With each passing year, we see new digital marketing trends emerging and old ones phasing out. It can be a daunting task to keep up with all the latest digital marketing trends in the enterprise. Due to the pandemic, Digital marketing has become a new way of replacing in-person experiences with virtual platforms to recognize the new reality.
According to a recent study, marketers spend 90% of their budget on digital marketing to promote their brands. So, to be ahead in this crowded field, you should stay updated with the future of digital marketing trends. And unlike the year 2020, when the market was isolated during the pandemic, the future digital marketing trends are much more adaptable and popular.
Here are some of the Top Digital Marketing Trends 2021:
Top Digital Marketing Trends 2021
Marketing Automation- The New Industry Status Quo
With the upgraded digital marketing trends, marketing automation will no doubt become a necessary marketing mainstream. Marketing automation is a software platform devised for marketing organizations to automate repetitive tasks and to market more efficiently on multiple channels online. Tasks such as posting on social media, ad campaigns, and email marketing can now be more and more automated to engage with clients and customers more personally. Marketing automation renders lots of benefits like saving time, shortening sales cycles, and lead generation.
In 2021, we can surely expect advances in marketing automation, and its software will become easily affordable.
Quality visual content
Top-quality Content has always been the leading digital marketing strategy for several years, but the demand for the quality content format is improving. The early content format of blogs has now been replaced by video content. Between the trends like youtube, Instagram reels, and ads, video content has taken its place as a new digital marketing trend. Today’s generation has an appetite for any form of video: long-form, short-form, live-action, animated, etc. So, the marketers are only required to make video content that reflects their brand.
User-Generated Content
User-Generated Content is the new and the best digital marketing trend. It includes content generated by users, which helps improve the reach and authenticity of your brand. User-Generated Content is usually in the form of video credentials, where customers and influencers speak about their experiences of the product and product benefits. User-Generated Content can encourage the purchasing decisions of your clients. The best example of UGC would be Instagram reels- The social media tool which went viral among millions of users.
Social E-Commerce
Social E-Commerce is a digital marketing trend that includes buying and selling products through social media platforms. E-Commerce is the only platform that reaches its highest peak during the pandemic of coronavirus. Social Media Platforms like Facebook and Instagram have come up with new updates to become a part of this digital marketing trend. Instagram has a new feature- Instagram Guides that allows users to utilize and share relevant tips and suggestions in a quick-scrollable format. Influencers and content creators are using Instagram Guides to implement more personalized Content for their audience.
Takeaway
In the year of the pandemic, Digital marketing proved itself to meet the needs of customers and brands. The future of digital marketing will include the innovative use of technology that will take brands to a whole new level. Stay ahead of your competitors by following these digital marketing trends- marketing automation, quality visual content, user-generated content, and social e-commerce. You can contact a creative digital marketing agency in Delhi to help you follow and make the best use of digital marketing trends.