Purchase decisions are heavily influenced by brand awareness and loyalty. For example, 75% of consumers have purchased based on what they saw on social media. As a result, increasing your Facebook likes and interaction is linked to increasing your client acquisition and retention. The point is that it is not just about obtaining likes or “fans” for your Facebook profile. We also want to boost the number of people who engage with the material we are sharing on that page because having someone follow your page does not guarantee that they will see all of your postings (or any, for that matter).
Variables Of Facebook Algorithm
Affinity score:- It determines how connected someone is to your page or how frequently they engage with it and the material you upload.
Edge weight:- is the total popularity of the post (measured off of the aggregate amount of likes, comments, and shares).
Time decay:- The age of the post determines it.
The key equation for getting your material to surface early and often to consumers (or, in Facebook’s case, the News Feed) is ultimately an ever-changing secret, just like Google’s search algorithm.
Success is attainable, though, with a lot of planning and testing.
Here are five tips On how to get more likes on Facebook
Make incredible content
What’s the greatest technique to Increase Facebook page likes? Create thought-provoking, original, and intriguing material that people will want to enjoy and share. Isn’t it simple? Not. It’s difficult to predict what will appeal to the public. It’s also not quick.
Starting by clearly describing your brand’s social media strategy is a fantastic place to start. What do you believe in? What is the personality of your company? You’ll have a strong starting point for writing intriguing and outstanding content if you stick to those principles.
Make an effort to engage your audience
Have you ever gone on a date with someone who spent the entire time bragging about themselves? They didn’t get a second date, most likely. Consider how you would act on a date while managing your social media.
Your objective is to keep your audience interested in what you’re saying. Start discussions that people will like partaking in if you want them to react. Don’t spend the entire day promoting yourself.
It’s also critical that you answer any inquiries posted on your Facebook page. Not only does it demonstrate that you care about your customers’ experiences, but it’s also widely understood that comments are now the most crucial engagement metric in the Facebook algorithm.
Don't tell, show
We all have a short attention span, let’s face it. In most articles, most readers only scroll to approximately the halfway point. It’s even worse on social media. In addition, you should include visual material in your Facebook postings. Even with Facebook’s sophisticated writing capabilities, images and videos remain the most appealing sorts of the post.
Experiment with timing and frequency
Timing is crucial in acquiring Facebook likes, as it is in many other aspects of life. You won’t receive much engagement if your audience is primarily asleep when you post. We discovered that Tuesdays and Wednesdays from 9 pm-10 pm ET are the most popular times for users to share information on Facebook.
Experiment with publishing times to discover what garners the most attention. It’s critical to figure out what works best for your target demographic. Experiment with different posting times and frequency, then look at your Facebook Insights to determine which ones are the most effective.
Citation- Facebook for Business: Everything You Need to Know
Provide offers to customers
Offers works the best to keep your audience satisfied. Always give an offer to your new customers and your existing customers. It will help you to keep our audience happy. The above ten ways are of increasing Facebook likes. Once you follow all the above ways, effectively use will surely get maximum likes and reach.