#1 Digital Marketing | Best Social Media Agency in Delhi

Menu
Social Media manager salary
Posted by SocialEyes Admin

The Cost of Hiring a Social Media Manager in India: Why Choosing an Agency is a Smart Investment

Social Media Marketing

In today’s digital age, social media has become an integral part of any successful business strategy. However, managing social media platforms effectively requires time, expertise, and a deep understanding of online marketing. Many businesses in India find themselves at a crossroads when deciding whether to hire a dedicated social media manager or outsource the task to a specialized agency like Social Eyes. In this article, we will explore the cost implications of hiring a social media manager in India and explain why opting for an agency can be a more cost-effective and efficient solution.

The True Cost of Hiring a Social Media Manager

Hiring a social media manager in India involves more than just their salary. Considerations such as employee benefits, training, software subscriptions, and additional team members must be factored in. On average, a competent social media manager can cost between INR 25,000 and INR 50,000 per month. However, when you account for the full scope of responsibilities and resources needed to run successful social media campaigns, the costs can quickly add up.

The Need for a Comprehensive Social Media Strategy

Social media management is not a one-person job. To achieve desired results, a cohesive team is required. A single social media manager might excel at content creation and scheduling, but they may lack skills in graphic design, video editing, analytics, and paid advertising. By hiring an agency like Social Eyes, you gain access to a team of specialists who collectively bring a diverse skill set to the table. This ensures that every aspect of your social media strategy is handled professionally, resulting in a higher return on investment.

Cost-Effectiveness of Hiring an Agency

While hiring a social media manager might seem like a cost-effective option on the surface, it can quickly become expensive when you consider the need for additional resources. By outsourcing your social media management to an agency like Social Eyes, you eliminate the need to hire and manage a full team.

cost effective Social Media agency

Agencies have the infrastructure, tools, and expertise required to execute social media campaigns efficiently, saving you both time and money. Moreover, agencies often offer flexible packages tailored to your specific needs, allowing you to scale up or down as required.

Access to Industry Expertise and Insights

Social media is a rapidly evolving landscape, with trends and algorithms changing frequently. Keeping up with these changes requires constant monitoring, learning, and adaptation. Social media agencies like Social Eyes are well-versed in the latest industry trends, best practices, and algorithm updates. By working with an agency, you gain access to their expertise, ensuring that your social media strategies remain relevant and effective in a dynamic digital environment.

Conclusion

When it comes to hiring a social media manager in India, it is essential to consider the true costs involved and the broader needs of your business. While a dedicated social media manager can provide value, the comprehensive skill set and cost-effectiveness of working with an agency like Social Eyes make it a smart investment. By partnering with an agency, you can tap into a team of experts, access industry insights, and achieve better results for your social media campaigns. So, take a step towards maximizing your social media potential by considering the benefits of working with a trusted agency like Social Eyes.

Remember, in the digital world, social media success is not just about having a manager—it’s about having the right team behind you.

social media calendar
Posted by SocialEyes Admin

6 Reasons for Brand Managers to Utilize a Social Media Calendar

Social Media Marketing

Imagine scheduling meetings without having a calendar handy – a written schedule helps save time and avoid any chance of double-booking any task/meeting. Just like personal and work calendars can become messy without having one, your social media accounts need a properly planned and structured schedule. A social media calendar helps construct the process of crafting and publishing content through a structured schedule to work with. 

A social media calendar is one of the important tools that should be in every Brand manager’s kit – think of it as the main ingredient for a perfect recipe. It improves your work efficiency significantly; managing social media can be overwhelming, causing panic attacks. Fret not! Your work life will become a lot easier with a planned social media calendar strategy; it helps manage social media accounts easily.

 

What is a Social Media Content Calendar?

A social media calendar allows businesses to organize upcoming posts and events into a publishing schedule by date- helps keep track of deadlines and better management of the content creation team. While each content calendar can be customized as per your unique requirements and strategy, it usually includes the following:

– Date and time to post the content

– Social network and account where it will be published

– Copy, caption & visual format

– Links and hashtags that must be included

– Additional information

What are the key reasons for using a social media calendar?

