#1 Digital Marketing | Best Social Media Agency in Delhi

content for hotel web
Posted by SocialEyes Admin

Steps to Create Amazing Blog Content for Your Hotel Website

Digital Marketing

Wireframing of original, attractive, innovative, and compelling blogs is a brainstorming task for every industry. The work may look like a stupendous task. The website is a source of presenting the hotel to your audience, and it enhances your visibility and brand name in the competitive market. It is a major resource that drives perceptions, and it acts as a strong influencer on the audience.

Importance Of Quality Content

Blogging is the most effective tool these days in enhancing the traffic on the website rather than social media or SEO. Through various researches, it is observed that the leads grabbed via inbound marketing practices such as blogging cost cheaper than the leads captured with the help of outbound methods. Inbound marketing is a practice of attracting consumers who want inspiration, advice, and buy from you.

Our Suggestions
Content Ideas for Hotels

In this blog, we have loaded multiple innovative content ideas for hotels that will enhance the quality and quantity of your article. The whole point behind this approach is to enhance the experience of your hotel’s blog virtually. It is key to improvise the engagement and conversion with the audience and visitors to your site. With the same thought, let us step on the hotel content ideas for marketing and engagement.

Steps for Innovative Content Ideas For Hotels
Digital Marketing Trends

It is observed that multiple brands are introducing blog posts these days. The blogs generally have a word limit between 350 and 700. If you wish to keep your brand a bit different from the competitors, then you can frame longer posts. The word length should be between 2000-3000 words. In many cases, it is even noticed that the audience love to bond with longer blogs. It enhances the performance of search engines. To make it more visible, you have to add keywords that are relevant to your hotel. In short, the long posts provide heavier traffic on search engines and social media in less time.

Selection of topics
content for hotel website

Framing a long post for each topic isn’t possible. Therefore, the selection of topics is quite crucial and time-taking. It is even important that the website is filled with trendy topics. Popular and rising topics are another reason for attracting users on websites and social media. You can even take the help of the Best Digital Marketing Agency in Delhi to embrace the strategies for your hotel’s website.

Be concise

It has been observed that to fill words, bloggers or writers deviate from the major topic. This type of approach distracts users from the flow of reading and might become a hurdle in their interest. Filling up the blog with unnecessary points or keywords isn’t appreciated when we talk about promoting the hotel’s website.

Citation- 5 Simple Internet Marketing Strategies for Home Improvement Companies

Content Ideas for Hotels
Add relevant images or videos
Content Ideas for Hotels

We all know how much everyone is attracted towards concise and crisp images or videos in this social media era. Therefore, it is always advised that you add visuals of your hotels and services to amuse your visitors so that they are flattered with your presentation and are compelled to contact you. Maintaining such visuals every now and then is another tool to grab leads and lure traffic.  

Include Call to Action
Content Ideas for Hotels

The easiest method to convert visitors and readers into customers is by filling your blog with a call to action. It can be either directing the visitors to the section of direct booking, requesting a quote on your website or asking them to sign up with their email IDs.  

Wrapping Up
trends in hospitality industry

The Hotel content ideas mentioned above are the simplest method of acquiring traffic. The innovative post ideas for hotels that are implemented by the Best Digital Marketing Agency in Delhi will help you to attract new customers. The services through our agency ensure that you achieve leads in a short span of time. We ensure that our solutions are quite unique and cost-effective at the same time.  

latest colour trends 2021
Posted by SocialEyes Admin

Top 5 Color Trends You Need to Try Today!

Digital Marketing

Latest colour trends 2021, typography trends 2021, Graphic Designing Company in Delhi.

Every person who is active on social media is affected by colors in a way or the other. Colors impact or rather drive your experience on social media and though not everyone may grasp how important role color plays on social media marketing and advertising, one can definitely feel its influence. 

So today we are going to take a look at some of the latest colour trends 2021 on social media to up your game!

Colors majorly affect the way that you perceive the world around you. Color palettes have seemingly endless varieties of moods, theories, rules, and whatnot that govern the way things are portrayed on digital media. Good advertising agencies (like us!) are adept in harnessing the power of these color palettes to target specific genres, products, themes, principles, segments, and moods. 

Colors also affect our thinking about the world around us on a subconscious level. The color spectrum has the power to alter your mood, and even target a specific emotion in your psyche.

Foremost, you need your audience to pay attention to your posts or stories. This is a critical step and colors are tailor-made for this very purpose. To get noticed on social media, your posts need to put a stop to the user’s scrolling streak, and to do that your posts not only need to be visually appealing but should also be efficient in utilizing your strengths and playing to the theme of your post. 

Okay, no more theory. Let’s jump in.

latest colour trends 2021

Monochrome, Dichrome, or a Triad?

This is basic yet the most effective color scheming technique you can utilize. Letting one hue dominate the space has a completely different effect than what a combination of two or three colors has. 

For example, say your post is about sanitation and hygiene, then going by the color principle you should refrain from using green.

Say It With Complementary Colors

Opposites attract, this is a basic rule shared by many subjects and also comes in handy in color combinations. Complimentary colors are attention grabbers and if stealing your audience’s attention is your goal then give complementary colors a go.

Citation – 5 Ways to Get More Facebook Likes

Make It Bright

Don’t shy away from being flashy. If the post and the theme demand it, then get the bright colors out of the bag and let it shine. 

Bright colors work best in portraying lively and fresh aspects of something. And going the extra mile by adjusting the contrast and warmth is a cherry on the pie.

