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11 Best Digital Marketing Strategies Startups Should Know!
Posted by SEO

11 Best Digital Marketing Strategies Startups Should Know!

Digital Marketing 0

Imagine you just launched your startup. You have a great product or service, a slick website, and a solid business plan. But no one knows you exist! Without digital marketing, your startup risks fading into obscurity. But here’s the good news –

For any startup, leveraging digital marketing strategies provides a game-changing competitive advantage. A strategic and comprehensive digital marketing approach is essential today for startups to cut through the noise and connect with their target customers amidst all the competition online. Though digital marketing may seem complex initially, implementing the fundamental best practices will enable startups to punch above their weight and build a sustainable growth engine. In this post, we will discuss the 11 most effective digital marketing strategies and tactics startups should focus on to take their business to the next level.

1. Content Marketing 

As a startup, you pour blood, sweat, and tears into creating an amazing product or service. But you can’t get customers if your startup remains invisible. The solution is strategic content like blogs, articles, podcasts, e-books, and videos highlighting your startup’s value. This valuable content will organically attract and engage potential customers. Demonstrate your startup’s knowledge and passion for solving real problems. Soon your startup becomes a trusted resource – not through ads, but by providing value through content. That’s the power of content marketing to grow startups.

2. Search Engine Optimization (SEO) 

Want your startup to appear right at the top when customers search for your products or services? Then stop what you’re doing and start optimizing for search engines now! SEO is essential for startups to get found online and stand out in search results. By optimizing your website design, content, and metadata for keywords and ranking signals, your startup can climb to the top of Google without expensive ads. Appearing on that coveted first page for your industry’s terms provides startups the visibility and traffic to survive. SEO improves your findability and visibility, bringing you quality leads and customers. Make on-page and technical SEO a core part of your digital marketing strategy for startups.

3. Social Media Marketing 

Got a startup but no social media presence? It’s time to get posting! Social media is the megaphone for startups to grow an audience of engaged followers rapidly. Platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn offer unparalleled opportunities for startups to build brand awareness, connect with customers, drive leads and traffic. But having accounts is not enough – craft compelling content tailored to each platform that educates and entertains your audience. Use hashtags, tagging, and partnerships to expand your reach. Make social media engagement a daily habit, not an afterthought. A strategic social presence aligns perfectly with an effective digital marketing strategy for startups aiming to be heard in a noisy online world.

4. Email Marketing 

Want to skyrocket conversions for your startup? Then it’s time to build an email list! Email marketing enables startups to engage and nurture leads with targeted, personalized campaigns directly. While social media is broad, email creates an intimate channel to convert subscribers into customers and retain them for repeat purchases. Well-designed automation, promotions, and newsletters speak directly to the needs of each subscriber. Additionally, email captures attention in crowded inboxes by delivering value, not spam. Moreover, with detailed analytics on opens, clicks, and conversions, email marketing provides startups with actionable data to optimize their strategy. Therefore, there’s no better tool than email for cost-effectively driving conversions and customer loyalty.

5. Influencer Marketing 

Are you struggling to get your startup’s name out there? The fastest way is joining forces with influencers! These online thought leaders have cultivated loyal follower networks through their expertise. Instead of starting from scratch, partner with influencers aligned with your industry. Have them feature or review your products on social media, blogs, or YouTube. It provides tremendous third-party credibility and exposes your brand to targeted new audiences of potential customers. For a startup, recognition from a respected influencer is like receiving a high-powered seal of approval. Influencer partnerships rapidly expand your reach and legitimacy. Therefore, align with the right influencers to put your unknown startup on the map almost overnight!

6. Pay-Per-Click (PPC) 

Pay-per-click ads are like a magic pill for instant visibility! Unlike SEO which takes months, PPC lets startups get seen right now. You only pay when users click your targeted ads on Google, Bing, and social media platforms. Moreover, laser focus your promotions by location, keywords, and more to drive traffic straight to your site. While SEO takes time, PPC provides immediate visibility and valuable data to optimize campaigns on the fly. Therefore, for startups wanting instant, measurable results, PPC is an essential promotional avenue that delivers targeted traffic in real-time.

7. Affiliate Marketing 

Missing out on sales opportunities because you lack reach? Affiliate marketing can change the game for startups seeking more customers. Startups tap into new audiences instantly by recruiting influencers and websites to promote their products for a commission. Instead of buying expensive ads, you only pay affiliates when they drive sales. Affiliate marketing is a proven way for startups to get their unknown products in front of targeted buyers without huge upfront costs. The right affiliates expand your visibility and credibility while monetizing their platforms. So empower affiliates to sell for you to grow your customer base and revenue.

8. Social Media Ads 

Want to boost your startup’s social media visibility instantly? Then it’s time to start advertising! Paid promotions on platforms like Facebook and Instagram are essential for expanding reach. Social media ads enable startups to get their brand and products in front of targeted audiences at scale. Forget generic ads – with interests, locations, and pixel tracking; social ads reach your perfect customers. For startups with limited budgets, social media ads provide affordable visibility. And you only pay when users engage, making it very cost-effective. So if you want more traffic and conversions, use highly targeted social media ads to find and engage your customers.

9. Search Retargeting 

Did that potential customer visit your site but leave without buying? Get them back with search retargeting! By serving targeted ads to visitors after they’ve left your site, you can pull them back in. Retargeting converts abandoning visitors into paying customers. And with pixel tracking, your ads follow prospects across sites. So if someone browses your products then leaves, retargeting ensures your startup stays top of mind. Bid on your brand terms so that when they search again, your ads are waiting. For startups, retargeting is crucial for capturing qualified visitors and closing the sale after they’ve engaged. Don’t lose them to competitors – use retargeting to win them back!

10. Content Partnerships

Want to grow your audience and credibility rapidly? Content collaborations should be top of mind. By partnering with aligned brands and influencers to create co-branded content, startups can expand their reach exponentially. For example, collaborating on a joint webinar, video, or blog post taps into entirely new audiences. The right content partnerships give startups visibility and implied endorsements from trusted industry players. Instead of starting from scratch, collaborations let startups immediately access and engage new communities. So leverage strategic content partnerships to grow your brand affinity and awareness almost overnight.

11. Referral Marketing 

What’s the most powerful sales strategy for startups? Word-of-mouth referrals! Referral marketing encourages existing customers to promote your brand to new audiences organically. Startups create shareable, viral growth by rewarding referrers with incentives like discounts or credits. Referrals convert at higher rates by tapping into trusted recommendations. And they’re free marketing! For startups with small budgets, referral programs leverage satisfied customers to grow awareness among their networks. So empower passionate users to become your unofficial marketing team. Referral marketing brings startups qualified leads and sales through authentic peer endorsements.

Bottom Line

Strategic digital marketing separates thriving brands from forgotten ones. With so much competition online, embracing the right mix of digital strategies is crucial for startups to stand out, drive visibility, and acquire customers cost-effectively. By leveraging digital channels to build authority, engage audiences, and promote offerings, startups can gain traction even with limited resources. With smart digital marketing, startups punch above their weight to connect with targeted customers amidst the online noise. When harnessed correctly, the digital arena provides unmatched opportunities for startups to grow and shine.