Listed below are some of the important reasons for using social media calendars:     

  1. Helps Post content Regularly: Remember that ‘consistency’ should be your priority, despite your business goals. Whether it is for better likes or more subscribers, or engagement, consistency is your key to all. You cannot publish 5 posts a day and then go MIA for a week. Social media doesn’t register that behavior as an active business. Your brand must consistently feed the audience with quality content and keep them engaged. This leads to a better and larger audience. You will notice organic reach and an increase in your followers – a calendar is a reminder to publish content consistently. It allows you to plan and post content ahead of time, increasing your chance to grow significantly.
  2. Proper Organization Saves Time: One of the major advantages of a calendar is that it helps you stay organized. You can categorize your work and take care of multiple accounts at a time with ease. It helps you note down any idea that strikes your mind at any time. When you publish content every day, it is easy to lose your focus – a social media calendar can be customized according to your needs. It helps schedule social media posts so you don’t have to worry about it – manage audience engagement from a single app. 
  3. Help Avoid Errors: When you plan your posts ahead of time, you can check them as many times as needed before they go live. Part of the job is to research and fact-check with copy editing. Your copies need to be free of mistakes and errors and should be cited for sources properly. A social media calendar allows you to see all upcoming posts – you can double-check the posts to avoid any grammatical errors and spelling. It helps you know if you are using the right links and images. It helps prevent any mishap in posting as well as managing engagement.
  4. Reminds You of Important Moments: Not capitalizing on a festival or event can leave you feeling guilty or in regret. Too big to put in words – a social media calendar helps you remember the important days, festivals, and all global events happening across the world. This applies to those events that hold relevance to your brand’s target audience. It is difficult for you to recognize something that is essential for your brand, especially when you are deep in the schedule of publishing content. A well-planned calendar keeps you updated about everything.
  5. Create Quality Content: With exponential social media growth, content quality has also increased tremendously. Long gone are the days of simple one-liners on a plain background. Nowadays, you can connect with a trusted social media marketing agency in Delhi that works diligently to make each post count. In this term, social media Calendar 2023 will work magic for you in managing your resources effectively. You can deliver your best when you are free – it helps you maintain the brand’s voice and vision.
  6. Helps Keep Track: A calendar offers you a long-term vision for your brand – everything will stay in one place and be well-organized. It helps you monitor the posts’ performance and responses – measure the performance and make all possible improvements. You can construct future content based on the insights and information gathered to steer your brand in the right direction. Without a social media calendar – it gets challenging to focus on the direction of the content and the brand’s vision. A calendar will help you with hard data and figure out a way to use them for the betterment of social media posts and the brand.

How to develop a social media posting schedule?

The first step for social media scheduling is developing a schedule to get insights and understand what the data tells you. Check in on analytics on each platform and see how your brand profiles are performing. Do you notice your audience on LinkedIn is active in the morning, but your audience on Instagram and Twitter is more active at noon? Well, such information helps you schedule your time to post. If your specific platform analytics aren’t so clear, a quick search on Google will drive amazing recommendations for the best times to post on each platform. Beware! Your audience may behave differently. When you think you have learned something new, adjust your schedule – post formats and other parameters. It takes some time to determine what schedule works great for your brand and your audience – but it’s a time spent well.  

Conclusion

A successful social media strategy calls for valuable and quality content, organization, and everything that resonates with your audience, and a well-curated content creation plan to engage your target audience. This will help you achieve major business objectives – at the base of this strategy is the social media calendar for 2023. It is enough to say that the social media calendar keeps all work and events organized. It is highly useful for brand managers to leave minimal things to automation and focus on creativity. It free up hundreds of manual hours as you plan out months in advance – giving social media content calendars a chance is worth the time.   

If you are looking for professional help in strategizing your social media calendar, connect with our marketing wizards

How Much Is It To Boost A Post On Instagram
Posted by SocialEyes Admin

How Much Is It To Boost A Post On Instagram

Social Media Marketing

Instagram is one of the most popular social media platforms in the world, with over 1 billion active users. If you’re looking to reach a wider audience with your brand, Instagram advertising is a great option. But how much does it cost to boost a post on Instagram?

The cost of boosting a post on Instagram will vary depending on a number of factors, including your target audience, the type of content you’re promoting, and your budget. However, there are a few things you can do to get a general idea of how much you can expect to spend.

How Much Is It To Boost A Post On Instagram

First, you need to decide how much you’re willing to spend per day. Instagram allows you to set a daily budget, so you can control how much you spend on your ad campaign. The minimum daily budget is $1, but you can set a higher budget if you want to reach a larger audience.

Once you’ve set your daily budget, you need to choose your target audience. You can target your ad to people based on their interests, age, gender, location, and more. The more specific you are with your targeting, the more expensive your ad will be.

Finally, you need to choose the type of content you want to promote. You can promote a photo, video, or carousel of images. The type of content you choose will also affect the cost of your ad.

In general, you can expect to pay anywhere from $0.50 to $2 per click on your Instagram ad. However, the exact cost will vary depending on the factors mentioned above.

