new updates in the realm of social media. Working in an industry that mutates faster than a power ranger- the realm of social media goes through constant change.

If you are wondering what’s up and what’s not, and how to fit in right with the new social media trends into your marketing strategy…you are not alone. However, fret not! In this article, we have all the right answers for you. From new platforms to focusing on authentic and multi-sensory content, things feel real in the actual and virtual world as the consumers push for a community, legitimate, and immersive experience. We all know how fast the landscape changes, so, Social Eyes are here to keep you on top of it all. Social Media is an integral part of people’s lives and day-to-day routines. Many are addicted to it, so much so that they check their social media feeds the second they wake up.

Given the importance of social media in the realm of consumers, marketers and brands flock to social channels in hope of connecting with their customers. Social media is loaded with quality and accurate content and therefore, the competition is very high. It can be challenging for you but not impossible.

We’re breaking down five of the exciting social media trends for business that will be the major news in 2023.

SOCIAL MEDIA SHOPPING

By the end of 2022, buyers expect to purchase products directly from social media without having to leave the app. Shoppers expect to shop from Facebook, TikTok, Instagram shop, and other apps to purchase items they come across with. Businesses must ensure that they have to set up their social media commerce stores and hop on the train to profit. E-marketers expect the social media commerce industry to gain a worth of $80 billion by the year 2025.

SHORT-FORM VIDEO

The short-form video has made the list and it should not come as a surprise. With the rise in the popularity of Instagram Reels and our famous TikTok, short-form video is the trend every business must adopt. If the short videos or reels are not working well for you, try experimenting. The Head of Instagram highlighted that every user is different and each brand has to figure out what works for its audience.

ADVERTISEMENT GOING UP

As per a social media trend survey in 2022, 40% of respondents indicated a decline in organic reach and the challenge was the need to spend on paid advertising. With many businesses not hitting the required organic reach or the number they used to, those with a budget will boost the ad spend to handle this situation. Competitors will feel forced to follow suit to claw back the market share. Well, ‘tis the year to brush up on your skills and work professionally.

POPULARITY OF USER-GENERATED CONTENT CREATOR

Make way for influencers for the new boss in the city! Organic user-generated content has been here for years and is used by many. However, until recently, the market has witnessed a huge rise in paid (UGCC) user-generated content creators jumping up everywhere, especially TikTok or Instagram Reels. We will be discussing everything one should know about UGCC in our upcoming blog.

ADVANCED PLATFORMS FOR NICHE

It’s expected that new social media channels such as BeReal are to emerge in 2023 breaking the market. While new platforms do emerge every year and will be reinventing the social media that we know now, most often turn out to be niche sites with limited impact. Social media platforms such as Twitter, Facebook, Instagram, and even Pinterest are here to stay and it’s essential to keep an eye out on any latest developments in the market.

Now that we have covered the upcoming trends, it is advised not to spread yourself too thin. Be careful and focus on a couple of many trends that you can incorporate into your marketing plan and execute them right. On your journey, find out what works for you and your brand while paying close attention to your audience.

Look out for these social media trends in 2023 and include them in your winning marketing strategy.

Posted by SocialEyes Admin

How to use Twitch for Your Small Business

September 28, 2022Social Media Marketing 0

There is no doubt that having a close bond with your consumer is essential for business.

In this digital era, technology is another way for brands to come closer to their audience and potential customers. To know all the ways to leverage these technologies is a vital skill in 2022.

As an owner of a small-sized business, it is important to find effective ways to stay in touch with your customers, especially since the arrival of social distancing norms. Welcome Live Streaming into your marketing strategy. It has gained popularity among social media users in recent years, it brings a human touch to the business interaction.

Twitch is an important platform for live streaming that should be highlighted on your sticky note as a small business owner. You must know that Twitch is all about building connections as it allows your audience to interact with the streamer.

Twitch is the world’s largest online streaming platform, with more than 15 million users. Twitch streamers need only find their audience to commence making money on the platform. With so many options and opportunities to reach your audience, you must be wondering ‘how can we use Twitch to market our business?”

Let’s dive in!

