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latest marketing trends
Posted by SocialEyes Admin

Ways to Elevate Your Digital Marketing in 2022

Digital Marketing

It was only yesterday when we start planning marketing strategies for 2021, but here we are all set to enter into the New Year 2022. The goal is to start the year 2022 with robust and latest marketing trends outlined to help the businesses secure more leads and engagement.

With digital marketing trends changing constantly, each year brings new marketing strategies that need to be identified and blended into the game plans of large and small businesses alike.

Here are some simple digital marketing trends 2022 that you can use to elevate your business.

latest marketing trends

Make more video-based content

Even today a few brands hesitate to incorporate video marketing into their content. The rise of video-based content is eminent and platforms like Instagram offer a very huge platform with a great audience to absorb that video content.

Not just short videos but brands are investing in the longer form of videos that can help them build brand identity. These videos can explain to the followers better about the brand, products, and services.

Create a strong brand image

By building a strong and solid brand image and communicating your brand story to consumers, keep the consumers pinned to your brand. To build a strong brand image you need to make sure that your marketing approach is also rock solid.

Not only do you have strategies to grow your brand organically but it is also recommended to step in to use digital advertising to get your brand out there.

Focus on SEO

SEO can boost your business. Additionally, the local SEO can help enhance geofencing efforts. Geofencing can help the brands reach targeted messages through text, email, and social media in localized “fenced” areas.

Optimizing maps business listings, creating a Google My Business account, and creating content based on local events or stories is imperative to optimize for local SEO. This can help you win the local SEO game.

B2B marketing is important

Don’t just focus on consumers. Sometimes business-to-business marketing can also be highly profitable for your business. Principally because these business-to-business searches are based on intent.

By taking these marketing trends into account, make sure to stay ahead of the curve and meet your marketing goals.

Over to you!

Citation: Social Media Strategies for Small Businesses

quora marketing
Posted by SocialEyes Admin

How Can Quora Marketing Help Your Business Grow

Digital Marketing

There is no shortage of social media platforms to promote your brand online and reach a larger audience. But, the challenge is to determine which platform is apt and provides the best opportunities for your brand. No matter what your product/services fall into, one of the best platforms to reach the target audience is by marketing on Quora.

Importance of Quora Marketing Strategy

Quora is one of the most-visited sites in the world with approximately 300 million monthly active users. The platform is quite simple – users ask questions, and other users answer them. It has become a beneficial for users who want their questions addressed by experts.

By following the right approach you can generate leads and sales for your business via Quora. While answering the questions on Quora you can drop the links to your website or other relevant websites. In fact, most of the sites now source their content from Quora.

Top Quora Marketing Tips

Quora is a powerful marketing tool for your business. If content marketing through Quora is done correctly, it can be one of your best sources of traffic and leads. Here are some tips for you to follow:

– Make an impressive profile.
– Do add relevant “Know About” topics
– Use Quora’s as a platform to find questions
– Select relevant questions that are related to your target audience
– Provide value to your readers by writing effective content
– Incorporate links related to your content

Start using Quora!

– Write consistently

– Utilize your profile and tell users about your brand and why they should trust you

– Choose questions that have the potential to reach the right audience and drive traffic to your website

Now you know that how Quora as a social media platform can help your marketing strategy, get curious and get answering!

 Citation : Whatsapp Marketing for Hospitality Industries

digital marketing for education sector
Posted by SocialEyes Admin

Why Is Digital Marketing Important For The Education Industry?

Digital Marketing

Everybody is used to marketing and its multiple branches associated with capital, finance, business, economics and other categories. It is a crucial task for multiple spheres. In this, digital marketing plays roles in multiple sectors such as travel and tourism, restaurants and many more. Education sector has multiple developments and transformations in the current scenario. Digital marketing and the digital world has a powerful influence on the education sector, which has influenced the digital marketing for education sector.

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hotel website content
Posted by SocialEyes Admin

Must Use Content Type for your Hotel Website

Digital Marketing

A hotel website’s value cannot be emphasized. With OTA commission costs ranging from 15 to 30 percent, hotels must have their direct booking channel. The entire point of a hotel website is to keep control of your bookings and avoid paying OTAs high commissions. You can hire a creative digital marketing agency in Delhi to ensure your website looks great. Hotel websites include a wide range of functions. Flashy animations and fashionable designs may appear entertaining at first, but they will do nothing to help your resort obtain reservations.