If you’re on a tight budget, you can still boost your posts on Instagram and reach a large audience. However, you’ll need to be more strategic with your targeting and content. For example, you could target your ad to people who have already liked your page or who have engaged with your content in the past. You could also promote a less expensive type of content, such as a photo or carousel of images.

No matter how much you’re willing to spend, boosting your posts on Instagram is a great way to reach a wider audience and grow your business. So what are you waiting for? Start boosting your posts today!

Tips for Boosting Your Instagram Posts

Here are a few tips to help you boost your Instagram posts and get the most out of your advertising budget:

    Helpful tips to boost Instagram posts

    1. Choose the right target audience. The more specific you are with your targeting, the more likely your ad is to be seen by people who are interested in your product or service.

    2. Use high-quality images and videos. Your ad will be more likely to be clicked on if it features attractive and eye-catching visuals.

    3. Write a compelling headline and description. Your headline and description should be clear, concise, and persuasive. They should also include a call to action, such as “Visit our website” or “Shop now.”

    4. Track your results. It’s important to track the results of your Instagram ad campaign so you can see how it’s performing. You can use Instagram’s Insights feature to track metrics such as reach, impressions, and clicks.

    5. Case Study: How One Business Boosted Their Instagram Posts and Increased Sales

    6. One business that has successfully boosted their Instagram posts is the clothing brand, ASOS. ASOS is a British online fashion retailer that sells clothing, shoes, and accessories for men, women, and children. The company has over 20 million active customers worldwide.

    7. ASOS started boosting their Instagram posts in 2016. They found that boosting their posts helped them to reach a wider audience and increase sales. In 2017, ASOS boosted over 10,000 posts on Instagram. This resulted in over 1 billion impressions and over 1 million clicks.

    8. ASOS found that the most effective way to boost their Instagram posts was to target their ads to people who had already shown an interest in their brand. They did this by targeting their ads to people who had liked their page or who had engaged with their content in the past.

    9. ASOS also found that it was important to use high-quality images and videos in their ads. They used eye-catching visuals that would grab people’s attention and make them want to click on their ad.

    10. Finally, ASOS made sure to include a clear call to action in their ads. They wanted people to take action after seeing their ad, so they included a call to action such as “Shop now” or “Visit our website.”

    11. By following these tips, ASOS was able to boost their Instagram posts and increase sales. If you’re looking to boost your Instagram posts, following ASOS’s example is a great place to start.

    FAQs

    Q: How do I boost a post on Instagram?

    A: To boost a post on Instagram, follow these steps:

    1. Go to the post you want to boost.
    2. Tap the three dots in the top right corner of the post.
    3. Select “Boost post.”
    4. Choose your audience, budget, and schedule.
    5. Review your ad and click “Boost.”

    Q: How much does it cost to boost a post on Instagram?

    A: The cost of boosting a post on Instagram will vary depending on a number of factors, including your target audience, the type of content you’re promoting, and your budget. However, you can expect to pay anywhere from $0.50 to $2 per click on your Instagram ad.

    Q: What are the benefits of boosting a post on Instagram?

    A: There are a number of benefits to boosting a post on Instagram, including:

    • Reach a wider audience: When you boost a post, it will be seen by more people than if you just posted it organically.
    • Increase engagement: Boosted posts tend to get more engagement than organic posts.
    • Drive traffic to your website: You can use boosted posts to drive traffic to your website or landing page.
    • Generate leads: Boosted posts can help you generate leads for your business.

    Q: What are the drawbacks of boosting a post on Instagram?

    A: There are a few drawbacks to boosting a post on Instagram, including:

    • It can be expensive: Boosted posts can be expensive, depending on your target audience and budget.
    • It can be time-consuming: It can take time to create and manage a successful Instagram ad campaign.
    • It’s not always effective: Boosted posts aren’t always effective, and you may not see a return on your investment.

    Q: Should I boost my Instagram posts?

    Whether or not you should boost your Instagram posts depends on your individual goals and objectives. If you’re looking to reach a wider audience, increase engagement, or drive traffic to your website, then boosting your posts may be a good option for you. However, it’s important to keep in mind that boosted posts can be expensive and time-consuming, and they may not always be effective. If you’re not sure whether or not boosting your posts is right for you, it’s a good idea to consult with us by filling up a small questionnaire located at : https://socialeyes.in/digital-marketing-questionnaire/

    Pinterest marketing strategy
    Posted by SocialEyes Admin

    Dos and Don’ts for Perfect Pinterest Marketing Strategy

    Social Media Marketing

    You could be a marketer, seller or even a wholesaler, Pinterest makes an incredible platform for all types of businesses. If you are looking for a creative and winning approach to marketing your brand, then developing good Pinterest marketing will help during this endeavour. With a clean slate and emphasis on displaying interesting ideas instead of sharing options, Pinterest works as a strong driver for businesses, especially for those who create content related to fashion, travel, lifestyle, food, and artistic niche. Ever since it gained popularity, more and more brands are relying on Pinterest for marketing their product or services. You may not realise but a well-planned Pinterest strategy can be a gold mine for brands. 

