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alcohol marketing
Posted by SocialEyes Admin

Alcohol Marketing Trends On Social Media

Social Media Marketing

With the uplifting of the blanket ban on liquor promotion and advertisement and with the introduction of more sophisticated guidelines, India’s liquor market has consistently come up with innovative and tricky ideas for the advertisement of alcohol.

India has had a long history of advertising complications of liquor, and while it is the third biggest market of alcohol in the world, India still sports stricter and non-fluid regulations regarding the promotion and advertisement of alcohol. India’s policies on promotion of liquor brands on social media have only prompted Indian companies to take a secondary approach.

With that being said, Indian companies have always had an ace up their sleeve!

We shall discuss some very effective, not to mention completely legal ways to promote liquor brands on social media in a few of the best alcohol marketing campaigns 2020.

Shadow Advertisements

Act of Cutting Corners with your Marketing
Alcohol Marketing

One of the most basic approaches is indirectly linking or promoting something which doesn’t have any direct connection to liquor. Let’s take the example of arguably the most famous brand of alcohol in India, Kingfisher. Kingfisher is a master of indirect advertisement of liquor. We are all very familiar with its earworm of a jingle campaign, but a critical takeaway is the ingenious use of famous personalities and clever alcohol marketing techniques to imprint the name of the brand on the minds of customers. So without even directly catering to alcohol or even talking about alcohol, brands can execute well-thought campaigns or posts on social media that create a brand name rather than talking about the product itself.

This is the reason that you can guess the company being addressed even when the tune is expressed in words, “Ooh la la la la le O”.

Citation- 5 Most Downloaded Apps of 2021 so far

Surrogate Branding

Form of Advertising Which is used to Promote Banned Products

Alcohol Marketing

Another extremely effective alcohol marketing strategy is the use of surrogate branding. In this strategy, companies organize and execute events, labels, and shows while not directly addressing their product. Again, this uses the simple trick of directing the audience’s attention to the brand at large rather than its product by incorporating and playing to the popular entertainment mediums. This is another completely legal way of advertising liquor since the company only targets people above the legal drinking age. 

Some very well-known examples include Smirnoff Experience (music event) by Smirnoff and The Journey (For Art, Music Connoisseurs) by Johnnie Walker.

Social media is a wonderful place to fully realize the potential of surrogate branding. Companies can choose platforms like Facebook and Google to target specific audiences and build a viable database of users above LDA which can further be used in future campaigns.

Responsible Marketing

Building Trust Between the Company and its Customers
Alcohol Marketing

Social media can be a terrific way to boost your sales legally, all that is asked is the companies understand their social responsibility.

Therefore when White Owl Beer promotes itself on its Instagram page as an “award-winning, locally-handcrafted beer”, it also goes on to specify in its description to follow them only if you’re above the legal drinking age. And while there are gray areas as to who these advertisements reach, platforms like Instagram, Twitter, and Facebook can be very effective and legal means to promote liquor.

Post lockdown, the alcohol industry witnessed unprecedented challenges, especially in India. To conquer them and the unforeseen ones yet to come, Social Eyes, as the best social media marketing agency, adopts unique ways to deliver the best results in the realm of social media.

promote restaurant on social media
Posted by SocialEyes Admin

Ways to Promote Your Restaurant on Social Media

Social Media Marketing

Having trouble finding the easiest and inexpensive way to promote your restaurant? Well, here it is at your fingertips. That’s right! The easiest and least expensive way of promoting your restaurant is available at your fingertips, i.e., social media marketing for restaurants. The social media you use to connect with your friends and family can serve as a great way to promote and market your restaurant and bring more customers. Through hashtags, content creation, and tagged location, you can increase your revenue by attracting more customers. According to a recent study, 67% of restaurants use social media as a way of promotion.

Here are some of the ways to promote your restaurant through social media:

Ways To Promote Your Restaurant

Create a Facebook page
Social Media Marketing for Restaurants

If you are thinking of promoting your restaurant on social media, you must have a Facebook business page of your restaurant. Facebook is considered to be the most widespread social media platform. While posting on Facebook, including videos or pictures of your restaurant, use creative Facebook posts for restaurants like show your chef in action, introduce your team with your customers, and most importantly, share your customer feedback.

Have a look at the steps to create a Facebook business page- How to Create a Facebook Business Page?