Experiment With Fonts

Fonts also play a pivotal role in determining the overall impact of a design on social media. Following the typography trends 2021 can be a huge plus for your social media presence. Don’t just settle over the basic, industry-chosen fonts that are expected to meet every eye, rather experiment with your own style of design and set the tone for a campaign, or a grid with fonts.

Be In The Gray

Another very underrated segment of the palette is the gray area. Usually optimum for professional posts, hues of gray can also be very impactful when combined with other colors. 

Gray-Blue, Gray-White, Gray-Beige are also fantastic combinations for bringing out the understated.

 

This is just the tip of the iceberg, it’ll easily take all day if we decide which combination of palettes and font suits you best. It is for you to decide. Or you can also outsource your work to the best graphic designing company in Delhi with an impeccable record of client satisfaction and consistent growth. 

We can not only help you effectively target your audience base but help you manage and maintain your streak on social media.

digital marketing trend
Posted by SocialEyes Admin

Top Digital Marketing Trends To Watch Out For This Year

Digital Marketing

With each passing year, we see new digital marketing trends emerging and old ones phasing out. It can be a daunting task to keep up with all the latest digital marketing trends in the enterprise. Due to the pandemic, Digital marketing has become a new way of replacing in-person experiences with virtual platforms to recognize the new reality.

According to a recent study, marketers spend 90% of their budget on digital marketing to promote their brands. So, to be ahead in this crowded field, you should stay updated with the future of digital marketing trends. And unlike the year 2020, when the market was isolated during the pandemic, the future digital marketing trends are much more adaptable and popular.

Here are some of the Top Digital Marketing Trends 2021:

Top Digital Marketing Trends 2021

Marketing Automation- The New Industry Status Quo
future of digital marketing

With the upgraded digital marketing trends, marketing automation will no doubt become a necessary marketing mainstream. Marketing automation is a software platform devised for marketing organizations to automate repetitive tasks and to market more efficiently on multiple channels online. Tasks such as posting on social media, ad campaigns, and email marketing can now be more and more automated to engage with clients and customers more personally. Marketing automation renders lots of benefits like saving time, shortening sales cycles, and lead generation.

In 2021, we can surely expect advances in marketing automation, and its software will become easily affordable.

Quality visual content
Digital Marketing Trends

Top-quality Content has always been the leading digital marketing strategy for several years, but the demand for the quality content format is improving. The early content format of blogs has now been replaced by video content. Between the trends like youtube, Instagram reels, and ads, video content has taken its place as a new digital marketing trend. Today’s generation has an appetite for any form of video: long-form, short-form, live-action, animated, etc. So, the marketers are only required to make video content that reflects their brand.

User-Generated Content
Digital Marketing Trends

User-Generated Content is the new and the best digital marketing trend. It includes content generated by users, which helps improve the reach and authenticity of your brand. User-Generated Content is usually in the form of video credentials, where customers and influencers speak about their experiences of the product and product benefits. User-Generated Content can encourage the purchasing decisions of your clients. The best example of UGC would be Instagram reels- The social media tool which went viral among millions of users.

Social E-Commerce
digital

Social E-Commerce is a digital marketing trend that includes buying and selling products through social media platforms. E-Commerce is the only platform that reaches its highest peak during the pandemic of coronavirus. Social Media Platforms like Facebook and Instagram have come up with new updates to become a part of this digital marketing trend. Instagram has a new feature- Instagram Guides that allows users to utilize and share relevant tips and suggestions in a quick-scrollable format. Influencers and content creators are using Instagram Guides to implement more personalized Content for their audience.

Citation- The Top Facebook Updates You Need to Know

Takeaway
future of digital marketing

In the year of the pandemic, Digital marketing proved itself to meet the needs of customers and brands. The future of digital marketing will include the innovative use of technology that will take brands to a whole new level. Stay ahead of your competitors by following these digital marketing trends- marketing automation, quality visual content, user-generated content, and social e-commerce. You can contact a creative digital marketing agency in Delhi to help you follow and make the best use of digital marketing trends.

brand your small business
Posted by SocialEyes Admin

Types of Branding for Your Small Business

Social Media Marketing, Digital Marketing, Technology

As an owner in the competitive market, it is necessary to ponder over branding. Whether the business is big or small, the owner should still have branding strategies for your business. Successful or well-established companies indeed have larger budgets to spend over branding. But no one needs to own a swiss-sized bank account to apply an effective branding strategy. There is a pile of things that a business owner can do to stand out. The business owner needs to grab the customers’ attention and make their business memorable without blowing the budget.

Let’s look at the business branding ideas that will help one rank small businesses at a great level.

How you can brand your business?

Define your own Brand Identity
branding for small businesses

Branding is not just a logo that you promote on your website. It tells about your company, the values, and the mission. It is the pathway at which you treat your customers. It is the look and effect of the visual assets of your company. Moving forward with the major steps in the branding strategy, for example – designing your logo, you have to look and research for the company.

Visualize the Brand
branding for small businesses

As you have already defined yourself and the brand to your customers, it is time to tell them what makes your brand special. You have to enlighten them about researching and working in your industry. Now you have to initiate with designing your brand. It is a crucial step in converting branding small businesses into larger businesses. Firstly you have to decide the designing strategy, for example- fonts, color pallet, design do’s, and don’t. Then working on the logo of the brand is just like representing the face of the brand. It’s the first thing with which your customers interact and shape the picture of your brand. Then comes the business cards that should complement your brand’s logo and other design assets. The tool that is considered a powerful weapon in branding is none other than a well-organized website.

