Engagement rate means getting a decent number of likes, comments, and shares on the post. Having good engagement levels, especially comments on the photos, means users are showing interest in your content. It builds credibility and trust around your brand image or business.
Ways to Boost Instagram Engagement with Reels
Cater to the audience's interest in your videos and reels
You should never indulge in copying other brands and their strategies. It is not a proper way of strategizing your marketing plan on Instagram. Neither would it help your strategy attain colossal success. Instead, what you need to do is focus on your target audience. Your brand should always try its best to cater to the expectations and interests of your current and potential customers.
Keep the content of your reels as creative as possible
Add catchy captions in your reels
Start using a branded hashtag for your reels
You must ensure that you are using a branded hashtag in your Instagram profile. You don’t need to use your company’s name as a hashtag. It could be anything unique to your brand and the kinds of products/services you’re providing. It should notably embody your respected brand. Also, it should encourage all your followers to share reels from your Instagram profile.
Know the frequency of posting
Check out the content themes
Curate the notable engagement guidelines
Know your styling guidelines
Try to be innovative
Instagram can be a bit tricky when it comes to gaining exposure. With a sound marketing strategy and the right approach, you can get excellent results and increase Instagram engagement. With a healthy follower-to-engagement ratio, you can expect your Instagram profile to get an edge over your competitors on Instagram.