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how to maintain seo rankings
Posted by SocialEyes Admin

Here’s How You Can Preserve your Ranking During Website Revamping

Digital Marketing

 

 

Are you planning on redesigning your website? Are you scared of losing your ranking on SERP?

Take a deep breath! What if we tell you that there is a way to revamp your website without losing your rank, would you believe us?

No matter how beneficial and popular your service or product is, an outdated website design can ruin your business. This helps you leave a strong first impression and in case it fails to gain consumers’ trust, they will not become your customer. Therefore, keeping up with the latest design trends for websites is important to stay ahead in the market.

Search Engine Optimisation rankings are sensitive and prone to evolving whenever there’s an improvement in the website design or the content without planning for SEO. During a website redesigning process, there is a high risk of your website losing organic traffic, sales, and ranking. While there are blogs and other content online that play a huge role in making a website rank higher up on the SERP, Search Engine Results Pages. However, very few talk about preserving those ranks, even during the process of revamping the website.

So, shall we cover the tips to consider when redesigning your website to preserve your ranking?

Great!

SEO AUDIT: Before you commence operation redesigning the website, perform an SEO audit. It helps you evaluate the popular ranking keyword, low-quality keywords, the pages that receive the most traffic, and more. Based on the insights, you should always stay one step ahead. Adopting the best on-page optimisation practice will work better for you.

AESTHETICS SHOULD NOT BE YOUR ONLY FOCUS: Another reason why people prefer redesigning a website is to boost aesthetic appeal, and we agree. It should not be your only focus. It is advised to analyse and inspect your website from the perspective of SEO. For example, you must prefer adhering to the on-page SEO practices, which helps you align your website with the search engine’s demands and aesthetics. From keyword research, and meta titles, to content updates and loading speed enhancement- there are a lot of things to handle.

DON’T MESS WITH URLs: It is advised to make drastic changes to your website, this means, avoiding changing the domain. If you change this, the entire system of the website will be affected, in turn, which can lead to collapsing your SEO efforts. This means, keeping the existing URLs with a high ranking and traffic. If some pages have low traffic or ranking, you can try updating the URLs.

ASSESS INTERNAL LINKING: You should know that internal linking helps keep the link juice flowing. For a website with low-ranking pages to high-ranking pages, the former will receive link juice, thus boosting the rank. As they don’t have any ranking, they will benefit from the flowing link juice from the high-ranking pages. It will lead visitors or consumers from one page to another and can frustrate them. The search engine will consider such pages quite difficult to find and fail to feature them on high ranking.

SET UP 301 REDIRECTS: Redirecting OLD URLs to new ones is important at times. If you are planning to make major changes to the permalink structure, it is essential to have a spreadsheet of all related redirects. Once the website is live, crawl the list of the URLs to ensure that every redirect works. In such conditions, 301 and 302 redirects come into play.

Let’s wrap up with maintaining rankings during redesigning!

SEO, as we all know, is a long-term marketing strategy, with numerous competitors in the market trying hard to knock you off the top results. Best ways to keep your website up and in the game, and to boost domain authority. So, keeping these earlier-mentioned tips in mind during the redesigning will help you sustain and improve your SEO. 

 

 

influencer marketing strategy
Posted by SocialEyes Admin

Key Elements to Build a Strong Influencer Marketing Strategy

Digital Marketing

A decade ago, Influencer marketing was limited to celebrities and some skilled bloggers. Ever since the rise in social media influencers, there have been slight changes in the online marketing strategy.

In current times, Influencers and influencer marketing is not new word. We all are very much aware of it, and anyone who researched this before must have come across some solid information. Influencer marketing strategy is important but can be quite tedious for beginners to navigate, fret not! Social Eyes has your back.

What is Influencer Marketing? 

Influencer Marketing can be described as focusing on marketing activities around certain individuals who hold the power of influencing potential shoppers instead of targeting the whole market. Influencer marketing has been trendy with B2C firms for quite some time now. However, b2b firms are realising the value of having an external individual with an influential aura on the team and as a part of their content marketing plan. They usually are included in their social media marketing strategies such as YouTube, Instagram, Facebook, Snapchat, and more.

What are the key elements to focus on for Influencer Marketing Strategy?

Document Your Goals & Key Performance

A good marketing strategy starts with a goal. When you are planning influencer marketing, certain goals must have before running a campaign. Usually, the primary goal is about making sales, when you are working with influencers, there are so many that they can do for your brand than simply driving sales. Here are the two major things that you should include in your goal: To build brand awareness and attract a new target market.

