Do you wish to make your Instagram business profile fascinating at the time of first impression? The very first thing while optimizing your Instagram business profile is to increase your followers. The more people you connect with through your Instagram the more you can market your business.
In order to increase your followers, initially you need to discover the platform thoroughly. Instagram SEO is a lot more tricky and different than Google SEO so it takes more effort and time to get used to.
In this blog, you’ll discover how to optimize Instagram profile and get to know about the Instagram algorithm:
How to optimize Instagram profile?
Optimize your Instagram account for search
The Instagram search feature is similar to Google in that it presents the most relevant accounts based on your search word. As per Instagram, the account search results depend on the accounts you follow and connect to. Here’s how to optimize Instagram profile:
Username- Using a primary keyword in your Instagram profile username is the best way to increase your chances of showing up in an Instagram search.
Bio- Your Instagram Bio is also a great place to use relevant keywords to increase your chances. Use secondary keywords to describe your business in Bio.
Use hashtags as keywords
Instagram hashtags basically work as keywords in SEO- hashtags help in discovering suitable content. If you search for a certain hashtag, then it will show you all the posts tagged with that hashtag. So, tagging your post with hashtags means that it will show up when someone searches for that certain hashtag.
It is necessary to tag your post with hashtags to attract and increase your audience. You have to limit using 30 hashtags for a single post so use relevant hashtags and avoid using absurd and useless hashtags. Also, keep that in mind that Instagram will also consider other factors like account relevance and engagement while ranking your post in hashtag SEO. The more your engagement is, the more your post is likely to show up
Another way to optimize your Instagram business profile is by getting tagged. If people will tag your profile on Instagram, there is a big chance to attract your audience even more. When people tag your Instagram profile in their profile or posts, others will also be able to check your profile.
For instance, you can organize events like giveaways that will encourage people to share your posts and get featured. You also can share the winner’s photos to appreciate them. Seek out the Best Digital Marketing Agency in Delhi to help you in organizing events and contests.
Steer Clear of Black Hat Instagram Seo
When you are struggling with how to optimize Instagram profile and boost Instagram followers, it is very easy to get carried away by Instagram Black hat SEO tactics. Always remember that these tactics are only temporary and will affect you in the long run. Furthermore, Instagram blocks these types of accounts which use Black Hat tactics to gain followers. Tactics like using and generating fake followers and fake likes. So, it is best to optimize your profile by using genuine techniques and efforts.
Use the "Swipe to Shop" feature in stories
When you gain more than 10000 followers in your Instagram business profile, Instagram will provide you with the feature “Swipe to Shop” i.e. you can attach your shop website links with your stories. Instagram is a great platform for direct sales, so seeking the “swipe to shop” feature is relevant for your business revenue and growth. You can also avail of this feature when Instagram verifies your account. You can request your Instagram Verification by going through settings.
Your Instagram business profile can make all the difference in becoming a huge brand or just another business. So, boost your Instagram visibility by using these above-mentioned ways. Also, don’t forget to contact Best Digital Marketing Agency in Delhi- to help you to make market-driven decisions while using social media management efforts.