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20 Performance Marketing Strategies for an Agency in 2023

April 12, 2023Digital Marketing

This digital era offers technological-driven ideas needed for a winning performance strategy. Businesses target and convert users with precision-aided and well-thought-out strategies and world-class tools. Conventional marketing was publishing advertisements in magazines, newspapers, and flyers with the highest circulation to drive significant results. However, for websites, the banner ads on the homepage offer a myriad of opportunities for marketers to reach out to the audience. Despite this, most visitors ignore them due to a lack of creativity or eye-catching design when searching for desired data. Pixel-intensive display advertisements take a long time to load, failing to drive or appeal to buyers. Advanced technology and leading social media agencies must work together to bridge the marketing gap.

With diminishing trends, extreme competition, and the desire to show results, marketing professionals focus on performance marketing strategy. Performance marketing is a digital strategy that drives specific actions or behaviors, such as clicks, leads, sales, or other desired outcomes. Rather than paying for ad impressions or clicks, performance marketing pays only for the actual results achieved. This approach uses data and analytics to track and measure campaign performance and optimizes campaigns for maximum performance. Performance marketing often involves targeted messaging and audience segmentation to improve the relevance and effectiveness of the campaigns.

Here are 20 performance marketing strategies businesses can use to reach their target audience and drive conversions in 2023.

1. Dynamic Remarketing: One of the significant selling aspects of performance marketing is utilizing data and personalizing the customer experience. Dynamic remarketing allows businesses to show personalized ads to users who have previously interacted with their website or mobile application. The ads are “dynamic” because they are customized to show the specific products or services they previously viewed on an e-commerce site but did not make a purchase. Remarketing advertisements can be served on social media, display ads, and search engines and can be a highly effective way to re-engage users and drive conversions.

By targeting individuals who have already expressed interest in a business’s products or services, dynamic remarketing can help to keep the business top-of-mind and encourage these individuals to complete a purchase or take another desired action.

2. Influencer Marketing: Influencer marketing is growing and improving continuously and has now evolved into a performance marketing strategy. The human element of influencer marketing helps marketers and prospective clients connect more. Influencer marketing involves partnering with individuals on social media to promote products or services. Influencers have a large following on social media platforms such as Instagram, YouTube, and TikTok. These individuals have built a strong relationship with their audience and have the power to influence their purchasing decisions.

By partnering with an influencer with a large following within a specific niche or demographic, businesses can tap into a network of potential customers more likely to be interested in their products or services. However, businesses must choose the right influencers and create a clear and compelling partnership that aligns with their brand values and messaging.

3. Visual Search: The cutting-edge visual search technology allows users to turn a smartphone camera into a discovery tool. This technology is becoming increasingly popular in marketing due to its ability to enhance the user experience and drive business growth. One of the main applications of visual search in marketing is product search.

Visual search technology can help consumers find products based on images, making it easier for them to make purchase decisions. Although Google and Pinterest Lens are the most popular tools, Amazon, Microsoft, and Instagram offer visual search capabilities. Visual search can enable visual commerce, where consumers can purchase products directly from visual content such as photos and videos.

Visual search can also be a valuable tool for product discovery and recommendation, allowing businesses to showcase related or complementary products based on visual similarities or user preferences. By providing a more personalized and engaging experience, businesses can increase the likelihood of conversions and purchases.

4. YouTube Shopping: YouTube shopping is an innovative feature that allows viewers to purchase directly from YouTube videos. With this feature, creators can add product links to their videos, and viewers can click on those links to buy the products without leaving the YouTube platform.

YouTube shopping offers a seamless purchasing experience for consumers, making it easier for them to buy products they see in videos. This feature is especially valuable for creators and businesses, as it can help them generate additional revenue from their content. Creators can earn a commission on each sale made through their videos, and businesses can reach a wider audience and increase their sales.

YouTube shopping can also help businesses track their video content’s effectiveness and optimize their marketing strategies. By using data and analytics to measure the performance of their videos and the products within them, businesses can make data-driven decisions to improve their content and drive better results.

5. Amazon Advertising: Amazon advertising allows businesses to promote their products or services on Amazon’s platform. With over 300 million active users, Amazon offers a massive audience for businesses to reach with their ads. Amazon advertising offers various formats, including sponsored products, brands, and display ads. These ads are displayed to users as they browse and shop on Amazon, making it easier for businesses to connect with potential customers and drive sales.

Businesses can target specific groups of customers based on their search and purchase history, as well as other demographic and behavioral data. This allows businesses to create highly targeted ads that are more likely to convert into sales. Amazon advertising uses a pay-per-click model, meaning businesses only pay when someone clicks on their ad. This can help businesses to maximize their ad spend and get more value for their money.

6. Pinterest Advertising: Pinterest advertising is a powerful way to reach potential customers and promote your business through visual content. With its unique focus on images and videos, Pinterest offers a platform that’s well-suited for showcasing products and services in a visually engaging way. By creating a Pinterest Business account and setting up a billing account, you can launch campaigns that target specific audiences based on demographics, interests, and behaviors. Promoted pins, videos, and carousels are among the various ad formats available on Pinterest, giving you various options for showcasing your content.

With careful monitoring and optimization, you can track the success of your Pinterest ads and adjust your strategy as needed to maximize your ROI. Overall, Pinterest advertising can effectively build brand awareness, drive traffic to your website, and increase sales by reaching a highly engaged audience of users actively searching for inspiration and ideas.

7. Native Advertising: Native advertising is a form of digital advertising that matches the form and function of the platform on which it appears. Unlike traditional display ads, which are often designed to stand out and draw attention, native ads blend in with the platform’s content on which they are displayed. This can make them less intrusive and more engaging for users while allowing advertisers to promote their products or services.

Native ads can take many forms, depending on the platform and the advertiser’s goals. Some common examples of native ads include sponsored content, sponsored posts on social media, and promoted listings on e-commerce platforms. These ads are typically labeled as “sponsored” or “promoted” to indicate paid content.

To avoid misleading users, it’s essential for advertisers to disclose when content is sponsored and to ensure that the content itself is accurate and relevant to the user’s interests.

8.Content Marketing: By generating and distributing valuable, relevant, and consistent content, marketers are able to gain and retain a clearly-defined audience and eventually drive profitable customer actions. The goal of content marketing is to provide consumers with content they find helpful or engaging in the hopes that they will develop a positive relationship with the brand and ultimately become customers.