Comprehend the Influencer Site

Before you start working with your set of influencers, take ample time to understand the landscape. Figure out all the types of influencers such as micro-influencers, macro-influencers, and big-time celebrities. While you may want to avoid celebrities due to their big following with a low engagement rate, their price is often quite high. Therefore, you must understand influencers’ sites to assess how they work, how they promote brands, and their set of audiences before you pitch your brand to them.

Shape a Connection with Influencer

Once you are confident enough that you can work well with them, try connecting with the influencer. There are not one but many ways to find out if they want to work for your brand or not. Doing so will not only help you understand who your competitors are working with but will also see what kind of influencers they are using.

When you have the right influencer on your team, let them know about your target audience and your budget. 

Influencers, as we know, are here to stay for a long time. However, the way our realm of influencer marketing looks and moves sure has changed over the past few years. Like any social strategy, it is important to be prepared for the change and stay updated with the trends. 

While you do that, it is always great to have expertise on your team. How do we do that?

Well, we at Social Eyes are the experts in the digital marketing industry and therefore can be of huge help in helping your business grow.  

 Read this as well: How To Use E-Commerce Influencer Marketing To Build Your Brand?

Minimalist marketing strategy
Posted by SocialEyes Admin

The Minimalistic Approach to Marketing

Digital Marketing

With ever-growing advertising expenses and the decline in attention span, it is quite challenging for brands to retain their audience’s attention. On average, customers come across about 3, 000 advertisements daily.

With numerous brands out in the market competing for the top, it is quite important to find engaging and advanced ways to communicate with the target audience. However, it can be complex to portray your brand clutter-free and just enough strong to establish a connection with the audience. Via social media creatives, tag lines, logos, advertisements, and other means of communication, an approach with a hint of minimalism is a method that is practised by many brands.

Facebook, Twitter, and Instagram are some of the platforms where many brands run minimalist campaigns driving the attention of customers as it is easier to comprehend. For those who are wondering about minimalism, you should know that it is not a one-colour scheme for a complete design, instead, it is a combination of clean lines, neat visuals, thought-provoking design, and creatively engaging copy.

Minimalist marketing is that it depends on thoughtful planning and strategising. While the Minimalist marketing strategy has been a game-changer in the realm of advertising and marketing, it helps reduce the time spent on creating reports and running analyses. To attract an audience, comprehending quirky, creative, and relatable content is easy.

What is Minimalist Marketing?

Minimalism commenced initially as an art, with abstract expressionism and embracing the subtle beauty. Nowadays, we know it as a part of our lives. Minimalism when incorporated into the marketing realm works just as effectively.

It helps you portray your brand’s image and persona via a clean and neat advertisement. Such ads work perfectly without body copy. Innovative designs, in reality, are a part of a minimalistic approach.

How Minimalist Marketing Changing the Scene:

Navigated by Strategy: As mentioned earlier, minimalist marketing relies on strategy. While modern marketing techniques are partially based on try and fail method, minimalist marketing runs on strategy. It is easier to capture the needs of the audience and deliver your brand message at the same time.

Employs more systems: A marketing team with so many people can make things complex. However, issues such as workflow or interdepartmental tensions can put your growth off track. With a minimalist approach to marketing strategy, you can have more software and system with fewer people. Minimalist marketing involves the best use of personnel to operate the system.

Progressive and Sequential: another thing that may complicate marketing is trying different techniques at the same time. When you mix two or more methods at once, you put yourself at the risk of wasting your hard-earned money and disrupting your results. It is wise to be sequential.

Minimalism takes less time: One of the aspects of marketing is reports. Whatever these reports are, they all are not useful. Many times, marketers spend hours of effort and labour creating impressive charts and graphs for the business. These graphs rarely produce the kind of results that justifies the efforts you put into creating them.

To Sum up, Minimalist Marketing is Successful For Brands! 

When you remove the redundant or inessentials and focus on the core objectives, you become more productive. Therefore, earn better revenue by eliminating waste and saving resources. Doing so will help build a better brand for your business.

Now that you know what is it and how it helps. Do you wish to incorporate it into your marketing strategy? Yes? Connecting with professionals at Social Eyes will do wonders for you.

We understand your vision, goal, and budget, and deliver effective results navigating you through the dark helping your brand shine in the market.