    Don’t miss out on incredible growth by ignoring Pinterest’s presence. Listed below are the do’s and don’ts for crafting a perfect Pinterest marketing strategy:

    DOS OF PINTEREST MARKETING STRATEGY

    In the realm of marketing, there are no hard and fast rules for anything that requires you to abide by them. Marketing is all about experimenting since one-size-fits-all doesn’t work here. But, to get the best out of your marketing plan and efforts, listed below are some of the dos that our marketing experts recommend for rapid and efficient growth:

    Complete Brand Profile: The primary rule, complete your business profile. Describe your brand, and services, and add relevant keywords to reach out to your target audience. Once you do that, upload the profile image, which could be a logo or brand picture, and ensure it’s presentable. Create 10 boards each with 9 pins, this will keep the board active and renew its appearance encouraging the audience to explore other boards.

    Craft 5 Boards: For those who haven’t started pinning yet, it’s your time to create your first five boards that are associated with your brand or relevant topics that your target audience would love. Make sure you add at least 9-10 pins on each board (as aforementioned). For example, if you are a makeup brand, create 5 boards that inspire your audience for a DIY project using your products.

    Create a Secret board to Save Content for the Future: In the marketing world, it’s nice to have a pre-plan or to have content saved in the kitty. With the requirement to publish regularly, you need to have a secret board to save content to publish in future. Curate all the content you will need and have them in your pocket. Pin an image to the board, and add the original pin URL in the caption section, this will work as a bookmarking method for pins.

    DONTS OF PINTEREST MARKETING STRATEGY

    Since we are helping you grow by having an awesome Pinterest strategy, we have listed the major three don’ts to keep you away from the pitfalls. Even if you create aesthetic visuals with the best Pinterest tools but miss out on small details, you may lose the perfect chance to grow your reach and expand your business.

    Avoid Low-Quality Pictures: Pinterest is a completely visual platform, therefore, publishing a poor-quality photograph or content will only increase the bounce rate. Your pin could be about your product, service, or a blog post that your audience will find unique or creative, make sure you add an aesthetically pleasing picture with it. Significantly, ensure that anything you publish is relevant to your business. 

    Don’t Avoid Group Boards: Group boards are community boards available for invited members and it allows them to pin on the same topic. Ensure that the boards you work in are well-curated and have numerous active members, and moderators who are quick to remove those who violate the true spirit of the group board.

    Don’t Pin Your Content: You should avoid pinning your content. The rule is essential since you wish to keep content fresh and dynamic to keep your readers engaged and reading. Instead of pinning your content, publish content that’s related to the business, engaging images, quotes, and an amalgam of products and blog posts.

    We have gone over every little important point, what now?

    If you need help or professional assistance with crafting a Pinterest growth strategy for your business, consult our experts at Social Eyes. 

    Best Social Media Marketing Agency in Delhi
    Posted by SocialEyes Admin

    4 Instances of Social Media Engagement Strategies

    Social Media Marketing

    Social Media is moving light speed fast, but some major concepts stay the same- such as the importance of organic engagement and connecting with your audience. Businesses may pursue the low-effort plan of tweeting, feeding Facebook, and LinkedIn updates about products, and services, publishing educational content, and ‘gramming’- only to see oh-so-little engagement.

    Engagement cannot always be produced; your content has to be engaging. In your niche, the ‘like my page!’ approach may not be as effective as it is for some people. This is a game of algorithms and visibility algorithms heavily relied on engagement, and an engaged follower is likely to convert into a paid customer and is more likely to keep the content moving forward. While you can contact the trusted Indian social media agency to seek help or if you wish to have something in the back pocket, read on. 

    In this article, we have rounded up 4 major examples that will help you boost organic engagement. Keep these handy during your brainstorming meetings or planning the strategy to ensure everything is included for excellent brand engagement.

    PRODUCE VALUABLE RESOURCES: It is tried and tested, and true in the realm of social media. Give people the accurate information that they look for and your brand will get saved. It is easy to read an infographic that your audience will share. Present your brand as one’s go-to place for helpful hacks around your product to craft content that people require and something that their friends love, and will engage with.

