Everybody is used to marketing and its multiple branches associated with capital, finance, business, economics and other categories. It is a crucial task for multiple spheres. In this, digital marketing plays roles in multiple sectors such as travel and tourism, restaurants and many more. Education sector has multiple developments and transformations in the current scenario. Digital marketing and the digital world has a powerful influence on the education sector, which has influenced the digital marketing for education sector.
The digital marketing industry is growing every day. And so, recent trends in tourism show how much digital marketing is helping the travel industry.
A hotel website’s value cannot be emphasized. With OTA commission costs ranging from 15 to 30 percent, hotels must have their direct booking channel. The entire point of a hotel website is to keep control of your bookings and avoid paying OTAs high commissions. You can hire a creative digital marketing agency in Delhi to ensure your website looks great. Hotel websites include a wide range of functions. Flashy animations and fashionable designs may appear entertaining at first, but they will do nothing to help your resort obtain reservations. A lot of bells and whistles aren’t required for the greatest content for hotel website. Here are the 3 things you must have for a hotel website.
Content for hotel website
Design With Response
The days of hotels being clever enough to run away by a non-mobile-friendly website are long gone. Users are gradually using many devices to book their vacations, according to studies. But, exactly, what does “responsive” design imply?Responsive design is a web design strategy that adapts to the screen size or device being used to present the site in the best possible manner. Are you reading this article on your smartphone?
The website’s navigation has been reduced and concealed behind a basic menu folder at the top. As the size of the font has been changed to match the mobile screen size, you do not need to zoom in on the text.
What about on a computer? Hover your cursor over the left side of the screen to see what I mean. An arrow sign will show on the screen. When you click and drag the internet browser (Chrome) to the left, the website content adapts automatically to match the new screen size. Isn’t it cool? It is an example of responsive design.
Citation- Ways to Use Social Media in the Recovery of Your Hotel
Hotel photography is frequently a significant expenditure, but it Is also one of the most appreciated advertising tools. Your photography will not only be used on your hotel’s website; it will also be included in your sales material and social media strategy. It doesn’t hurt to go through your photos again, to help you out, here’s a brief shot list for hotel photography:
Front Exterior – Attempt to catch the most interesting angle(s) and a mix of day, sunset/dusk, and night. Hotel Lobby – both with and without employees at the front desk.
Rooms – If at all feasible, photograph each room category. Take a “hero” photo of the entire room, including features such as the view.
Conference room – Set up multiple layouts to demonstrate the versatility of your meeting spaces.
Marriages & Proceedings –If weddings and social gatherings are a part of your business plan, you will probably need a collection of photographs to back them up. Styled pictures work best in this area. You could wish to hire models and set up time and resources for it.
Dinner area – Aim for a couple of broad “hero” pictures of your F&B outlets and several appealing shots of your typical menu choices at the very least. You might also wish to take some shots of your in-room eating options.
Spa – If you also have a spa, take some “hero” pictures as well as detailed shots of specialized services such as massages, beauty treatments, and saunas.
Other Amenities– The list could go on and on! What matters is that you capture what makes your resort special and attractive to likely customers.
When it is about high-quality photos, if you allow them, they may make your site sluggish. How many times have you visited a website that took a long time to load? Modern people have short attention spans. Make sure they don’t have to wait! The finest hotel websites take about 2-3 seconds to load. Limit the number of plugins and redirects to help speed things up. If you have videos on your site, consider hosting them elsewhere, such as on YouTube or Vimeo. Page load speed is an essential factor to consider, even if it isn’t the most exciting topic. Customers who book directly are discouraged by slow websites. It can also harm your search rankings, as Google penalizes slow-loading sites in its results. You may use Google’s free PageSpeed Insights tool to assess the page speed of your hotel website.
The hotel and various types of hospitality include all from hotels to cafes to tour operators. The hotel’s sector is vast. The response to the change in client conduct resulting from the corona pandemic is crucial. However, as a result of broader consumer behaviour, the trends in hospitality industry have changed.