Read this as well: A Secret You Didn’t Know About Marketing Funnel

twitter for small business
Posted by SocialEyes Admin

Use Twitter to Grow Your Business Effectively

Digital Marketing

When it comes to steering your business towards success and achieving your goals, Twitter plays a powerful role. In this post, you will find out four ways to use Twitter for business growth.

With 330 million monthly active users, Twitter is no less than a goldmine for businesses that are looking for marketing opportunities. With all the juicy content and strong opinions shared on Twitter, the platform is something everyone should be a part of, especially small business.

With the right strategy, you can expect to build brand awareness, engage the community and drive conversions via Twitter. Since social media marketing strategy should be planned properly, Twitter is no different. You cannot simply create an account and start publishing one Tweet after another. Before using Twitter to grow your business, you should try understanding the way this platform works and how it fits your social media strategy.   

Since social media holds great value for businesses of all types and sizes, it extends to multiple demographics and spreads your message. Business owners should carefully consider how Twitter can be used as a beneficial tool and can be implemented into their social media marketing. 

Now, here are some ideas for using Twitter for small businesses:

  • Use Hashtags

Yes, Hashtags play a key role in Twitter marketing, they are searchable words and phrases that group endless tweets together. It is a great way to increase your content’s visibility that can go beyond your own followers. There are many hashtags that active Twitter users are familiar with, such as #Mondayblues, #ThrowbackThursday and even #Oscars. Many brands latch to trending topics to become a part of the conversation or to relate their product with the trend. This way you can draw attention to your brand. Remember, the more your use, the less likely people are to interact with your product or content, as they might find your post spam-like.

  • Handle Issues VIA DM (Direct Messages)

Direct messaging has evolved over time, especially for brands. Being a major platform for troubleshooting, you can resolve your customer’s problems, handle their issues, and interact with them in the right manner. It is professional to handle customer complaints and problems through DMs. Why? You don’t want other users to know about the problem or think of your brand, secondly, there is no character limit in DMs. This means you have enough freedom to discuss everything. 

Since only users who follow can send you DM, which is why it is always a good idea to set up your Twitter account to ‘receive messages from anyone’.

  • Use Photos, Polls and GIFs

Remember, ‘A picture speaks a thousand words’. Well, this is true, especially on Twitter as you cannot explain everything within 280 characters. Twitter allows you to add photos or GIFs to your tweets. You don’t have to be a Photoshop wizard, there are tools online that help you create the photograph or image you need. When you use GIFs and Photos in your tweet, you can connect with your followers with a personal touch. One fun way to engage with your followers is to create and post polls. They last for 24 hours however you can shorten the timeframe. 

  • Engage in Live Tweets

Live Tweeting is a great way to get a topic trending, essentially, live-tweeting works well when a user tweets their reaction to an event as it happens. If you throw an event and want attendees to live tweet, it is a great idea to create your own hashtag and share it with your users to spread and follow it.

  • Advertise on Twitter

Twitter is free to use, however, if you wish to pay to promote your account, you can seek different advertising options- Promoted Tweets and Promoted Accounts. While some are just ads that look like regular tweets but are labelled ‘promoted’, Promoted Accounts are designed to help the business become discoverable. 

Now you know a few of the amazing ways to how to use twitter for business and build your authentic follower base. Make the most out of your Twitter business account by incorporating these tips. 

Read this : Incredible Ways to Create Engaging Content on Twitter

 

Importance Of Backlinks
Posted by SocialEyes Admin

Push your Marketing Strategy with Backlinks

Digital Marketing

Anyone who ever created a content marketing strategy knows how important it is to include external and internal links.

When we talk about digital marketing and best practices that can upgrade your content in the search engine ranking, you must follow a good backlink strategy. If you are confused about ways to improve your strategy for link-building, you have landed on the right page.

Authority and trust- both are extremely important aspects of a successful business. How do we prove that our business is trustworthy?

Yes, you are thinking right. Through backlinks! Search Engines such as Google consider the quantity and quality of backlinks to measure the value of the website. Organic search ranking relies on the quality of the backlinks. They are proof that to make your website the best and amongst the top results for search engine users, you need to have a good page.

WHAT IS A BACKLINK?

A backlink is created after a carefully strategised plan when one website links to another. In this situation, website A links to website B, where A creates an external link to the B noted Website.

Now don’t get confused, website B has a backlink from A website and backlinks can be from blogs, web copy, e-mail campaigns, and more. Backlinks, as you should know, play an important role in digital marketing strategy as they reflect the ‘vote of confidence’ from one website to another. Think about backlinks as vouchers from different websites and search engines as popular as Google use these vouchers to rank the best content.

