Most social media sites such as Instagram, Facebook, and Twitter started with a motto of connecting with friends, family. These social media platforms were simply photo posting sites. However, no one ever imagined the impact these sites would have on driving inspiration and building a relationship between the hotels and guests.
In the industry of travel and hospitality, there has been a spike in the last few decades that has gradually increased guests’ engagement through social media platforms. It is helping the hotels to understand the needs of their visitors in every possible way to improvise their communication channels.
Leveraging social media handles is now a very significant source for ensuring that the hotel will be ever in a position of success post COVID crisis. Whether it is an independent hotel, resort, or farmhouse, the following strategies would help motivate the hotel’s recovery process. The Best social media marketing agency in Delhi is assisting multiple owners in improvising their hotel’s visibility and hiking the number of their clients.
Ways to use Social Media Marketing as a recovery strategy
As hoteliers are striving every day to build this engagement, the only drawback is that the audience’s behavior will change dramatically over time. These days social media marketing for the hotel is quite helpful and is an excellent source of engagement. In this blog, we have mentioned some of the most important ways to use social media as a recovery therapy for your hotel.
Recognition and Answering of FAQs
It is obvious these days that if you are posting anything that lies in the interest of people, they’ll have millions of brainstorming questions. Some might be new, some might be old, but questions are to be answered. If you haven’t given this thing a thought, it is the perfect time to pay attention to your posts and DMs from the followers and answer it confidently.
Create and Uplift Engaging content
The hotels are doing a great job by enhancing the engagement of the guests and followers. The hoteliers highlight the hotels’ unique aspects and are offering the virtual experience, which is building a base for positive impressions and might convert followers into visitors. Some features are the restaurant’s menu, yoga and wellness tips, and virtual staycations. Create such content that promotes your hotel and proves beneficial for your place in the future.
When it comes to branding and marketing campaigns of hotels, there is a big talk on budget and expenditure. These days the resulting web traffic is highly increased in today’s social media era, and it will not slow down anytime soon. Therefore, opting for social media marketing for hotels is the best option for branding and promotion. It leads to people spending more time online and resulting in tough competition. The strategy might not result in immediate bookings, but it will enhance the visibility of your brand.
Citation- Social media post ideas for hotels
Implement ROI as an important metric
Every Platform, Brand, or Hotel has its unique metrics. It is essential to track followers, traffic, and hospitality success. The only thing that is necessary for social media strategy is none other than ROI. It should work towards its revenue contribution and ROI from paid media efforts.
The current digital world is becoming noisier every day, where people are constantly consuming the content that is giving them inspiration for tomorrow. The new tactics are saviors for hotel marketing managers by creating path-breaking content and impacting the business positively and for a long duration. Being the Best social media marketing agency in Delhi, our ultimate goal is to put a smile on the hotelier’s face.