A lot of bells and whistles aren’t required for the greatest content for hotel website. Here are the 3 things you must have for a hotel website.

Content for hotel website

Design With Response
content for hotel website

The days of hotels being clever enough to run away by a non-mobile-friendly website are long gone. Users are gradually using many devices to book their vacations, according to studies. But, exactly, what does “responsive” design imply? Responsive design is a web design strategy that adapts to the screen size or device being used to present the site in the best possible manner. Are you reading this article on your smartphone?

The website’s navigation has been reduced and concealed behind a basic menu folder at the top. As the size of the font has been changed to match the mobile screen size, you do not need to zoom in on the text.

What about on a computer? Hover your cursor over the left side of the screen to see what I mean. An arrow sign will show on the screen. When you click and drag the internet browser (Chrome) to the left, the website content adapts automatically to match the new screen size. Isn’t it cool? It is an example of responsive design.

Citation- Ways to Use Social Media in the Recovery of Your Hotel

Impressive Photography
hotel website content

Any hotel website design should have high-quality pictures. Users always want to see what they’re paying for. You should always pay attention to the hotel website content and the quality of content you are using.

Hotel photography is frequently a significant expenditure, but it Is also one of the most appreciated advertising tools. Your photography will not only be used on your hotel’s website; it will also be included in your sales material and social media strategy.
It doesn’t hurt to go through your photos again, to help you out, here’s a brief shot list for hotel photography:

Front Exterior – Attempt to catch the most interesting angle(s) and a mix of day, sunset/dusk, and night.

Hotel Lobby – both with and without employees at the front desk.

Rooms – If at all feasible, photograph each room category. Take a “hero” photo of the entire room, including features such as the view.

Conference room – Set up multiple layouts to demonstrate the versatility of your meeting spaces.

Marriages & Proceedings – If weddings and social gatherings are a part of your business plan, you will probably need a collection of photographs to back them up. Styled pictures work best in this area. You could wish to hire models and set up time and resources for it.

Dinner area – Aim for a couple of broad “hero” pictures of your F&B outlets and several appealing shots of your typical menu choices at the very least. You might also wish to take some shots of your in-room eating options.

Spa – If you also have a spa, take some “hero” pictures as well as detailed shots of specialized services such as massages, beauty treatments, and saunas.

Other Amenities – The list could go on and on! What matters is that you capture what makes your resort special and attractive to likely customers.

Diversity
content for hotel website

More diversity is preferable when it is about hotel photography. Guests want to virtually experience your hotel. Make sure your website designing budget has at least “hero” pictures, but if feasible, strive to get your website done by any creative digital marketing agency in Delhi to make sure your website looks best.  

Speed
content for hotel website

When it is about high-quality photos, if you allow them, they may make your site sluggish. How many times have you visited a website that took a long time to load? Modern people have short attention spans. Make sure they don’t have to wait!

The finest hotel websites take about 2-3 seconds to load. Limit the number of plugins and redirects to help speed things up. If you have videos on your site, consider hosting them elsewhere, such as on YouTube or Vimeo. Page load speed is an essential factor to consider, even if it isn’t the most exciting topic. Customers who book directly are discouraged by slow websites. It can also harm your search rankings, as Google penalizes slow-loading sites in its results. You may use Google’s free PageSpeed Insights tool to assess the page speed of your hotel website.

Conclusion
content for hotel website

Every hotel website has the difficulty of creating fresh, interesting content, and it might appear to be a daunting undertaking. Your website is how the great majority of the public sees your hotel, therefore selecting appropriate content for hotel website plays a significant role in shaping perceptions and influencing people’s decisions to book with you—or not.

upcoming trends
Posted by SocialEyes Admin

Upcoming Trends in the Hospitality Industry

Digital Marketing

The hotel and various types of hospitality include all from hotels to cafes to tour operators. The hotel’s sector is vast. The response to the change in client conduct resulting from the corona pandemic is crucial. However, as a result of broader consumer behaviour, the trends in hospitality industry have changed.