Establish yourself with the right content
branding for small businesses

It is not a huge task to present yourself in front of the right and desired audience. It is a better, simpler, desirable, and affordable method to brand yourself that is none other than content marketing. Content Marketing works in multiple directions. You have to bring into action the industry expertise you possess. You have to establish the brand just like a subject expert and gain the trust of your customers through content. It settles a voice for your brand and strengthens the brand.

 
Try for partnership opportunities
branding for small businesses

People love to expand and enhance business with the brands in which they have faith. As far as we talk about new brands establishing this faith is time-consuming. What if there is a process to speed up this time-consuming phenomenon. One should be keen and hunt for partnership opportunities and tie a knot with such customers. You can name this process-trust-building by proxy. Is it impeccable that the customers reach your brand through a brand they actually know and trust? This results in the growth of identity and visibility of the brand.

Citation- How To Build A Brand With Celebrity Social Media Management?

Be a bliss for your customers
branding for small businesses

Branding is all about increasing your visibility in front of your customers. It would help if you grabbed the attention of your customers to enhance their growth. The reputation you gain from your customers gives them a reason to look back to your brand.

Conclusion
most popular social media platforms 2021

These are the business branding ideas that will help you enhance your brand and give it a growth chart. A well-known brand management agency in Delhi will help you apply such strategies and help your brand grow and flourish.

Types of Influencers to Grow Your Business With Social Media Marketing
Posted by SocialEyes Admin

Types of Influencers to Grow Your Business With Social Media Marketing [Updated 2023]

Digital Marketing, Social Media Marketing

Influencer marketing has become one of the most powerful forms of social media marketing in recent years. More and more brands are leveraging influencers – people with large and engaged social followings – to promote their products, services, and campaigns. Studies show that 49% of consumers rely on influencer recommendations when making purchasing decisions. And influencer marketing delivers an incredible $6.50 in earned media value for every $1 spent.
With the rise of influencer marketing, brands can partner with many different types of influencers. From mega-influencers with millions of followers to micro-influencers with just a few thousand, there are influencers of all sizes and specialties. Influencers can have vastly different content styles and audiences even within the same follower count tier. It makes choosing the right influencer critical for campaign success.

Types of Influencers by Follower Count

In the realm of influencer marketing, one of the primary ways to categorize influencers is by their follower count. This metric provides a rough estimate of the influencer’s reach and can significantly impact a campaign’s cost and potential return on investment. Here, we’ll explore four main categories: nano, micro, macro, and mega or celebrity influencers.

1. Nano Influencers

  • Follower Count: 1,000 – 10,000
  • Average Engagement Rate: 5-10%
  • Average Cost per Post: $5 – $75
  • Ideal for: Building strong relationships with a specific target audience
  • How to Find: Search relevant hashtags or explore your brand’s own followers on social media
  • Example Handles: @nanoinfluencer123, @nano_lifestyle

2. Micro-Influencers

  • Follower Count: 10,000 – 50,000
  • Average Engagement Rate: 2-5%
  • Average Cost per Post: $75 – $250
  • Ideal for: Tapping into a larger audience without sacrificing authenticity
  • How to Find: Use influencer databases or search platforms specific to your niche
  • Example Handles: @microinfluencer456, @micro_foodie

3. Macro Influencers

  • Follower Count: 50,000 – 1 million
  • Average Engagement Rate: 1-2%
  • Average Cost per Post: $250 – $500
  • Ideal for: Increasing visibility and reaching a wider audience
  • How to Find: Use influencer marketing platforms or agencies
  • Example Handles: @macroinfluencer789, @macro_fitness

4. Mega or Celebrity Influencers

  • Follower Count: 1 million+
  • Average Engagement Rate: 0.5-1%
  • Average Cost per Post: $500+
  • Ideal for: Large-scale campaigns aimed at boosting brand awareness on a massive scale
  • How to Find: Use high-end influencer agencies or direct contact
  • Example Handles: @celebrityinfluencer123, @mega_lifestyle

Types of Influencers Based on Content or Niche

In addition to their follower count, influencers can also be categorized based on the type of content they create and the niche they occupy. Identifying influencers within your industry or content vertical is key to finding relevant partners. Here are some of the top content niches and related influencer categories:

A. Gamers

Gaming influencers produce gameplay videos, live streams, reviews, and other gaming-related content. Most focus on popular games like Fortnite, Minecraft, and Call of Duty. Major platforms include YouTube and Twitch. Common metrics are watch time, subscribers, and live views. Gaming influencers can be ideal partners for gaming accessories, apparel, energy drinks, and tech brands. Popular examples include @storieswithpriya and @gaming_goddess.

B. Sports and Fitness Influencers

These influencers share content related to sports, working out, health, and nutrition. The top platforms are Instagram and YouTube. Sports and fitness influencers often showcase athletic apparel and promote supplements, equipment, and events. Great fits for the niche include @fitness_queen and @sports_life.

C. Bloggers/Vloggers

Bloggers and vloggers create written and video content covering various topics like food, travel, parenting, and more. YouTube and Instagram are top platforms, in addition to personal blogs. Lifestyle brands in cooking, family, and home categories can partner with influencers like @dailyvlogger and @foodieblogger.