Content marketing can take many forms, including blog posts, social media updates, videos, podcasts, whitepapers, ebooks, infographics, and more. The key is to create content tailored to your target audience’s needs and interests and provide them with value or entertainment.

9. Search Engine Optimization (SEO): Search engine optimization (SEO) is an essential part of performance marketing that involves optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). SEO can help businesses increase organic traffic, generate leads, and improve brand awareness.

SEO involves various techniques, such as keyword research, on-page optimization, off-page optimization, and technical optimization. The objective of keyword research is to identify the keywords and phrases your target audience is searching for and optimize your content.

To succeed with SEO, businesses must create high-quality, relevant, engaging content that resonates with their target audience. They also need to continually monitor and optimize their SEO strategies to stay up to date with search engine algorithms and changes in their industry.

10. Pay-per-click (PPC) Advertising: Pay-per-click (PPC) advertising is a form of digital advertising where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying traffic to your website rather than earning it organically through search engine optimization (SEO) or other means.

PPC advertising typically involves bidding on keywords relevant to your target audience and creating ads on search engine results pages (SERPs) or other websites. When a user types in a search query that matches one of your keywords, your ad is displayed above the organic results at the top of the search results.

PPC advertising is that it allows businesses to reach their target audience at the exact moment they are searching for products or services related to their business. This means that the traffic generated by PPC advertising is highly targeted and more likely to convert into leads or sales. It also allows businesses to control their advertising costs by setting a budget and only paying when someone clicks on their ad.

11. Affiliate Marketing: The concept of affiliate marketing involves rewarding one or more affiliates for each customer or visitor brought about by their marketing efforts. In other words, affiliate marketing is a way for businesses to generate leads or sales by partnering with other individuals or businesses who promote their products or services.

Affiliates are typically given a unique link or code that they can use to promote the business’s products or services on their website, blog, social media accounts, or other marketing channels. When a user clicks on the affiliate’s link and completes a desired action, such as making a purchase or filling out a form, the affiliate is rewarded with a commission or other compensation.

Rather than spending money on traditional advertising channels such as TV, radio, or print media, businesses can work with affiliates with an existing audience already promoting similar products or services. This can help businesses reach new customers and generate sales without a significant upfront investment.

12. Display Advertising: Display advertising is a form of online advertising that involves placing banner ads, text ads, or other multimedia content on websites or other digital platforms. Display ads can be a powerful tool in performance marketing, allowing businesses to reach a broad audience and target specific demographics or user behaviors.

One of the critical benefits of display advertising in performance marketing is its ability to drive targeted traffic to a website or landing page. By targeting specific audiences based on demographics, interests, or online behaviors, businesses can ensure that their ads are seen by users more likely to be interested in their products or services.

Display advertising can be a valuable component of a comprehensive performance marketing strategy, particularly for businesses looking to increase their visibility, drive targeted traffic, and generate leads or sales through online channels.

13. Referral Marketing: Referral marketing encourages and incentivizes customers or other individuals to refer new customers to a business. This can be done through various channels, including word-of-mouth, social media, email, and other online and offline methods. Because individuals typically make referrals with a personal relationship with the potential customer, they are often more trusted and more likely to result in a sale than other leads.

By incentivizing existing customers or other individuals to refer new customers, businesses can tap into a network of potential leads without investing heavily in traditional advertising or marketing channels.

Businesses can tap into a robust network of potential leads and drive growth through word-of-mouth and personal recommendations by creating a referral program that encourages and incentivizes customers and other individuals to refer new customers.

14. Sponsored Advertising: Sponsored ads are online advertising that involves paying to place ads on digital platforms such as social media, search engines, or other websites. Sponsored ads are typically identified as such and are designed to blend in with the surrounding content to attract the attention of potential customers.

With sponsored advertising, a business can target specific audiences based on demographics, interests, behaviors, and other factors. Targeting ads to specific demographics increase the likelihood that businesses’ ads will be seen by people more likely to be interested in their products or services.

Sponsored advertising can be a cost-effective way to generate leads or sales, as businesses can pay only for clicks or conversions rather than impressions or views.

15. Social Media Advertising: Social media advertising refers to using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to promote a product, service, or brand to a target audience. It involves creating paid ads on these platforms designed to appear in users’ newsfeeds or timelines.

Social media advertising can be highly effective for businesses to reach their target audience, mainly because social media platforms offer advanced targeting capabilities. This means businesses can create ads targeting users based on age, gender, location, interests, and behaviors. Social media advertising can drive engagement and conversions at a relatively low cost.

Because social media platforms use a pay-per-click (PPC) model, businesses only pay when a user clicks on their ad or takes a specific action, such as filling out a form or purchasing. By creating different types of ads, such as image ads, video ads, carousel ads, or sponsored content, businesses can tailor their messaging and format to their specific marketing goals.

16. Social Referrals: Social referral is a performance marketing strategy incentivizing existing customers or followers to refer their friends or family to a brand or product through social media channels. In this model, the referrer receives a reward or incentive for each new customer.

Social referral programs typically provide a unique referral link or code to the referrer, which they can share with their social media followers or contacts. When someone clicks on the link or uses the code to make a purchase, the referrer receives a reward such as a discount, cashback, or other types of incentives.

This type of performance marketing can be effective because it leverages the trust and influence of existing customers, who are more likely to be receptive to recommendations from people they know and trust. Furthermore, it can help brands expand their customer base and increase sales through a cost-effective, word-of-mouth marketing approach.

17. Email Marketing: Email marketing is a performance marketing strategy that uses email to promote a business, product, or service to a targeted audience. Email marketing aims to build relationships with existing and potential customers, drive traffic to a website or landing page, and ultimately increase sales and revenue.

Email marketing campaigns can include a variety of content formats, such as newsletters, promotional offers, event invitations, product updates, or educational content. These emails are typically sent to a list of subscribers who have opted-in to receive communications from the business.

Effective email marketing involves carefully crafting content and designs that resonate with the target audience and align with the business’s goals. This includes writing attention-grabbing subject lines, creating compelling calls to action, and personalizing content to the recipient’s interests and preferences. Email marketing also requires a strong understanding of email deliverability best practices, such as avoiding spam triggers, optimizing email design for different devices, and ensuring email lists are clean and up-to-date.