Digital Marketing Agency
Posted by SEO

Accelerate the Growth of Your Digital Marketing Agency in 2023

Digital Marketing 0

Starting a digital agency is easy – but operations and growing it into a successful one can be challenging, and working towards its continued growth is even harder. This is why it is important to focus on strategies to improve the growth of your digital marketing agency. The path to success is tough; fret not! We are here to prepare you for a journey of continual growth. As digital ad expenses can be huge and with an estimated reach of $600 Billion this year, commencing your agency sounds like a major win. But wait, this may become a bumpy ride without a properly planned strategy and careful steps. 

There’s so much to worry about- from hiring, optimizing accounts, accounting, automation, marketing, and, importantly, delivering results for clients can potentially lead to myriad business opportunities – nothing is guaranteed. Don’t worry; we got your back; read on to get amazing tips on tackling the million-dollar question, “How can you improve the growth of your digital marketing agency in 2023?’’. Let’s dive in together!

What is a digital marketing agency?

Ever since the internet gained popularity and smartphones came into existence – they have pushed digital marketing into the forefront of most business marketing strategies. Studies have shown that we spend 5 – 8 hours every day online, creating myriad opportunities for businesses to reach out to their audience where they spend 1/3 of their day. Brands nowadays understand that they need to market themselves online – however, they cannot grasp the opportunity on their own. Not all businesses have the resources or even tools to handle all the marketing on their own and in-house. Companies with no in-house resources should try hiring the trusted and best digital marketing agency in Delhi, NCR, with a holistic experience in this realm or expertise in the niche they wish to target.

Having issues with growing and creating engaging content is where digital marketing companies come in; A digital marketing agency connects with customers online via blogs, social media, e-mail, websites, offline advertising, and television. A digital marketing agency can help businesses boost sales, customer base, and brand loyalty. Certain niches that fit right with this umbrella include social media, SEO, pay-per-click ads, video marketing, e-mail marketing, content marketing, influencer marketing, and website design.

Is a digital marketing agency a beneficial business to launch?

The year 2020 forced every business to adopt interesting Internet business strategies – one of these adaptations was an amazing way for them to market to potential audiences. More people than ever are spending their time at home, even nowadays, some amazing companies such as ourselves are working completely from home via internet-connected devices. This results in more potential customers using digital marketing strategies – if you are looking to capitalize on the digital marketing wave – starting a digital marketing agency will be a good idea. The appeal of operating a digital advertising business is driving work – it becomes possible to win bigger clients who pay more and drive revenue through the roof. If you are a new marketing brand or have less experience, Social Eyes suggest asking yourself a few questions before diving headfirst into the world of agency.

So, yeah! The answer is ‘YES’ – a digital marketing agency is an excellent business to commence.

How can you accelerate the growth of your digital marketing presence?

Listed below are some of the amazing tips:

  1. Increase your Web Presence: One effective yet overlooked strategy is to get your business on as many online directories as possible. Without doing anything else, potential customers will be able to find you in the digital directories, which is more affordable than ads. In this realm, there are only a few paths to take – you must get on the directories such as Yelp or Google. It is ideal for focusing on industry-specific online directories that our team can be of huge help with.
  2. Rely on Lead Magnet: Your agency runs on lead magnets, such as cheat sheets, white paper, eBooks, templates, tools, and more, to commence a potential journey. Since the majority of your website users will not convert into leads unless you lure them in, it is essential to create a lead magnet and use it considerately. We at Social Eyes believe in using valuable lead magnets to capture their business contact information – start the nurturing procedure until they are ready to make a relationship with the agency.
  3. Develop Successful Case Studies: We have noticed that creating and sharing case studies from your successful projects are a goldmine, especially for a growing digital marketing agency. It is advised to stay pumped about the results you have achieved for them – client case studies are a secret weapon for your growth. Make a dedicated page for this and showcase all your success stories and happy customer testimonials. They serve as a tool for highlighting your capabilities and converting potential leads into customers.
  4. Market Your Agency: While this may make you smirk and seem counter-intuitive but it is one of the powerful strategies to boost the growth of your marketing agency. Customers know the amazing way to measure your expertise is through results and not promises. When you become your own client- you experience all the falls and ups – this means you can be decisive and get ready to drive results for your company. You can promote your business through formal advertising and quirky content. You can use the results you get as proof to win over the new clients.
  5. Simplified Management Procedure: When your project management process is shared with your marketing agency, they would want to know how simple this is. If it is daunting and challenging, they will be disappointed since they will assume your agency will fail to drive growth for their brand. It is recommended to ensure your reports, templates, strategy, tools, and team are relatable and simple. Clients face challenges with their business already, which is the reason they come to you – don’t complicate it.
  6. Leverage the best tools for accelerated growth: Marketing agency help with myriad digital tools to its clients – if you wish to work with our marketing professionals – you don’t have to worry about spending money and time on expensive tools. We got everything covered. You can promote yourself with the right tools and drive benefits from them. Remember, success and growth doesn’t happen overnight – it consumes time, energy, and resources to grow your digital marketing agency. 

Build your business with effective digital marketing services!

Digital marketing is the key to a profitable and successful business in 2023 – it helps you reach out to more potential customers, remain competitive, and build your brand’s existing reputation using insightful data. With a well-planned and strong strategy, you witness growth and improvement in your ROI and get your brand ready for long-term growth. Remember, you don’t have to feel alone in developing a digital marketing strategy. Feeling overwhelmed? Connect with our team to get started.

Team SocialEyes using Discord to collaborate
Posted by SocialEyes Admin

Is Discord good for organization? How It works for us

Digital Marketing 0

The COVID-19 pandemic has transformed the way we work, and remote work has become the norm for many companies. 

Social Eyes is a leading digital marketing agency that specializes in social media marketing, web design, and branding. The pandemic forced many businesses to transition to remote work, and Social Eyes was no exception. However, thanks to the use of tools like Discord, the transition was smooth and successful.

When the pandemic hit, Social Eyes quickly adapted to remote work, implementing new strategies and tools to ensure that communication, collaboration, and productivity remained high. One of the most crucial tools that helped them achieve this was Discord.

Discord is primarily known as a gaming app that allows users to create chat rooms and voice channels. However, it has evolved into a platform that can be used for more than just gaming. It has become a popular communication tool for businesses, especially those with remote teams. Here are some benefits of using Discord in a work from home organization:

Real-time Communication

One of the most significant benefits of using Discord in a work from home organization is its real-time communication feature. Discord provides a platform where team members can communicate with each other instantly through voice or text messages. This makes it easy to collaborate and coordinate tasks in real-time, which is essential for remote teams that need to work together on projects.

Discord’s voice chat feature makes it feel like team members are in the same room, even if they are located in different parts of the world. This creates a sense of community and encourages collaboration, leading to increased productivity and a better work environment.

Easy File Sharing

Another benefit of using Discord in a work from home organization is its easy file-sharing feature. Discord allows users to upload and share files quickly and easily, making it easy for teams to collaborate on documents, presentations, and other files.

The app also supports drag-and-drop file sharing, making it easy to upload files from your computer or mobile device. The files are stored securely on Discord’s servers, and team members can access them whenever they need them.

Customizable User Roles

Discord allows users to create customizable roles that can be assigned to team members based on their responsibilities. This feature helps to organize the team and ensure that everyone knows their roles and responsibilities.

For instance, you can create roles for project managers, developers, designers, and content writers. This way, everyone knows who is responsible for what tasks, and it becomes easier to assign tasks and track progress.

Screen Sharing

Discord also has a screen sharing feature that is incredibly helpful for remote teams. This feature allows team members to share their screens with other team members, making it easy to demonstrate how to perform a task, troubleshoot technical issues, or review a document.