Maintain your Google+ page
Social Media Marketing for Restaurants

Google unified resources make it easier for customers to leave reviews, feedback, pictures and browse the latest hotspots. Make sure to upload high-quality pictures of your restaurant. Be consistent and use interesting Content to attract new customers.

Share and Promote Videos on Youtube
Social Media Marketing for Restaurants

Make a Youtube page for your restaurant. Make sure you use the same heading photos, so it matches your other social media pages.

Here are some of the videos you can post on youtube:

● Cooking recipes
● Chef highlights
● Interview with your customer- ask them about your restaurant and food.
● Cooking tips

The videos you posted on youtube will be visible on your google+ page. Post it on every social media platform. It is a great restaurant promotion idea during covid.

Be an Insta-Ham
Social Media Marketing for Restaurants

Having an active Instagram page is a great way of promoting your restaurant, as today’s youth is always active on Instagram. Use Instagram to promote your choicest visual Content. Upload photos and videos of your restaurant and let your customers upload their favorite items. Make sure to use some fun hashtags. Hashtags are a great way to have fun with your customers. You can also use the feature of Instagram stories and Instagram reels to attract more audience.

Citation- Essential facts about buying Instagram likes

Stimulate user-generated Content
Social Media Marketing for Restaurants

User-Generated Content is a great way to engage with customers more personally. Host a photo contest on social media platforms- ask them to share the picture of their best meal and award the best picture with some prize. Promoting and Hosting user-generated Content shows your audience that you appreciate them and helps in turning infrequent visitors into frequent visitors.

Start Blogging
Social Media Marketing for Restaurants

Starting blogging can be a difficult task, but it has great benefits in promoting your restaurant. Blog about anything related to your restaurant. Share pictures, facts, success, stories of your restaurant, link every social media platform you have in the blog. Write content keeping in mind your audience. Observe what they want and then write about it. Be consistent with blogging to increase your customers.

Takeaway
Social Media Marketing for Restaurants

Social media is always changing, but you’ve just learned some social media marketing for restaurants. It’s essential to be as creative as possible when marketing your business. Don’t be scared to test the ideas and Content for promoting your restaurant and get to know what type of Content your customer enjoys. Promoting a restaurant requires a lot of skills and especially promoting them outside the kitchen. You can contact the best marketing agency in Delhi to help you in promoting your restaurant on social media.

facebook contest ideas
Posted by SocialEyes Admin

12 Innovative Facebook Contest Ideas: Exploring Photo Contests and More

Social Media Marketing

Running contests on Facebook is such a fun way to engage your audience! With over 2 billion active users, the platform offers endless opportunities to connect with potential customers. But contests come in all shapes and sizes – from photos and captions to sweepstakes and giveaways. Determining the best contest strategy for your brand can get overwhelming. Don’t worry; I’m here to break it down for you! In this post, I’ll share the most popular and effective contest formats to try on Facebook. You’ll discover ideas for prizes, legal guidelines, promotion tactics, and measuring success. Get ready to wow your fans and boost engagement with creative, share-worthy contests!

Also Read- Facebook for Business: Everything You Need to Know

1. Engagement-Building Contest Ideas

Contests are a great way to engage your audience with your brand on Facebook. Some popular engagement-focused contest ideas include:

  • Photo Contests: Ask fans to post photos related to a theme, either user-generated or featuring your product. Great for visual engagement and user content generation.
  • Caption Contests: Share an intriguing or funny photo and have fans submit clever captions in the comments. Great for engagement on your posts.
  • Hashtag Contests: Encourage users to share posts on their feeds using a custom hashtag to enter and spread awareness.
  • Like/React Contests: Fans can enter by liking, sharing, or reacting to your page or contest posts—quick and easy promotion.

2. Sweepstakes-Style Contests

These contest types focus more on prizes and random chance over engagement:

  • Instant Win Contests: Fans enter for a chance to win a prize instantly. It provides immediate gratification and keeps excitement levels high.
  • Daily Giveaways: Award a prize to a randomly selected entrant each day to maintain user interest and encourage return visits.
  • User-Generated Content Contests: Users submit videos, photos, essays, or other creative content based on contest themes for a chance to win a prize. It leverages user creativity and participation.
  • Trivia Contests: Fans answer trivia questions for a chance to win prizes. It tests their knowledge while generating short-term engagement.