    ASK FOR OPINIONS FROM FOLLOWERS: People love to share their opinion, especially if it’s multiple choices. This is another reason why Polls have gained immense popularity in social media engagement strategy.  Something as simple as ‘what do you think?’ about xyz will ignite an idea or spark imagination encouraging them to engage. Polls are available on a myriad of platforms such as Twitter, Instagram stories, and more. You can capture user’s feedback by asking them simple questions relevant to your brand ‘what do you love about xyz?’ or ‘what’s your favourite item?’ or ‘something that needs improvement’- opinions are an easy way to develop engagement fast that you will integrate into the strategy. Ensure that you are testing how your audience responds to open-end queries and questions like ‘this or that’ and what your views are, thereby creating better engagement posts.

    ENGAGE WITH YOUR TARGET AUDIENCE: The best way to improve engagement is to engage yourself with the audience, even when it comes to responding to negative feedback/comments. Make sure to keep the conversation going. Having a remarkable social media presence is great but it is audience engagement that is the true test of digital success. Likes, comments, follows, and re-posts of your content can all be indicators that your message is echoing. Word-of-mouth has always been the best form of advertising, in a viral age, the word will spread far and beyond quickly when created precisely. Some platforms such as Facebook or Instagram showcase when someone’s friend engages with the page’s feed and can help with growth as well as brand awareness. 

    GO LIVE: Facebook and Instagram have a live video feature that works incredibly well, considering that 80% of their users prefer a live video instead of reading a blog post. It should be an important part of your engagement and business growth strategy. You can schedule live sessions ahead of time, add them to a Facebook event, promote and improve it, and get started as soon as possible! People love to ask questions in real-time and share the video to promote it everywhere, once it’s over.

    Wrapping up

    As you can see, businesses are at no loss for exciting methods of aligning engagement, growth, and sales. Pick the right method that works best for you and your target audience. All of these can be personalised and adapted as per the needs since there is a myriad of flexibility, they are the 4 major strongest examples of a social media engagement strategy.

    Are you looking for expert help? Consult Social Eyes, your trusted and best social media marketing agency.

     

     Citation: Social Media Hacks to Double your Brand Growth

     
    innovative marketing ideas
    Posted by SocialEyes Admin

    Affordable Marketing Ideas for Businesses to Grow

    Social Media Marketing

    Marketing can be challenging and expensive. Nobody knows it better than the head or boss of the business with hard work, passion, and a small budget. You must have asked yourself a hundred times- “is it really important for me to spend a major amount of time and money on marketing?” While it’s true that marketing is important for business growth and to connect your target audience with the brand, you don’t necessarily have to spend a chunky amount of money. 

    In this post, we will be discussing affordable ways of promoting your brand. Commencing a new business is challenging and requires a lot of effort and time. You need to perfect your offerings, choose the right channel for sales, research your audience thoroughly, and more. However, regardless of how incredible or unique your product or service is, people wouldn’t understand or know about your brand unless you plan a winning marketing strategy. Establishing your brand and generating sales leads is an important part of marketing. When it comes to saving time, a lot of small businesses employ different marketing tools that allow automating marketing procedures. As for saving money, you should use your resources to their maximum potential with careful and strategic planning and execution. Read on to unravel budget-friendly marketing ideas for businesses that will drive incredible ROI:

    Create & Promote Content Smartly: A well-researched, gathered, and written content has the potential to drive incredible leads, traffic, and sales. To craft such content, the first step is to find the right keywords that your competitors are ranking for. Once you do that, read to outdo them with better content. Since keyword research tools offer a free trial feature, you need to invest in an experienced and good content writer. Promote the content on all social media channels, upon crafting content.

    Add Visuals to Make Content Easy to Consume: If we were to discuss the early-SEO days, it was easy to make the way to the top search engine ranking with the ‘all text and no media’ content type. However, it doesn’t work like that anymore. In this digital era, video brings a 150% organic traffic increase from SERPs since words are not enough. For brands wishing to leave a long-lasting impression, your content should entail good visuals. For the blog post, create an interesting video telling the audience about the service/product concisely and correctly. While sending an email about a sale or important detail, design a creative image that grabs attention and adds it to the top.

    Don’t Overlook the Power of Infographics: As aforementioned, adding an interesting element to your content will do you a major favor in driving leads and sales. If you have access to interesting data, share it ‘visually’, and crafting all that in an infographic will do the magic. This infographic drives backlinks with interest is an incredible way of improvising your search ranking, and drives free organic traffic. You can invest in a designer or Infogram and Canva; such tools make it easier for you to translate the essential data into a visually-appealing infographic, driving traffic and engagement.