D. Photographers

Photography influencers share high-quality photos of landscapes, architecture, portraits, and more. Instagram is the top platform for showcasing their visual talents. Photography influencers provide great visual storytelling, especially for travel and hospitality brands. Examples are @travelphotography and @portrait_vision.

E. Travel Influencers

As their name suggests, travel influencers create content related to vacations, tourism, and geography. They showcase exotic destinations and local attractions from around the world. Instagram and YouTube are the top platforms. Airlines, hotels, tourism boards, and luggage brands frequently partner with these influencers, like @wandering_soul and @bucketlist_travels.

F. Beauty Influencers

Beauty influencers focus on makeup, skincare, hair, nails, and related products. Top platforms include Instagram, YouTube, and TikTok. Cosmetics, skincare, salon, and beauty subscription box brands often collaborate with beauty influencers. Popular handles are @beauty_guru and @skin_expert.

G. Fashion Influencers

Fashion influencers highlight clothing, accessories, and style trends. Instagram and TikTok are the leading platforms. Apparel brands, boutiques, jewelry companies, and fashion media leverage these influencers. Some top examples are @fashionista and @style_maven.

H. Parenting Influencers

Parenting influencers document their experiences raising children. They focus on pregnancy, baby products, parenting hacks, family activities, and more. Top platforms include Instagram, YouTube, and blogs. Relevant brands include stroller companies, toy brands, family travel, and children’s products. @supermom_ and @fatherfigure are popular handles.

Fake Influencers: How to Identify and Steer Clear of Them

In the vast world of influencer marketing, not all influencers are what they seem. The rise of fake influencers, individuals who artificially inflate their follower count and engagement rates, poses a significant risk to businesses. These influencers can drain marketing budgets without delivering the expected return on investment. Here are some tips on how to identify and avoid fake influencers:

1. Unnatural Follower Growth: Genuine influencers typically have gradual and consistent follower growth. A sudden spike in follower count could indicate the purchase of fake followers.

2. Low Engagement Rate: Despite having many followers, fake influencers often have low engagement rates. It is because their followers are not real people but bots or inactive accounts.

3. Generic Comments: Look at the comments on the influencer’s posts. They may be from bots if they are generic, such as “Great post!” or “Nice pic,” and lack specific references to the content.

4. Inconsistent Content Quality: Fake influencers often have inconsistent content quality. They may have a few high-quality posts to attract followers and brands, but the rest of their content may be poor quality.

5. Use of Influencer Verification Tools: Various tools and platforms are available that can help verify an influencer’s authenticity. These tools analyze an influencer’s followers, engagement rates, and other metrics to determine if they are genuine.

6. Check Their Followers: Take a closer look at the influencer’s followers. If many of them have no profile picture, no posts, or a large number of people they are following compared to their followers, they might be fake accounts.

By being vigilant and using these strategies, you can steer clear of fake influencers and ensure your marketing budget is spent on influencers who can truly deliver value to your brand.

Finding Influencers for Your Brand

Identifying the right influencers for your brand is crucial in your influencer marketing strategy. The ideal influencer has a substantial and engaged following and aligns with your brand’s values, aesthetic, and target audience. Here are some factors to consider and steps to take when finding influencers for your brand:

1. Audience Match: The influencer’s audience should align with your target demographic. Consider factors such as age, location, interests, and other demographic details.
2. Authenticity: Authentic influencers build trust with their audience. They should have a genuine connection to your product or service, and their content should feel personal and authentic.
3. Passion and Knowledge: Influencers who are passionate and knowledgeable about their niche are more likely to engage their audience. They should be able to communicate your brand message effectively and answer any questions their followers may have.
4. Goal Match: The influencer’s goals should align with yours. Whether it’s increasing brand awareness, driving traffic to a website, or boosting sales, make sure the influencer can help you achieve your objectives.
5. Platform: Different social media platforms cater to different audiences and content types. Choose an influencer based on the platform that best suits your brand and campaign goals.

Here are some ways to find influencers:

1. Manual Search: You can find influencers by manually searching on social media platforms. Look for hashtags relevant to your brand and see who’s posting about these topics.
2. Influencer Marketing Platforms: These platforms can help you find and vet influencers. They provide detailed analytics about an influencer’s audience, engagement rate, and more.
3. Google Alerts: Set up Google Alerts for keywords related to your brand. You’ll be notified when these keywords are mentioned online, helping you identify potential influencers.
4. Your Own Followers: Sometimes, the best influencers are already following your brand. Look at your followers and see if any of them have a substantial and engaged following of their own.

Remember, the key to a successful influencer partnership is mutual benefit. The influencer should be excited about your brand and their content should add value to your marketing efforts.

Influencer Marketing Strategies

Once you’ve identified the right influencers for your brand, the next step is to develop an effective influencer marketing strategy. It involves deciding how you’ll collaborate with influencers to promote your brand. Here are some common influencer marketing strategies:

1. Paid Partnerships: In this model, brands pay influencers a flat rate for promoting their product or service. The rate can also be based on engagement, such as the number of likes, comments, or shares a post receives.

2. Affiliate Marketing: In an affiliate marketing arrangement, influencers earn a commission on every sale or lead they generate. It is usually tracked through affiliate links or promo codes.

3. Free Products: Brands can send influencers free products to feature and review in their content. This strategy can be effective for generating authentic content and reaching potential customers.

4. Sponsored Content: Brands can pay influencers to create branded content. It could be a blog post, a video, a social media post, or any other type of content that promotes the brand.