3. Promotional Contests

Contests can help promote your products, services, sales and more. Popular promotional contest ideas include:

  • Product Giveaways: Offer your product as a prize to generate excitement and trial. It could be a new launch, a bestseller, etc.
  • Coupon/Discount Contests: Award discount codes or special offers to lucky winners.
  • Referral Contests: Encourage shares and tag-a-friend entries for increased awareness.
  • Loyalty Contests: Reward existing customers who engage with your brand by entering contests.

4. Contests for Brand Awareness

Use contests to get more eyeballs on your brand and expand your audience reach:

  • Tag-a-Friend Contests: Entrants are prompted to tag friends in their contest entries for viral visibility.
  • Share-and-Win Contests: Fans must share a post publicly to enter for a prize. Viral shares boost impressions.

These contests aim to leverage existing connections for increased brand exposure and discovery. Let me know if you need any clarification or have additional questions!

5. Timing and Scheduling Contests

Picking the right timing and schedule for your Facebook contests can impact their success. Here are some tips:

Capitalize on Relevant Events

  • Align contest themes around holidays, seasons, cultural events, etc., for relevance.
  • Time product giveaways around new releases or major company announcements.
  • Schedule contests alongside industry conferences or big sporting events.

Optimal Contest Length

  • Run contests for 1-2 weeks to create urgency and prevent losing momentum.
  • Schedule longer contests (2-4 weeks) for bigger prizes or games requiring high-effort entries.
  • Avoid lengthy contest periods that drag on and lower engagement.

Mind the Gaps Between Contests

  • Space out major contests every 2-3 months maximum to prevent audience fatigue.
  • Fill gaps with smaller, bite-sized contests or giveaways.
  • Alternate contest types/themes to keep things fresh and interesting.

Promote Properly Around Contests

  • Tease the contest through hints and buildup 1-2 weeks before launch.
  • Increase promotional frequency right before the contest starts and during.
  • Remind the audience of deadlines as the end nears.

6. Promoting Contests

Getting the word out about your contest is key to maximizing entries and engagement. Be sure to promote before, during, and at the end of the competition using these tactics:

Paid Advertising

  • Create Facebook/Instagram ads with contest details and call-to-action to reach your target demographic.
  • Retarget users who have engaged with your contest posts or pages.
  • Develop click-worthy creatives and captions tailored to contests.

Organic Social Media

  • Post contest announcements, reminders, and updates on your brand pages.
  • Engage followers by asking questions and encouraging shares.
  • Use relevant hashtags so your content is discoverable.
  • Run a content series with tips for creating contest entries.

Influencer Marketing

  • Identify influencers who align with your brand and audience.
  • Provide clear guidelines and assets to make it easy to partner.
  • Compensate influencers with free products, discounts, or financial payment.
  • Ensure influencers’ posts use your branded hashtag and tags.

Email Marketing

  • Send a dedicated contest announcement email with details.
  • Include contest reminders and updates in your newsletters.
  • Send a follow-up email to entrants after the contest ends.

7. Optimizing Contests for Mobile

With so much social media browsing happening on phones, it’s important to optimize your Facebook contests for mobile:

Mobile-Friendly Entry Forms

  • Use a simple entry form that displays well on small screens.
  • Limit required fields to essential info like email/phone number.
  • Ensure forms are easy to fill out via thumb taps.

Vertical Image and Video Formats

  • Create vertical contest graphics and videos that take up the whole screen.
  • Add text overlays to avoid hard-to-read small text.
  • Use bold, eye-catching visuals that grab attention.

Contest Reminder Notifications

  • Use push notifications to remind contestants of deadlines.
  • Send email/text reminders of entry requirements.

Quick-Click Entry Mechanics

  • Enable one-tap submissions via comment, emoji reaction, etc.
  • Use tools like Gatekeeper to facilitate easy mobile entries.

8.Legal Considerations for Facebook Contests

Running contests on Facebook comes with some legal requirements you need to keep in mind:

Comply with Facebook’s Promotion Guidelines

  • Review Facebook’s promotion policies and stay updated on any changes.
  • Ensure your contest abides by their rules around advertising, data usage, etc.

Publish Official Contest Rules

  • Post detailed official rules covering eligibility, how to enter, judging criteria, etc.
  • Include legal disclosures like ‘no purchase necessary’ for giveaways.
  • Make rules easily accessible via website link or Facebook tab.

Restriction for Age and Location

  • Specify any age or location restrictions for entering the contest.
  • Ensure you are legally allowed to operate the contest in the specified regions.

Obtain Necessary Licensing and Registrations

  • Register and pay licensing fees for skill-based contests in some states.
  • Don’t require any purchase for a chance to win.