18. Review Marketing: Review marketing is a strategy that leverages positive customer reviews and feedback to promote a business, product, or service. Review marketing aims to increase brand credibility, improve reputation, and drive sales by showcasing customer satisfaction and loyalty.

One common form of review marketing is customer reviews on a business’s website, social media channels, or third-party review sites such as Yelp, Google My Business, or TripAdvisor. Positive reviews can highlight the business’s strengths, build trust with potential customers, and differentiate it from competitors.

Another strategy in review marketing is to actively encourage customers to leave reviews and feedback through email campaigns, social media posts, or in-store promotions. Review marketing is effective because it relies on social proof – the idea that people are more likely to trust and follow the opinions of others with similar experiences or needs.

19. Publisher Marketing: Publisher marketing is performance marketing that involves partnering with publishers or website owners to promote a business’s products or services to its audience. In this model, publishers earn commissions or other incentives for each sale, lead, or other desired action generated through their promotional efforts.

Publishers can promote a business’s products or services through various channels, such as their website, blog, social media, email list, or other marketing channels. They can use various tactics, such as banner ads, sponsored content, product reviews, or email marketing campaigns, to drive traffic and conversions.

To succeed in publisher performance marketing, businesses must carefully select publishers that are a good fit for their brand and audience. They must provide publishers with the tools and resources to promote the products effectively, such as product information, creative assets, and tracking links.

20. Podcast Advertising: Podcast advertising is performance marketing that involves promoting products or services on a podcast. Podcasts are digital audio files that can be downloaded or streamed online, and they have become increasingly popular in recent years as a form of entertainment and education. Podcasts cover a wide range of topics, from news and politics to entertainment and business, and they offer a unique opportunity for businesses to reach a highly engaged and targeted audience.

There are different types of podcast advertising, including host-read ads, pre-roll ads, mid-roll ads, and post-roll ads. Host-read ads are typically integrated into the show’s content and read by the podcast host, making them particularly effective since listeners trust the host. Pre-roll, mid-roll, and post-roll ads are played at the podcast episode’s beginning, middle, or end, respectively.

Podcast advertising can be an effective way for businesses to promote their products or services to a specific audience, but it’s essential to choose suitable podcasts and ad formats to ensure the best results.

In conclusion, performance marketing is a powerful way to grow your business, generate leads, and increase revenue. Performance marketing is a must-have in your marketing toolkit to grow your business and increase revenue. Unlike traditional marketing, which can be expensive and difficult to track, performance marketing focuses on generating measurable results that directly impact your bottom line. By focusing on measurable results, targeted messaging, flexibility, and cost-effectiveness, performance marketing can help you achieve your marketing objectives and take your business to the next level.

If you’re looking for a performance marketing agency to help you plan the best strategy to drive results for your business, Social Eyes will take care of it as if it’s ours. Our professionals at Social Eyes come with remarkable design and content ideas to ensure that we combine varied performance marketing strategies to elevate your brand presence in the market.

best ecommerce platform for small business in India, best ecommerce platform

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Best E-commerce Platform for Start-ups in India: A Comprehensive Guide (in 2023)

March 1, 2023Digital Marketing

Beep! Beep! It’s time to move your business online (if you haven’t already). With the expanding infrastructure and driving internet usage, users are growing to become more reliant on digital solutions. Particularly, India has seen rampant growth in the number of netizens and the volume of transactions. With the incessantly growing interest in the realm of digital, it is only smart for businesses to enter the internet world and keep their business in everyone’s mouth.

As you start the migration, various questions strike your mind, and one of them is, “what is the best e-commerce platform for start-ups in India?” Fret not! To start your journey, you don’t need many resources; make a list of all the products and services you will be offering, and read on to understand how to select an e-commerce platform.

What is an E-Commerce Business?

An E-commerce business is a model where the selling and buying of products as well as services take place over the internet. E-commerce businesses transfer money and data digitally to handle online transactions. Many don’t know, but in 2021, retail e-commerce sales struck $5 trillion, and it continues to grow. If you are a skilled craftsman or an entrepreneur or have a small-sized business, you must have dreamt of starting your e-commerce store and building a business that brings you a sense of freedom and success. Well, you will learn all that in this post.

What is the importance of choosing the best e-commerce platform?

In this ever-emerging world of technologies, E-commerce has become an imperative part of all types of businesses. With the boost in their popularity, there is a fall in inflation caused by goods and services with the benefits of buying behaviour, cost saving, and competitive edge. Online buyers nowadays understand the convenience of purchasing through online stores and enjoy the aforementioned perks.

If you are still sceptical about taking your business to e-commerce platforms, here are three compelling reasons why you must create one:

Reduction in Costing: To run an online business, it isn’t mandatory for you to have all your products and services presented. Different brands operate digitally, where they have to share their complete inventory on their e-commerce platform. This suggests not only saving since you don’t have to rent a store or purchase a premise but everything involved, such as the energy bills, security, and whatnot. If you wish to create a space where customers can shop, the e-commerce platform is the place to be.

Runs on Fewer Risks: Starting an online store often means considerably lower start-up cost in comparison to other retailers. The digital business owner doesn’t have to take the high expenses of rent, hiring a team to woo the buyer, security measures, utility bills, and other things into consideration. This will allow the owner to sell the products at a competitive price. Having an online store enables you, as an owner, to enjoy increased profitability with fewer risks.

Expand & Broaden Your Business: Having an E-commerce store will help you widen your range of products and services, expand your business, drive more buyers, and diversify sales. It is perfect for moving your brand from a traditional brick-and-mortar store to a cutting-edge, accessible and well-loved business. With Ecommerce, there is no need for you to have multiple branches; one online store will enable you to reach customers globally.

What are the aspects one should look for in an Ecommerce platform?

Following are a few of the factors you must look for when evaluating an e-commerce platform:

Unique Features: Hosted e-commerce and e-commerce packages come equipped with a different set of features, which are heavily based on the kind of market they cater to. At the same time, an e-commerce platform must have standard e-commerce features like checkout, cataloguing, and credit card authorisation modules to be added as a part of the standard feature. However, one often has specific requirements that you must look or ask for in your situation/. This commences with understanding your own unique needs and then validating them against the features provided by the different solutions.