5. Ambassador Programs: In an ambassador program, influencers enter into a long-term partnership with a brand. They regularly promote the brand’s products or services and may even have input into product development or marketing strategies.

Influencer Agreements

Influencer agreements are a crucial part of any influencer marketing strategy. They outline the terms of the partnership, protect both parties’ interests, and ensure clear communication. Here are some key elements to include in an influencer agreement:

1. Compensation Terms:

The agreement should clearly state how and when the influencer will be compensated. It could be a flat fee, a commission on sales, free products, or a combination of these. Any potential bonuses or incentives should also be outlined.

2. Content Approval:

Some brands choose to have the right to review and approve influencer content before it’s posted. If this is the case, the process and timeline for approval should be included in the agreement.

3. Exclusivity:

The agreement may prohibit the influencer from promoting competing brands for a certain period. The terms and duration of this exclusivity should be clearly defined.

4. Performance Clauses:

Some agreements include performance clauses, which provide incentives based on engagement or sales. If such clauses are included, they should be clearly defined and measurable.

5. Legal Compliance:

The agreement should ensure the influencer complies with all relevant laws and regulations, including disclosure requirements. It should also give the brand the right to remove content that could harm its reputation or violate laws.

Influencer Marketing Analytics

Measuring the success of your influencer marketing campaigns is crucial to understand their effectiveness and return on investment. This is where influencer marketing analytics come into play. Here are some key metrics and techniques to consider:

1. Engagement Rate: This measures the level of interaction an influencer’s content receives. It includes likes, comments, shares, and saves. A high engagement rate often indicates that the content is resonating with the audience.

2. Clicks: This measures the number of times users have clicked on the links shared by the influencer. It’s a direct measure of the traffic driven to your website or product page.

3. Conversions: This measures the number of desired actions taken as a result of the influencer’s content. This could be purchases, sign-ups, downloads, or any other action that aligns with your campaign goals.

4. Sales from Promo Codes: If the influencer shares a unique promo code with their followers, you can track the number of sales generated through that code.

5. Use of UTM Parameters: UTM parameters are tags added to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your analytics tools and tracked. This allows you to understand the effectiveness of your campaigns and see which influencers are driving the most traffic and conversions.

6. Performance Across Influencers and Platforms: By comparing the performance of different influencers and platforms, you can identify which partnerships and strategies are most effective and adjust your future campaigns accordingly.

7. User-Generated Content: Monitor the content created by users about your brand. This can provide valuable insights into how your brand is perceived and how widely your influencer marketing campaigns are spreading.

Influencer Marketing Challenges

While influencer marketing can be a powerful tool for brands, it’s not without its challenges. Understanding these potential obstacles can help you navigate them effectively. Here are some common challenges in influencer marketing:

1. Fake Followers and Engagement

Some influencers artificially inflate their follower count or engagement rates. It can lead to poor campaign performance and a wasted marketing budget.

2. Inconsistent Content Quality and Branding

Influencers are independent content creators whose style or quality may not always align perfectly with your brand. It can lead to inconsistent branding and messaging.

3. Lack of ROI Data and Tracking Difficulties

Measuring the return on investment (ROI) for influencer marketing can be challenging. Tracking all the metrics and attributing sales or conversions directly to a specific influencer’s efforts can be difficult.

4. Legal Issues

Both brands and influencers must adhere to legal requirements for disclosure and advertising. Non-compliance can lead to penalties and damage to your brand’s reputation.

5. Finding the Right Influencer

Identifying influencers who align with your brand’s values, target audience, and marketing goals can be time-consuming.

Influencer Marketing Tools

Several tools are available to streamline influencer marketing efforts and overcome potential challenges by assisting in various aspects of an influencer marketing campaign. Here are some types of influencer marketing tools and how they can help:

1. Influencer Databases

These platforms provide a searchable database of influencers across various social media platforms and niches. They can help you find and vet potential influencers for your campaign. Examples include Upfluence, AspireIQ, and Heepsy.

2. CRM Platforms

Customer Relationship Management (CRM) platforms can help manage your relationships with influencers. They can track communication, contracts, payments, and more. Examples include Salesforce and Zoho.

3. Analytics Tools

 These tools can help track the performance of your influencer marketing campaigns. They can provide insights into engagement rates, clicks, conversions, and other key metrics. Examples include Google Analytics, Hootsuite, and Sprout Social.

4. Content Creation Tools

These tools can assist influencers in creating high-quality content for your campaign. They include graphic design tools like Canva, video editing software like Adobe Premiere Pro, and photo editing apps like VSCO.

5. Influencer Marketing Platforms

These comprehensive platforms combine several of the above features. They can assist in finding influencers, managing relationships, tracking campaign performance, and more. Examples include Klear, Traackr, and CreatorIQ.

6. Legal Tools

These tools can help ensure your influencer marketing campaigns comply with all relevant laws and regulations. They can assist in creating contracts, ensuring proper disclosure, and more. Examples include IZEA’s Disclosure Audit and the FTC’s Endorsement Guides.

Conclusion

Influencer marketing can produce tremendous value for brands when executed thoughtfully using the right influencer partners. As we’ve explored, there is a diverse range of influencers when categorized by follower count, content niche, and authenticity factors.

Each brand must carefully identify the types of influencers that provide the best audience match, content fit, and partnership opportunities. Avoid falling into the trap of assuming any influencer with a large following is suitable. Take time to thoroughly research and vet potential influencer partners using both quantitative metrics and qualitative assessments.