Trends In Hotels
You can recall that last year’s “digital guest experiences” were on the hotlist. The transition to digital and contactless services is likely to become even more prevalent. The increasing usage of technology-based changes is reinventing old-style customer-facing services. Clients are adapted to utilize their phones and their laptops using facial and fingerprint validation. They would soon demand the same ease in their hotel rooms. However, these boosts may be expensive for firms. Nevertheless, they can still try to use them and try to adopt and uphold the structure.
Delivery with a twist
This year, supply services are pretty crucial with the broad lockdown. Clients are not happy to get the same pizza every time any longer. You always want to do something else. On the other hand, you don’t want to forget the joys of good food. So you can also try to copy the experience at home. A creative digital marketing agency in Delhi makes this viable by presenting different products such as mood lighting.
Technology and automation
This broad group covers skills that have cut waiting time. It “outsourced” dull work to robots. It also used extensive data to enhance processes. For example, AI-powered chatbots have proven to be a key client assistance feature through the booking method. The usage of organizational systems to maximize revenues are pretty more and more vital for hotel business. Therefore, there is great demand for mobile, cloud-based and united solutions.
Guests in today’s society have come to anticipate that they will be known and preserved like people. Greetings are becoming increasingly popular with people. Nearly every firm has made everyday e-mail marketing available to the general public. It assures highly intensive public messaging. Data enables hotels to tailor offers and raises. Creative digital marketing agency in Delhi also provides similar services to before holidays. It is much more than just adding the name of the client to email chats.
Design that is Instagram-worthy
After some time, the client will take photos to share on social media platforms; the hospitality firms are increasing their business. To benefit from this free exposure, owners devote better attention to attractive table preparations and attractive backgrounds. In its purest light, whole foods may act as lovely vignettes that start to be shared.
Virtual & augmented reality
Everybody is Following the trend towards esthetically beautiful content. We only believe that companies in the hotel industry are trying to use elements such as virtual tours. For example, videos showing the ambience of the restaurant, charming little flora around patios, and hotel facilities are the perfect ticket for this year’s business. Maintaining the access barrier law is essential for reaching the largest possible public with virtual reality content. It also means providing material on a variety of devices without a VR headset.
Using your trustworthy companion, your smartphone visitors should be able to collect further information on-site simply by indicating real-world objects. Increasing realism improves the settings of individuals with informational or graphical overlays. In addition, guests may use the app to obtain opening times and reviews. For more details, you can go through the ways to use social media to promote your hotel or restaurant.
When decisions are made on basics such as the towel rails to be put on during renovations, they have significant consequences. Replace small toiletries with bigger, locally produced dispensers. Use organic bedding, minimize smart lighting energy usage. In addition, there are well-known environmental benefits for vegan and vegetarian options.
Such solutions have accelerated current trends in hospitality industry and led to permanent changes. It is attracting customers back to food and drink outlets. It also ensures guests to the hotel that a hotel stay is genuinely secure. You can also go through ways to Use Social Media in the Recovery of Your Hotel to attract more customers
In this world where everyone is obsessed with social media, it becomes very easy to increase your brand visibility through social media platforms. Therefore, a business needs to keep its strategies up to date to be ahead in the game.
Social media marketing has become a thing these days; we have many agencies available in the market, and with the high competition, it becomes very difficult to choose the right marketing agency. Therefore, everyone wants to know beforehand what they should expect and whether the bar that the marketing agency is setting is achievable.
Here is the list of things you should check before choosing a social media marketing agency:
01. How to find an agency: You need to know whether you are looking for just a digital marketing agency or a full marketing agency. Full marketing agencies help you with traditional marketing like printing, direct mail, broadcast, online marketing, etc. and digital marketing agencies help you with an online presence. Many agencies consider themselves full marketing agencies, and it is important to hire agencies according to your needs.
02. Things you need for social media marketing: When it comes to social media marketing, one needs strategy, a content writer, a graphic designer, someone good with analytics, and a person who can run ads. It is not a one-person job, and a person should be cautious of people who claim they can do it all by themselves.
