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Social Media Marketing Archives - Page 9 of 9 - #1 Digital Marketing

Q: Social Media Marketing

Posted by SocialEyes Admin

How to Optimize Your Instagram Ads Creative

December 29, 2021Social Media Marketing

Are you wondering why your ads are not performing well on the famous social media platform Instagram? In this article, you will learn some ways to optimize your ads on Instagram and get better results. Instagram offers its users three places to show the advertisements. These three places are- Feed, stories, and explore.

The feed area of Instagram is the same as that of Facebook. It is a scrolling area that is controlled by the user. Instagram stories allow the users to share separate experiences by tapping on the circles that appear on the top of the screen.

When a user taps on the story of the circle, it changes to a full-screen experience. The explored area on Instagram allows the user to tap on the magnifying icon and go through several photos and videos. The explore area gets filled with videos based on your interests.

Ways to optimize your Instagram Ads creative

Enhance Your Reach

Along with promoting your advertisements to get the best results, you should also try to increase your reach on Instagram. One way of increasing the reach on Instagram is by using the appropriate hashtags in your posts. Instagram allows its users to use a maximum of 30 hashtags for each post. These hashtags help your posts and advertisements to appear on the feed of users.

Research Your Audience

Always try to find out your target audience before creating an Instagram ad or content. You need analysis to find out the pages that your customers follow and search for various information. Another analysis that you need to do is to find out which influencer does your target audience follow on Instagram? Building some relations and contacts with these influencers will help you to increase your Instagram reach.

Try To Use Videos

A high-quality video will get more responses and followers to your Instagram page and brand. You will gain a lot of profit if you make a video that meets all needs and queries of the user. Adding such videos to your Instagram page will help you to rank higher in the feed. A video can provide both audio and visual stimulation.

Make A Plan

You must have a proper plan or a strategy before you advertise your product or business on Instagram. A proper strategy for advertising and marketing any product is essential for every person. You must set your business goals and have a clear plan in your mind beforehand.

Contact Your Followers

You must keep yourself in regular touch with your followers. You must ask your followers and customers for feedback on your Instagram posts. Offering solutions to your customers in your Instagram ads and posts will make your product more demanding. You must answer their daily questions or solve their problems through your posts.

Images

Instagram is also famous for its photo-sharing network. Photo sharing is a common feature of all social media networks. You should use high-quality images for your ads and posts to increase sales and brand reputation. High-quality images attract more audience as compared to average and blurry pictures. Your images and text should tell a complete story about your brand and business.

Instagram is a highly used platform for business and brand awareness. You should be patient and find the best post combination for your business to get the best results. It is essential to know the working algorithm of Instagram. It will help your posts to appear higher on the feed of users. All factors mentioned above will help you to optimize your Instagram adscreative and get the best output out of it.

Posted by SocialEyes Admin

Social Media’s Pros & Cons

December 27, 2021Social Media Marketing

Social media marketing is seen to be one of the helpful solutions by business people to promote their products and services. Instagram, Twitter YouTube & Facebook are among the top preferred platforms to boost businesses and drive visitors to e-commerce websites.

2020 recorded that more than half the population of Earth (which approx. to 3.96 billion) was using one of the social media platforms. Experts from the industry have predicted that this number will go up as 4.57 billion internet users have not been captured by the social media platform (Smart Insights, 2020). Taking a note that a big number (4.57 billion) is yet to join the online platform, the marketing activities are not even anywhere near the peak yet. Thus, social media in 2021 will eventually see an increase in marketing to generate business leads via product/service promotion on social networking platforms.

Social media networks are no more just about connecting people. It has helped businesses to grow and find consumers and thus resulted in rise in its usage. A regular technological upgrade of online platforms has benefited the brands to promote and gain from their business online. Strategies like setting up an online shop and selling products directly to the consumers, by platforms like Facebook and Instagram have helped brands to grow.

Social Media Marketing – A Brief

Social Media Marketing or SMM is nothing but a method to accomplish your marketing goals and promoting your business online on social media platforms. This includes brand awareness, audience engagement, lead generation/conversion and driving traffic to your websites.

PROS of Social Media Marketing

It is an economical choice

The current COVID-19 situation is at its worst and has impacted the businesses of people as well. The only way to keep up your bank balance is by selling your products/services to your targeted audience. This is where social media platforms come into the limelight, as brands can now market their products online and keep their customers engaged. A lot of platforms offer free setup of account of business pages along with some basic features. A few paid advertisements can help you boost your business. The good thing is that you can choose your budget and spend on advertising accordingly.

Hiring a social media management team, like Social Eyes, can help you reach out to your targeted audience that too in your budget.

Raising brand awareness can be streamlined

Making use of user-based social media platforms to make your presence heard is important. Once you set up your online page you need to improve your chances of being recognized online by sharing interesting content that can keep your community busy.

Your brand visibility also depends upon the feasibility of the social media platform you are using. Even during the pandemic, the use of social networking sites has not gone down and is constantly climbing. To see the picture at large here is its growth numbers as of October 2020:

Monthly Active Users, as per Statista.com:

Facebook – 2.7 billion
YouTube – 2 billion
Instagram – 1.16 billion
Twitter – 353 million

More recent types of social media with remarkable user rush:

TikTok – 689 million
Snapchat – 433 million

Directly connect with customers

Social media makes communications convenient and seamless. A quick feature like tagging, comment or DM can make you reach out to the opposite persons in a flash. These features are very useful to connect you to the customers and let them know about your products, services, offers, promotions, discounts, etc.

