Instagram’s ‘paid subscription’ feature has now rolled out in India, allowing hundreds of content creators and influencers to charge their followers a monthly fee in return for exclusive access to their content. Users who wish to subscribe to their favourite creator or influencer will receive a purple coloured badge next to their username, reflecting that they now have access to exclusive Instagram stories, live videos, and other content.
What is Instagram Subscription?
Instagram Subscription is the Facebook subscription extension to the photo and video sharing platform. As per the official blog published by Instagram, the paid subscription plan test was carried out with a selective few content creators and influence in the US. The feature allows them to charge their followers a monthly fee for their exclusive content. Followers who pay the fee and subscribe to their favourite content creators and influencers will receive a purple badge, which will stand next to their username. This feature has now been spotted in India as well, so please do check it out.
What are Instagram Subscription prices in India?
While Instagram Subscription is restricted to only a few content creators at the moment, the plans have been spotted in India with pricing tiers from some of the content creators in the local currency. The screenshots revealing different pricing tiers were first shared by Twitter user @salman_memon_7. The screenshots shared by Memon revealed the three tiers that range between Rs. 89, Rs. 440, and Rs.890/month.
While they were testing the feature, nobody was provided with an option to choose the subscription amount. This means creators or influencers will select the amount that their followers will be required to pay. Regardless of what amount the influencer or content creator charges, the benefit of a subscription will be the same for all.
What are the advantages of IG Subscription plans?
Those who subscribe to their favourite creator will get a purple badge (as mentioned earlier) next to their username. This badge will display whenever you interact with a creator via DM or even Comment on their posts. They will have the access to subscribers-only IG stories that the influencers and creators might post. Lastly, subscribers will be able to engage directly with the creator in real-time.
How does this new IG subscription feature work?
- The creator will select how much they want their users to pay per month.
- You tap on the ‘subscribe’ button in their IG profile to subscribe.
So, what do subscribers get?
- Access to content that only YOU can watch, as a subscriber.
- You will have access to Subscriber Lives, Stories, and Badge.
Subscription option is available for a few creators but is expected to roll out for others as well. While this feature seems to stay for a long time, tell us in the comments below if you think it’s a big yay or not.