03. Hiring an agency or going in-house: Many businesses hire agencies and believe in in-house marketing departments. It depends on the marketing needs of your brand. It is ideal for checking the market and evaluating your budget before hiring an in-house department or hire agency.
04. Point of Contact: When you are hiring an agency, one thing you should keep in mind is whether they are assigning a dedicated account manager or social media manager to you or not. Why is this important? Contacting the CEO or contacting individual team members will not be ideal for you or the agency every time you need something to be done. That is why the agency must give you a dedicated manager responsible for everything you need and coordinate with the team.
05. Your Target audience: Knowing your audience is very important. Ask yourself who is your target audience and on which social media platform they are active. For example, there is no point in promoting your products on Facebook if your audience is active on Instagram or Pinterest. Of course, you can use other social media platforms, but focusing on the audience can be a wonder for you.
If you are looking for the best social media marketing agency in Delhi, then social eyes is your answer. We have been in this industry for a very long time, and we can proudly say that some of our clients have been working with us from our days of struggle to make a mark in this industry. So if you still have questions, contact us, and we can discuss your requirements over a cup of coffee.
“If people like you, they will listen to you, but if they trust you, they will do business with you.” It is a well-known fact that e-commerce content marketing is a modern way of attracting customers before buying and enhancing brand appeal in your target audience.
E-commerce content marketing costs 62% less than old ways of marketing. In addition, content marketing allows brands to build strong relationships with their customers. Brands that implement content marketing had experienced 6x more conversation rates than those who don’t. But many brands failed to provide engaging content to promote their brands. As e-commerce content marketing is new for them. It can be tricky yet confusing.
Keep reading to find out the ways to create engaging ecommerce content for your brand:
Ways to create engaging ecommerce content for your brand
Adopt Multiple Content Types
Relying on a single content type is not a smart move. If you want to increase your customer reach, embrace and adopt various content types open for you.
Content is not just about writing blogs and articles. It is a lot more than that. There are various other forms of content that you should try and adopt as well. Here are some of the content types that you can adopt for your e-commerce content strategy:
Video Content is in high demand nowadays. Brands can increase their sales in less than a year through video marketing. You can post videos explaining your brand’s products and their uses on social media platforms. Make sure that your video length is not so long as people may find it boring. Engage regularly more with your audience textually and visually.
Infographics work as a visual representation of your brand. As a result, infographics are shared three times more on social media platforms than any other content type. It should be a part of your e-commerce content. As per a recent study, the use of infographics has increased to 80% than last year. So make sure to use eye-catchy infographics to promote your brand.
Other Content Types
There is an uncountable number of content types for you to choose from. Here are some of the other content types for you to create the best content marketing strategy:
Detailed checklists Images and Photographs
Contact the Best SEO company in Delhi to explain every content type to make your content marketing strategy better than ever.
Incorporate Short-form Contents
While making short-form content keep in mind:
For top content pieces, 945 words are the average length.
Use subheads in 1000 words of content.
Citation- Top Digital Marketing Trends To Watch Out For This Year
Consumers tend to buy products online; product guides can effectively attract consumers towards your brand. Through product guides, you can teach and guide your audience about your product uses and benefits. You can also create product guide visuals that can involve steps on how to use the product. Ensure to provide detailed guides of your products that will include all of the answers to your customer’s questions. It will increase the customer reach of your brand.
E-commerce Content Marketing is a valuable source of creating awareness for your brand. However, with the high competition going on, you must adapt a proper strategy for e-commerce content. If you want to promote your brand, try out the four tactics. Seek out the Best SEO company in Delhi. We will help you in providing valuable e-commerce content for your brand.
Gone are the days when you could fill your website with ‘run of the mill’ contents and get away with it. Now Google will forbid low-quality content. Hence, content writing for e-commerce sites is of high importance.
The content for your e-commerce websites needs to be unique and to the point. Writing content for your sites can be tricky. It is more than just a matter of writing landing pages and blog posts. The content should focus on providing specific descriptions for your products.