    Take Part in Social Media Groups: Those who wish for their brand to connect with their target audience without spending much, try joining social media groups or channels like Facebook, LinkedIn, Reddit, Quora, etc. These social media groups are crafted to collaborate with people who share a common interest. To execute these marketing ideas for your brand in an effective manner, you must look for the right groups that are relevant and active. A group where people share posts regularly and prefer active interaction- making comments on each other’s posts will do the magic. 

    Conclusion

    Despite the size of your business, digital marketing plays a major role in growing your brand. Keep these budget-friendly and innovative marketing ideas in mind for crafting winning marketing campaigns or you can ditch the overwhelming job by consulting our professionals at Social Eyes. 

     

     

    Instagram growth hacks
    Posted by SocialEyes Admin

    Social Media Hacks to Double your Brand Growth

    Social Media Marketing

    Are you facing challenges or problems growing your social media presence? Do you wish to publish creative content that drives the target audience? Are you struggling to grow your business on social media platforms? While posting regular content is enough, implementing social media campaigns helps improve your brand’s appeal and growth. 

    In this internet era, we witness businesses bombard their audience and potential customers with their content on social media channels. Since everyone is doing the same, what can make your business stand out? Ever since the 2020 attack, 2022 has been a relief. However, the pandemic accelerated the shift to the digital realm and has increased the competition in the digital market, especially in the social media marketing segment. As we are stepping into 2023, businesses must become tactical with their social media strategy, especially if they wish for their message to be conveyed and heard amidst the noise of ‘Mera Dil yeh pukare…aaja’.

    In this post, we are going to take a look at 5 recent social media hacks that will help your brand stand out from the crowd:

    “LESS IS MORE” Approach for Posting: Earlier, social media was all about quality over quantity. Businesses used to focus on the quality of the content to be in their audience’s mind constantly, which means publishing social media posts several times a day. However, with businesses redirecting their attention to social media, consumers are getting overwhelmed with a message from the brands. But if you wish for your brand to stand out in the market, adopt the ‘less is more’ approach for posting content on social media platforms. Instead of posting anything just because you should, try focusing on publishing thoughtful and creative posts that will make your audience feel nice, even if it means publishing less content.

    Add Value to Video: Nowadays, with insatiable demand for video content, it only makes sense that there will be greater demand for video-based content in 2023. With that in mind and the fact that video is the most preferred content for users today, 80% of internet or social media users love video content over conventional content. They are effective for driving conversions and about 60% of shoppers have claimed that they made their decision of buying something after watching an online video about the same. This should not come off surprising that social media channels are prioritising video content over any other kind.

    Automate All Activities: Pushing your brand on social media channels can be overwhelming, especially for small to medium-sized businesses with no social media team. You may find yourself spending a lot of your time on social media, creating a post to publish, creating clever captions, interactive sessions with followers, and more. Those who wish for their social media efforts to be more effective and exciting, automate your social media activity using the automation tools that are available in the market today. Social media automation lets you schedule your social media posts, which automatically post on your social profiles at a planned time.

    Leverage the Humanized ChatBots: Unless you have a dedicated team of professionals, it is challenging to respond to all social media inquiries from the audience. Sometimes, even with a social media team, it will be overwhelming for businesses that serve audiences globally, with different time zones. This becomes a challenge since your customers aren’t ready to wait until you become equipped to respond to their inquiries or questions. They want you to respond to their questions quite quickly.

    Utilise the Reach of Stories: Stories were launched as a feature that was initially available on Snapchat. Thanks to the constant social media advancements, major platforms realised how incredibly popular story features are, and many of the top social media channels, including Instagram, Facebook, Twitter, and LinkedIn have their versions. Stories are an amazing feature that allows social media users to content- both images or video based- that appears on the top of the homepage of the app and vanishes after 24 hours. Instagram’s report shows that their stories are viewed by more than 500 million users. So, posting engaging content on stories will do the magic in growing sales for your business. 

    Conclusion

    The social media realm is a constantly evolving landscape and with the New Year, what may have worked for you before, might not be as useful. These are some of the winning Instagram growth hacks that will help stay on top of your competitors in 2023. 

    Social media trends for business
    Posted by SocialEyes Admin

    5 Social Media Trends to Look for in 2023

    Social Media Marketing

    With 2023 knocking on the door, it’s fun to focus on the New Year, and all the new updates in the realm of social media. Working in an industry that mutates faster than a power ranger- the realm of social media goes through constant change.

