How does the Instagram algorithm perform in practice? It is a topic that has triggered a lot of consternation after Instagram ditched the chronological feed. If you have spent some time on Instagram, you will know that the algorithm could act strangely. However, once you realize how the enigmatic algorithm operates, you can adapt your content approach to work in tandem with it.
Your basic Interest
Your Instagram feed is influenced not just by whom you follow but also by the profiles and kinds of posts you have seen in the past. The higher a post appears in your feed, the more the Instagram algorithm believes you would “like” it. Essentially, what you see in your Instagram feed is a synthesis of all your Instagram activities. The pages for whom you connect the most, the people in pictures with which you are tagged, and, of course, the types of posts on which you like and comment.
How much do you use the Instagram app? If you scroll often, your stream will become more linear, as Instagram attempts to show you the best updates since your previous trip. If you use the Instagram app less often, the timeline will be ordered based on what Instagram feels you’ll want rather than logically.
If you spend more time on Instagram, you can see more updates as Instagram expands its list. You will run out of new things to see on Instagram if you invest sufficient hours there. Once this occurs, the algorithm will recommend material from new accounts based on past experiences. However, if you can only spend a bit of time per day in the app, the algorithm can only show you the highlights of the day.
How does it work for stories?
The Instagram Stories algorithm often prioritizes timeliness, as it needs to ensure that you only see the most recent stories from your beloved pages. If you constantly interact with a user, their latest posts will be pushed to the top of your list each time they publish — even if you’ve already seen all of their prior day’s stories. With it in mind, it is a smart idea to post to Instagram Stories on a regular basis.
Whatever approach you use to boost your algorithm rating in 2021, the most important thing is to maintain interacting with your community at the core of your approach. Building real relationships with your fans is the most effective way to “hack” the code, and it would also perform well for your business.