As we are almost at the end of the road, it is natural to be looking forward to the magical opportunities 2023 holds for us. Every year brings new digital platforms, new kinds of content and new ways for businesses to engage with their audience or customers. Amidst all the trends, influencers stay on top and help brands shine in the market.
With everything changing so quickly in the social media realm, brands need to understand all the benefits of influencer marketing. Nowadays, for their part, businesses are jumping on the influencer marketing train and heading towards expanding their audience, more revenue, and generating new leads. It is important to focus on following influencer marketing trends 2023:
Evolution of Live Stream Shopping: Live Stream shopping has been gaining popularity globally. This incredible trend allows potential customers to buy products off the live stream: influencers often go live on Facebook, Instagram, Twitch, or even Amazon to launch and encourage their audience to try out a product. Viewers can ask questions and strike their concerns to get answers about the product. Live Stream shopping offers a precise and unfiltered view of the product through an influencer- that is trusted by many- compared to the product videos where the audience/viewers can’t judge what’s real and what’s not. Ever since Instagram introduced Live Shopping, more and more buyers are purchasing items directly from live.
Video-Based Content Continues: The rise of Instagram Reels or YouTube Shorts will continue as it provides a new approach to sponsor content: many influencers prefer expressing themselves via entertaining and creative content. It is easier to consume and the Instagram algorithm supports it! Additionally, Influencers love using Instagram Reels, YouTube Shorts, and TikTok to express themselves and their content, and brands are using all platforms to support their campaigns. We all had great fun and consumed a lot of video-based content last year, we are sure to experience more in 2023.
Rise of the Cross-Channel Campaigns: The average social media user consumes a lot of content, and engages with 6-7 different social media channels. As the average user uses more platforms, cross-channel campaigns are a hot topic for brands. When you dive into cross-channel collaboration, it is easier for you to reach a wide-set audience. For example, TikTok or YouTube Shorts are primarily used for entertainment, but Instagram is used for socialising, seeking inspiration, and for product recommendations. This means, when collaborating on TikTok and Instagram, the product can be shared in a creative, exciting, and fun manner, with an aesthetic essence.
Pay Attention to Date & Measuring ROI: Many marketing professionals manage their influencer’s collaborations via direct messages and e-mail. The problem that arises is the lack of real-time data and reports that make it hard to comprehend if the collaboration has been successful or not. When finding influencers to sign up, ensure that their audience matches your target group of customers. This is the main reason why influencer marketing platforms are going popular each year; providing real-time audience demographics directly from the social media platforms.
New revenue Streams: Wrapping up the future of influencer marketing for 2023 with this trend. Since influencers are going entrepreneurial, not restricting themselves to sponsored posts or content- it is a great thing and a perfect fit for a winning strategy. We all are witnessing a growing trend in influencers commencing their businesses, providing quality and creative services, and selling their products. This is quite common for a niche profile that focuses on personal development, nutrition, financial advice, and for spiritual awakening.
To know more about what 2023 is housing for us, stay tuned for more content.