Screen sharing also makes it easy to collaborate on tasks, especially when working on complex projects that require multiple people to work on different parts of the project.

Notifications

Discord also provides real-time notifications, making it easy to stay up-to-date with important events and updates. The app notifies team members of new messages, mentions, and file uploads, ensuring that no one misses any critical information.

Notifications can be customized based on your preferences, and you can choose to receive notifications for specific channels or users. This way, you can stay informed without being overwhelmed by too many notifications.

Security

Discord is a secure platform that uses end-to-end encryption to protect user data. This means that all messages and files are encrypted from the point of origin to the point of destination, ensuring that only the intended recipient can access the information.

Discord also allows users to enable two-factor authentication, which adds an extra layer of security to their accounts. This feature requires users to enter a code generated by an authenticator app or sent to their phone via text message.

Integrations

Discord supports integrations with other apps and services, making it easy to connect with other tools that your team uses. For instance, you can integrate Discord with project management tools like Trello or Asana, making it easy to stay up-to-date with project progress.

You can also integrate Discord with productivity tools like Google Drive, allowing team members to access and collaborate on documents and files without leaving the Discord app.

Integrations can help streamline workflows, reduce duplication of effort, and increase productivity. It also reduces the need to switch between different apps, saving time and effort.

Customizable Appearance

Discord also allows users to customize the appearance of the app, making it more personalized and user-friendly. Users can customize the colors, fonts, and backgrounds of the app, making it easier to identify different channels and messages.

Customizing the appearance of the app can help improve the user experience and encourage team members to use the app more frequently.

Cost-effective

Discord is a cost-effective communication tool that is free to use. While there is a premium version of the app, the free version provides all the essential features required for remote team communication and collaboration.

This makes it an ideal tool for small businesses or startups that are looking for a cost-effective communication solution.

Better Work-Life Balance

Using Discord for remote team communication can also help improve work-life balance. Discord allows team members to communicate and collaborate in real-time, reducing the need for endless email chains or lengthy video conference calls.

This can help reduce the stress and anxiety associated with remote work, allowing team members to maintain a better work-life balance.

Increased Productivity

The benefits of using Discord in a work from home organization ultimately lead to increased productivity. Real-time communication, easy file sharing, customizable roles, screen sharing, and integrations help streamline workflows, reduce duplication of effort, and increase collaboration.

Discord also allows teams to stay up-to-date with important information, reducing the risk of miscommunication or missed deadlines.

Conclusion

Discord is an excellent communication tool for remote teams, providing features that enable real-time communication, collaboration, and coordination. It is a cost-effective solution that helps improve work-life balance, increase productivity, and enhance team collaboration.

While Discord is primarily known as a gaming app, its capabilities extend far beyond gaming. Its customizable user roles, integrations, and appearance make it an ideal tool for businesses that require a flexible and reliable communication solution.

Overall, Discord is an excellent option for remote teams looking to improve communication, collaboration, and productivity. Its benefits are numerous and can help businesses navigate the challenges of remote work and maintain a thriving team culture.

Digital marketing agency team celebrating holidays virtyally
Posted by SocialEyes Admin

Holiday Calendar 2023 at Social Eyes, a Leading Digital Marketing Agency in India

Digital Marketing 0

We understand that holidays are an important part of people’s lives, and we want to make sure that our team and clients can enjoy them to the fullest.

That’s why we have a comprehensive holiday calendar that includes all of the major holidays celebrated in India. We also offer flexible work hours and paid time off so that our employees can take time off to celebrate with their families and friends.

We believe that by celebrating holidays with our clients and employees, we can build stronger relationships and create a more positive work environment. We are proud to be a company that values diversity and inclusion, and we believe that celebrating holidays is a great way to show our commitment to these values.

Here is a list of the holidays that we celebrate at Social Eyes:

DateDay of the weekHoliday
January 26ThursdayRepublic Day
March 8WednesdayHoli
April 7FridayGood Friday
May 1MondayInternational Worker’s Day
August 15TuesdayIndependence Day
August 30WednesdayRaksha Bandhan (Rakhi)
September 7ThursdayJanmashtami
October 2MondayMahatma Gandhi Jayanti
October 24TuesdayDussehra
November 12SundayDiwali/Deepavali
November 13/14Monday/TuesdayPost Diwali Holiday / Bhaiya Dooj
December 25MondayChristmas

We hope that this list will help you plan your holidays and make the most of them. We also encourage you to visit our website for more information about our company and our services.

How we celebrate holidays at Social Eyes, Virtually

With more and more people working from home, it’s important for teams to find ways to connect and celebrate holidays virtually. Here are a few reasons why:

  • It helps to build camaraderie and team spirit. When employees are able to celebrate holidays together, it helps them to feel more connected to their team and their company. This can lead to increased productivity and morale.

  • It can help to reduce stress and isolation. Working from home can be isolating, especially during the holidays. By celebrating holidays virtually, teams can help to reduce stress and isolation among their employees.

  • It can help to attract and retain top talent. In today’s competitive job market, companies that offer a positive work environment that celebrates holidays are more likely to attract and retain top talent.

There are many different ways to celebrate holidays virtually. Some ideas include:

  • Virtual potlucks. Employees can bring their own food and share it with their team over video chat.

  • Virtual games and activities. There are many different games and activities that can be played virtually, such as trivia games, charades, and karaoke.

  • Virtual holiday parties. Companies can host virtual holiday parties with food, drinks, and entertainment.

No matter how you choose to celebrate holidays virtually, the important thing is to make an effort to connect with your team and show them that you appreciate them.

We believe that celebrating holidays at work is a great way to boost morale, productivity, and attract and retain top talent. We are proud to be a company that values diversity and inclusion, and we believe that celebrating holidays is a great way to show our commitment to these values.

Influencer Marketing Agency in Delhi
Posted by SEO

Boost Your Brand’s Reach with Influencer Marketing Agency in Delhi

Digital Marketing 0

A decade ago, influencing customers was magically done by A-list celebrities. However, times have changed; nowadays, anyone can be an influencer. This offers numerous opportunities for businesses to reach their target audience and goals. Scrolling through your favourite social app or platform like YouTube is nearly impossible without coming across an influencer marketing strategy in play. Developing a well-planned influencer marketing strategy is a great way to reach out to your target audience – building brand awareness, driving new leads, and improving purchase consideration.

What is Influencer Marketing?

Influencer marketing is new and effective social media marketing that revolves around brand or influencer partnerships and is based on endorsements. Generally, influencers are getting endorsed are people with a large and engaged community of social media followers – but that might not always be the case. Influencers are considered subject-matter experts in the case of social media followers – as users tend to turn to their favourite Influencer to get more information or advice on a particular product/topic. Influencers get compensated or sponsored by businesses via perks or payments in exchange for an official endorsement that they share on their social media pages. If you need more information, get connected with an influencer marketing agency in Delhi.

What is the power of Influencers?

Nowadays, the social media landscape is majorly fragmented – it is becoming quite challenging for brands to drive customers’ attention, improve brand awareness, and capture the customer’s attention. As per a survey, 80% of users have purchased items or products in direct response to relevant content, and 35% of consumers said they trust social media influencers over businesses. This suggests that customers perceive tips from influencers that they consider trustworthy and credible.

What is an influencer marketing strategy?

