Unless you are someone who lives in a cave, you probably must have heard about the most compelling series ever, Stranger Things. The series has been a global hit and is on everyone’s must-watch list.
But are we here to talk about how incredibly mind-blowing Stranger Things is? NO.
Are we here to discuss all the wonderful lessons to discover in the series for marketers? YES.
You could be a newbie starting your journey in content marketing or someone who is looking for ways to shake up content marketing strategies. Well, we, just like many around the world, have a creative perspective on how to earn the loyalty of the audience.
Listed below are some of the effective and efficient lessons we have picked during our study on the STRANGER THINGS marketing campaign.
BLAST FROM THE PAST ALWAYS WORK
When creating content for a brand or your website, sticking to the newest ideas in the market is something we cannot resist. However, it is a well-known fact that people love to take a trip down memory lane. Discovering the next big and exciting thing is important, however, there’s nothing wrong with giving your content a nostalgic turn. Just like they brought back the 80s in their show, try going through the post you created in the past, and discover ways to improve and rework some of the previous hits for your audience. The process helps you learn from your own experiences and allows you to give your audience an incredible insight into making your brand authentic and big.
WORK AROUND THOSE HEARTSTRINGS
All professionals in the realm of sales and marketing know that customers don’t make all purchase decisions on logical impulses, they often end up making a purchase influenced by their feelings. Therefore, you may have noticed that many brands prefer adding Nostalgia into their marketing methods. Being a powerful tool in marketing campaign activities and having the ability to evoke emotions in the audience, and keeping that in mind, Stranger Things built a massive foundation of nostalgia bringing back the 70s and 80s. Building a connection with your customers with a sense of nostalgia, making them feel emotionally invested in your brand, and what it offers, all this is just important. With that, you will notice that more and more customers trust your service and brand.
TURN YOUR STRATEGY UPSIDE-DOWN
Sometimes, all you need to do is look at things from a different POV, point of view. It helps understand what’s going on and what are the things that need improvement. For example, in seasons 1-2 of Stranger Things, many characters find themselves disappearing into the alternate dimension called the Upside Down. To keep things interesting for a long time for your audience, it will help you look at the content strategy from a different angle or bring them a completely different yet unique version of the same strategy.
QUALITY OVER QUANTITY
Those who prefer watching shows like STRANGER THINGS, instead of spreading them out week by week, no need to feel ashamed. About 30 million members of Netflix admit to having a binge-watch routine and many sacrifices their sleep cycle only to complete a series in one go. So, this teaches us that great content with a creative side and engaging information will keep the audience engaged can create an immersive experience, and keep them coming back for more. The hunger doesn’t end with a season or episode, instead, it creates a craving for behind-the-scenes, promos, snippets, and teasers to keep them retained and engaged. So, for your content marketing, keep it strategic, with a trail of nostalgic content and the latest trends, informative content, and anything that is creative.
Now that we have covered all the lessons that will help you grow your business and keep your audience engaged, let’s work our way around it.
Remember, “Friends Don’t Lie!” and at Social Eyes, we keep our strategies quite transparent to help you understand. If you feel like you need expert help, we are always here to make beneficial improvements to your marketing strategy.