Here are some of the things you should know while doing e-commerce content marketing
E-commerce content marketing
Concentrate on your audience first and google second
It is easy to get carried away by keywords, links to increase your Google SEO rankings. But your primary focus should be on your potential customers.
Write thorough and clear product descriptions of your product items. Your customer should be educated enough through these descriptions before buying your item.
Give word pictures to your visitors about your merchandise so that they do not jump off to your competitors’ e-commerce sites. The qualitative content helps customers to discover the product themselves. Moreover, it also builds trust and loyalty towards your online brand.
Include customer reviews
Citation- STEPS TO CREATE AMAZING BLOG CONTENT FOR YOUR HOTEL WEBSITE
Focus on Word Count
Along with adding customer reviews to your content, make sure to take into consideration the word count. Long and to the point descriptions can help you in two ways:
To inform viewers about the specifics of your product.
To show Google that your primary goal is the customer’s needs.
Google very well knows that your first preference will also be your customers. Still, one-word descriptions are not enough to attract your audience and satisfy them.
A 300-word count is enough for your product descriptions as it will provide enough space to provide necessary details about your product. Anyhow, more than a 400-word count will take away the reader’s attention.
Be precise and accurate about your word count and product descriptions. Seek out Best Digital Marketing in Delhi to help you create the word count for your product descriptions.
Let your content sell
The content for your e-commerce website plays a critical role in improving your SEO rankings and increasing your product sales. Don’t be inefficient while writing content for your sites, as this may be the only way to persuade and attract your customers to buy your products. Your shoppers need to know why your brand is better than others. Therefore, provide the correct information of your product descriptions to increase sales. As a result, you will increase your conversation ratings, SEO ranking and pull more readers.
Avoid low-quality content
Most e-commerce websites tend to use the manufacturer’s original product description. It is obvious when many e-commerce websites use the same description; then it will become duplicate content. As a result, Google will charge a penalty for such descriptions.
Wireframing of original, attractive, innovative, and compelling blogs is a brainstorming task for every industry. The work may look like a stupendous task. The website is a source of presenting the hotel to your audience, and it enhances your visibility and brand name in the competitive market. It is a major resource that drives perceptions, and it acts as a strong influencer on the audience.
Importance Of Quality Content
Blogging is the most effective tool these days in enhancing the traffic on the website rather than social media or SEO. Through various researches, it is observed that the leads grabbed via inbound marketing practices such as blogging cost cheaper than the leads captured with the help of outbound methods. Inbound marketing is a practice of attracting consumers who want inspiration, advice, and buy from you.
In this blog, we have loaded multiple innovative content ideas for hotels that will enhance the quality and quantity of your article. The whole point behind this approach is to enhance the experience of your hotel’s blog virtually. It is key to improvise the engagement and conversion with the audience and visitors to your site. With the same thought, let us step on the hotel content ideas for marketing and engagement.
Steps for Innovative Content Ideas For Hotels
Selection of topics
Framing a long post for each topic isn’t possible. Therefore, the selection of topics is quite crucial and time-taking. It is even important that the website is filled with trendy topics. Popular and rising topics are another reason for attracting users on websites and social media. You can even take the help of the Best Digital Marketing Agency in Delhi to embrace the strategies for your hotel’s website.
It has been observed that to fill words, bloggers or writers deviate from the major topic. This type of approach distracts users from the flow of reading and might become a hurdle in their interest. Filling up the blog with unnecessary points or keywords isn’t appreciated when we talk about promoting the hotel’s website.
Citation- 5 Simple Internet Marketing Strategies for Home Improvement Companies
Add relevant images or videos
Include Call to Action
Latest colour trends 2021, typography trends 2021, Graphic Designing Company in Delhi.
Every person who is active on social media is affected by colors in a way or the other. Colors impact or rather drive your experience on social media and though not everyone may grasp how important role color plays on social media marketing and advertising, one can definitely feel its influence.
So today we are going to take a look at some of the latest colour trends 2021 on social media to up your game!