An influencer marketing strategy relies on digital creators with a strong influence over a specific industry or targets audiences to make a buying decision. With an effective and successful strategy, your business can partner with strong individuals to promote your products, services, and brand via a well-thought message. Listed below are some of the benefits of an influencer marketing strategy:

– Builds trust & credibility among the audience

– Improves brand awareness via quality content

– Fills a gap in your content strategy

– Help reach an audience interested in your products/services

What are tips on setting influencer marketing goals?

Pick the Right Influencer: Setting goals help you identify specific features and qualities that you need in an influencer to achieve these goals. For example, for those with a goal for brand awareness, it will be beneficial to find influencers with a strong presence and reach within your niche.

Define & Measure Success: What does success mean to your brand? Is it the impressions, post engagement or amount of traffic to your website? Define which KPIs and metrics to track during and after post campaign to evaluate your influencer campaign’s performance. 

Keep everything on Track: When you have clear goals, the brand and the Influencer can work towards a common purpose. This simplifies effective communication as well as constructive feedback – saving everyone’s time. 

Hold Influencer Accountable: Establishing clear expectations and performance requirements is important to make influencers feel responsible. They know the outcomes they need to offer and, therefore, will focus on creating content that aligns right with the goals.

Why are businesses investing in influencers?

We have observed a number of external partnerships emerge over the last few months – some of the aspects that contributed to this were operational requirements, changing consumer behaviour, and the rise of the community of the influencers, and thereby, brands trying new approaches in an ambiguous world. As per a marketing trends report, the outlook amongst marketing executives is that 2020-born partnerships have ongoing potential – because of their success in the: 

– Addressing customer needs

– Consumer engagement

– Expanding product offering

– Entering into Geographic Market

– Entering new industries

However, with partnerships buzzing, many brands nowadays love to embrace a partnership and make it a part of their core marketing plan. Having facilitated a partnership with some of the world’s trusted and leading brands, transforming influencers into strategic partner help with making the right approach.

How to level up the influencer campaign strategy via partnership?

The Chief Marketing Officer can play a key role by spearheading the partnership’s success. Businesses become successful when it comes to partnerships. Collaboration amongst brands, influencers, and sponsorship managers allows clarity and the ability to act on growth opportunities. 

 

Listed below are five effective ways to game up your influencer campaigns into massive growth drivers:

1.   Influencers Affiliation: For incremental growth, prove return on investment and scale your marketing activity requires more than a comprehensive brand exposure agreement. A brand needs to look at its Influencer and sponsorships through the glass of affiliates. Transform these into performance partnerships and pay out when the desired results have been achieved.

2.    Strategic Commissions: One of the major capabilities of partnership automation is commissioning. This allows your team to incentivize partners, while commissions might vary based on the goals. When applied to your sponsorship activity, marketers look beyond the fee payments and implement architecture as per your growth objectives. This is a clever way to improve the profitability and revenue of the existing sponsorship and campaigns.

3.   Leverage the Tracking System: The key to investing in high-growth opportunities for a CMO is to have the ability to identify them. Fortunately, there have been many advancements in affiliate technologies, but there has never been better clarity in understanding influencer activity. You need to leverage tracking links to characteristics that drive your sales and the reporting suite of partnership or influencer automation channels to understand the campaign’s performance.

4.    Look at the Long Term: 20% of businesses find it easy to source influencers or partnerships that are matched with their brand. This matches right with the time and resource investment that goes into establishing and creating campaigns and highlights the requirement for long-term or ongoing sponsorship. Before boarding on the partnership, plan everything with your internal teams for every opportunity that can be leveraged, and make it known early on in your long-term partnership. 

5.    Keep Customers in Mind: For high-impact, innovation and growth this year, brands will be required to approach partnership opportunities with consumers in mind. 80% of CMOs expect growth to be driven by their existing customers. You must understand what is important to them and what kind of behaviours they might have adopted. Explore sponsorships and influencers that can address customers’ needs and challenges for your business. Keep in mind your influencers and partners can add authenticity to the campaign.

Takeaway

There are certain things to keep in mind; an effective influencer marketing strategy helps create engaging and authentic content for your target audience. Set a budget, goal, and platform to navigate the right Influencer, and choose the Influencer that makes the right match for your brand and its products. 

Looking forward to driving growth for your brand, consider the power of influencer marketing. You could be new to the marketing world or a pro – but there has never been a better opportunity to plan influencer marketing. We, Social Eyes are the best influencer marketing agency in India – we have a team of experts that plan out holistically influencer marketing campaigns and strategies where they handle social media integrations to influencer-led IPs.

Connect to know more!

 
Marketing Strategies
Posted by SEO

20 Performance Marketing Strategies for an Agency in 2023

Digital Marketing 0

This digital era offers technological-driven ideas needed for a winning performance strategy. Businesses target and convert users with precision-aided and well-thought-out strategies and world-class tools. Conventional marketing was publishing advertisements in magazines, newspapers, and flyers with the highest circulation to drive significant results. However, for websites, the banner ads on the homepage offer a myriad of opportunities for marketers to reach out to the audience. Despite this, most visitors ignore them due to a lack of creativity or eye-catching design when searching for desired data. Pixel-intensive display advertisements take a long time to load, failing to drive or appeal to buyers. Advanced technology and leading social media agencies must work together to bridge the marketing gap.

 

With diminishing trends, extreme competition, and the desire to show results, marketing professionals focus on performance marketing strategy. Performance marketing is a digital strategy that drives specific actions or behaviors, such as clicks, leads, sales, or other desired outcomes. Rather than paying for ad impressions or clicks, performance marketing pays only for the actual results achieved. This approach uses data and analytics to track and measure campaign performance and optimizes campaigns for maximum performance. Performance marketing often involves targeted messaging and audience segmentation to improve the relevance and effectiveness of the campaigns.

 

Here are 20 performance marketing strategies businesses can use to reach their target audience and drive conversions in 2023.

Dynamic Remarketing

1.  Dynamic Remarketing:  One of the significant selling aspects of performance marketing is utilizing data and personalizing the customer experience. Dynamic remarketing allows businesses to show personalized ads to users who have previously interacted with their website or mobile application. The ads are “dynamic” because they are customized to show the specific products or services they previously viewed on an e-commerce site but did not make a purchase. Remarketing advertisements can be served on social media, display ads, and search engines and can be a highly effective way to re-engage users and drive conversions. 

 

By targeting individuals who have already expressed interest in a business’s products or services, dynamic remarketing can help to keep the business top-of-mind and encourage these individuals to complete a purchase or take another desired action.

Influencer Marketing

2.   Influencer Marketing: Influencer marketing is growing and improving continuously and has now evolved into a performance marketing strategy. The human element of influencer marketing helps marketers and prospective clients connect more. Influencer marketing involves partnering with individuals on social media to promote products or services. Influencers have a large following on social media platforms such as Instagram, YouTube, and TikTok. These individuals have built a strong relationship with their audience and have the power to influence their purchasing decisions.

 

By partnering with an influencer with a large following within a specific niche or demographic, businesses can tap into a network of potential customers more likely to be interested in their products or services. However, businesses must choose the right influencers and create a clear and compelling partnership that aligns with their brand values and messaging. 

Visual Search

 

3.   Visual Search: The cutting-edge visual search technology allows users to turn a smartphone camera into a discovery tool. This technology is becoming increasingly popular in marketing due to its ability to enhance the user experience and drive business growth. One of the main applications of visual search in marketing is product search. 

 

Visual search technology can help consumers find products based on images, making it easier for them to make purchase decisions. Although Google and Pinterest Lens are the most popular tools, Amazon, Microsoft, and Instagram offer visual search capabilities. Visual search can enable visual commerce, where consumers can purchase products directly from visual content such as photos and videos.

