Latest colour trends 2021, typography trends 2021, Graphic Designing Company in Delhi.
Every person who is active on social media is affected by colors in a way or the other. Colors impact or rather drive your experience on social media and though not everyone may grasp how important role color plays on social media marketing and advertising, one can definitely feel its influence.
So today we are going to take a look at some of the latest colour trends 2021 on social media to up your game!
Colors majorly affect the way that you perceive the world around you. Color palettes have seemingly endless varieties of moods, theories, rules, and whatnot that govern the way things are portrayed on digital media. Good advertising agencies (like us!) are adept in harnessing the power of these color palettes to target specific genres, products, themes, principles, segments, and moods.
Colors also affect our thinking about the world around us on a subconscious level. The color spectrum has the power to alter your mood, and even target a specific emotion in your psyche.
Foremost, you need your audience to pay attention to your posts or stories. This is a critical step and colors are tailor-made for this very purpose. To get noticed on social media, your posts need to put a stop to the user’s scrolling streak, and to do that your posts not only need to be visually appealing but should also be efficient in utilizing your strengths and playing to the theme of your post.
Okay, no more theory. Let’s jump in.
Monochrome, Dichrome, or a Triad?
This is basic yet the most effective color scheming technique you can utilize. Letting one hue dominate the space has a completely different effect than what a combination of two or three colors has.
For example, say your post is about sanitation and hygiene, then going by the color principle you should refrain from using green.
Say It With Complementary Colors
Opposites attract, this is a basic rule shared by many subjects and also comes in handy in color combinations. Complimentary colors are attention grabbers and if stealing your audience’s attention is your goal then give complementary colors a go.
Make It Bright
Don’t shy away from being flashy. If the post and the theme demand it, then get the bright colors out of the bag and let it shine.
Bright colors work best in portraying lively and fresh aspects of something. And going the extra mile by adjusting the contrast and warmth is a cherry on the pie.
Experiment With Fonts
Fonts also play a pivotal role in determining the overall impact of a design on social media. Following the typography trends 2021 can be a huge plus for your social media presence. Don’t just settle over the basic, industry-chosen fonts that are expected to meet every eye, rather experiment with your own style of design and set the tone for a campaign, or a grid with fonts.
Be In The Gray
Another very underrated segment of the palette is the gray area. Usually optimum for professional posts, hues of gray can also be very impactful when combined with other colors.
Gray-Blue, Gray-White, Gray-Beige are also fantastic combinations for bringing out the understated.
This is just the tip of the iceberg, it’ll easily take all day if we decide which combination of palettes and font suits you best. It is for you to decide. Or you can also outsource your work to the best graphic designing company in Delhi with an impeccable record of client satisfaction and consistent growth.
We can not only help you effectively target your audience base but help you manage and maintain your streak on social media.