With strategic influencer selection, brands can leverage these influencer relationships to drive brand awareness, social engagement, lead generation, and sales. When aligned with your target audience and brand identity, influencer marketing provides a powerful way to build credibility and connect authentically with consumers in the digital space.

The influencer marketing landscape will only continue to evolve. Stay up-to-date on emerging trends and best practices to optimize your influencer campaigns. Use the guidelines provided in this guide as a starting point for discovering and cultivating influencer partnerships tailored to your unique brand needs and goals.

home improvement marketing trends
Posted by SocialEyes Admin

5 Simple Internet Marketing Strategies for Home Improvement Companies

Digital Marketing

There are multiple marketing strategies these days for home companies. It might be building and designing attractive websites, launching numerous campaigns, and this generates leads. Various renovation marketing ideas and offerings will work for you. But, before starting with home improvement marketing trends, you must have a piece of complete knowledge about the new websites, your budget for an inbound campaign and whether you need to procure leads.

As we all know that the home improvement industries have a long time for the customers, the product or service must have more value. It increases the time of sale to close. The customers will come across ads and will ultimately end up on your website. Hence, leads are directed to your website so that it enhances your sales graph. At the very same time your inbound campaign is ready to take action.

5 Simple Strategies for Home Improvement Companies

Search Engine Optimization
home improvement marketing trends

Your website needs to attract new customers, and it should be easy to locate. The best strategy to improve the ranking of your website is to imply SEO or search engine optimization. It appropriately enhances the website so that it pops up on search engines like Google and improves your brand’s reputation. It ranks your brand or service better among your competitors. You can also look for social media post ideas for hotels and homes to attract more audience.

Pay Per Click Advertising (PPC)
home improvement marketing trends
Selective keywords indeed help your business rank on the search engines’ top. It boosts the growth of your business rapidly. However, it is important to accept that establishing the ranking requires time. It might happen many times that your website does not rank as per your expectations. It is the situation where PPC advertising is a savior. It is the best strategy where you have to pay for the ads which worked.
Content Marketing
home improvement marketing trends
Other than information about services and products of your brand, you can even publish additional information in the form of blogs, DIY on projects, FAQs for some necessary topic and ideas of multiple projects on your website. Such a marketing strategy is known as content marketing. It helps you attract and lure visitors to your website when hunting for home improvement marketing trends. Ultimately, your website becomes a trustworthy resource.

Citation- How to Become a Professional SEO Content Writer?
Optimizing your Reputation
home improvement marketing trends

Reputation is a word that has rooted itself even in the digital market. Reviews from your customers are important for home improvement businesses that will either attract or distract your customers. Online Reputation management is a digital marketing tool that improvises the management, monitoring, and responses of virtual customer reviews. It is carried out for the business in a definite interval of time and a proper method. The online reviews and ratings act as the first impression of the product. This management ensures that your online traffic achieves the right understanding of your brand and current benefited customers

Web Design
home improvement marketing trends
An attractive website can generate visitors into leads for your brand 24*7. Many brands think building a website and delivering information about services and contacts is enough, but this is not the case. Therefore, it is necessary to have a perfect site. Attractive UI/UX, user-friendliness, detailed web design is the first and foremost method of marketing any company.  
Conclusion
home improvement marketing trends
Hence, these trends will help you to improve your business. There are multiple and best social media marketing agencies in Delhi that can help you bring these trends to your business marketing. Therefore, inducing these trends will lead your brand to attract the required online traffic.
Performance Marketing Agency
Posted by SocialEyes Admin

What is a Performance Marketing Agency and Why Your Brand Needs One Now!

Digital Marketing

One thing remains clear in these turbulent times: marketing for results has become more critical than ever.

Performance marketing is where the organization can calculate ROI in real time as consumer tastes, technology and marketing strategies have become ever more sophisticated.

Although branding and design agency partners will always be important, the need for this new form of type of agency will always be important.

What is Performance Marketing?

Performance Marketing is a comprehensive concept that refers to online marketing and advertisement programs based on particular acts and guided by them.

This can be anything from a sale to a click or anything else in between, resulting in a call to action, or CTA, eventually. Although some performing marketing agencies charge for each lead a commission or referral fee.

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Performance marketing agency

Channels for Performance Marketing

Performance Marketing Agency

Social Media Marketing – For companies and brands, there are several ways to use social media. As a performance marketing firm, it is utterly vital to find the right possibilities that will maximize conversions. Facebook Advertising and LinkedIn Ads are two main examples of this phenomenon. You can utilize their respective main sites across these channels to get either your own product or your customer.  

Search Engine Optimization (SEO) – It is important for organic page traffic to build detailed, direct and engaging content to address user search queries on Google. The method of increasing the amount and quality of traffic to your website through organic search engine results is Search Engine Optimization (otherwise referred to as SEO). This may include (but is not restricted to) the production of material, the earning of links and the development of a sitting.

Performance Marketing Agency

Why is important to have a Performance Marketing Agency

For bigger brands across industries and sectors, analytics and attribution are becoming more available. Subsequently, it is very important to get a solid ROI for both marketing budgets and their corresponding platforms.

Therefore, it’s a must to have an organization that specializes in producing outcomes. It’s a must because brand marketing managers can both report real outcomes in real time through the efficient use of metrics, attribution and platforms, as well as take credit for the traffic and sales they generate.

Both e-commerce and B2B brands benefit from these platforms, whether they convert sales or try to construct a prospect list through a lead capture method of email marketing. This approach makes the marketing strategy more effective and more scalable by operating at a cost-per-lead or ROI target.

