People love to share funny content or anything that can evoke a smile.
Funny content can be a funny cat or dog video, baby video or a meme, which nowadays, people love sharing among their friends and groups. Memes help create an audience base and offer an ability to influence their decision about shopping. How?
Ever since the memes gained popularity among users, they went through the roofs and are nowadays a great part of influence marketing.
Memes hold the power of making your content go viral
Not all content has the potential to go viral, no matter how important information you include in the content. You may not have noticed that even promotional or educational content can fail to reach out to many users on the platforms. When you post content that entails memes, it has a great potential to reach out to your audience and go viral.
This is obvious across all social media platforms, and you can come across Instagram accounts dedicated to memes. This means that adding memes to your content will do great wonders for your brand, making it apt for users to share among groups. However, it is advised to add a professional touch to the content by editing the meme and making it relevant to your brand.
What is Meme Marketing?
Meme Marketing is the use of social media memes and blending them into your content to promote your products and brand. While this falls under viral marketing, there are many benefits of meme marketing, this includes creating quirky and catchy content that people can share among groups. Remember, content with memes relevant to their product or brand holds the ability to go viral.
How to Plan a Meme Marketing Strategy?
When we talk about Meme Marketing, as mentioned earlier, it is funny content that adds a sense of familiarity to the content. Now, planning a strategy can be entering territory that you have no clue about. Well, when creating humorous content, it is advised to make users laugh instead of making them cringe. Sure, comedy is considered an art, but it is advised for brands to assess their products properly in order to relate the meme with their style.
Below we have explained ways to use memes for your brand:
Understand Your Audience: It is advised to treat your audience as close friends. Not just for meme marketing but like any other strategy, you should take the initial phase to understand your audience and their needs. Learn if they are friendly or sociable, or on the contrary. Upon understanding your audience, it will be easy for you to presume if they will tune in with your humour.
Stay Updated with Trends: If there’s one trend that holds the power of going viral, it doesn’t need to stay in the game for long. They go by really fast, this means that what’s trendy this month will lose its charm in the next. Therefore, it is important for brands to stay one step ahead and to be aware of trendy memes to adopt as per your brand’s personality.
Familiarise memes with your brand: Like any other strategy, it is advised to align each detail with your brand’s voice. As mentioned in the earlier point, it is crucial to keep an eye out for which meme is popular and goes well with your brand’s personality.
Play Original: Along with adopting the trends, it is essential to create a meme that holds a sense of originality. With the idea of memes reflecting your identity while making users laugh, it is great to publish trendy yet unique memes.
Humour used in the trendy and right way plays an important role in helping a brand create an effective social marketing strategy. Since the final goal is to sell, it is advised to publish relatable content so more followers can relate and share.
As mentioned earlier, before creating meme content, ensure to understand and study your audience to provide engaging content.
If you are looking for expert advice on digital marketing strategies, at Social Eyes, our team of professionals are pleased to help you get your brand off the ground.