Trends In Hotels

Going contactless
trends in hospitality industry

You can recall that last year’s “digital guest experiences” were on the hotlist. The transition to digital and contactless services is likely to become even more prevalent. The increasing usage of technology-based changes is reinventing old-style customer-facing services.
Clients are adapted to utilize their phones and their laptops using facial and fingerprint validation. They would soon demand the same ease in their hotel rooms. However, these boosts may be expensive for firms. Nevertheless, they can still try to use them and try to adopt and uphold the structure.

Staycations
trends in hospitality industry

Unlike the hospitality trends of last year, the growing global travel has allowed travel restrictions to rise in 2020. Some tourists might opt to remain closed this year for ecological or economic reasons. On the other hand, it means that their trips will be significantly closer.

Delivery with a twist
trends in hospitality industry

This year, supply services are pretty crucial with the broad lockdown. Clients are not happy to get the same pizza every time any longer. You always want to do something else. On the other hand, you don’t want to forget the joys of good food. So you can also try to copy the experience at home. A creative digital marketing agency in Delhi makes this viable by presenting different products such as mood lighting.

Technology and automation
trends in hospitality industry

This broad group covers skills that have cut waiting time. It “outsourced” dull work to robots. It also used extensive data to enhance processes. For example, AI-powered chatbots have proven to be a key client assistance feature through the booking method. The usage of organizational systems to maximize revenues are pretty more and more vital for hotel business. Therefore, there is great demand for mobile, cloud-based and united solutions.

Personalization
post ideas for Hotels
Guests in today’s society have come to anticipate that they will be known and preserved like people. Greetings are becoming increasingly popular with people. Nearly every firm has made everyday e-mail marketing available to the general public. It assures highly intensive public messaging. Data enables hotels to tailor offers and raises. Creative digital marketing agency in Delhi also provides similar services to before holidays. It is much more than just adding the name of the client to email chats.
Design that is Instagram-worthy
trends in hospitality industry

After some time, the client will take photos to share on social media platforms; the hospitality firms are increasing their business. To benefit from this free exposure, owners devote better attention to attractive table preparations and attractive backgrounds. In its purest light, whole foods may act as lovely vignettes that start to be shared.

Citation- Steps to Create Amazing Blog Content for Your Hotel Website

Virtual & augmented reality
trends in hospitality industry

Everybody is Following the trend towards esthetically beautiful content. We only believe that companies in the hotel industry are trying to use elements such as virtual tours. For example, videos showing the ambience of the restaurant, charming little flora around patios, and hotel facilities are the perfect ticket for this year’s business. Maintaining the access barrier law is essential for reaching the largest possible public with virtual reality content. It also means providing material on a variety of devices without a VR headset.

Using your trustworthy companion, your smartphone visitors should be able to collect further information on-site simply by indicating real-world objects. Increasing realism improves the settings of individuals with informational or graphical overlays. In addition, guests may use the app to obtain opening times and reviews. For more details, you can go through the ways to use social media to promote your hotel or restaurant.

Sustainability
trends in hospitality industry

The current trend of hospitality has been marked by ‘sustainability’ in recent years. Ethical and environmental issues are more far-reaching. They are a logical extension to prevent throwing plastics. It eliminates the use of unnecessary paper by taking in receipts and minimizing the wastage of food.

When decisions are made on basics such as the towel rails to be put on during renovations, they have significant consequences. Replace small toiletries with bigger, locally produced dispensers. Use organic bedding, minimize smart lighting energy usage. In addition, there are well-known environmental benefits for vegan and vegetarian options.

Conclusion
trends in hospitality industry

Such solutions have accelerated current trends in hospitality industry and led to permanent changes. It is attracting customers back to food and drink outlets. It also ensures guests to the hotel that a hotel stay is genuinely secure. You can also go through ways to Use Social Media in the Recovery of Your Hotel to attract more customers

Social media marketing agency
Posted by SocialEyes Admin

Know Before Hiring a Social Media Marketing Agency?

Digital Marketing

In this world where everyone is obsessed with social media, it becomes very easy to increase your brand visibility through social media platforms. Therefore, a business needs to keep its strategies up to date to be ahead in the game.

Social media marketing has become a thing these days; we have many agencies available in the market, and with the high competition, it becomes very difficult to choose the right marketing agency. Therefore, everyone wants to know beforehand what they should expect and whether the bar that the marketing agency is setting is achievable.