Consulting a legal professional can help ensure you cross all your t’s and dot all your legal i’s when running Facebook contests.

9. Creative Contest Themes

Creating a fun, engaging theme can help your Facebook contests stand out. Some creative themes to try:

Holiday and Seasonal Themes

  • Christmas giveaways, Halloween costume contests, back-to-school sweepstakes, etc.
  • Align with cultural events like Pride Month, Earth Day, etc.

Pop Culture and Trending Topics

  • Capitalize on trends like viral memes, movies, or celebrities.
  • Movie ticket giveaways for blockbuster releases.

User-Generated Content Contests

  • Photo contests around specific subjects like nature, food, travel, etc.
  • Video contests for reviews, recipes, dance challenges, and more.

Interactive and Video Game Themes

  • Trivia or virtual scavenger hunts with clues to solve.
  • Filters and lenses for fun contest-branded selfies.

When brainstorming themes, look to align with your brand identity and target audience interests. Keep it creative and current!

10. Contest Prizes and Rewards

Dangling an enticing prize can motivate participation and engagement in your Facebook contests. Some prize ideas include:

Product Giveaways

  • Highlight hero products or new product launches.
  • Offer bundles or complete product lines.

Gift Cards

  • Visa, Amazon or branded gift cards give flexibility.
  • Tailor denomination to contest effort and scale.

Discounts and Coupons

  • Percent-off discounts or dollar-amount promo codes.
  • BOGO (buy-one-get-one) coupon codes.

Experiential Rewards

  • Event tickets, hotel stays, theme park passes, etc.
  • Prizes that create memories and excitement.

Charitable Contributions

  • Pledge to donate to a cause in the winner’s honor.
  • Align with brand values and audience interests

When selecting prizes, ensure they appeal to your target demographic and inspire buzzworthy content creation.

11. Gamification and Interactive Contests

Incorporating interactive elements and game mechanics into your Facebook contests can increase engagement:

Scavenger Hunt Contests

  • Users complete challenges and solve clues for a prize.
  • Great for brand storytelling and creating excitement.

Trivia and Quiz Contests

  • Fans answer questions testing knowledge to earn entries.
  • Quizzes can integrate with Facebook Polls.

Challenges and Missions

  • Entrants must complete specific goals like sharing 5 posts.
  • User-generated video challenges are popular.

AR Filters and Lenses

  • Offer custom filters/lenses as part of contest entry.
  • Encourage social sharing of branded lens selfies.

Sweepstakes Carousels

  • Fans ‘scratch’ bubbles to instantly reveal prizes.
  • Offers an engaging reveal experience.

Interactive elements make participating in contests more fun while deepening brand connections.

12. Multichannel Contests

While Facebook makes a great contest hub, consider expanding your contests across multiple platforms:

Instagram Contests

  • Leverage Instagram stories for bite-sized contests.
  • Use Reels for video challenge entries.
  • Add Instagram to cross-promote with Facebook.

TikTok Contests

  • Theme aligns well with short-form video challenges.
  • Tap into TikTok’s creative young user base.

YouTube Contests

  • Contestant video entries can be uploaded and shared.
  • Run giveaways linked in your video descriptions.

Twitter Contests

  • Quick contests using Twitter Polls, hashtags and retweets.
  • Leverage Twitter’s strong brand engagement.

Website or Landing Page Contests

  • Dedicated page for comprehensive contest rules and details.
  • Easy portal for contest sign-ups and submissions

Diversifying across platforms allows you to maximize reach while tailoring engagement for each. Measure results across channels to determine the optimal mix. Consider promotions to incentivize cross-platform sharing for increased visibility.

Best Practices for Running Successful Contests

Follow these tips for creating compelling, effective contests on Facebook:

Clear Contest Rules and Guidelines

  • Provide detailed rules covering entry requirements, judging criteria, prizes, etc.
  • Make rules easy to access via the website or Facebook tab.

Exciting, Relevant Prizes

  • Offer prizes tailored to your target audience.
  • Feature hot products, gift cards, experiences, etc.
  • Promote prizes heavily to build anticipation.

Convenient Entry Mechanics

  • Keep entry steps simple – 1-2 clicks via comment, form, etc.
  • Offer multiple easy entry methods to maximize participation.

Heavy Promotion Leading Up To and During Contest

  • Build buzz prior through teasers and soft launches.
  • Maintain momentum with regular organic and paid promotion.