WHY ARE BACKLINKS IMPORTANT FOR MARKETING STRATEGY?

Now, let’s unravel the importance of Backlinks. SEO experts encourage business owners to link building a major component of their marketing strategy. Since many businesses are growing and moving online, the need for brands to invest in effective strategies will make it easy for the customers to find their brand online. Backlinks or link building is one of the important strategies and here are some of the reasons why you should consider them:

Boost your ranking on SERPs: Growth marketing experts believe that businesses should make high rank on SERPs their goal. You need to practice running specific keywords that are relevant to the industry and are most searched by users. The top slot on search is considered extremely desirable due to its ability to generate traffic to websites and create chances of making sales.

Important to SEO Strategy: Since backlinks are the heart of any SEO plan, they are one of the most important things Google looks at ranking websites on SERPs. Your business must strive to have as many quality backlinks, in case you wish to take the top spots. The more links your page has, the more ‘votes’ it will receive when Google runs an evaluation process for SERPs ranking.

Note: Get tips on SEO when developing a new website 

No-Follow VS. Do-Follow: No-follow links are not valuable as they don’t affect search engine algorithms. Google tend to ignore any link with a no-follow tag, which is why they fail to influence the position of the website in SERPs. They entail Blog comments, Paid Ads, and Press Releases. When it comes to Do-follow links, they are standard links without the no-follow feature allowing the Search Engine to affect your website’s ranking.

Boost Trust & Exposure: Since backlinks are considered as “Votes of Confidence”, mentioned earlier, given by other websites, they influence how customers perceive your brand. Strategies for link-building such as guest blogs and more help expose your brand to a wide set of audiences and spread awareness about your brand.

Now that we have covered the importance of backlinks and link building, connect with our experts at Social Eyes to see if your brand is doing well or not.

Are you ready to level up your business? Consult our team as they help create great content, robust and reliable marketing strategies and more to boost your brand’s growth in the industry.

 

 

SEO Audit tools
Posted by SocialEyes Admin

Top 5 SEO Tools You Should be Using RIGHT NOW!

Digital Marketing

Mastering SEO can be a tedious task, especially if you are a beginner.

Fret not! Finding the best SEO tools nowadays is easier than ever. In this post, we have compiled the top 5 tools for search engine optimisation. After an hour of discussion with our SEO experts about the best SEO tools and software and what are SEO tools, we have come up with this list.

Remember, you don’t need to try all these tools at once, you must figure out which one works well for you and your brand.

WHAT ARE SEO TOOLS?

 SEO tools, ever since their commencement, have been helping brands and business owners plan and carry out an online strategy in an organic manner. Such platforms are used for improving the website search ranking for certain businesses and individuals. The best SEO tools offer customers a set of functions and features. While the major things that these SEO software platforms offer the users are powerful keyword research gears, rank tracking channels, backlink tools, and reports.

The incredible SEO tools are used to look at what the competitors are doing in the market. However, using them for your own good will give you an insight into industry niches and what will work better for you.

COVER THE TOP 5 SEO AUDIT TOOLS THAT YOU SHOULD BE USING RIGHT NOW

Google SEO Tools: Offered, though, for free to anyone with a website. Google Search Console and Google Analytics allow you to assess and monitor your site’s presence on Google SERP. You are required to verify your website by running a code to the website or by going through Google Analytics, you can submit the sitemap for indexing. While you don’t require a search console account to make your website appear in Google’s search results, you can get control over what is being indexed and how your website appears with the account.

Being one of the best SEO checking tools, the Search console helps you understand how the world’s best search engine- Google and its users will view your website. This allows you to optimise the website and its content for better performance in SERPs.

SEMrush: A SaaS Platform, SEMrush is considered the best keyword research tool that offers on-page SEO checking features, rank monitoring, and offers detailed reporting functions with accurate graphs. Using SEMrush, you can sort keywords by their search volume, competitiveness, and pay-per-click measures. This, being one of the amazing and trusted SEO tools, offers a free plan with ample features to get you started. You can work on five projects and can track more than 500 keywords, which is quite good in the beginning.

AHREF: This platform aims at digital marketers, Ahrefs come equipped with different SEO tools for SEO audit tools, keyword research, rank tracking, and measuring your competitor’s organic keywords. With great functionalities that help identify the incredible backlink opportunities for your business and domain area. Beyond this, Ahrefs’ wider health check features are great when you want to check for problems if there are any on your website. With additional monitoring features, you can track your content’s influence value on social media platforms.