Time-To-Market: How long does it take to design, craft, test and release the solution? The timeline plays a key role, and it may vary, considering the complexity of your needs. It can be stressful when someone offers a blanket answer to this question about e-commerce implementation. How can you expect someone to predict that it will take three months to complete an e-commerce implementation without knowing the requirements? However, many sales professionals often jump the gun and give a standard answer. While custom implementation takes up a long time to complete, hosted e-commerce platforms offer a quick time to market for a business.

Ease of Migration: You have the data- customer information and products stored in one system, and in case of migration, it is easy to move data to a new e-commerce website. Some platforms offer out-of-the-box functionality that simplifies the process of migrating data from one system to the new site. However, things often are complicated with hosted e-commerce solutions. Custom implantation reduces the need for data migration since the custom-made system accesses your data directly.

Scalability Issues: How easy it is to scale an e-commerce site downwards or upwards should be another segment of consideration, especially when choosing a solution to go with. While this is a more hardware question, there are times when software may fail to handle large numbers of concurrent users at the same time. Ensure that your custom development or packaged solution will support a clustered server setup.

What are the top 5 E-commerce Platforms for Start-ups in India?

SHOPIFY

Shopify is one of the trusted eCommerce sites with millions of stores developed. This is the best and most acclaimed platform for small-sized businesses. Shopify offers an assistant that walks you through the basic setup, which includes customising the store, setting up payments, and adding your inventory.

Pros:

– Marketing tools: discount system, coupon codes, email marketing system, and social media integration.

– Easy abandoned cart recovery

– Perfect fit for beginners

Cons

– Costly apps and themes

– Some add-ons are complicated

– Limited accessibility to HTML & CSS

OPENCART

It is an open-source e-Commerce platform from where you can download and update for free. You are not required to pay a monthly fee, and it comes equipped with a robust store management calibre, which states that you can make good use of its SEO, products, manage users/customers, coupon codes, orders, tax rules, and whatnot. OpenCart enables you to choose exceptional themes and modules to expand the functionality of your online stores.

Pros

– Free model platform

– Myriad E-commerce designs & templates

– Multiple store functionality support

Cons

– Steep learning curve

– Limited customer support

– Expensive add-ons and modules

BIGCOMMERCE

Bigcommerce, as the name suggests, focuses on a large-sized company that is selling at a larger scale. As part of the onboarding journey, customers are prompted to set up taxes and automated shipping. This site comes integrated with payment channels like PayPal, Stripe, and Amazon.

Pros

– Integration with tools like Unicommerce

– Process orders hassle-free

– Enable us to provide coupon codes and offers in seconds

Cons

– Track the history of the customer’s wallet amount

– Can replace orders and process refunds

– The interface is outdated and requires a makeover

WOOCOMMERCE

WooCommerce is a built-in store in WEEBLY that enables the customer to access the prebuilt store. The e-commerce store displays analytics in one dashboard for super easy access. In comparison to other platforms, this is considered to be the most sorted and user-friendly platform. It works great for those with development experience.

Pros

– High scalability & low shop cost

– Smooth setup via WooCommerce wizard

– Endless options for free & paid plug-ins and themes

Cons

– Not released in Germany

– Legal texts aren’t included

– Focuses only on the US market

MAGENTO

Magento is one of the trusted and best e-commerce platforms where you can use open-source technology. This allows the users to control the appearance, functionality, and content of their online store without hindering the shopping experience. Magento offers various tools and features, such as advanced SEO, marketing, and catalogue management tools.

Pros

– Flexibility & Personalisation

– Built-in features & smooth functionality

– Mobile-friendly & large community support

Cons

– Complex architecture that requires technical support for customisation

– Demands expensive plug-ins & high maintenance cost

Benefits of using an E-commerce Platform

Faster Buying Procedure: Customers spend less time shopping for what they desire. E-commerce platforms come to the rescue for many buyers- the process of shopping is simple and quick. They can browse through hundreds of items at a time and purchase what they like. When online on the e-commerce platform, customers can find products available in physical stores that are far away or cannot be found in their locality.

Store & Product Inventory Creation: A product listing is what the buyer or customer sees when they browse your list for an item. This is one benefit of an e-commerce platform for sellers. The online business allows you to customize your product listing once created. Creating a listing here will take very little time; you need to fill in the product name or codes like UPC, ISBN, or EAN. Sellers add many images, product categories, descriptions, shipping fees, prices, and delivery dates. Creating your listing shows the customer what you offer.

Cost Reduction: One of the major benefits of e-commerce to businesses that keeps them interested and hooked on online selling is cost reduction. Many sellers have to pay quite a lot for maintenance; however, that is not the case in the e-commerce platform. Those who don’t are required to pay extra for rent, store design, repairs, inventory, and more. In many cases, after investing in stock, services, workforce, and maintenance, sellers don’t receive the profits or ROI that they look forward to. This is when the e-commerce platform works the magic.

Affordable Marketing & Advertising: Sellers don’t have to spend a lot to promote their products. The e-commerce realm offers affordability and faster ways to market online. E-commerce marketplaces are visual channels that allow sellers to showcase their products. Amazon sellers can rely on advertising tools to add infographics, videos, and high-quality images.

Targeted Marketing: When you sell online, you don’t have to pay anything to reach the mass, which can be costly. Your marketing budget is based on reaching out to specific audiences who are likely to buy or be interested in what you are offering. As aforementioned, you can customize and choose who sees your advertisement on online platforms based on demographic detail, keywords, geographic location, and hobbies. Unlike conventional shops, this is a better way to get an incredible return on investment for businesses.

Conclusion

To sum up, an e-commerce website or store is an easy, economic, and risk-free channel for you to sell products online. You can consult our professionals to have experts create a strong digital presence for your brand. If you have an ideal and smart business plan, sellable products and the right e-commerce products, you can have a strong online presence with great potential for chart-breaking revenue and sales.

FAQs (Frequently Asked Questions)

Which e-commerce platform is ideal in India?

Amazon is the biggest online retail platform in India since it dominates the traffic in the metro and all tier-2 cities. The company is extending its seller support services to 3 tier cities, making online selling easy for local businesses.

What is the best e-commerce platform for small businesses?

Millions of small businesses in India opt for low-commission marketplaces such as Meesho and Shopclues. While Meesho offers a 0% commission model, Shopclues charges competitive commission rates.

What is the future of e-commerce in India?

The Indian eCommerce market is estimated to reach $188 Billion by 2025 and $350 Billion by 2030.