Going Live: Once you know what you want to convey, it only makes sense to consider the timing. Keep an eye out for engagement and use analytical tools to comprehend and analyse your audience. Doing so helps you cast your net. Using Twitch tracker is a useful tool that offers you insights as to when your audience is online. You can access live streams at any time, from your account, go on the top right of the screen to choose ‘channels & videos’ and find the option to stream from.

Content Concepts: Upon setting up on Twitch and ready to go live, what do you do? For starters, just like any regular social strategy, you are supposed to come up with unique ideas that will add value to your audience. Here are some Twitch content ideas: share information, gaming hacks, product details and anything that connects your brand with your audience. Share exclusive insider content and if you have a new product launch, share a close look at your product, make announcements, and tell your audience about the new features via Twitch live.

Grow Your Audience: With Twitch, just like any other social platform, you will be required to put effort into growing as well as retaining your audience. Networking plays a key part in your strategy, use all your social networking apps to drive your audience to your Twitch page. Being a two-way experience, you need to set time regularly to maintain engagement and invite your audience into your world through Live Streaming.

Twitch is the rising star of marketing platforms and is often overlooked. You can drive solid traffic by including twitch business strategy into your marketing plan. Ultimately, live streaming works great for your brand when you engage with your audience, publish unique content, and connect with them on a personal level.

SHOULD YOUR BUSINESS USE TWITCH?

Twitch may seem like an intimidating platform, which is why many marketers shy away from using it for their benefit. The brands that took the risk and made efforts into engaging with their audience on the platform have seen some solid results.

Now that you know how and if your brand should use this platform, what’s next? Use Twitch to generate and drive new leads to your business.

Connect with Social Eyes to give your brand an enormous boost! Our team of experts are committed to helping you commence, operate, and push your business to new heights.

Posted by SocialEyes Admin

All One Should Know about Social Media Reputation

September 28, 2022Social Media Marketing 0

You all must have come across brands with an incredible presence on social media channels. Their pages have eye-catching content and amazing engagement.

No matter if you are a brand, an influencer, or a regular user, we all want to maintain a solid and confident social media reputation.

Constructing a presence on social media platforms may not be easy but it’s not rocket science. However, you must work hard and put in efforts to build up a strong and influential social media reputation.

Before we talk about anything else, let’s understand what a social media reputation is.

Social media and brand reputation management can be described as crafting and monitoring your brand’s presence on social media platforms to improve your brand’s image and sentiment. With the help of social media monitoring tools, businesses can identify and address issues to provide solutions and work as per customer feedback. Doing so helps engage with users, track mentions and comments, and understand what your audience wants.

Many prefer purchasing from brands that they find reliable. In most cases, even single negative feedback can throw them off. Brands need to address and respond to negative feedback or comments immediately. Brand owners, therefore, prefer hiring experts who can take care of social media monitoring brand reputation.

Do you have a small business with no social media plan? Click here to read social media strategies: https://socialeyes.in/social-media-strategies-for-small-businesses/

Tips on Managing Social Media Reputation

It may sound easy for some, but maintaining a social media reputation for a long time can be challenging. One is responsible for giving regular attention and carefully planning strategy to stay ahead in the market to have a better customer engagement. So how do we do that? Here are some tricks that you may want to keep in mind that will help your brand stay in the market for a long time.

Ø Carefully Choose Name: The name you pick for your brand should define the goal of your business; it makes it easier for your customers to identify it. Your business name should be different from others and keep it crisp to be found easily.

Ø Drive More Customers: For maintaining social media reputation, business owners should improve their social profile and publish unique content about their products and services to attract leads. Doing so will help you create and retain a positive and influential aura of your brand.

Ø Get Verified: When you get your social media account, you reflect authenticity that assures your followers about the quality of your brand. Doing so will help you build trust and a healthy relationship with your potential customers and existing followers. Certain aspects need to be fulfilled to get verified.

Ø Post Regularly: Publishing unique content frequently offers you more opportunities to interact with your audience and maintain a solid engagement. The more your brand communicates with your audience, the more positive the reputation is perceived.

Ø Navigate your Team: Sometimes you have to deal with negative and even abusive feedback from your audience. Converting those angry users in favour of your business is important and training your team to help them while staying calm will prevent any case that can spoil your reputation.

