The dark stores pitched by a couple of teen in the Indian grocery market has raised a new par for competitive brands like Dunzo, Instamart, and Grofers. The co-founder Aadit Palicha quoted this revolution by “If two 19-year-olds don’t have the stamina to conquer this, who does?” Have you heard about UX research methods? Are you enterprising enough? If your answer is no, this blog is customized for you!
User experience is a pithy term for weighty concepts like UI, experience designing, and branding. Where feedback and surveys are some tools for UX methodologies, the online grocery store Zepto is firmly racing its USP. Their unique selling point started with a 10-minute essentials delivery app in India. The founders of this Zepto planet had already been through the hardships of lockdown in India. And they were equally aware of the sloppiness that most competitive brands carried here. They even hired many former employees of companies like Flipkart, Pepperfry, and Uber. They installed those small warehouses called dark stores that currently operate in selective places and assist Zeptonian riders in delivering happiness. News channels were shocked about how they made $60 million in their founding days and spotlighted these Stanford dropouts in India.
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The total user experience is one prominent answer to such questions raised. It revolves around a user-centric approach that defines their feasibility online. The kind of content which is easier to grasp, engaging enough to build our brand value and enjoyable for users to come back again satisfies the concept of user experience. Yes, UX varies with every user, which we design for our target clients. In short, User experience refers to the study of what our customers want. And how to demote our competitor lies in our innovation and offerings.
A self-selected title by Don Norman and the dedication of eminent researchers has paved our way to create, compel and be catchy towards our customer base today. And since 2005, every time a second Thursday in November arrives, we’re celebrating World Usability Day.