How well is it functioning? For examples of how we’ve achieved consumer satisfaction in driving customer acquisition, see some of our case studies.

What does a successful Performance Marketing Agency look like?

Here are a couple of things to look for when finding a success marketing agency to work with:

Multi-Channel Expertise – Companies rely on agencies to produce results in the form of traffic, leads and/or sales, whether it is affiliate marketing, search engine optimization, high conversion web design, paid advertising or a combination of the above.

For the organization you eventually end up selecting, having a holistic background in both brand strategies and driving results is a crucial factor. It is important to remember that they do not function in silos, even though these networks are distinct. As a consequence, a trusted partner who can handle all of them and has a track record for full marketing management of results is a top consideration.

Brand Conscious – Fast deliverable outcomes should by no means come at the expense of potentially damaging the reputation of the company. Make sure the brand and the target client are understood by your agency. For instance, by slashing prices or providing deep affiliate commissions, Gucci could get a considerable increase in quantitative sales; however, the brand image it cultivated would suffer.

Newer digital marketing agencies cannot every part of the operation with ease. Therefore, you want a well-experienced agency that has relevant experience and wider scope of service that includes web development, UX/UI Development etc.

Strategy – Do you want to partner with an agency that runs the same or one of all their client accounts that thinks outside the AdWords interface and strategically finds opportunities? To complement and increase your volume, a good performance marketing agency would recommend landing page conversion changes, go deep into your analytics to find insights and recommend new channels.

Client-to-Team Member Ratio – Choosing an agency that handles a limited number of accounts per team member is a good idea because it provides more focus and attention on the clients in question. You don’t want to be an account manager’s fourteenth-ranked account, even if it’s at a discounted rate. Conversely, if only one or two small accounts are on the docket for an account manager, then they do not have a lot of experience to deal with.

CONCLUSION

Although partners in branding and design agencies will help the organization gain recognition, performance marketing agencies can generate results that drive quick online growth both in the current, in the immediate short-term and in the long-term overall periods.

Bringing on a performance marketing agency with multi-channel marketing experience as well as a holistic marketing strategy context will greatly boost the marketing results as well as save time, save money and deliver high ROI, most importantly. Schedule a call with us today if you are interested in learning more about Social Eyes’s success marketing services!

Ashutosh Sharma | Social Eyes CEO
Posted by SocialEyes Admin

Digital Marketing Will Get a Renewed Boost in the Post Covid Era

Digital Marketing

Digital marketing as the most powerful tool in a post Covid-19 world, when much of the decision and actual buying itself, will shift to online at least in the foreseeable future.

Speaking to the media on digital marketing and the key factors that will dictate its future, in a post pandemic scenario, Mr Ashutosh, CEO, Social eyes, said – “

There is a massive surge in online traffic. People are realizing the importance of virtually connecting with their clients more than ever. Social Media has always been the most cost effective way of reaching out. If a digital marketer says they are not busy these days, you should not trust them for your business.

It is a completely favorable development for digital marketers across the country, and the pandemic has proved that almost every business worth it name, has to take the online route for survival. Most of us in the digital space expected that the pandemic could even disrupt our business, thanks to companies cutting any kind of unnecessary expenditure, or call it non-core business related expenditure.”

What most of us failed to see, and rather are taken by surprise is the fact that, in the changed scenario, people are completely reluctant to step out, and only want things come to them. Ecommerce is the solution they look for, and to cater to this need, almost every business is going online, or wants to go online.

It is now the best time for digital marketers of all shades and hue to rise up and help small and medium sized business scale up their online presence plus capabilities. In a sense, we can safely say that the post Covid-19 scenario is a huge opportunity for digital marketing professionals.

instagram least interesting friends
Posted by SocialEyes Admin

Did You Notice This Fantastic New Feature? Instagram is Now Telling You About Your Not-So-Interesting Friends

Digital Marketing

19-Feb : The ever evolving Instagram has come up with it’s newest feature which helps you identify your least interesting friends. This update will help you clean up the list of people you follow.

In a Tweet on 6-Feb-2020 | Instagram announced this new feature in a tweet
Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there.

This would not only help you minimize your followers but also help you keep your account and feed free from Spammy posts that you don’t want to see

In past, at Social Eyes we have used Applications like Unfollowers to remove the excess followings from our client accounts.

Do let us know in the comments below if you found this information useful.

 

Best Digital Marketing Agency
Posted by SocialEyes Admin

5 Reasons why We Consider Ourselves The Best Digital Marketing Agency in Delhi, India

Digital Marketing, Us

In Modern Day PR World where most awards are paid, we only wish to let our hard work and persistence be the force behind making us the Best Digital Marketing Agency in India.  They say You should not brag about yourself & let others praise you. Well, that’s a thing of the past.


Welcome to the world of digital marketing. In the modern-day world, you are only discoverable if you know how to brag about yourself, and in case you are too busy to do it yourself, you should hire professionals like us to do so about you.


Here are 5 Reasons why we at Social Eyes are the best in Delhi to say it out loud on your behalf

1. EXPERIENCE THAT IS IN LINE WITH BEING THE BEST DIGITAL MARKETING AGENCY

We’ve been around. In India, Commercial Social Media Marketing began around 2009, and we signed up our first client [ JYNXXX – Nightclub ] in 2010. In an industry that is as new as this, your experience is what makes you best in the breed.