 

Visual search can also be a valuable tool for product discovery and recommendation, allowing businesses to showcase related or complementary products based on visual similarities or user preferences. By providing a more personalized and engaging experience, businesses can increase the likelihood of conversions and purchases.

4.  YouTube Shopping:  YouTube shopping is an innovative feature that allows viewers to purchase directly from YouTube videos. With this feature, creators can add product links to their videos, and viewers can click on those links to buy the products without leaving the YouTube platform. 

 

YouTube shopping offers a seamless purchasing experience for consumers, making it easier for them to buy products they see in videos. This feature is especially valuable for creators and businesses, as it can help them generate additional revenue from their content. Creators can earn a commission on each sale made through their videos, and businesses can reach a wider audience and increase their sales. 

 

YouTube shopping can also help businesses track their video content’s effectiveness and optimize their marketing strategies. By using data and analytics to measure the performance of their videos and the products within them, businesses can make data-driven decisions to improve their content and drive better results.

5.   Amazon Advertising:  Amazon advertising allows businesses to promote their products or services on Amazon’s platform. With over 300 million active users, Amazon offers a massive audience for businesses to reach with their ads. Amazon advertising offers various formats, including sponsored products, brands, and display ads. These ads are displayed to users as they browse and shop on Amazon, making it easier for businesses to connect with potential customers and drive sales. 

 

Businesses can target specific groups of customers based on their search and purchase history, as well as other demographic and behavioral data. This allows businesses to create highly targeted ads that are more likely to convert into sales. Amazon advertising uses a pay-per-click model, meaning businesses only pay when someone clicks on their ad. This can help businesses to maximize their ad spend and get more value for their money.

Pinterest Advertising

6.  Pinterest Advertising: Pinterest advertising is a powerful way to reach potential customers and promote your business through visual content. With its unique focus on images and videos, Pinterest offers a platform that’s well-suited for showcasing products and services in a visually engaging way. By creating a Pinterest Business account and setting up a billing account, you can launch campaigns that target specific audiences based on demographics, interests, and behaviors. Promoted pins, videos, and carousels are among the various ad formats available on Pinterest, giving you various options for showcasing your content. 

 

With careful monitoring and optimization, you can track the success of your Pinterest ads and adjust your strategy as needed to maximize your ROI. Overall, Pinterest advertising can effectively build brand awareness, drive traffic to your website, and increase sales by reaching a highly engaged audience of users actively searching for inspiration and ideas.

Native Advertising

7.    Native Advertising:    Native advertising is a form of digital advertising that matches the form and function of the platform on which it appears. Unlike traditional display ads, which are often designed to stand out and draw attention, native ads blend in with the platform’s content on which they are displayed. This can make them less intrusive and more engaging for users while allowing advertisers to promote their products or services.

 

Native ads can take many forms, depending on the platform and the advertiser’s goals. Some common examples of native ads include sponsored content, sponsored posts on social media, and promoted listings on e-commerce platforms. These ads are typically labeled as “sponsored” or “promoted” to indicate paid content.

 

To avoid misleading users, it’s essential for advertisers to disclose when content is sponsored and to ensure that the content itself is accurate and relevant to the user’s interests.

Content Marketing

8.Content Marketing:  By generating and distributing valuable, relevant, and consistent content, marketers are able to gain and retain a clearly-defined audience and eventually drive profitable customer actions. The goal of content marketing is to provide consumers with content they find helpful or engaging in the hopes that they will develop a positive relationship with the brand and ultimately become customers.

 

Content marketing can take many forms, including blog posts, social media updates, videos, podcasts, whitepapers, ebooks, infographics, and more. The key is to create content tailored to your target audience’s needs and interests and provide them with value or entertainment.

Search Engine Optimization

9. Search Engine Optimization (SEO):  Search engine optimization (SEO) is an essential part of performance marketing that involves optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). SEO can help businesses increase organic traffic, generate leads, and improve brand awareness.

 

SEO involves various techniques, such as keyword research, on-page optimization, off-page optimization, and technical optimization. The objective of keyword research is to identify the keywords and phrases your target audience is searching for and optimize your content.

 

To succeed with SEO, businesses must create high-quality, relevant, engaging content that resonates with their target audience. They also need to continually monitor and optimize their SEO strategies to stay up to date with search engine algorithms and changes in their industry.

Pay-per-click (PPC) Advertising

10. Pay-per-click (PPC) Advertising:  Pay-per-click (PPC) advertising is a form of digital advertising where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying traffic to your website rather than earning it organically through search engine optimization (SEO) or other means.

 

PPC advertising typically involves bidding on keywords relevant to your target audience and creating ads on search engine results pages (SERPs) or other websites. When a user types in a search query that matches one of your keywords, your ad is displayed above the organic results at the top of the search results. 

 

PPC advertising is that it allows businesses to reach their target audience at the exact moment they are searching for products or services related to their business. This means that the traffic generated by PPC advertising is highly targeted and more likely to convert into leads or sales. It also allows businesses to control their advertising costs by setting a budget and only paying when someone clicks on their ad. 

Affiliate Marketing

11.  Affiliate Marketing: The concept of affiliate marketing involves rewarding one or more affiliates for each customer or visitor brought about by their marketing efforts. In other words, affiliate marketing is a way for businesses to generate leads or sales by partnering with other individuals or businesses who promote their products or services.

 

Affiliates are typically given a unique link or code that they can use to promote the business’s products or services on their website, blog, social media accounts, or other marketing channels. When a user clicks on the affiliate’s link and completes a desired action, such as making a purchase or filling out a form, the affiliate is rewarded with a commission or other compensation.

 

Rather than spending money on traditional advertising channels such as TV, radio, or print media, businesses can work with affiliates with an existing audience already promoting similar products or services. This can help businesses reach new customers and generate sales without a significant upfront investment.

Display Advertising

12. Display Advertising:  Display advertising is a form of online advertising that involves placing banner ads, text ads, or other multimedia content on websites or other digital platforms. Display ads can be a powerful tool in performance marketing, allowing businesses to reach a broad audience and target specific demographics or user behaviors.

 

One of the critical benefits of display advertising in performance marketing is its ability to drive targeted traffic to a website or landing page. By targeting specific audiences based on demographics, interests, or online behaviors, businesses can ensure that their ads are seen by users more likely to be interested in their products or services.

 

Display advertising can be a valuable component of a comprehensive performance marketing strategy, particularly for businesses looking to increase their visibility, drive targeted traffic, and generate leads or sales through online channels.

13.   Referral Marketing:  Referral marketing encourages and incentivizes customers or other individuals to refer new customers to a business. This can be done through various channels, including word-of-mouth, social media, email, and other online and offline methods. Because individuals typically make referrals with a personal relationship with the potential customer, they are often more trusted and more likely to result in a sale than other leads.

 

By incentivizing existing customers or other individuals to refer new customers, businesses can tap into a network of potential leads without investing heavily in traditional advertising or marketing channels.

 

Businesses can tap into a robust network of potential leads and drive growth through word-of-mouth and personal recommendations by creating a referral program that encourages and incentivizes customers and other individuals to refer new customers.

Sponsored Advertising

14. Sponsored Advertising:  Sponsored ads are online advertising that involves paying to place ads on digital platforms such as social media, search engines, or other websites. Sponsored ads are typically identified as such and are designed to blend in with the surrounding content to attract the attention of potential customers.