Entertaining, Shareable Creative Assets

  • Eye-catching graphics and videos.
  • Leverage UGC, behind-the-scenes, demos and more.

Smooth User Experience Selecting and Contacting Winners

  • Randomly select winners using impartial tools.
  • Notify winners privately and announce them publicly.
  • Send prizes promptly and follow up.

Following best practices helps ensure your contests convert audiences into happy, engaged participants! Let me know if you need any other contest strategy tips.

Measuring the Success of Contests

It’s important to track performance metrics to gauge the success of your Facebook contests and identify areas for optimization.

Engagement Metrics

  • Likes, comments, shares, the click-through rate on posts
  • Use of custom contest hashtags
  • Entries received
  • User-generated content submissions

Reach and Awareness Metrics

  • People reached/impressions on promotional posts
  • Website traffic from contest promotion
  • Growth in page likes/followers
  • New email list sign-ups

Conversion Metrics

  • Sales driven by contest promotion
  • Coupon/discount code redemption rate
  • Increase in reviews, referrals or other actions

Sentiment Metrics

  • Positive comments and feedback on contests
  • Increased Net Promoter Scores
  • Higher brand affinity

Analyze metrics during and after contests to quantify the impact. Monitor which types of contests, prizes, and promotions perform best and apply those learnings. Contests are a continual optimization game!

Conclusion

Running creative, well-promoted contests on Facebook can work wonders for driving brand engagement, awareness, and sales. As we’ve covered, there are many effective contest formats to choose from – it’s about picking themes and mechanics that resonate with your audience.

Focus on crafting exciting prizes, simplifying entry steps, and promoting heavily across channels. By following best practices around contest execution, promotion, and measurement, you can maximize participation and buzz.

Contests enable true two-way interaction with customers. Pay attention to contest performance data and user feedback to constantly refine your strategies. Feel free to test and experiment to determine which contest variations perform best.

I hope these Facebook contest tips and ideas guide you as you plan your next contest. Let me know if you have any other questions! Contests are a big commitment, but the brand-building benefits are well worth the effort. Here’s to creating contests that delight audiences and achieve incredible engagement.

how to get more likes on facebook
Posted by SocialEyes Admin

5 ways to get more Facebook likes

Social Media Marketing

Purchase decisions are heavily influenced by brand awareness and loyalty. For example, 75% of consumers have purchased based on what they saw on social media. As a result, increasing your Facebook likes and interaction is linked to increasing your client acquisition and retention. The point is that it is not just about obtaining likes or “fans” for your Facebook profile. We also want to boost the number of people who engage with the material we are sharing on that page because having someone follow your page does not guarantee that they will see all of your postings (or any, for that matter).

Variables Of Facebook Algorithm

how to get more likes on facebook

Affinity score:- It determines how connected someone is to your page or how frequently they engage with it and the material you upload.

Edge weight:- is the total popularity of the post (measured off of the aggregate amount of likes, comments, and shares).

Time decay:- The age of the post determines it.

The key equation for getting your material to surface early and often to consumers (or, in Facebook’s case, the News Feed) is ultimately an ever-changing secret, just like Google’s search algorithm.

Success is attainable, though, with a lot of planning and testing.
Here are five tips On how to get more likes on Facebook

Make incredible content
how to get more likes on facebook

What’s the greatest technique to Increase Facebook page likes? Create thought-provoking, original, and intriguing material that people will want to enjoy and share. Isn’t it simple? Not. It’s difficult to predict what will appeal to the public. It’s also not quick.
Starting by clearly describing your brand’s social media strategy is a fantastic place to start. What do you believe in? What is the personality of your company? You’ll have a strong starting point for writing intriguing and outstanding content if you stick to those principles.

Make an effort to engage your audience
how to get more likes on facebook

Have you ever gone on a date with someone who spent the entire time bragging about themselves? They didn’t get a second date, most likely. Consider how you would act on a date while managing your social media.

Your objective is to keep your audience interested in what you’re saying. Start discussions that people will like partaking in if you want them to react. Don’t spend the entire day promoting yourself.

It’s also critical that you answer any inquiries posted on your Facebook page. Not only does it demonstrate that you care about your customers’ experiences, but it’s also widely understood that comments are now the most crucial engagement metric in the Facebook algorithm.