We’ve seen the industry transition from Images, to GIFs, to Cinema-graphs, and Videos, and we’ve kept up with all the changes.

From a small office space of four people at Janak Puri back in the year 2012 (See the video below), to a 3000 sq.ft. space at one of Delhi’s prime locale in 2018, we’ve come a long way.

2. LOCALE

Our newest office location, at Adchini, has given us wings, and we can now be easily spotted flying over Delhi’s map. We take a lot of pride, as this move in March 2018 was an outcome of what could totally break us. Here’s a short glimpse of what we went through to get here.

Update Feb.20th 2020 : We got bigger & better. Now with two new office spaces at Lado Sarai, New Delhi.

With our two new offices that offer Co-Working facilities as well, we have a seating capacity of more than 70 people.  

3. A MIXED BLEND OF CREATIVITY & TALENT

Right from conceptualisation of a brand identity to making it go viral on Social Media, we’ve worked within tight deadlines whilst ensuring masterpiece level creativity in all our art works. Do see some of our work done in the past on our instagram channel

At Social Eyes, we invest in the right talent that helps our clients outshine their competitors. Our team of experts includes, Account Managers, Content Writers, Creative Designers, Video Editors, Website  / Mobile App Designers / Developers & SEO professionals.

As we write this, we are 25 of us here in the office.

4. INTERNATIONAL EXPOSURE

While our feet are on the ground, and eyes in the sky, we’ve got International Clients that also pay us high, like really high! ( Anything to make it rhyme)

With clients like Hotel Crown Plaza & Art of Living, we have our eyes set on the world map to be trusted by more International clients.

Update Feb.2020 : We are now working on projects in both India and abroad. Our association with International Agencies in Chicago, USA is keeping all of us at work enthused and focused on mutual growth of our clients & the brand Social Eyes.

5. WE ARE APPROACHABLE

We speak the language of your brand. We cater to clients from all segments, Small & Medium businesses are our favourite, for they have given us a strong foundation to learn, earn & grow together. While working with our clients, we always ensure we are always a phone call away.

Our newest Chatbot powered by tawk.to also makes us easily approachable. Sometimes you might even find our CEO chatting with you using the chat window that you can see on this screen.

So, look at the bottom right of this screen, and reach out to us for all your digital marketing needs today!
In Modern Day PR World where most awards are paid, we only wish to let our hard work and persistance be the force behind making us the Best Digital Marketing Agency in India.  They say, You should not brag about yourself & let others praise you. Well, that’s a thing of the past. Social Eyes ranks in top 3 in the list of Digital Marketing Companies In Delhi. We walk our talk! Welcome to the world of digital marketing. In modern day world, you are only discoverable if you know how to brag about your self, and in case you are too busy to do it yourself, you should hire professionals like us to do so about you. Here are 5 Reasons why we at Social Eyes are the best in Delhi to say it out loud on your behalf

1. EXPERIENCE THAT IS IN LINE WITH BEING THE BEST DIGITAL MARKETING AGENCY

We’ve been around. In India, Commercial Social Media Marketing began around 2009, and we signed up our first client [ JYNXXX – Nightclub ] in 2010. In an industry that is as new as this, your experience is what makes you best in the breed. We’ve seen the industry transition from Images, to GIFs, to Cinema-graphs, and Videos, and we’ve kept up with all the changes. From a small office space of four people at Janak Puri back in the year 2012 (See the video below), to a 3000 sq.ft. space at one of Delhi’s prime locale in 2018, we’ve come a long way.

2.LOCALE

Social Eyes, Best Digital Marketing Agency in Delhi, India Our newest office location, at Adchini, has given us wings, and we can now be easily spotted flying over Delhi’s map. We take a lot of pride, as this move in March 2018 was an outcome of what could totally break us. Here’s a short glimpse of what we went through to get here. Update Feb.20th 2020 : We got bigger & better. Now with two new office spaces at Lado Sarai, New Delhi. With our two new offices that offer Co-Working facilities as well, we have a seating capacity of more than 70 people.   3. A MIXED BLEND OF CREATIVITY & TALENT Right from conceptualisation of a brand identity to making it go viral on Social Media, we’ve worked within tight deadlines whilst ensuring masterpiece level creativity in all our art works. Do see some of our work done in the past on our instagram channel At Social Eyes, we invest in the right talent that helps our clients outshine their competitors. Our team of experts includes, Account Managers, Content Writers, Creative Designers, Video Editors, Website  / Mobile App Designers / Developers & SEO professionals. As we write this, we are 25 of us here in the office.

4. INTERNATIONAL EXPOSURE

While our feet are on the ground, and eyes in the sky, we’ve got International Clients that also pay us high, like really high! ( Anything to make it rhyme) With clients like Hotel Crown Plaza & Art of Living, we have our eyes set on the world map to be trusted by more International clients. Update Feb.2020 : We are now working on projects in both India and abroad. Our association with International Agencies in Chicago, USA is keeping all of us at work enthused and focused on mutual growth of our clients & the brand Social Eyes.

5.WE ARE APPROACHABLE

We speak the language of your brand. We cater to clients from all segments, Small & Medium businesses are our favourite, for they have given us a strong foundation to learn, earn & grow together. While working with our clients, we always ensure we are always a phone call away. Our newest Chatbot powered by tawk.to also makes us easily approachable. Sometimes you might even find our CEO chatting with you using the chat window that you can see on this screen. So, look at the bottom right of this screen, and reach out to us for all your digital marketing needs today!
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