 

With sponsored advertising, a business can target specific audiences based on demographics, interests, behaviors, and other factors. Targeting ads to specific demographics increase the likelihood that businesses’ ads will be seen by people more likely to be interested in their products or services.

 

Sponsored advertising can be a cost-effective way to generate leads or sales, as businesses can pay only for clicks or conversions rather than impressions or views.

Social Media Advertising

15. Social Media Advertising:  Social media advertising refers to using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to promote a product, service, or brand to a target audience. It involves creating paid ads on these platforms designed to appear in users’ newsfeeds or timelines. 

 

Social media advertising can be highly effective for businesses to reach their target audience, mainly because social media platforms offer advanced targeting capabilities. This means businesses can create ads targeting users based on age, gender, location, interests, and behaviors. Social media advertising can drive engagement and conversions at a relatively low cost. 

 

Because social media platforms use a pay-per-click (PPC) model, businesses only pay when a user clicks on their ad or takes a specific action, such as filling out a form or purchasing. By creating different types of ads, such as image ads, video ads, carousel ads, or sponsored content, businesses can tailor their messaging and format to their specific marketing goals.

Social Referrals

16.  Social Referrals: Social referral is a performance marketing strategy incentivizing existing customers or followers to refer their friends or family to a brand or product through social media channels. In this model, the referrer receives a reward or incentive for each new customer.

 

Social referral programs typically provide a unique referral link or code to the referrer, which they can share with their social media followers or contacts. When someone clicks on the link or uses the code to make a purchase, the referrer receives a reward such as a discount, cashback, or other types of incentives.

 

This type of performance marketing can be effective because it leverages the trust and influence of existing customers, who are more likely to be receptive to recommendations from people they know and trust. Furthermore, it can help brands expand their customer base and increase sales through a cost-effective, word-of-mouth marketing approach.

17. Email Marketing:  Email marketing is a performance marketing strategy that uses email to promote a business, product, or service to a targeted audience. Email marketing aims to build relationships with existing and potential customers, drive traffic to a website or landing page, and ultimately increase sales and revenue.

 

Email marketing campaigns can include a variety of content formats, such as newsletters, promotional offers, event invitations, product updates, or educational content. These emails are typically sent to a list of subscribers who have opted-in to receive communications from the business.

 

Effective email marketing involves carefully crafting content and designs that resonate with the target audience and align with the business’s goals. This includes writing attention-grabbing subject lines, creating compelling calls to action, and personalizing content to the recipient’s interests and preferences. Email marketing also requires a strong understanding of email deliverability best practices, such as avoiding spam triggers, optimizing email design for different devices, and ensuring email lists are clean and up-to-date.

Review Marketing

 

18.  Review Marketing:  Review marketing is a strategy that leverages positive customer reviews and feedback to promote a business, product, or service. Review marketing aims to increase brand credibility, improve reputation, and drive sales by showcasing customer satisfaction and loyalty.

 

One common form of review marketing is customer reviews on a business’s website, social media channels, or third-party review sites such as Yelp, Google My Business, or TripAdvisor. Positive reviews can highlight the business’s strengths, build trust with potential customers, and differentiate it from competitors.

 

Another strategy in review marketing is to actively encourage customers to leave reviews and feedback through email campaigns, social media posts, or in-store promotions. Review marketing is effective because it relies on social proof – the idea that people are more likely to trust and follow the opinions of others with similar experiences or needs. 

Publisher Marketing

19. Publisher Marketing: Publisher marketing is performance marketing that involves partnering with publishers or website owners to promote a business’s products or services to its audience. In this model, publishers earn commissions or other incentives for each sale, lead, or other desired action generated through their promotional efforts.

 

Publishers can promote a business’s products or services through various channels, such as their website, blog, social media, email list, or other marketing channels. They can use various tactics, such as banner ads, sponsored content, product reviews, or email marketing campaigns, to drive traffic and conversions.

 

To succeed in publisher performance marketing, businesses must carefully select publishers that are a good fit for their brand and audience. They must provide publishers with the tools and resources to promote the products effectively, such as product information, creative assets, and tracking links.

Podcast Advertising

20.   Podcast Advertising:  Podcast advertising is performance marketing that involves promoting products or services on a podcast. Podcasts are digital audio files that can be downloaded or streamed online, and they have become increasingly popular in recent years as a form of entertainment and education. Podcasts cover a wide range of topics, from news and politics to entertainment and business, and they offer a unique opportunity for businesses to reach a highly engaged and targeted audience.

 

There are different types of podcast advertising, including host-read ads, pre-roll ads, mid-roll ads, and post-roll ads. Host-read ads are typically integrated into the show’s content and read by the podcast host, making them particularly effective since listeners trust the host. Pre-roll, mid-roll, and post-roll ads are played at the podcast episode’s beginning, middle, or end, respectively. 

 

Podcast advertising can be an effective way for businesses to promote their products or services to a specific audience, but it’s essential to choose suitable podcasts and ad formats to ensure the best results.

 

In conclusion, performance marketing is a powerful way to grow your business, generate leads, and increase revenue. Performance marketing is a must-have in your marketing toolkit to grow your business and increase revenue. Unlike traditional marketing, which can be expensive and difficult to track, performance marketing focuses on generating measurable results that directly impact your bottom line. By focusing on measurable results, targeted messaging, flexibility, and cost-effectiveness, performance marketing can help you achieve your marketing objectives and take your business to the next level. 

 

If you’re looking for a performance marketing agency to help you plan the best strategy to drive results for your business, Social Eyes will take care of it as if it’s ours. Our professionals at Social Eyes come with remarkable design and content ideas to ensure that we combine varied performance marketing strategies to elevate your brand presence in the market.

 

Contact us today!

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Best E-commerce Platform for Start-ups in India: A Comprehensive Guide (in 2023)

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Beep! Beep! It’s time to move your business online (if you haven’t already). With the expanding infrastructure and driving internet usage, users are growing to become more reliant on digital solutions. Particularly, India has seen rampant growth in the number of netizens and the volume of transactions. With the incessantly growing interest in the realm of digital, it is only smart for businesses to enter the internet world and keep their business in everyone’s mouth.

As you start the migration, various questions strike your mind, and one of them is, “what is the best e-commerce platform for start-ups in India?” Fret not! To start your journey, you don’t need many resources; make a list of all the products and services you will be offering, and read on to understand how to select an e-commerce platform. 

What is an E-Commerce Business?

An E-commerce business is a model where the selling and buying of products as well as services take place over the internet. E-commerce businesses transfer money and data digitally to handle online transactions. Many don’t know, but in 2021, retail e-commerce sales struck $5 trillion, and it continues to grow. If you are a skilled craftsman or an entrepreneur or have a small-sized business, you must have dreamt of starting your e-commerce store and building a business that brings you a sense of freedom and success. Well, you will learn all that in this post.

What is the importance of choosing the best e-commerce platform?

In this ever-emerging world of technologies, E-commerce has become an imperative part of all types of businesses. With the boost in their popularity, there is a fall in inflation caused by goods and services with the benefits of buying behaviour, cost saving, and competitive edge. Online buyers nowadays understand the convenience of purchasing through online stores and enjoy the aforementioned perks.