Colors majorly affect the way that you perceive the world around you. Color palettes have seemingly endless varieties of moods, theories, rules, and whatnot that govern the way things are portrayed on digital media. Good advertising agencies (like us!) are adept in harnessing the power of these color palettes to target specific genres, products, themes, principles, segments, and moods.
Colors also affect our thinking about the world around us on a subconscious level. The color spectrum has the power to alter your mood, and even target a specific emotion in your psyche.
Foremost, you need your audience to pay attention to your posts or stories. This is a critical step and colors are tailor-made for this very purpose. To get noticed on social media, your posts need to put a stop to the user’s scrolling streak, and to do that your posts not only need to be visually appealing but should also be efficient in utilizing your strengths and playing to the theme of your post.
Okay, no more theory. Let’s jump in.
Monochrome, Dichrome, or a Triad?
This is basic yet the most effective color scheming technique you can utilize. Letting one hue dominate the space has a completely different effect than what a combination of two or three colors has.
For example, say your post is about sanitation and hygiene, then going by the color principle you should refrain from using green.
Say It With Complementary Colors
Opposites attract, this is a basic rule shared by many subjects and also comes in handy in color combinations. Complimentary colors are attention grabbers and if stealing your audience’s attention is your goal then give complementary colors a go.
Make It Bright
Don’t shy away from being flashy. If the post and the theme demand it, then get the bright colors out of the bag and let it shine.
Bright colors work best in portraying lively and fresh aspects of something. And going the extra mile by adjusting the contrast and warmth is a cherry on the pie.
Experiment With Fonts
Fonts also play a pivotal role in determining the overall impact of a design on social media. Following the typography trends 2021 can be a huge plus for your social media presence. Don’t just settle over the basic, industry-chosen fonts that are expected to meet every eye, rather experiment with your own style of design and set the tone for a campaign, or a grid with fonts.
Be In The Gray
Another very underrated segment of the palette is the gray area. Usually optimum for professional posts, hues of gray can also be very impactful when combined with other colors.
Gray-Blue, Gray-White, Gray-Beige are also fantastic combinations for bringing out the understated.
This is just the tip of the iceberg, it’ll easily take all day if we decide which combination of palettes and font suits you best. It is for you to decide. Or you can also outsource your work to the best graphic designing company in Delhi with an impeccable record of client satisfaction and consistent growth.
We can not only help you effectively target your audience base but help you manage and maintain your streak on social media.
With each passing year, we see new digital marketing trends emerging and old ones phasing out. It can be a daunting task to keep up with all the latest digital marketing trends in the enterprise.
Due to the pandemic, Digital marketing has become a new way of replacing in-person experiences with virtual platforms to recognize the new reality.
According to a recent study, marketers spend 90% of their budget on digital marketing to promote their brands. So, to be ahead in this crowded field, you should stay updated with the future of digital marketing trends. And unlike the year 2020, when the market was isolated during the pandemic, the future digital marketing trends are much more adaptable and popular.
Here are some of the Top Digital Marketing Trends 2021:
Top Digital Marketing Trends 2021
Marketing Automation- The New Industry Status Quo
With the upgraded digital marketing trends, marketing automation will no doubt become a necessary marketing mainstream. Marketing automation is a software platform devised for marketing organizations to automate repetitive tasks and to market more efficiently on multiple channels online. Tasks such as posting on social media, ad campaigns, and email marketing can now be more and more automated to engage with clients and customers more personally. Marketing automation renders lots of benefits like saving time, shortening sales cycles, and lead generation.
In 2021, we can surely expect advances in marketing automation, and its software will become easily affordable.
Quality visual content
Social E-Commerce is a digital marketing trend that includes buying and selling products through social media platforms. E-Commerce is the only platform that reaches its highest peak during the pandemic of coronavirus. Social Media Platforms like Facebook and Instagram have come up with new updates to become a part of this digital marketing trend. Instagram has a new feature- Instagram Guides that allows users to utilize and share relevant tips and suggestions in a quick-scrollable format. Influencers and content creators are using Instagram Guides to implement more personalized Content for their audience.
Citation- The Top Facebook Updates You Need to Know