Ø Share Your Story: It is advised to not just use your brand’s positive stories to sell your services. To connect with your audience, try sharing your brand story with your audience. All the bad experiences, how your team handles the challenges, the good things your brand is doing, and more.

As mentioned earlier, it is not easy to track and work on your brand’s social media reputation, it takes time. However, this sure is an investment that will help your business’ reputation to shine in the market along with increasing your sales.

Social Eyes take your project seriously and work diligently to help you improve and maintain your social media and brand reputation.

Posted by SocialEyes Admin

5 Tips for Higher Instagram Engagement Rate

September 30, 2022Social Media Marketing 0

Instagram, even after all this time, remains the sweetheart of all social media platforms for marketers. It’s not difficult to understand why it gained so much popularity. About 13% of the population on Earth is using Instagram and about 80% of them follow brands and celebs.

Many struggles to schedule posts on Instagram, yes, a lot of users do, fret not! you aren’t the only one. Many don’t know how to increase Instagram engagement.

Instagram, which once was used for sharing aesthetically beautiful photographs, is now immensely used for branding businesses, engaging with customers, and more.

What is Instagram Engagement?

Instagram engagement is more than just the number of followers your page has or the content reach. It is about how the audience responds to your published content. It reflects the total number of people who engaged or take an action on the content. An Instagram engagement rate is calculated on metrics such as Likes, Saves, Comments, Shares, DM, Mentions, and more.

Why Does Engagement Matter?

Engagement matters for two major reasons:

i. It reflects how people react or respond to your content. The more people relate to your content, the higher engagement will be. It is a key sign that social media strategy is paying off.

ii. Engagement is one of the major ranking aspects of Instagram’s algorithm. It helps to make your post popular and increase Instagram engagement by surfacing it to the top of your feed.

Yes, we get it. You are doing everything right but the engagement rate still comes out bad. Don’t worry, we got you covered.

HERE ARE 5 BEST TIPS ON HOW TO INCREASE ENGAGEMENT RATE ON INSTAGRAM:

Carousels Do Magic: Yes! Carousels may seem like a way to post multiple photographs but they can do wonders for business pages. It is a treasure trove that works well in increasing Instagram’s engagement rate. They make an excellent way for storytelling since the format allows you to select multiple images, text banners, or videos (maximum 10) and publish them on the platform. People engage with carousel posts as they run on interactive content and receive comments.

Engage with the Audience via Story Stickers: Instagram Story stickers have proven to be an excellent trick to encourage your audience to engage with you. It helps build a loyal following. There are numerous stickers available, such as questions, polls, quiz, countdowns, and more that allows your audience to interact with you and feel like a part of the brand.

Share Relatable Memes: In 2022, Relatability plays a key role. They are creative, funny, and relatable- Instagram users love to be seen and heard. With the right meme, your audience will feel a sense of relatability and with the right meme, you can witness your content going viral. No matter what kind of industry or niche you work in, there is always an opportunity to create and publish memes.

Add CTA to Captions: Call to Actions continue to stand the test of time, including a CTA, especially Direct Questions in your caption to get more traffic and engagement. Instead of forcing them to involve in engagement tricks, drive engagement via CTAs by encouraging them to click on the link to know more or to buy what they like.

Let your Brand Persona Shine through: If you wish to increase Instagram engagement, bring your brand’s personality and Instagram is the best place to start. Instagram Stories are the perfect format for informal and chatty engagement, such as sharing behind-the-scenes, personal anecdotes, showing faces of your team, brand’s values, and more.

Now that you have all the tricks in your back pocket, let’s get on it.

If you feel that it is too complex to keep up or that it may distract you from focusing on core operations, let our experts take the burden off your shoulders.

Instagram is a fun place to be and we are the experts on this platform.

Connecting with us will do wonders for you and your brand.

Posted by SocialEyes Admin

An Introduction to Instagram Reels like No Other

December 9, 2022Social Media Marketing 0

Here is everything you ever wanted to know about Instagram reels. Excited to read this? Well, go ahead to read this information-packed blog post!