If you are still sceptical about taking your business to e-commerce platforms, here are three compelling reasons why you must create one:

Reduction in Costing: To run an online business, it isn’t mandatory for you to have all your products and services presented. Different brands operate digitally, where they have to share their complete inventory on their e-commerce platform. This suggests not only saving since you don’t have to rent a store or purchase a premise but everything involved, such as the energy bills, security, and whatnot. If you wish to create a space where customers can shop, the e-commerce platform is the place to be.

Runs on Fewer Risks: Starting an online store often means considerably lower start-up cost in comparison to other retailers. The digital business owner doesn’t have to take the high expenses of rent, hiring a team to woo the buyer, security measures, utility bills, and other things into consideration. This will allow the owner to sell the products at a competitive price. Having an online store enables you, as an owner, to enjoy increased profitability with fewer risks.

Expand & Broaden Your Business: Having an E-commerce store will help you widen your range of products and services, expand your business, drive more buyers, and diversify sales. It is perfect for moving your brand from a traditional brick-and-mortar store to a cutting-edge, accessible and well-loved business. With Ecommerce, there is no need for you to have multiple branches; one online store will enable you to reach customers globally.

What are the aspects one should look for in an Ecommerce platform?

Following are a few of the factors you must look for when evaluating an e-commerce platform:

Unique Features: Hosted e-commerce and e-commerce packages come equipped with a different set of features, which are heavily based on the kind of market they cater to. At the same time, an e-commerce platform must have standard e-commerce features like checkout, cataloguing, and credit card authorisation modules to be added as a part of the standard feature. However, one often has specific requirements that you must look or ask for in your situation/. This commences with understanding your own unique needs and then validating them against the features provided by the different solutions.

Time-To-Market: How long does it take to design, craft, test and release the solution? The timeline plays a key role, and it may vary, considering the complexity of your needs. It can be stressful when someone offers a blanket answer to this question about e-commerce implementation. How can you expect someone to predict that it will take three months to complete an e-commerce implementation without knowing the requirements? However, many sales professionals often jump the gun and give a standard answer. While custom implementation takes up a long time to complete, hosted e-commerce platforms offer a quick time to market for a business.

Ease of Migration: You have the data- customer information and products stored in one system, and in case of migration, it is easy to move data to a new e-commerce website. Some platforms offer out-of-the-box functionality that simplifies the process of migrating data from one system to the new site. However, things often are complicated with hosted e-commerce solutions. Custom implantation reduces the need for data migration since the custom-made system accesses your data directly.

Scalability Issues: How easy it is to scale an e-commerce site downwards or upwards should be another segment of consideration, especially when choosing a solution to go with. While this is a more hardware question, there are times when software may fail to handle large numbers of concurrent users at the same time. Ensure that your custom development or packaged solution will support a clustered server setup.

What are the top 5 E-commerce Platforms for Start-ups in India?

SHOPIFY

Shopify is one of the trusted eCommerce sites with millions of stores developed. This is the best and most acclaimed platform for small-sized businesses. Shopify offers an assistant that walks you through the basic setup, which includes customising the store, setting up payments, and adding your inventory.

Pros:

–          Marketing tools: discount system, coupon codes, email marketing system, and social media integration.

–          Easy abandoned cart recovery

–          Perfect fit for beginners

Cons

–          Costly apps and themes

–          Some add-ons are complicated

–          Limited accessibility to HTML & CSS

OPENCART

 It is an open-source e-Commerce platform from where you can download and update for free. You are not required to pay a monthly fee, and it comes equipped with a robust store management calibre, which states that you can make good use of its SEO, products, manage users/customers, coupon codes, orders, tax rules, and whatnot. OpenCart enables you to choose exceptional themes and modules to expand the functionality of your online stores.

Pros

–          Free model platform

–          Myriad E-commerce designs & templates

–          Multiple store functionality support

Cons

–          Steep learning curve

–          Limited customer support

–          Expensive add-ons and modules

BIGCOMMERCE

Bigcommerce, as the name suggests, focuses on a large-sized company that is selling at a larger scale. As part of the onboarding journey, customers are prompted to set up taxes and automated shipping. This site comes integrated with payment channels like PayPal, Stripe, and Amazon.

Pros

–          Integration with tools like Unicommerce

–          Process orders hassle-free

–          Enable us to provide coupon codes and offers in seconds

Cons

–          Track the history of the customer’s wallet amount

–          Can replace orders and process refunds

–          The interface is outdated and requires a makeover

WOOCOMMERCE

WooCommerce is a built-in store in WEEBLY that enables the customer to access the prebuilt store. The e-commerce store displays analytics in one dashboard for super easy access. In comparison to other platforms, this is considered to be the most sorted and user-friendly platform. It works great for those with development experience.

Pros

–          High scalability & low shop cost

–          Smooth setup via WooCommerce wizard

–          Endless options for free & paid plug-ins and themes

 Cons

–          Not released in Germany

–          Legal texts aren’t included

–          Focuses only on the US market

MAGENTO

Magento is one of the trusted and best e-commerce platforms where you can use open-source technology. This allows the users to control the appearance, functionality, and content of their online store without hindering the shopping experience. Magento offers various tools and features, such as advanced SEO, marketing, and catalogue management tools.

Pros

–          Flexibility & Personalisation

–          Built-in features & smooth functionality

–          Mobile-friendly & large community support

Cons

–          Complex architecture that requires technical support for customisation

–          Demands expensive plug-ins & high maintenance cost 

Benefits of using an E-commerce Platform

Faster Buying Procedure: Customers spend less time shopping for what they desire. E-commerce platforms come to the rescue for many buyers- the process of shopping is simple and quick. They can browse through hundreds of items at a time and purchase what they like. When online on the e-commerce platform, customers can find products available in physical stores that are far away or cannot be found in their locality.

Store & Product Inventory Creation: A product listing is what the buyer or customer sees when they browse your list for an item. This is one benefit of an e-commerce platform for sellers. The online business allows you to customize your product listing once created. Creating a listing here will take very little time; you need to fill in the product name or codes like UPC, ISBN, or EAN. Sellers add many images, product categories, descriptions, shipping fees, prices, and delivery dates. Creating your listing shows the customer what you offer.

Cost Reduction: One of the major benefits of e-commerce to businesses that keeps them interested and hooked on online selling is cost reduction. Many sellers have to pay quite a lot for maintenance; however, that is not the case in the e-commerce platform. Those who don’t are required to pay extra for rent, store design, repairs, inventory, and more. In many cases, after investing in stock, services, workforce, and maintenance, sellers don’t receive the profits or ROI that they look forward to. This is when the e-commerce platform works the magic. 

Affordable Marketing & Advertising: Sellers don’t have to spend a lot to promote their products. The e-commerce realm offers affordability and faster ways to market online. E-commerce marketplaces are visual channels that allow sellers to showcase their products. Amazon sellers can rely on advertising tools to add infographics, videos, and high-quality images. 

Targeted Marketing: When you sell online, you don’t have to pay anything to reach the mass, which can be costly. Your marketing budget is based on reaching out to specific audiences who are likely to buy or be interested in what you are offering. As aforementioned, you can customize and choose who sees your advertisement on online platforms based on demographic detail, keywords, geographic location, and hobbies. Unlike conventional shops, this is a better way to get an incredible return on investment for businesses.

Conclusion

To sum up, an e-commerce website or store is an easy, economic, and risk-free channel for you to sell products online. You can consult our professionals to have experts create a strong digital presence for your brand. If you have an ideal and smart business plan, sellable products and the right e-commerce products, you can have a strong online presence with great potential for chart-breaking revenue and sales.