Here is the list of things you should check before choosing a social media marketing agency:

01. How to find an agency: You need to know whether you are looking for just a digital marketing agency or a full marketing agency. Full marketing agencies help you with traditional marketing like printing, direct mail, broadcast, online marketing, etc. and digital marketing agencies help you with an online presence. Many agencies consider themselves full marketing agencies, and it is important to hire agencies according to your needs.

02. Things you need for social media marketing: When it comes to social media marketing, one needs strategy, a content writer, a graphic designer, someone good with analytics, and a person who can run ads. It is not a one-person job, and a person should be cautious of people who claim they can do it all by themselves.

03. Hiring an agency or going in-house: Many businesses hire agencies and believe in in-house marketing departments. It depends on the marketing needs of your brand. It is ideal for checking the market and evaluating your budget before hiring an in-house department or hire agency.

Citation: Four Ways to Create Engaging E-Commerce Content for Your Brand

04. Point of Contact: When you are hiring an agency, one thing you should keep in mind is whether they are assigning a dedicated account manager or social media manager to you or not. Why is this important? Contacting the CEO or contacting individual team members will not be ideal for you or the agency every time you need something to be done. That is why the agency must give you a dedicated manager responsible for everything you need and coordinate with the team.

05. Your Target audience: Knowing your audience is very important. Ask yourself who is your target audience and on which social media platform they are active. For example, there is no point in promoting your products on Facebook if your audience is active on Instagram or Pinterest. Of course, you can use other social media platforms, but focusing on the audience can be a wonder for you.

If you are looking for the best social media marketing agency in Delhi, then social eyes is your answer. We have been in this industry for a very long time, and we can proudly say that some of our clients have been working with us from our days of struggle to make a mark in this industry. So if you still have questions, contact us, and we can discuss your requirements over a cup of coffee. 

E commerce content marketing
Posted by SocialEyes Admin

Four Ways to Create Engaging E-Commerce Content for Your Brand

Digital Marketing

“If people like you, they will listen to you, but if they trust you, they will do business with you.” It is a well-known fact that e-commerce content marketing is a modern way of attracting customers before buying and enhancing brand appeal in your target audience.

E-commerce content marketing costs 62% less than old ways of marketing. In addition, content marketing allows brands to build strong relationships with their customers. Brands that implement content marketing had experienced 6x more conversation rates than those who don’t. But many brands failed to provide engaging content to promote their brands. As e-commerce content marketing is new for them. It can be tricky yet confusing.

Keep reading to find out the ways to create engaging ecommerce content for your brand:

Ways to create engaging ecommerce content for your brand

Adopt Multiple Content Types
E commerce content marketing

Relying on a single content type is not a smart move. If you want to increase your customer reach, embrace and adopt various content types open for you. Content is not just about writing blogs and articles. It is a lot more than that. There are various other forms of content that you should try and adopt as well. Here are some of the content types that you can adopt for your e-commerce content strategy:

Video Content

Video Content is in high demand nowadays. Brands can increase their sales in less than a year through video marketing. You can post videos explaining your brand’s products and their uses on social media platforms. Make sure that your video length is not so long as people may find it boring. Engage regularly more with your audience textually and visually.

Infographics

Infographics work as a visual representation of your brand. As a result, infographics are shared three times more on social media platforms than any other content type. It should be a part of your e-commerce content. As per a recent study, the use of infographics has increased to 80% than last year. So make sure to use eye-catchy infographics to promote your brand.

Other Content Types

There is an uncountable number of content types for you to choose from. Here are some of the other content types for you to create the best content marketing strategy:

Detailed checklists Images and Photographs Email Buyer’s Guides Case Studies Contact the Best SEO company in Delhi to explain every content type to make your content marketing strategy better than ever.

Incorporate Short-form Contents
E commerce content marketing

When you are making content for e-commerce marketing, it is necessary to use shorter content. People tend to prefer short-form and catchy content. Short-form content allows you to engage more people on different social media platforms.

While making short-form content keep in mind:

For top content pieces, 945 words are the average length.

Use subheads in 1000 words of content.

Citation- Top Digital Marketing Trends To Watch Out For This Year

User-Generated Content
Instagram algorithm

User-Generated content is an effective way of making engaging content for your brands. But, it is the content created by your consumers. Consumers explain their stories of your brand products. It is a type of feedback from your customers. User-Generated content can include images, reviews, testimonials, videos, etc. According to experts, 85% of consumers find UGC content more influential and trustworthy.

