It’s the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn,YouTube, and Pinterest.
For your brand to break through the clutter, you need a robust road map, managed by experts. We help you build a strong brand identity, based on your brand values
Our sole purpose – attract and retain customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behavior.
Our content marketing team excels at telling our clients’ stories with originality and conceptuality. Our strategic, tactical and technical copywriters – coupled with designers and developers – are adept at bringing style and substance to our clients’ integrated campaigns.
If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise money value of every lead a social post generates.
Social media is undoubtedly an exceptional tool in its own way. Social media is a bridge that gives you access to people, stories, and complaints that at one time you didn’t have access to. It facilitates conversations that previously came by invitation only. It tears down walls and allows you to see and participate “behind the curtain.” The goal behind social media marketing is to not only to reach the user but also the network of that user. And thus, it becomes really important to not to just share content, but to share optimized content. Content should be so good that the users are compelled to share it. Social signals are important for search engine visibility also. Whenever any content is shared on social media, the number of shares, likes, retweets, favourites, etc. gives an indication to search engines that the content is liked by the users and to some extent it may impact the visibility of that content. And thus, content marketing in coordination with social media optimization and search engine optimization brings greater benefits.
When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks.
It isn’t always as easy as it may seem to create content that people want to share. Generating buzz is difficult when a content piece isn’t optimized for social media or wasn’t created with social-specific goals in mind. However, there are many steps you can take to assure the content you create is truly share-worthy. Check out these four ways to create successful social media content.