FAQs (Frequently Asked Questions)

Which e-commerce platform is ideal in India?

Amazon is the biggest online retail platform in India since it dominates the traffic in the metro and all tier-2 cities. The company is extending its seller support services to 3 tier cities, making online selling easy for local businesses.

What is the best e-commerce platform for small businesses?

Millions of small businesses in India opt for low-commission marketplaces such as Meesho and Shopclues. While Meesho offers a 0% commission model, Shopclues charges competitive commission rates.

What is the future of e-commerce in India?

The Indian eCommerce market is estimated to reach $188 Billion by 2025 and $350 Billion by 2030.

What will retail appear like in 2025?

By 2025, we may witness a sharp shift in customers’ buying habits. This will force businesses to adopt an online or maybe a hybrid model of selling goods. Start-ups and cutting-edge technologies will fuel this migration as buyers need modern services at competitive prices.

 

 

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Is Artificial Intelligence a Threat to Content Writers?

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You don’t have to go too far to find predictions on the future impact of artificial intelligence. While self-driving cars and AI headsets paved their way into our lives, headlines focus more on the risk that it poses to workers/professionals. Studies claim that about 15%-16% of jobs in the United States will be lost to AI by 2025. 

Automation is coming at light speed for us all while the sci-fi vision of having a bot for all the hard labour presented an exciting utopian vision of life filled with leisure. However, the reality has been that computers are now hogging our jobs and skilled professionals are left to look for ways to make money. For centuries, artists considered themselves the exception, but thanks to AI evolution, the robot can paint life-like images. Well, while we believe that a robot cannot paint the Sistine Chapel or a writer could never replace John Milton or Shakespeare, due to advancing technology, it is becoming less clear whether the aforementioned beliefs are true. 

WHAT IS ARTIFICIAL INTELLIGENCE?

AI, artificial intelligence is a pretty simple concept. Instead of having to rely on natural intelligence, an AI relies heavily on fabricated intelligence to function. Computers and machines can evolve into smart problem-solving machines that can make decisions and perform responsive actions. What some people find scary about AI is that it learns quickly and can become smarter based on what it learns. Many businesses nowadays embrace the scope of artificial intelligence; smart machines can speed up the manufacturing process by quickly performing tasks that are time-consuming for humans.

HOW ARTIFICIAL INTELLIGENCE WILL IMPACT CONTENT WRITERS?

Ai is infiltrating the writing world, while some hope this means content can be created in a short span and that realms like marketing become more economical and efficient. For example, we now have text-generating software that utilizes a technology called NLP, Natural Language Processing, to produce original text to offer coherent information. It tries to mimic human writing by reference samples and rules, the word processor uses a form of NLP, it predicts what you’re going to say or finds grammar errors. Way back in 2019, OpenAI developed GPT2, Generative Pre-Trained Transformer 2, an open-source AI that translates and generates text, and other activities.

IS THERE A WAY FOR HUMANS TO BE MORE CREATIVE THAN AI?

Why are we confident that AI won’t take over the writer’s industry? Think about the time you spent writing essays or papers in school. You must dread it for a reason; it’s hard to write when it comes to writing long. It involves research, context, a comprehensive knowledge of the language, using the right voice, and knowing the grammar rules. While AI is majorly impressive and could handle more than the average human brain, managing all these parts to create creative, compelling, and witty content can be a challenge. They lack social and cultural elements since AI cannot implement nuance or humour.

WHAT ARE THE POSITIVE & NEGATIVE EFFECTS OF AI ON CONTENT WRITERS?

Now, there are many AI software for writers, Automation technologies find errors and can predict text to work well with writers and editors to produce accurate and well-written content. Artificial intelligence helps speed up the process and gets things done in a short span. This includes automating data entry and some key tasks to complete the project. However, discussing the negative impact of artificial intelligence is uncertain. Writers often worry that they’ll be replaced by AI since brands and businesses are always looking forward to saving money on wages. Fret not! The answer is to embrace the advantages of AI that it brings to the table for producing good content. AI and writers don’t have to battle against each other but can work together for optimal and efficient results.

 

Whew! AI will not be ruling over the world anytime soon, but when was the last time you improved or updated your content strategy? Social Eyes have a team of skilled and creative content writers that can help revamp your marketing approach to make a move online, engage with your audience, and boost revenue. 

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4 Important Aspects of Google Ranking You MUST NOT FORGET

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Did you know that there are 200 Google ranking factors that you should know? 

Now, you may wonder what those are. Since we cannot cover all 200 in a single post, we will be discussing the four important factors that you must not forget. Ranking factors are used by Google to figure out how well your website content is doing and if it matches a certain online search. Since Google is the most popular search engine on the planet, it is important to get a higher ranking in Google’s search results.

So, your brand stands to benefit largely from ranking higher in Google search results, however, with various elements available, it becomes difficult to figure out which factors are important to focus on. Every website owner or business owner wishes to be among the top search results on Google. This is where you gain traffic and a way to make sales but getting there is a journey itself. It requires a lot of hard work, experience, knowledge, and consistency to achieve that number-one spot. Before we move on to discuss the four important aspects of Google ranking, remember that it can take years to achieve the first results.

WHAT IS A GOOGLE RANKING FACTOR?

A Google ranking factor is one of the many small elements of information that Google uses to figure out how well your website answers a certain search query. This means, if someone types “Best WordPress theme” into a search engine, Google uses ranking factors to display quality content that helps the searcher or user. Ranking factors involve the number of words on a page, the time it takes to load the image, and more. The goal is to provide the user with quality content to solve their requests, along with a positive online user experience.

4 GOOGLE RANKING FACTORS THAT PEOPLE FORGET ABOUT 

Unique Quality Content: We all know that fresh content on your website is paramount and is considered for ranking the website. However, things have evolved over the past few years, and it is not restricted to keywords and how well or often you use them. Instead, it is now about how Google prioritise high-quality and unique content. The search engine doesn’t wish to see unoriginal and duplicated content. Therefore, to rank well, you need to create fresh and quality content that is unique and well-researched. Google will prioritise content that is new, of high quality, and recently published.

Website Loading Speed: We all know that having a fast-loading website is important. People will come across your website; they click on the link and get instant information. They don’t want to hang around or wait for the website to load. You may not realise but a few seconds can make a major difference. Many don’t realise but it is more than just a user experience. After content quality, the loading speed of a site is something Google cares about. The loading speed is one of the important ranking factors, you have to take it seriously.

Consider Backlinks: Have you heard of backlinks? If the answer is NO, well, you must become acquainted with it. Google counts backlinks as a major ranking factor which means if you wish for your brand to feature on the first page of search results. Significantly, backlinks can be termed as inbound links; this is when another website links to your website- it is referred to as a digital recommendation. It conveys how good and valuable your website is, therefore, make sure you have backlinks. 

Mobile-Friendly Design: Everybody has a smartphone nowadays, which means most of them rely on their mobile devices to search for products and services on the internet. Google is fully aware of this and they rank websites that are user and mobile friendly. This means if the website loads quickly and has the right design to be viewed on a smartphone; it is more likely to be ranked among the top results. Therefore, you need to ensure that your website is designed to be mobile-friendly to encourage Google to improve your site’s ranking.

If you need assistance with SEO, content creation, and Google ranking, you can consult our experts at Social Eyes to take care of this whole process for you. Being the best digital marketing agency in India, our team of skilled professionals will handle whatever it takes to create the winning content that Google desires for better ranking. 

 

 

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