Don't tell, show
how to get more likes on facebook

We all have a short attention span, let’s face it. In most articles, most readers only scroll to approximately the halfway point. It’s even worse on social media. In addition, you should include visual material in your Facebook postings. Even with Facebook’s sophisticated writing capabilities, images and videos remain the most appealing sorts of the post.

Experiment with timing and frequency
how to get more likes on facebook

Timing is crucial in acquiring Facebook likes, as it is in many other aspects of life. You won’t receive much engagement if your audience is primarily asleep when you post. We discovered that Tuesdays and Wednesdays from 9 pm-10 pm ET are the most popular times for users to share information on Facebook.
Experiment with publishing times to discover what garners the most attention. It’s critical to figure out what works best for your target demographic. Experiment with different posting times and frequency, then look at your Facebook Insights to determine which ones are the most effective.

Citation- Facebook for Business: Everything You Need to Know

Provide offers to customers
how to get more likes on facebook

Offers works the best to keep your audience satisfied. Always give an offer to your new customers and your existing customers. It will help you to keep our audience happy. The above ten ways are of increasing Facebook likes. Once you follow all the above ways, effectively use will surely get maximum likes and reach.  

Facebook business
Posted by SocialEyes Admin

Facebook for Business: Everything You Need to Know

Social Media Marketing

One of the biggest social media platforms, Facebook comprises 2.7 billion active users, which is itself an important fact why this platform is necessary and helpful for small businesses and their social media marketing strategies. Facebook page for Business can help connect you with your targeted customers and offer them information about your business, products, services and upcoming events. Creating a Facebook page for Business page is easy.

It includes basic contact information about your Business and makes it a medium to engage with your followers; it drives more attention from your users and increases the chances for your business to be noticed. This article is about Facebook marketing tools for business owners who have a huge interest in improving social media marketing strategies and reach a wider audience.

What is a Facebook Business Page?

facebook marketing tools

The Facebook business page may be a free website that companies can repose on Facebook to expand their internet presence. Like a personal Facebook profile, your Facebook business page can send and receive messages, post updates, get notifications, and like, comment and share other Facebook users’ and pages’ content.

Of course, given what percentage of businesses have a presence on Facebook, you will need your Facebook business page to face out from the gang to draw significant attention to your company. If you are confused whether the efforts you put in differentiating your page on Facebook are worthy or not, there are benefits of Facebook business pages that can convince you to take action at this time.

If you are creating a Facebook page for your Business, then you will be benefited from the following advantages:

Give your basic contact information
facebook marketing tools

If your customers wonder whether your storefront is open or not, they can visit your Facebook page to clarify their query. In addition, they will get to know your address if you or your support line will offer services remotely. A Facebook business page is a one-stop shop for listing all of this information.

Enhance the number of new and longtime customers
facebook marketing tools

Your oldest and most loyal customers do not know what happens inside the Business daily; it is only possible when you are regularly in contact with them. You have to post shots from your Business to gain attention. You can also update your followers about new products, discounts and more.

Citation- 5 ways to get more Facebook likes

Know your targeted audience
facebook marketing tools

The platform for Business includes multiple tools which help you to determine the demographics of your Facebook audience. The data provided helps you to plan your effective marketing strategy and implement your campaigns successfully.

Cost-effective
facebook marketing tools

You start a Facebook business page absolutely for no cost, and various additional analytics and marketing features are either free or low-cost. So adding a Facebook business page into your promotional strategies is a budget-saving approach to reach people who can be potential customers among billions that too with less money.

Boost your web traffic
facebook marketing tools

Your company’s website on your Facebook page will bring more traffic to your site. The more people interact with your website, there are better chances that they will go through in-depth descriptions about your products and services that you’ve presented there.

Improves SEO
how to get more likes on facebook
Facebook business pages are popular for increasing social media presence and enhancing your rankings in search engine results.
Conclusion
facebook marketing tools
Social media is all about personalization and engagement, so communicating with your customers in any and every way will resonate with your brand and growth of consistency with your brand voice takes place. It is one of the biggest influencers in our life that is why Social Media has become the ultimate marketing tool for Business.  
Facebook insights
Posted by SocialEyes Admin

Facebook Stats That Matter to Marketers in 2021

Social Media Marketing

The use of Facebook has become a part of our daily routine. We either devour our phones or open up our laptops and go straight to Facebook to know what is happening worldwide. It is true to say that Facebook has become a part of our lives so rapidly that at present, it is next to impossible for us to imagine our lives before Facebook. Whether it’s politics or our private lives, Facebook has made information sharing easier than it ever was before. Before Facebook, was there anything that would connect you with your friends? Or share your stories? Or know what events to go to? There is so much a lot more on Facebook that we rely upon.

