When it comes to steering your business towards success and achieving your goals, Twitter plays a powerful role. In this post, you will find out four ways to use Twitter for business growth.
With 330 million monthly active users, Twitter is no less than a goldmine for businesses that are looking for marketing opportunities. With all the juicy content and strong opinions shared on Twitter, the platform is something everyone should be a part of, especially small business.
With the right strategy, you can expect to build brand awareness, engage the community and drive conversions via Twitter. Since social media marketing strategy should be planned properly, Twitter is no different. You cannot simply create an account and start publishing one Tweet after another. Before using Twitter to grow your business, you should try understanding the way this platform works and how it fits your social media strategy.
Since social media holds great value for businesses of all types and sizes, it extends to multiple demographics and spreads your message. Business owners should carefully consider how Twitter can be used as a beneficial tool and can be implemented into their social media marketing.
Now, here are some ideas for using Twitter for small businesses:
- Use Hashtags
Yes, Hashtags play a key role in Twitter marketing, they are searchable words and phrases that group endless tweets together. It is a great way to increase your content’s visibility that can go beyond your own followers. There are many hashtags that active Twitter users are familiar with, such as #Mondayblues, #ThrowbackThursday and even #Oscars. Many brands latch to trending topics to become a part of the conversation or to relate their product with the trend. This way you can draw attention to your brand. Remember, the more your use, the less likely people are to interact with your product or content, as they might find your post spam-like.
- Handle Issues VIA DM (Direct Messages)
Direct messaging has evolved over time, especially for brands. Being a major platform for troubleshooting, you can resolve your customer’s problems, handle their issues, and interact with them in the right manner. It is professional to handle customer complaints and problems through DMs. Why? You don’t want other users to know about the problem or think of your brand, secondly, there is no character limit in DMs. This means you have enough freedom to discuss everything.
Since only users who follow can send you DM, which is why it is always a good idea to set up your Twitter account to ‘receive messages from anyone’.
- Use Photos, Polls and GIFs
Remember, ‘A picture speaks a thousand words’. Well, this is true, especially on Twitter as you cannot explain everything within 280 characters. Twitter allows you to add photos or GIFs to your tweets. You don’t have to be a Photoshop wizard, there are tools online that help you create the photograph or image you need. When you use GIFs and Photos in your tweet, you can connect with your followers with a personal touch. One fun way to engage with your followers is to create and post polls. They last for 24 hours however you can shorten the timeframe.
- Engage in Live Tweets
Live Tweeting is a great way to get a topic trending, essentially, live-tweeting works well when a user tweets their reaction to an event as it happens. If you throw an event and want attendees to live tweet, it is a great idea to create your own hashtag and share it with your users to spread and follow it.
- Advertise on Twitter
Twitter is free to use, however, if you wish to pay to promote your account, you can seek different advertising options- Promoted Tweets and Promoted Accounts. While some are just ads that look like regular tweets but are labelled ‘promoted’, Promoted Accounts are designed to help the business become discoverable.
Now you know a few of the amazing ways to how to use twitter for business and build your authentic follower base. Make the most out of your Twitter business account by incorporating these tips.