What will retail appear like in 2025?

By 2025, we may witness a sharp shift in customers’ buying habits. This will force businesses to adopt an online or maybe a hybrid model of selling goods. Start-ups and cutting-edge technologies will fuel this migration as buyers need modern services at competitive prices.

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Is Artificial Intelligence a Threat to Content Writers?

February 17, 2023Digital Marketing

You don’t have to go too far to find predictions on the future impact of artificial intelligence. While self-driving cars and AI headsets paved their way into our lives, headlines focus more on the risk that it poses to workers/professionals. Studies claim that about 15%-16% of jobs in the United States will be lost to AI by 2025.

Automation is coming at light speed for us all while the sci-fi vision of having a bot for all the hard labour presented an exciting utopian vision of life filled with leisure. However, the reality has been that computers are now hogging our jobs and skilled professionals are left to look for ways to make money. For centuries, artists considered themselves the exception, but thanks to AI evolution, the robot can paint life-like images. Well, while we believe that a robot cannot paint the Sistine Chapel or a writer could never replace John Milton or Shakespeare, due to advancing technology, it is becoming less clear whether the aforementioned beliefs are true.

WHAT IS ARTIFICIAL INTELLIGENCE?

AI, artificial intelligence is a pretty simple concept. Instead of having to rely on natural intelligence, an AI relies heavily on fabricated intelligence to function. Computers and machines can evolve into smart problem-solving machines that can make decisions and perform responsive actions. What some people find scary about AI is that it learns quickly and can become smarter based on what it learns. Many businesses nowadays embrace the scope of artificial intelligence; smart machines can speed up the manufacturing process by quickly performing tasks that are time-consuming for humans.

HOW ARTIFICIAL INTELLIGENCE WILL IMPACT CONTENT WRITERS?

Ai is infiltrating the writing world, while some hope this means content can be created in a short span and that realms like marketing become more economical and efficient. For example, we now have text-generating software that utilizes a technology called NLP, Natural Language Processing, to produce original text to offer coherent information. It tries to mimic human writing by reference samples and rules, the word processor uses a form of NLP, it predicts what you’re going to say or finds grammar errors. Way back in 2019, OpenAI developed GPT2, Generative Pre-Trained Transformer 2, an open-source AI that translates and generates text, and other activities.

IS THERE A WAY FOR HUMANS TO BE MORE CREATIVE THAN AI?

Why are we confident that AI won’t take over the writer’s industry? Think about the time you spent writing essays or papers in school. You must dread it for a reason; it’s hard to write when it comes to writing long. It involves research, context, a comprehensive knowledge of the language, using the right voice, and knowing the grammar rules. While AI is majorly impressive and could handle more than the average human brain, managing all these parts to create creative, compelling, and witty content can be a challenge. They lack social and cultural elements since AI cannot implement nuance or humour.

WHAT ARE THE POSITIVE & NEGATIVE EFFECTS OF AI ON CONTENT WRITERS?

Now, there are many AI software for writers, Automation technologies find errors and can predict text to work well with writers and editors to produce accurate and well-written content. Artificial intelligence helps speed up the process and gets things done in a short span. This includes automating data entry and some key tasks to complete the project. However, discussing the negative impact of artificial intelligence is uncertain. Writers often worry that they’ll be replaced by AI since brands and businesses are always looking forward to saving money on wages. Fret not! The answer is to embrace the advantages of AI that it brings to the table for producing good content. AI and writers don’t have to battle against each other but can work together for optimal and efficient results.

Whew! AI will not be ruling over the world anytime soon, but when was the last time you improved or updated your content strategy? Social Eyes have a team of skilled and creative content writers that can help revamp your marketing approach to make a move online, engage with your audience, and boost revenue.

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4 Important Aspects of Google Ranking You MUST NOT FORGET

February 17, 2023Digital Marketing

Did you know that there are 200 Google ranking factors that you should know?

Now, you may wonder what those are. Since we cannot cover all 200 in a single post, we will be discussing the four important factors that you must not forget. Ranking factors are used by Google to figure out how well your website content is doing and if it matches a certain online search. Since Google is the most popular search engine on the planet, it is important to get a higher ranking in Google’s search results.

So, your brand stands to benefit largely from ranking higher in Google search results, however, with various elements available, it becomes difficult to figure out which factors are important to focus on. Every website owner or business owner wishes to be among the top search results on Google. This is where you gain traffic and a way to make sales but getting there is a journey itself. It requires a lot of hard work, experience, knowledge, and consistency to achieve that number-one spot. Before we move on to discuss the four important aspects of Google ranking, remember that it can take years to achieve the first results.

WHAT IS A GOOGLE RANKING FACTOR?

A Google ranking factor is one of the many small elements of information that Google uses to figure out how well your website answers a certain search query. This means, if someone types “Best WordPress theme” into a search engine, Google uses ranking factors to display quality content that helps the searcher or user. Ranking factors involve the number of words on a page, the time it takes to load the image, and more. The goal is to provide the user with quality content to solve their requests, along with a positive online user experience.

4 GOOGLE RANKING FACTORS THAT PEOPLE FORGET ABOUT

Unique Quality Content: We all know that fresh content on your website is paramount and is considered for ranking the website. However, things have evolved over the past few years, and it is not restricted to keywords and how well or often you use them. Instead, it is now about how Google prioritise high-quality and unique content. The search engine doesn’t wish to see unoriginal and duplicated content. Therefore, to rank well, you need to create fresh and quality content that is unique and well-researched. Google will prioritise content that is new, of high quality, and recently published.

Website Loading Speed: We all know that having a fast-loading website is important. People will come across your website; they click on the link and get instant information. They don’t want to hang around or wait for the website to load. You may not realise but a few seconds can make a major difference. Many don’t realise but it is more than just a user experience. After content quality, the loading speed of a site is something Google cares about. The loading speed is one of the important ranking factors, you have to take it seriously.

Consider Backlinks: Have you heard of backlinks? If the answer is NO, well, you must become acquainted with it. Google counts backlinks as a major ranking factor which means if you wish for your brand to feature on the first page of search results. Significantly, backlinks can be termed as inbound links; this is when another website links to your website- it is referred to as a digital recommendation. It conveys how good and valuable your website is, therefore, make sure you have backlinks.