    If you are wondering what’s up and what’s not, and how to fit in right with the new social media trends into your marketing strategy…you are not alone. However, fret not! In this article, we have all the right answers for you. From new platforms to focusing on authentic and multi-sensory content, things feel real in the actual and virtual world as the consumers push for a community, legitimate, and immersive experience. We all know how fast the landscape changes, so, Social Eyes are here to keep you on top of it all. Social Media is an integral part of people’s lives and day-to-day routines. Many are addicted to it, so much so that they check their social media feeds the second they wake up.

    Given the importance of social media in the realm of consumers, marketers and brands flock to social channels in hope of connecting with their customers. Social media is loaded with quality and accurate content and therefore, the competition is very high. It can be challenging for you but not impossible.

    We’re breaking down five of the exciting social media trends for business that will be the major news in 2023.

    SOCIAL MEDIA SHOPPING

    By the end of 2022, buyers expect to purchase products directly from social media without having to leave the app. Shoppers expect to shop from Facebook, TikTok, Instagram shop, and other apps to purchase items they come across with. Businesses must ensure that they have to set up their social media commerce stores and hop on the train to profit. E-marketers expect the social media commerce industry to gain a worth of $80 billion by the year 2025.

    SHORT-FORM VIDEO

    The short-form video has made the list and it should not come as a surprise. With the rise in the popularity of Instagram Reels and our famous TikTok, short-form video is the trend every business must adopt. If the short videos or reels are not working well for you, try experimenting. The Head of Instagram highlighted that every user is different and each brand has to figure out what works for its audience.

    ADVERTISEMENT GOING UP

     As per a social media trend survey in 2022, 40% of respondents indicated a decline in organic reach and the challenge was the need to spend on paid advertising. With many businesses not hitting the required organic reach or the number they used to, those with a budget will boost the ad spend to handle this situation. Competitors will feel forced to follow suit to claw back the market share. Well, ‘tis the year to brush up on your skills and work professionally.

    POPULARITY OF USER-GENERATED CONTENT CREATOR

    Make way for influencers for the new boss in the city! Organic user-generated content has been here for years and is used by many. However, until recently, the market has witnessed a huge rise in paid (UGCC) user-generated content creators jumping up everywhere, especially TikTok or Instagram Reels. We will be discussing everything one should know about UGCC in our upcoming blog.

    ADVANCED PLATFORMS FOR NICHE

    It’s expected that new social media channels such as BeReal are to emerge in 2023 breaking the market. While new platforms do emerge every year and will be reinventing the social media that we know now, most often turn out to be niche sites with limited impact. Social media platforms such as Twitter, Facebook, Instagram, and even Pinterest are here to stay and it’s essential to keep an eye out on any latest developments in the market.

    Now that we have covered the upcoming trends, it is advised not to spread yourself too thin. Be careful and focus on a couple of many trends that you can incorporate into your marketing plan and execute them right. On your journey, find out what works for you and your brand while paying close attention to your audience.

    Look out for these social media trends in 2023 and include them in your winning marketing strategy.

    twitch business strategy
    Posted by SocialEyes Admin

    How to use Twitch for Your Small Business

    Social Media Marketing

    There is no doubt that having a close bond with your consumer is essential for business.

    In this digital era, technology is another way for brands to come closer to their audience and potential customers. To know all the ways to leverage these technologies is a vital skill in 2022.

    As an owner of a small-sized business, it is important to find effective ways to stay in touch with your customers, especially since the arrival of social distancing norms. Welcome Live Streaming into your marketing strategy. It has gained popularity among social media users in recent years, it brings a human touch to the business interaction.

    Twitch is an important platform for live streaming that should be highlighted on your sticky note as a small business owner. You must know that Twitch is all about building connections as it allows your audience to interact with the streamer.

    Twitch is the world’s largest online streaming platform, with more than 15 million users. Twitch streamers need only find their audience to commence making money on the platform. With so many options and opportunities to reach your audience, you must be wondering ‘how can we use Twitch to market our business?”

    Let’s dive in!

    Going Live: Once you know what you want to convey, it only makes sense to consider the timing. Keep an eye out for engagement and use analytical tools to comprehend and analyse your audience. Doing so helps you cast your net. Using Twitch tracker is a useful tool that offers you insights as to when your audience is online. You can access live streams at any time, from your account, go on the top right of the screen to choose ‘channels & videos’ and find the option to stream from.