Facebook Stats That Matter to Marketers

Undeniably, Facebook connects more people than any company ever has within the past. The popularity of social media, especially Facebook, has compelled brands to ponder their marketing strategies and the effect on their customers. And now, many businesses around the world believe Facebook to connect with people. That is why companies and precisely marketers must stay updated with Facebook trends to form the best marketing strategy.

Here’s a list of Facebook statistics 2021 that matter to marketers a lot.

create a facebook business page
Facebook is the biggest champion in today's market.
how to get more likes on facebook

Facebook is one of the biggest and oldest platforms for social media networking, with approximately 50% of social media holders. Right from 2004, Facebook has ruled the world of social media, and there is no one stopping the giant. It has a huge chunk of active users, with more than 74% of users visiting daily and spending most of their time scrolling. These stats of usage make Facebook a great hub of potential audiences for your business advertising and marketing.

It is the third most visited platform
how to get more likes on facebook

Most of the users visit Facebook frequently and spend their time scrolling. Therefore, it brings an opportunity for you to advertise yourself on a huge scale and convert them into fruitful customers.

India has the most FB users
facebook statistics 2021

It is found that most of the users across the globe belong to India, around 310 million. This fact offers you a great chance for worldwide businesses as a marketer.

Citation- Creative Facebook Contest Ideas You Can Use Today

Most of the users belong to an age group of 25-40
facebook marketing tools

As a marketer, you must know your targeted audience. Most of the users are aged between 25-40. This suggests you research deeper and act according to the user’s needs and desires. It is important to note that the silent generation (people born between 1946-1964) are trying their hands on Facebook. This gives you an impression to perform as a marketer who completes the needs of such a generation.

Most of the users access Facebook via Mobile
how to get more likes on facebook

You should be very clear that most of the users are accessing Facebook via mobile. Therefore your Facebook Ads and videos must complement your mobile users. You must maintain an active page for your brand. It helps to build an engagement between you and your users. If they find what they need, they’ll follow, like, and share your page among themselves.

More than 80% of businesses share videos on Facebook
facebook marketing tools

These days if you want to build an active bond with your users, you must be creative with your marketing content. Rather than text and not so appealing pictures, share videos and posts or memes, which keeps them engaged with your brand daily.

Final verdict
Facebook Stats That Matter to Marketers in 2021

As we can see that the stats suggest, we should know every detail about various social media platforms when we wish to promote our brand. Facebook users statistics show that it is the biggest platform today, and when used wisely and with planned strategies, it will help you build a successful and profit-earning business.

facebook advertising trends
Posted by SocialEyes Admin

Trends That Will Shape Facebook Advertising in 2021

Social Media Marketing

As per the research, Facebook has 2.2 billion active users monthly. So, you can quickly sum it up that how big is your target market. Everything unrolls rapidly on Facebook. Nevertheless, innovation surely plays a commendable role and helps to flourish your brand. It includes usage of videos, AI, filters, and operation of expanded reality. It is one of the most promising patchworks for marketers, and there is no doubt that now Facebook is getting more competitive and crowded than ever before.

Why use Facebook for Advertising?

Facebook ads strategy never goes in vain. It is a platform where people exchange messages, various content, and socialize. An endless source of content—Facebook is a platform formed by the various events happening worldwide. It is a blend of some widespread activities, censorship policies, and data privacy. There are a lot more things that add to this brew. So advertisers have no option but have to stay in touch with what is occurring at the local, national and global levels.

Here are some trends that will shape Facebook’s marketing strategy and advertising in 2021:-

One step forward is two steps backward for fixing digital convolution
create a facebook business page

As we all know, every business has started making their online presence, which helps to get an additional source of income by reaching to maximum audience. First, an activist mind-set should stick internally and externally. But, the activism and alternatives have changed the scenario in 2020 and signal that the people have a right to demand and get the most out of this platform. They use Facebook for networking, consumption, social media, entertainment, and other purposes.

Quality and quantity
facebook advertising tools

Maintaining flexibility, quality, and quantity with long-term brand growth is very important. It can be done through Facebook ads, LinkedIn, Twitter, and other social media platforms. The increment of role and indulgence of the spokesperson of a brand will improvise the advertising strategies.