Product Guides
Instagram algorithm

Consumers tend to buy products online; product guides can effectively attract consumers towards your brand. Through product guides, you can teach and guide your audience about your product uses and benefits. You can also create product guide visuals that can involve steps on how to use the product. Ensure to provide detailed guides of your products that will include all of the answers to your customer’s questions. It will increase the customer reach of your brand.

Wrapping-Up
Instagram algorithm

E-commerce Content Marketing is a valuable source of creating awareness for your brand. However, with the high competition going on, you must adapt a proper strategy for e-commerce content. If you want to promote your brand, try out the four tactics. Seek out the Best SEO company in Delhi. We will help you in providing valuable e-commerce content for your brand.

Content Writing for E-Commerce Sites
Posted by SocialEyes Admin

Essential things to know about Content Writing for E-Commerce Sites

Digital Marketing

Gone are the days when you could fill your website with ‘run of the mill’ contents and get away with it. Now Google will forbid low-quality content. Hence, content writing for e-commerce sites is of high importance.

The content for your e-commerce websites needs to be unique and to the point. Writing content for your sites can be tricky. It is more than just a matter of writing landing pages and blog posts. The content should focus on providing specific descriptions for your products.

Here are some of the things you should know while doing e-commerce content marketing:

E-commerce content marketing

Concentrate on your audience first and google second
content for ecommerce website

It is easy to get carried away by keywords, links to increase your Google SEO rankings. But your primary focus should be on your potential customers.
Write thorough and clear product descriptions of your product items. Your customer should be educated enough through these descriptions before buying your item.

Give word pictures to your visitors about your merchandise so that they do not jump off to your competitors’ e-commerce sites.
The qualitative content helps customers to discover the product themselves. Moreover, it also builds trust and loyalty towards your online brand.

Include customer reviews
Ads in E-Commerce

Another way to boost your customer trust and loyalty is by including their testimonials in your content. Post success stories from your happy shoppers. Not only does it add consent to your website. It also validates your product to viewers.
Online shoppers are more likely to buy your brand when they see other shoppers are satisfied as well.

Citation– STEPS TO CREATE AMAZING BLOG CONTENT FOR YOUR HOTEL WEBSITE

Focus on Word Count
Ecommerce Writing Tips

Along with adding customer reviews to your content, make sure to take into consideration the word count. Long and to the point descriptions can help you in two ways:
To inform viewers about the specifics of your product.
To show Google that your primary goal is the customer’s needs.

Google very well knows that your first preference will also be your customers. Still, one-word descriptions are not enough to attract your audience and satisfy them.

A 300-word count is enough for your product descriptions as it will provide enough space to provide necessary details about your product. Anyhow, more than a 400-word count will take away the reader’s attention.

Be precise and accurate about your word count and product descriptions. Seek out Best Digital Marketing in Delhi to help you create the word count for your product descriptions.

Let your content sell
ecommerce content marketing

The content for your e-commerce website plays a critical role in improving your SEO rankings and increasing your product sales. Don’t be inefficient while writing content for your sites, as this may be the only way to persuade and attract your customers to buy your products.
Your shoppers need to know why your brand is better than others. Therefore, provide the correct information of your product descriptions to increase sales. As a result, you will increase your conversation ratings, SEO ranking and pull more readers.

Avoid low-quality content
Content writing for E-commerce Websites

In your sites, you should avoid using low-quality and duplicate content. Using duplicate content is much easier than creating your own but, Google places charges on these web pages and blocks those websites which publish copied content.

Most e-commerce websites tend to use the manufacturer’s original product description. It is obvious when many e-commerce websites use the same description; then it will become duplicate content. As a result, Google will charge a penalty for such descriptions.

Takeaway
Content Ideas for Hotels

Now you must have realized how much content writing is essential for your e-commerce sites. Writing precise and well-organized content is crucial for you to sell your brand. It is not easy to write such content even when you use software like Shopify. While developing an e-commerce site, focus more on the content. Contact Best Digital Marketing in Delhi to help you decide your content for your e-commerce website, provide you with solid content, make your website user-friendly and attractive.

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