Mobile-Friendly Design: Everybody has a smartphone nowadays, which means most of them rely on their mobile devices to search for products and services on the internet. Google is fully aware of this and they rank websites that are user and mobile friendly. This means if the website loads quickly and has the right design to be viewed on a smartphone; it is more likely to be ranked among the top results. Therefore, you need to ensure that your website is designed to be mobile-friendly to encourage Google to improve your site’s ranking.

If you need assistance with SEO, content creation, and Google ranking, you can consult our experts at Social Eyes to take care of this whole process for you. Being the best digital marketing agency in India, our team of skilled professionals will handle whatever it takes to create the winning content that Google desires for better ranking.

Posted by SocialEyes Admin

Competitor Research Tips to Improve Your Strategies

April 12, 2023Digital Marketing

Your brand success relies on your power to dominate the competition and claim the top seat in the industry. To rule over the online space, there is a myriad of things for you to scale to achieve that range- this includes understanding your customers, providing your audience with accurate content, and planning at a strategic level under the guidance of digital marketing professionals. Doing so will help you craft a perfect and winning marketing strategy for business growth.

Online competitor research is one of the many ways that help companies plan their digital marketing strategies. This should be executed in the on-boarding stage. To improve strategies for digital marketing in India, if you need expert advice, consult our team.

It doesn’t matter if it’s your first step towards a digital footprint or if you have been starting to analyse the competition, it is okay to feel overwhelmed or baffled…Fret not! Following are the five tips for competitor research that will help improve your marketing growth and strategy:

FIND YOUR COMPETITORS

An SEO competitor is someone who ranks the primary search phrases in an organic manner that relates to your business. In many situations, a business’ real competitors and their SEO competitors don’t align and often cross industries. Gather a list of main search phrases that are relevant to your service or business, then search to find out who ranks for them. When a search result ranks for multiple search phrases, consider that as your main competitor. Additionally, enter keywords to identify who ranks, however, keep buyer’s behaviour in mind that changes vividly. Many prefer natural and organic language when looking up a product or service.

DON’T SHY AWAY FROM TOOLS

With technology making our lives easier and numerous competitor research tools, feel free to use them to get accurate and valuable insight into your competition. You can use these tools to analyse your competitor’s site and compare their ranking to yours, and some tools provide data about social signals and paid searches. For example, you can use SEMrush for researching your competitor’s ranking history, keywords, and search terms that they rank for. This amazing tool allows numerous free searches.

LOOK FOR BACKLINKS

Once you have figured out the top SEO competitor, you need to check for their backlink portfolio. Backlinks play a valuable role, if they are healthy, they can elevate a website’s domain authenticity. However, if the links are of poor quality, the search engines classify them as spam and your site can drop in the ranking, in some cases, businesses have to deal with Google Penalty. How would you know if a backlink is healthy?

– Comes with follow tag

– Have content relevant to the landing page

– Comes from a website with a high domain authority

BLOG ANALYSIS

Blogging is an important element of any digital marketing strategy. In an SEJ article, the author says ‘Blogging is Critical’ for business and ‘bland blog post won’t cut it’. It is advised to determine if the competitor’s blog is uninspiring or stuffed with bland keywords, or if their blog focuses on hot industry topics to resolve customers’ needs. Thanks to recent improvements in the smartphone’s voice search, content created to address minor concerns in organic language rank well and will convert too.

DETERMINE SOCIAL MEDIA COMPETITORS

Finding and learning about your social media competitors is paramount to achieving your goals. The following are the winning reasons for having an active presence on social media channels:

– Accessibility to the target audience

– Generate valuable social signals for better SEO

– Ability to promote your brand’s voice

– Drives traffic to your website

– Provides entry points into inbound workflows

Conclusion

Hope this digital marketing post contains all the information you need. Competitive research often appears daunting initially but it is an important part of running a successful business. When you have the best team on board and access to the right tools in your research process, you will find a way to winning a marketing strategy.

Posted by SocialEyes Admin

Influencer Marketing Trends for 2023 You Should Know

January 6, 2023Digital Marketing

As we are almost at the end of the road, it is natural to be looking forward to the magical opportunities 2023 holds for us. Every year brings new digital platforms, new kinds of content and new ways for businesses to engage with their audience or customers. Amidst all the trends, influencers stay on top and help brands shine in the market.

With everything changing so quickly in the social media realm, brands need to understand all the benefits of influencer marketing. Nowadays, for their part, businesses are jumping on the influencer marketing train and heading towards expanding their audience, more revenue, and generating new leads. It is important to focus on following influencer marketing trends 2023:

Evolution of Live Stream Shopping: Live Stream shopping has been gaining popularity globally. This incredible trend allows potential customers to buy products off the live stream: influencers often go live on Facebook, Instagram, Twitch, or even Amazon to launch and encourage their audience to try out a product. Viewers can ask questions and strike their concerns to get answers about the product. Live Stream shopping offers a precise and unfiltered view of the product through an influencer- that is trusted by many- compared to the product videos where the audience/viewers can’t judge what’s real and what’s not. Ever since Instagram introduced Live Shopping, more and more buyers are purchasing items directly from live.

Video-Based Content Continues: The rise of Instagram Reels or YouTube Shorts will continue as it provides a new approach to sponsor content: many influencers prefer expressing themselves via entertaining and creative content. It is easier to consume and the Instagram algorithm supports it! Additionally, Influencers love using Instagram Reels, YouTube Shorts, and TikTok to express themselves and their content, and brands are using all platforms to support their campaigns. We all had great fun and consumed a lot of video-based content last year, we are sure to experience more in 2023.

Rise of the Cross-Channel Campaigns: The average social media user consumes a lot of content, and engages with 6-7 different social media channels. As the average user uses more platforms, cross-channel campaigns are a hot topic for brands. When you dive into cross-channel collaboration, it is easier for you to reach a wide-set audience. For example, TikTok or YouTube Shorts are primarily used for entertainment, but Instagram is used for socialising, seeking inspiration, and for product recommendations. This means, when collaborating on TikTok and Instagram, the product can be shared in a creative, exciting, and fun manner, with an aesthetic essence.

Pay Attention to Date & Measuring ROI: Many marketing professionals manage their influencer’s collaborations via direct messages and e-mail. The problem that arises is the lack of real-time data and reports that make it hard to comprehend if the collaboration has been successful or not. When finding influencers to sign up, ensure that their audience matches your target group of customers. This is the main reason why influencer marketing platforms are going popular each year; providing real-time audience demographics directly from the social media platforms.

