Digital marketing as the most powerful tool in a post Covid-19 world, when much of the decision and actual buying itself, will shift to online at least in the foreseeable future.
Speaking to the media on digital marketing and the key factors that will dictate its future, in a post pandemic scenario, Mr Ashutosh, CEO, Social eyes, said – “
There is a massive surge in online traffic. People are realizing the importance of virtually connecting with their clients more than ever. Social Media has always been the most cost effective way of reaching out. If a digital marketer says they are not busy these days, you should not trust them for your business.
It is a completely favorable development for digital marketers across the country, and the pandemic has proved that almost every business worth it name, has to take the online route for survival. Most of us in the digital space expected that the pandemic could even disrupt our business, thanks to companies cutting any kind of unnecessary expenditure, or call it non-core business related expenditure.”
What most of us failed to see, and rather are taken by surprise is the fact that, in the changed scenario, people are completely reluctant to step out, and only want things come to them. Ecommerce is the solution they look for, and to cater to this need, almost every business is going online, or wants to go online.
It is now the best time for digital marketers of all shades and hue to rise up and help small and medium sized business scale up their online presence plus capabilities. In a sense, we can safely say that the post Covid-19 scenario is a huge opportunity for digital marketing professionals.