Social Media is moving light speed fast, but some major concepts stay the same- such as the importance of organic engagement and connecting with your audience. Businesses may pursue the low-effort plan of tweeting, feeding Facebook, and LinkedIn updates about products, and services, publishing educational content, and ‘gramming’- only to see oh-so-little engagement.
Engagement cannot always be produced; your content has to be engaging. In your niche, the ‘like my page!’ approach may not be as effective as it is for some people. This is a game of algorithms and visibility algorithms heavily relied on engagement, and an engaged follower is likely to convert into a paid customer and is more likely to keep the content moving forward. While you can contact the trusted Indian social media agency to seek help or if you wish to have something in the back pocket, read on.
In this article, we have rounded up 4 major examples that will help you boost organic engagement. Keep these handy during your brainstorming meetings or planning the strategy to ensure everything is included for excellent brand engagement.
PRODUCE VALUABLE RESOURCES: It is tried and tested, and true in the realm of social media. Give people the accurate information that they look for and your brand will get saved. It is easy to read an infographic that your audience will share. Present your brand as one’s go-to place for helpful hacks around your product to craft content that people require and something that their friends love, and will engage with.
ASK FOR OPINIONS FROM FOLLOWERS: People love to share their opinion, especially if it’s multiple choices. This is another reason why Polls have gained immense popularity in social media engagement strategy. Something as simple as ‘what do you think?’ about xyz will ignite an idea or spark imagination encouraging them to engage. Polls are available on a myriad of platforms such as Twitter, Instagram stories, and more. You can capture user’s feedback by asking them simple questions relevant to your brand ‘what do you love about xyz?’ or ‘what’s your favourite item?’ or ‘something that needs improvement’- opinions are an easy way to develop engagement fast that you will integrate into the strategy. Ensure that you are testing how your audience responds to open-end queries and questions like ‘this or that’ and what your views are, thereby creating better engagement posts.
ENGAGE WITH YOUR TARGET AUDIENCE: The best way to improve engagement is to engage yourself with the audience, even when it comes to responding to negative feedback/comments. Make sure to keep the conversation going. Having a remarkable social media presence is great but it is audience engagement that is the true test of digital success. Likes, comments, follows, and re-posts of your content can all be indicators that your message is echoing. Word-of-mouth has always been the best form of advertising, in a viral age, the word will spread far and beyond quickly when created precisely. Some platforms such as Facebook or Instagram showcase when someone’s friend engages with the page’s feed and can help with growth as well as brand awareness.
GO LIVE: Facebook and Instagram have a live video feature that works incredibly well, considering that 80% of their users prefer a live video instead of reading a blog post. It should be an important part of your engagement and business growth strategy. You can schedule live sessions ahead of time, add them to a Facebook event, promote and improve it, and get started as soon as possible! People love to ask questions in real-time and share the video to promote it everywhere, once it’s over.
As you can see, businesses are at no loss for exciting methods of aligning engagement, growth, and sales. Pick the right method that works best for you and your target audience. All of these can be personalised and adapted as per the needs since there is a myriad of flexibility, they are the 4 major strongest examples of a social media engagement strategy.
Are you looking for expert help? Consult Social Eyes, your trusted and best social media marketing agency.