New revenue Streams: Wrapping up the future of influencer marketing for 2023 with this trend. Since influencers are going entrepreneurial, not restricting themselves to sponsored posts or content- it is a great thing and a perfect fit for a winning strategy. We all are witnessing a growing trend in influencers commencing their businesses, providing quality and creative services, and selling their products. This is quite common for a niche profile that focuses on personal development, nutrition, financial advice, and for spiritual awakening.

To know more about what 2023 is housing for us, stay tuned for more content.

Posted by SocialEyes Admin

How will Metaverse Transform the Marketing Realm?

September 30, 2022Digital Marketing

Nowadays, digitalisation is an advanced concept that we all are very aware of. Business owners and marketers are encouraged by this idea to embrace this to its full potential to drive customers.

To bridge the gap between brands and their consumers, the metaverse came into existence as a hot topic in the market. The metaverse allows businesses of all sizes and types to deliver their customers with a highly personalised experience. In simple words, the Metaverse is a 3D-based digital environment that merges the two realms of social and corporate.

Thanks to this innovation, Businesses can boost their visibility and foster a sense of community. Any product in the digital realm can be made to come to life and engage with the users in the best way.

WHAT IS METAVERSE MARKETING?

Businesses want to engage with their customers quickly and interactively. To provide an incredible experience to users memorably and sustainably, they look at the metaverse. To plan and execute their marketing strategy, business owners must stay updated on the new technological advancements. Therefore, they understand the potential of metaverse for keeping the customers engaged.

Millennials as well as Generation Z are the easiest target using marketing in the metaverse, much as generational marketing that solely focuses on the marketing demographics. Since nowadays, the generation relies on virtual reality and Roblox, among other metaverses, you must invest well into metaverse marketing.

How will the metaverse transform the realm of marketing?

Metaverse for business owners or marketers is the first-party data that is easy to acquire since consumers happily share their data. This information entails values, beliefs, ideas, genders, incomes, location, partner options, ethnicity, habits, education, and more. In this new world where marketing opportunities are limitless for marketers, the metaverse is becoming an incredible advertising channel.

If people spend a major part of their day using VR headsets, it means that we need to have advertisements published all over. Marketers or Advertisers can target avatars along with the person behind them, leaving room for shopping for a real-life self. Another reason why marketers nowadays prefer testing their waters, this helps them understand if their product will get purchased or not.

Are there any challenges for companies when working in the Metaverse?

While Metaverse is a new trend, it is a great opportunity for firms to rethink the client experiences along with improving corporate growth. However, the realm of the metaverse is developing and transforming well enough to address the issues and challenges that may affect your business.

Brand Integrity: Everyone can access the metaverse, therefore, businesses are advised to stay cautious about their reputation online. Association with offensive content increases as its audience grows, however, the users can poorly manage the installation. Businesses need to develop a marketing strategy that is easier to connect and engage with.

Data Security: In the metaverse, data privacy problems must be overcome. Better security measures are required as the technology grows. Personal verification won’t work by itself as when personal data is given, it becomes prone to hacking.

Incorporation: Businesses must know the endless possibilities when you experiment, it has too much to offer than the virtual world of games. When brands adopt advanced technology, integration is important. Organisations ensure that their businesses are strategically positioned to expand.

Let’s wrap this up with a short note:

The metaverse has major potential for marketers, it may sound challenging but let’s not forget that we were afraid to use the internet when it first came out. Now that Metaverse is one of the trusted and successful tools for business owners, you can reach new heights.

Those who are wondering how brands can enter the metaverse, connect with the experts at Social Eyes.

Posted by SocialEyes Admin

The Incredible Wonders of Meme Marketing

September 28, 2022Digital Marketing

People love to share funny content or anything that can evoke a smile.

Funny content can be a funny cat or dog video, baby video or a meme, which nowadays, people love sharing among their friends and groups. Memes help create an audience base and offer an ability to influence their decision about shopping. How?

Ever since the memes gained popularity among users, they went through the roofs and are nowadays a great part of influence marketing.

Memes hold the power of making your content go viral

Not all content has the potential to go viral, no matter how important information you include in the content. You may not have noticed that even promotional or educational content can fail to reach out to many users on the platforms. When you post content that entails memes, it has a great potential to reach out to your audience and go viral.

This is obvious across all social media platforms, and you can come across Instagram accounts dedicated to memes. This means that adding memes to your content will do great wonders for your brand, making it apt for users to share among groups. However, it is advised to add a professional touch to the content by editing the meme and making it relevant to your brand.

What is Meme Marketing?

Meme Marketing is the use of social media memes and blending them into your content to promote your products and brand. While this falls under viral marketing, there are many benefits of meme marketing, this includes creating quirky and catchy content that people can share among groups. Remember, content with memes relevant to their product or brand holds the ability to go viral.

How to Plan a Meme Marketing Strategy?

When we talk about Meme Marketing, as mentioned earlier, it is funny content that adds a sense of familiarity to the content. Now, planning a strategy can be entering territory that you have no clue about. Well, when creating humorous content, it is advised to make users laugh instead of making them cringe. Sure, comedy is considered an art, but it is advised for brands to assess their products properly in order to relate the meme with their style.

Below we have explained ways to use memes for your brand:

Understand Your Audience: It is advised to treat your audience as close friends. Not just for meme marketing but like any other strategy, you should take the initial phase to understand your audience and their needs. Learn if they are friendly or sociable, or on the contrary. Upon understanding your audience, it will be easy for you to presume if they will tune in with your humour.

Stay Updated with Trends: If there’s one trend that holds the power of going viral, it doesn’t need to stay in the game for long. They go by really fast, this means that what’s trendy this month will lose its charm in the next. Therefore, it is important for brands to stay one step ahead and to be aware of trendy memes to adopt as per your brand’s personality.

Familiarise memes with your brand: Like any other strategy, it is advised to align each detail with your brand’s voice. As mentioned in the earlier point, it is crucial to keep an eye out for which meme is popular and goes well with your brand’s personality.

Play Original: Along with adopting the trends, it is essential to create a meme that holds a sense of originality. With the idea of memes reflecting your identity while making users laugh, it is great to publish trendy yet unique memes.