By now we all know that the secret to viral growth on Instagram right now is none other than the Instagram Reels. But making the perfect Reels and understanding how to use all those different editing features is an achievement in itself.

What are Instagram Reels?

Instagram reels offer a platform to create fun and engaging video content. Now Instagram users can upload 15 to 60-second video clips, add music, content and gifs. Users can also explore these Reels in the Reels tab. The Reels tab is filled with Reels from popular and trending accounts on Instagram.

You can choose your reel from pre-shooted videos from camera roll or you can make a fresh video right on the app. For the next step, you can use the draw or text tools and choose from a selection of Instagram stickers to make your reel attractive.

How to create Instagram Reels?

Instagram reels can be accessed and created in two different ways.

Instagram home screen – tap the “+” on the top right and scroll to the Reels tab at the bottom of the screen

Reels tab – camera on the top right

Steps to create Reels

Open the Instagram camera and find the Reels icon
Select the audio by tapping on the music icon
Select the speed of your Reel by pressing the play icon
Select how long you’d like your video to be by tapping the circle with a timer on the left- hand side
Choose the length of your video clip from the stopwatch icon. Select between 3 second and 10-second countdown
Scroll across to apply effects or filters to your Reel
Now hold down the record button to capture video or upload from your camera roll. (you can start and stop recording many times during your video by pressing and holding the record button)
You can also trim or delete any of the clips you’ve filmed by tapping the back arrow button. Press into the clip you want to edit
You can also use the draw and text tools and select from several Instagram stickers
The next step is to edit the cover photo with a video thumbnail or add a cover from your camera roll.
Add an attractive caption, tags and hashtags (if any) and you are good to go
Share your reel now!

All about Instagram Reel Insights

The Reels insights are available in both the Instagram insights tab and particular Reel also. It is a good practice to keep a track of how your Reels are performing. Visit the Reels tab on your profile page. Open a Reel you want to see insights for and then tap on the three-dot icon in the bottom right-hand corner of the screen, and select “Insights.”

Instagram Reels have made themselves a solidified place on this social media platform. Proven to be a major growth and engagement hack, the Reels are here to stay and this is only the beginning.

Citation: Social Media Strategies for Small Businesses

Posted by SocialEyes Admin

Social Media Strategies for Small Businesses

May 23, 2022Social Media Marketing 0

Today, social media platforms have become a staple of modern life. These social media platforms like Facebook, Instagram, Twitter, etc. allow people around the world to become connected, and social media increasingly provides for everyone’s personal and business needs, its popularity will always be growing.

Small business owners tend to invest their time and resources into different social media platforms. These social media marketing ideas for small business helps them to generate brand awareness, build trust with their target audience and thus, increase sales.

But many small business owners strive to see results as with so many social media strategies out in the market, it is not easy to choose which is best for your small business.

We have for you the following tips you can use to get your social media campaigns in good shape. Apart from this, you can also experience the many benefits that the various platforms offer.

How to promote business on social media for free

Diversify your feed

Broaden your feed by sharing some behind the scenes content. Followers tend to appreciate a mix of promotional and more down-to-earth content. Some personal content, promotional content and inspirational content can keep your followers engaged by making it more relatable.

Play the hashtag game

Use a mix of niche and general hashtags on social media channels. Niche hashtags are tags that are not popular. These include locations or specific phrases. Hashtags are indeed one of the winning strategies you can implement in your posts.

Respond in-time

Don’t miss out on the opportunity to get hold of potential customers or sales. Take a note to always respond to comments and direct messages on social media promptly, and make sure your message is always positive and helpful. Set time aside each week to sit down and respond to people on social media channels.

Consistency is the key

Make it a practice to post on social media platforms that is realistic and sustainable for you. Once a day, every other day or whatever suits you! Just keep it going even if you don’t get engagement, don’t get discouraged—it takes time to gain followers.

Make your content eye-catching

It is important to create content that you are confident of sharing on your social media channel. So, customize your content with engaging and eye-catching images or videos. Also, try to make more video-based content for more engagement.

Over to you!

Citation : How to Promote an Event on Social Media

How to promote business on social media for free

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