Instagram, even after all this time, remains the sweetheart of all social media platforms for marketers. It’s not difficult to understand why it gained so much popularity. About 13% of the population on Earth is using Instagram and about 80% of them follow brands and celebs.
Many struggles to schedule posts on Instagram, yes, a lot of users do, fret not! you aren’t the only one. Many don’t know how to increase Instagram engagement.
Instagram, which once was used for sharing aesthetically beautiful photographs, is now immensely used for branding businesses, engaging with customers, and more.
What is Instagram Engagement?
Instagram engagement is more than just the number of followers your page has or the content reach. It is about how the audience responds to your published content. It reflects the total number of people who engaged or take an action on the content. An Instagram engagement rate is calculated on metrics such as Likes, Saves, Comments, Shares, DM, Mentions, and more.
Why Does Engagement Matter?
Engagement matters for two major reasons:
i. It reflects how people react or respond to your content. The more people relate to your content, the higher engagement will be. It is a key sign that social media strategy is paying off.
ii. Engagement is one of the major ranking aspects of Instagram’s algorithm. It helps to make your post popular and increase Instagram engagement by surfacing it to the top of your feed.
Yes, we get it. You are doing everything right but the engagement rate still comes out bad. Don’t worry, we got you covered.
HERE ARE 5 BEST TIPS ON HOW TO INCREASE ENGAGEMENT RATE ON INSTAGRAM:
Carousels Do Magic: Yes! Carousels may seem like a way to post multiple photographs but they can do wonders for business pages. It is a treasure trove that works well in increasing Instagram’s engagement rate. They make an excellent way for storytelling since the format allows you to select multiple images, text banners, or videos (maximum 10) and publish them on the platform. People engage with carousel posts as they run on interactive content and receive comments.
Engage with the Audience via Story Stickers: Instagram Story stickers have proven to be an excellent trick to encourage your audience to engage with you. It helps build a loyal following. There are numerous stickers available, such as questions, polls, quiz, countdowns, and more that allows your audience to interact with you and feel like a part of the brand.
Share Relatable Memes: In 2022, Relatability plays a key role. They are creative, funny, and relatable- Instagram users love to be seen and heard. With the right meme, your audience will feel a sense of relatability and with the right meme, you can witness your content going viral. No matter what kind of industry or niche you work in, there is always an opportunity to create and publish memes.
Add CTA to Captions: Call to Actions continue to stand the test of time, including a CTA, especially Direct Questions in your caption to get more traffic and engagement. Instead of forcing them to involve in engagement tricks, drive engagement via CTAs by encouraging them to click on the link to know more or to buy what they like.
Let your Brand Persona Shine through: If you wish to increase Instagram engagement, bring your brand’s personality and Instagram is the best place to start. Instagram Stories are the perfect format for informal and chatty engagement, such as sharing behind-the-scenes, personal anecdotes, showing faces of your team, brand’s values, and more.
Now that you have all the tricks in your back pocket, let’s get on it.
If you feel that it is too complex to keep up or that it may distract you from focusing on core operations, let our experts take the burden off your shoulders.
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Connecting with us will do wonders for you and your brand.