    Content Concepts: Upon setting up on Twitch and ready to go live, what do you do? For starters, just like any regular social strategy, you are supposed to come up with unique ideas that will add value to your audience. Here are some Twitch content ideas: share information, gaming hacks, product details and anything that connects your brand with your audience. Share exclusive insider content and if you have a new product launch, share a close look at your product, make announcements, and tell your audience about the new features via Twitch live.

    Grow Your Audience: With Twitch, just like any other social platform, you will be required to put effort into growing as well as retaining your audience. Networking plays a key part in your strategy, use all your social networking apps to drive your audience to your Twitch page. Being a two-way experience, you need to set time regularly to maintain engagement and invite your audience into your world through Live Streaming.

    Twitch is the rising star of marketing platforms and is often overlooked. You can drive solid traffic by including twitch business strategy into your marketing plan. Ultimately, live streaming works great for your brand when you engage with your audience, publish unique content, and connect with them on a personal level.

    SHOULD YOUR BUSINESS USE TWITCH?

    Twitch may seem like an intimidating platform, which is why many marketers shy away from using it for their benefit. The brands that took the risk and made efforts into engaging with their audience on the platform have seen some solid results.

    Now that you know how and if your brand should use this platform, what’s next? Use Twitch to generate and drive new leads to your business.

    Connect with Social Eyes to give your brand an enormous boost! Our team of experts are committed to helping you commence, operate, and push your business to new heights. 

    social media and brand reputation
    Posted by SocialEyes Admin

    All One Should Know about Social Media Reputation

    Social Media Marketing

    You all must have come across brands with an incredible presence on social media channels. Their pages have eye-catching content and amazing engagement.

    No matter if you are a brand, an influencer, or a regular user, we all want to maintain a solid and confident social media reputation.

    Constructing a presence on social media platforms may not be easy but it’s not rocket science. However, you must work hard and put in efforts to build up a strong and influential social media reputation.

    Before we talk about anything else, let’s understand what a social media reputation is.

    Social media and brand reputation management can be described as crafting and monitoring your brand’s presence on social media platforms to improve your brand’s image and sentiment. With the help of social media monitoring tools, businesses can identify and address issues to provide solutions and work as per customer feedback. Doing so helps engage with users, track mentions and comments, and understand what your audience wants.

    Many prefer purchasing from brands that they find reliable. In most cases, even single negative feedback can throw them off. Brands need to address and respond to negative feedback or comments immediately. Brand owners, therefore, prefer hiring experts who can take care of social media monitoring brand reputation.

    Do you have a small business with no social media plan? Click here to read social media strategies: https://socialeyes.in/social-media-strategies-for-small-businesses/ 

    Tips on Managing Social Media Reputation 

    It may sound easy for some, but maintaining a social media reputation for a long time can be challenging. One is responsible for giving regular attention and carefully planning strategy to stay ahead in the market to have a better customer engagement. So how do we do that? Here are some tricks that you may want to keep in mind that will help your brand stay in the market for a long time.

        Ø  Carefully Choose Name: The name you pick for your brand should define the goal of your business; it makes it easier for your customers to identify it. Your business name should be different from others and keep it crisp to be found easily.

       Ø  Drive More Customers: For maintaining social media reputation, business owners should improve their social profile and publish unique content about their products and services to attract leads. Doing so will help you create and retain a positive and influential aura of your brand.

        Ø  Get Verified: When you get your social media account, you reflect authenticity that assures your followers about the quality of your brand. Doing so will help you build trust and a healthy relationship with your potential customers and existing followers. Certain aspects need to be fulfilled to get verified.

       Ø Post Regularly: Publishing unique content frequently offers you more opportunities to interact with your audience and maintain a solid engagement. The more your brand communicates with your audience, the more positive the reputation is perceived.

        Ø  Navigate your Team: Sometimes you have to deal with negative and even abusive feedback from your audience. Converting those angry users in favour of your business is important and training your team to help them while staying calm will prevent any case that can spoil your reputation.

        Ø  Share Your Story: It is advised to not just use your brand’s positive stories to sell your services. To connect with your audience, try sharing your brand story with your audience. All the bad experiences, how your team handles the challenges, the good things your brand is doing, and more.

    As mentioned earlier, it is not easy to track and work on your brand’s social media reputation, it takes time. However, this sure is an investment that will help your business’ reputation to shine in the market along with increasing your sales.

     

    Social Eyes take your project seriously and work diligently to help you improve and maintain your social media and brand reputation. 

    Posts pagination
    🚀⏳ The Countdown Begins!
    Fill this out, and we’ll reach out in record time—24 hours max!