According to Global Web Index, 2020, a big bracket of age group finds new brands through social media ads and research about their product/services online.

Precise targeting and positioning

The most talked-about attribute of social media is its power to reach the right audience. Data-driven research governs where your target market hangs out and leads you to platforms that define your business goals.

Sustainable presence is important

A lot of activities on social media platforms can be done free of cost. These are known as organic posting (unpaid). In an organic posting, you can post as much as you wish to without paying for anything be it an image, video or link.

Social media marketing companies would recommend you implement strategic posting for your efforts to become efficient and sustainable. Be smart in holding the space.

Paid services for a swift result

Paid advertisements can boost your business online presence in a short period. These ads appear on news feeds, messaging apps and even the search engine results pages. You can implement a paid social into your strategy for the following purposes:

Telling a tale of your brand, product or service
Launching a new product or service
Obtaining new customers
Using data to predict response flows

You know your audience better

The social media insights help you know how your business is performing, in turn, you will know what’s working and what is not. This will help you to strategize your content accordingly. Once you get a hang of it, you will understand your audience and your brand in a better way.

Following metrics can help you in making social media marketing strategies:

Awareness
Engagement
Conversion
Customer Support

CONS of Social Media Marketing

Creativity requires innovation

Creating content takes time, effort and money – depending upon the social media platform you are using. A break in the regular posting of content for an app like TikTok can question your creative skills.

You have a problem, we have a solution: Hire someone like Social Eyes, a trusted social media marketing company, to reduce long-term costs and streamline the process for your business.

Being vulnerable to negative criticisms

Receiving negative comments/bad reviews or getting trolled? Welcome to the world of social media! Here pros and cons are served side by side on your plate. The only rule that applies here is that you have to clear your plate.

Act wisely if you face any such issue. Try to find out what’s not working for you by communicating with your audience and using some good humor. Be active in replying to your customers as you still have a chance to win them back by providing them with a reliable answer.

You have a problem, we have a solution: Search for an experienced social media marketing company (obviously, Social Eyes) that handles reputation management and can help you fix the issues and get you back on track.

Outcome takes time

A brand can’t be built overnight. The same goes for an acknowledged online presence. Creating a viral post one after another is a big task to pull off. A reputed online recognition will take its time. Remember that slow and steady do wins the race.

You have a problem, we have a solution: Consider using the services of a social media marketing agency like Social Eyes, one of the best agencies in town.

Summing-up

Social Media Marketing has become an estimable part of marketing today. Not just because of the pandemic situation, but also otherwise, people have become habitual of using social networking sites which have benefited the businesses.

A lot of brands have benefited by focusing on social media marketing techniques during the pandemic and are continuing to do so. You can also promote your business online by partnering with a reputed social media agency like ours, Social Eyes.

Posted by SocialEyes Admin

How Much Does it Cost to Advertise on Facebook

December 27, 2021Social Media Marketing

In this fiercely competitive market space, Facebook ads act as the great leveler. Be it big industries or Small scale businesses, everyone can use Facebook to reach to their target audience. Almost 7 million active advertisers are connected to over 1.6 billion people worldwide.

And so the question arises. Exactly how much does Facebook advertising cost?

A perusal of existing statistics will tell you that the average Facebook ad cost for a majority of industries lies between $ 0.5 to $ 2, per click. While finance & insurance have the highest average cost at $ 3.77 per click, apparel has the lowest at $ 0.45.

Since the space is limited and those vying for the space increasingly competitive, you cannot simply purchase an ad placement on Facebook? You have to bid against others vying for the same space and audience, and the highest bidder gets to have their ad shown. That being said, there are 6 major factors that influence how much your ad costs.

Factors that Influence Ad Cost

Your TG (Target Group): Not all demographic groups have the same demand. Some profile groups cost more to reach than others, since the likelihood of these groups actually converting to customers is higher than others. One might be tempted to restrict one’s TG to trim down the competition but know that having small TG can actually lead to higher costs since fewer placements are available.
Your Competition: This is by far the most important factor in affecting ad costs. Simple economics dictates that as the demand goes up, so does the price. And so the more the number of businesses trying to reach the same TG as you, the higher the ad cost.
Marketing Objective: Your Facebook marketing strategy must be precise; the marketing objective you choose also affects the cost. In general, conversion ads like sales cost more than simple brand awareness ads.
The Timing of Advertisements: During peak hours and peak seasons, when more (relevant) audiences can be reached, competition for ad space increases drastically. And so during Diwali or Holi, ad costs can go up. During certain hours when more people may be tempted to place food delivery orders, costs for such ads may go up, and so on.
The Placement of Advertisements: Where on social media you wish to place your ads also has some effect on ad cost. Stats show that Instagram placements are the most expensive, at an average of $ 1.15 per click, with both Instagram feed and Instagram stories having a higher cost than Facebook. Pages with more traffic are costlier.
Your Relevance Score: Facebook and other social media platforms have metrics that calculate the relevance of your ads to your TG. If more users engage with your ads, the relevance score goes up, and if more people mark it as irrelevant, the score goes down. Those with high scores can benefit from lower ad costs.