MOZ: When it comes to the best SEO tools, MOZ is one of the names. They are considered a famous and trusted name for SEO tools that offer excellent features. The software is designed carefully for users with keyword research and monitoring built-in, overall offering you everything you should know to get your website rank up in SERP. There are competitor research pages that can be utilised along with page view monitoring rules. While the list should end with MOZ, we have just one more amazing SEO tool that you should know of.

SIMILARWEB: SimilarWeb is a tool that helps you estimate the total amount of traffic all the websites get. Using this tool allows you to monitor where competitors are getting their traffic, in six major categories including social traffic, referring websites, and top search keywords. Usually, SimilarWeb is used by Ad-tech companies, online services, and e-commerce websites to improve the traffic and their reach.

“So, what now?” you may ask.

Now all you need to do is figure out which tool will work for your business better. In case you feel overwhelmed and in need of expert advice, connect with our SEO professionals at Social Eyes.

Read This: Best SEO Plugins and Tools to Get More Traffic

graphic design source files
Posted by SocialEyes Admin

Why Won’t Graphic Designer Share Source Files? Unravelling the Truth

Digital Marketing

Graphic Design entails branding, web design, package design, and other creative profiles. We all know that designers work with clients to design and create things we have never seen before or have a unique creative. While they help their clients to take their idea from inception to complete development. Graphic design, especially when it comes to web designing, is a two-way process that involves using materials driven from numerous sources. 

What are Source Files, You may ask?

When you hire a designer or a design company to create something for your brand such as a website, poster, brochure, or anything awesome- they do a great job to keep everyone happy. Clients receive digital copies of press files and final fines, but end up asking the same question every time! “Why won’t our designer share the graphic design source files? We paid for it, right?” well, NO. 

And no it’s not unprofessional or rude, here’s a simple explanation.

You are paying for the final product, not for the tools to create that. So, when you hire a professional web developer or designer to create or deliver an end product, you will receive a complete project such as a website, brochure, and advertisement. You need to understand that you don’t pay for the tools, research, sources, or layers that were used to create that asset. 

For example, if you visit a hardware store to buy tools, you pay for the drill and not for the manufacturing secrets. Or if you are getting your house painted, you pay the professionals to make your house look fabulous and not for the brushes, equipment or scaffolding.

With that being said, we hope you are comprehending the reason why designers don’t share source files with you. There are third parties involved in many ways that you may not be aware of.  

Designers have Licensed Items that are Paid for by them:

The most common tools used are the fonts and typefaces, this could entail items like photographs, icons, plug-ins, graphics, and web scripts that work and software that comes with a different set of license fees and rules. Graphic designers spend their money purchasing licenses to use different typefaces. Since these tools are the property of their respective creators, it is absolutely rude to ask for access. Also, legally, designers are not permitted to release such tools as they are not copyright holders. 

You can always connect with Social Eyes for unique, quirky and creative graphic design!

Citation: UX Design Trends to Follow in 2022

google ads trends 2022
Posted by SocialEyes Admin

5 PPC Trends to Adopt in 2022

Digital Marketing

In this rapidly growing and competitive world, it is important to make sure you are making the most out of your advertising budget. With new PPC strategies emerging constantly, it can be difficult for you to keep up.

Fret Not! Social Eyes has your back.

Let’s begin this journey by revisiting the basics of PPC. Okay? Pay-Per-Click or PPC is a type of digital marketing that entails advertisers paying a fee each time one of their ads is clicked by the users. You will be paying for advertising only when a user clicks on it. It is a method of buying visits to your website, in addition to driving more traffic to your site in an organic manner. One of the essential and popular forms of Pay-per-click is search engine advertising. It allows advertisers to pay for ad placement in the search engine’s sponsored links. This works when anyone looks up on search engines with keywords related to your business or services.

2022 is a great time for you to prepare for all the changes it is about to bring in. With ever-changing techniques of shopping, the future of PPC is changing too. Running a digital advertising campaign and Google’s policies can be a tedious task, connect with the trusted agencies who can help you stay ahead.