Facebook campaigns
facebook marketing tools

The campaigns should depend on the prophecy that meets the requirements of your people, your audience, and your target market because they will surely need an initial line for digital providers and marketers in 2021. Campaigns are not supposed to be copycats, like stories and videos. These campaigns are the trendsetters. Optimize your Facebook advertising for what people desire. This could be the foremost important and actionable trend of all.

 
E-commerce never gets old.

E-commerce is a powerful digital advertising tool. The demand for various products and services never goes off track. There are various reasons why people with the internet gravitate towards e-commerce. This benefits a commercial outlet with a wider reach. The cut downs in the business budget is another advantage. It attracts new customers if your site is optimized and appears on the top of the search engine results. The tool has no geographical limitations, which means that you are known to more people. It even increases the accessibility of your brand. E-commerce allows you to automate sales and discounts.

Things to keep in mind
how to get more likes on facebook

Before planning for Facebook advertising, some questions which need to be answered by you are: What Facilities people want? What do they expect from brands and the digital marketers that are available on advertising platforms? What requirements, except for the product of the product, can your service or brand fulfill the people’s expectations?

Conclusion
Facebook Algorithm 2021

We’ll conclude by saying that consumers are the only ones who rule the stage of the market. Brands are just like nominees who come and go on this platform. And the ultimate winner is who stands with people and fulfills their desires as per the changing trends and requirements.

instagram marketing strategy
Posted by SocialEyes Admin

How to Make Instagram Stories in 2021?

Social Media Marketing

Instagram is the ultimate place to socialize and build authentic connections. It has been one of the fastest-growing social media platforms for many years now. And it’s not going to slow down any time soon. As a result, many businesses and marketers prefer Instagram as the best marketing platform to grow their influence.

Making Instagram Stories in 2021

ideas for Instagram stories

Instagram Stories have successfully created a boom on one of the most loved social media platforms. It is the favorite place for millions of users daily. So it is no less than a blunder to miss this powerful feature introduced by Instagram. Several people regularly share their achievements, breakup stories, sense of humor, and many other things.

The option is available to everyone and is not limited to influencers. Starting from colors to fonts, from music to videos, stickers to GIFs, polls to Q&A, huge chunks of filters and infinite features give you various reasons to create your own stories now. No matter how you think, Instagram Stories hacks 2021 has given the power to every one of us to experience an exposure that we have never imagined possible before.

In this article, we will discuss how one can make the best out of this tool. In addition, we will share some exciting tips, tricks, and ideas for Instagram stories!

Turn Photos into Boomerangs
ideas for Instagram stories

It is an amazing idea to share multiple pictures in the form of a Boomerang that you spammed at the time of clicking. The pictures you are willing to convert as a BOOMERANG must be clicked in less than 24 hours. If you fulfill this condition, select the pictures from your camera roll and press firmly on the screen until ‘BOOMERANG’ appears. Hence, you are ready with your boomerang!

Copy and Paste a Photo from Your Gallery
ideas for Instagram stories

This trick is one of the super easiest and quickest hacks to learn and apply. First, you have to select a photo from your gallery you wish to post on your story and copy it from the sharing option. Now visit your Instagram and open the text inserting icon and paste your copied picture. Whoopee, you have done it! .

Alignment of text
Instagram Create On This Day

Some of the fonts lack an option of alignment, which ultimately leads to a bit of frustration. You can align your text by simply using the alignment button, but it is missing in some cases. In such conditions, the text appears to be centrally aligned.

Use Color Palette in Instagram Stories
ideas for Instagram stories

Aesthetic stories are a well-known trend these days. Instagram allows you to integrate your stories with a color palette. It is even helpful when you wish to use various colors in your text. Select your entire text and click on the color plate. Then, with the help of a pointer, you can fill multiple colors of your choice.

Glow Effect adds life to the Emoji
ideas for Instagram stories

You can now add glowing effects to your emojis. For this, you have to open your stories and insert the Emoji you wish to post. Then you have to change fonts accordingly and post the emojis with the most appropriate and beautiful glow effect.

Conclusion

There are many more Instagram story hacks 2021 like creating cool effects by using an eraser tool, scheduling stories beforehand, sharing multiple Q&A responses on a single Instagram story, applying solid background color to your Instagram stories. Instagram is a home for learners, creators, innovators, influencers, writers, artists, and everything one wishes to showcase. The above mentioned ideas for Instagram stories will help you create many unique stories and attract more audience.

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