Social Media is a big part of our lives and the same applies to public figures. The social media platforms give public figures a great opportunity to interact with their fans and entertain/update them about the latest news, concerts, tour dates, and general thoughts. It also works as a tool of personal branding i.e. self-promotion.
A profile of a public figure is quite different from that of an organization/brand. A public figure’s social media channel is full of pictures from personal life that people view. It helps them to gain new followers and establish their fan base. By sharing the live updates of their daily life, the public figures hold their audience.
Ways in which a public figure can promote their channel:
- Engage with their audience
- Share live updates about their daily life
- Promote brands on their channel
- Share events they are going to be a part of
Managing social media can be hard. It is important to not slip up and make yourself unworkable to possible collaborations with brands or simply making yourself unpopular to your followers. Having a strategy is very important because the benefits of social media outweigh the drawbacks.
Importance of Personal Branding for Public Figures
- Promotes primary and secondary projects/
- Helps to communicate with fans on a channel you control
- It helps to build up sponsorship deals
- It helps to get to know your fans—and let them get to know you
Social media channels are connecting the world in ways we may never have thought were possible. So, it is not a surprise that public figures are becoming more and more active on social networks. Public figures know how powerful these engagements on different platforms can be for both marketers and advertisers looking to utilize public figure fan bases.