Listed are the Five PPC Trends 2022 to Grow your Business

Ever-evolving AI: Over a period, AI (Artificial Intelligence) continues to grow and evolve becoming a magnificent player in an effective PPC campaign. AI provides numerous benefits to PPC marketing, which include optimizing unsuccessful keywords and assessing advertising performance. AI is not a new trend, we all know that, but considering the technology with its ever-changing life, can be tedious. Whether it helps you automate bids or suggest active long-tail keywords and whatnot, AI is a PPC trend that you must understand and follow closely.

PPC Automation is on its way:  PPC automation is just another PPC trend that will work wonders for you. However, Pay-Per-Clicks automation will help you with the advertising automation process, which in turn will benefit marketing objectives online. Using Automation across the marketing platforms is not a wise decision but an important one.  You can expect great support in Advertising testing, CTA evaluation, and data diagnostics, which is important to identify wasted advertising and make required improvements accordingly.

Think About Virtual Reality: As more and more people are warming up to the concept of virtual reality. eCommerce businesses are starting to adopt innovative ways to improve the overall experience of purchasing. It could be something small or big, refurbished, or new, incorporating VR allows the potential customer to have that in-store-like experience before having to buy a product. In this year, 2022, be sure to adopt the incredibly advanced technology that will allow your audience to visit the store and can try your products from the comfort of their home.

Customer-focus Content: With this being a solid advertising game-changer for businesses, PPC advertising strategies focus on audience and algorithm-pleasing content. Anything that is accurate and attracts a client’s attention is considered a reward. With the evolving algorithm, you can implement the changes to boost the audience experience by making client-focused content your priority.

Lead-Tracking Software: Many brands rely on Google Ads to get delivered optimum advertising results, trusting the platform is important. Doing so is crucial as it will provide rewarding conversion rates. Google ads trends 2022 is a powerful PPC platform and is considered a smart investment. You can get success without a lead track but it couldn’t improve your Google Ads ROI. It is important to involve Lead-Tracking Software as it allows to see individual lead data and pass it back to the Google Ads.

Since we have covered all five, you must be thinking now what?

Well, now you connect with the experts at Social Eyes as they assess and analyze every visible improvement of the campaign and optimize it from click to close.

Read More: A Secret You Didn’t Know About Marketing Funnel

Instagram Subscription
Posted by SocialEyes Admin

All You Want to Know about Instagram Subscription

Digital Marketing

Instagram’s ‘paid subscription’ feature has now rolled out in India, allowing hundreds of content creators and influencers to charge their followers a monthly fee in return for exclusive access to their content. Users who wish to subscribe to their favourite creator or influencer will receive a purple coloured badge next to their username, reflecting that they now have access to exclusive Instagram stories, live videos, and other content.

What is Instagram Subscription?

Instagram Subscription is the Facebook subscription extension to the photo and video sharing platform. As per the official blog published by Instagram, the paid subscription plan test was carried out with a selective few content creators and influence in the US. The feature allows them to charge their followers a monthly fee for their exclusive content. Followers who pay the fee and subscribe to their favourite content creators and influencers will receive a purple badge, which will stand next to their username. This feature has now been spotted in India as well, so please do check it out.

What are Instagram Subscription prices in India?

While Instagram Subscription is restricted to only a few content creators at the moment, the plans have been spotted in India with pricing tiers from some of the content creators in the local currency. The screenshots revealing different pricing tiers were first shared by Twitter user @salman_memon_7. The screenshots shared by Memon revealed the three tiers that range between Rs. 89, Rs. 440, and Rs.890/month.

While they were testing the feature, nobody was provided with an option to choose the subscription amount. This means creators or influencers will select the amount that their followers will be required to pay. Regardless of what amount the influencer or content creator charges, the benefit of a subscription will be the same for all.

What are the advantages of IG Subscription plans?

Those who subscribe to their favourite creator will get a purple badge (as mentioned earlier) next to their username. This badge will display whenever you interact with a creator via DM or even Comment on their posts. They will have the access to subscribers-only IG stories that the influencers and creators might post. Lastly, subscribers will be able to engage directly with the creator in real-time.

How does this new IG subscription feature work?

  • The creator will select how much they want their users to pay per month.
  • You tap on the ‘subscribe’ button in their IG profile to subscribe.

So, what do subscribers get?

  • Access to content that only YOU can watch, as a subscriber.
  • You will have access to Subscriber Lives, Stories, and Badge.

Subscription option is available for a few creators but is expected to roll out for others as well. While this feature seems to stay for a long time, tell us in the comments below if you think it’s a big yay or not. 

Citation: How to Optimize your Instagram Business Profile?

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