Humour used in the trendy and right way plays an important role in helping a brand create an effective social marketing strategy. Since the final goal is to sell, it is advised to publish relatable content so more followers can relate and share.

As mentioned earlier, before creating meme content, ensure to understand and study your audience to provide engaging content.

If you are looking for expert advice on digital marketing strategies, at Social Eyes, our team of professionals are pleased to help you get your brand off the ground.

Posted by SocialEyes Admin

Content Marketing Tricks to Learn from STRANGER THINGS

September 28, 2022Digital Marketing

Unless you are someone who lives in a cave, you probably must have heard about the most compelling series ever, Stranger Things. The series has been a global hit and is on everyone’s must-watch list.

But are we here to talk about how incredibly mind-blowing Stranger Things is? NO.

Are we here to discuss all the wonderful lessons to discover in the series for marketers? YES.

You could be a newbie starting your journey in content marketing or someone who is looking for ways to shake up content marketing strategies. Well, we, just like many around the world, have a creative perspective on how to earn the loyalty of the audience.

Listed below are some of the effective and efficient lessons we have picked during our study on the STRANGER THINGS marketing campaign.

BLAST FROM THE PAST ALWAYS WORK

When creating content for a brand or your website, sticking to the newest ideas in the market is something we cannot resist. However, it is a well-known fact that people love to take a trip down memory lane. Discovering the next big and exciting thing is important, however, there’s nothing wrong with giving your content a nostalgic turn. Just like they brought back the 80s in their show, try going through the post you created in the past, and discover ways to improve and rework some of the previous hits for your audience. The process helps you learn from your own experiences and allows you to give your audience an incredible insight into making your brand authentic and big.

WORK AROUND THOSE HEARTSTRINGS

All professionals in the realm of sales and marketing know that customers don’t make all purchase decisions on logical impulses, they often end up making a purchase influenced by their feelings. Therefore, you may have noticed that many brands prefer adding Nostalgia into their marketing methods. Being a powerful tool in marketing campaign activities and having the ability to evoke emotions in the audience, and keeping that in mind, Stranger Things built a massive foundation of nostalgia bringing back the 70s and 80s. Building a connection with your customers with a sense of nostalgia, making them feel emotionally invested in your brand, and what it offers, all this is just important. With that, you will notice that more and more customers trust your service and brand.

TURN YOUR STRATEGY UPSIDE-DOWN

Sometimes, all you need to do is look at things from a different POV, point of view. It helps understand what’s going on and what are the things that need improvement. For example, in seasons 1-2 of Stranger Things, many characters find themselves disappearing into the alternate dimension called the Upside Down. To keep things interesting for a long time for your audience, it will help you look at the content strategy from a different angle or bring them a completely different yet unique version of the same strategy.

QUALITY OVER QUANTITY

Those who prefer watching shows like STRANGER THINGS, instead of spreading them out week by week, no need to feel ashamed. About 30 million members of Netflix admit to having a binge-watch routine and many sacrifices their sleep cycle only to complete a series in one go. So, this teaches us that great content with a creative side and engaging information will keep the audience engaged can create an immersive experience, and keep them coming back for more. The hunger doesn’t end with a season or episode, instead, it creates a craving for behind-the-scenes, promos, snippets, and teasers to keep them retained and engaged. So, for your content marketing, keep it strategic, with a trail of nostalgic content and the latest trends, informative content, and anything that is creative.

Now that we have covered all the lessons that will help you grow your business and keep your audience engaged, let’s work our way around it.

Remember, “Friends Don’t Lie!” and at Social Eyes, we keep our strategies quite transparent to help you understand. If you feel like you need expert help, we are always here to make beneficial improvements to your marketing strategy.

Posted by SocialEyes Admin

What’s ‘Quality Content’ for Google & Why it is so important

September 28, 2022Digital Marketing

Top-quality content is the key to generating traffic, driving links, and getting viral on social.

The approach to content creation should be building a deeper connection with the audience and improving the performance of your business via the brand’s story. When you publish strategic, unique, and engaging content, developing and running websites, you can reach out to a wide audience.

What is quality content for Google?

When we think about what is the content of google, there is no need to be baffled. Anyone can create content but when it comes to “high-quality” content, one must research, plan out, and strategise well enough to create content that is unique and effective. Content that holds relevance to the reader or audience motivates them to stay on the page for a little longer.

Content that can answer the questions or queries and is considered helpful in many ways is what you should strive for, uncover your user’s challenges and issues, and answer them. High-quality content that can be significantly summarised to content marketing, works well with SEO. Remember that without proper SEO-friendly content, it may fail to reach its full potential.

Why quality content is important to your business?

Remember, quality content help increase search ranking and organic website traffic.

Your potential customers rely on search engines whenever they need specific services or products they need. You may not know but this is the core of inbound marketing, just like you, people nowadays are busy and don’t even bother scrolling too far down the search engine results. For most services or products, only 1% of users go past the first page of results.

A website without strong search ranking positions for the services/products you offer, you are losing potential customers. You must understand that better search ranking drives more traffic to the website, bringing a better chance for you to sell the product to a large market.

Note: Read to know more about SEO content writing- https://socialeyes.in/how-to-become-a-professional-seo-content-writer/

Another thing for you to remember is that quality content help boost brand image.

Users believe that pages that rank among the top on Google entail relevant and authentic content. Google itself come out and stated once: ever since the commencement, we have focused on delivering the best user experience possible. Google rapidly update its algorithm for quality assurance objectives- the goal is to serve the needs of searchers. Expect your users to have a positive perception of the brand that ranks among the top.

So, when it’s time to upgrade the quality of the website content?

Top-quality content is significant and plays a key role in improving your brand’s ranking for a long period. Content without quality may affect your web page’s value. If there are no reasons for your users to visit the pages, there is no purpose and as mentioned earlier, there is always a purpose when you are working on a search engine.

SEO alone is not enough as there are many tips and hacks for SEO such as keyword stuffing that may have worked wonders years ago, but not anymore. In fact, nowadays, overusing keywords is the worst mistake you may end up making. However, if there is one thing that will never go out of style, Quality Content.

Don’t try to fool Google!

Focus on content’s quality help create a powerful SEO strategy as it offers a positive search experience.

We hope you are all set to publish top-notch content for your website! If not, and still facing challenges, connect with our professionals at Social Eyes.

Our team of content specialists have years of experience and can deliver unique and engaging content.