Are you wondering why your ads are not performing well on the famous social media platform Instagram? In this article, you will learn some ways to optimize your ads on Instagram and get better results. Instagram offers its users three places to show the advertisements. These three places are- Feed, stories, and explore.
The feed area of Instagram is the same as that of Facebook. It is a scrolling area that is controlled by the user. Instagram stories allow the users to share separate experiences by tapping on the circles that appear on the top of the screen.
When a user taps on the story of the circle, it changes to a full-screen experience. The explored area on Instagram allows the user to tap on the magnifying icon and go through several photos and videos. The explore area gets filled with videos based on your interests.
Ways to optimize your Instagram Ads creative
Enhance Your Reach
Along with promoting your advertisements to get the best results, you should also try to increase your reach on Instagram. One way of increasing the reach on Instagram is by using the appropriate hashtags in your posts. Instagram allows its users to use a maximum of 30 hashtags for each post. These hashtags help your posts and advertisements to appear on the feed of users.
Research Your Audience
Always try to find out your target audience before creating an Instagram ad or content. You need analysis to find out the pages that your customers follow and search for various information. Another analysis that you need to do is to find out which influencer does your target audience follow on Instagram? Building some relations and contacts with these influencers will help you to increase your Instagram reach.
Try To Use Videos
A high-quality video will get more responses and followers to your Instagram page and brand. You will gain a lot of profit if you make a video that meets all needs and queries of the user. Adding such videos to your Instagram page will help you to rank higher in the feed. A video can provide both audio and visual stimulation.
Make A Plan
You must have a proper plan or a strategy before you advertise your product or business on Instagram. A proper strategy for advertising and marketing any product is essential for every person. You must set your business goals and have a clear plan in your mind beforehand.
Contact Your Followers
You must keep yourself in regular touch with your followers. You must ask your followers and customers for feedback on your Instagram posts. Offering solutions to your customers in your Instagram ads and posts will make your product more demanding. You must answer their daily questions or solve their problems through your posts.
Images
Instagram is also famous for its photo-sharing network. Photo sharing is a common feature of all social media networks. You should use high-quality images for your ads and posts to increase sales and brand reputation. High-quality images attract more audience as compared to average and blurry pictures. Your images and text should tell a complete story about your brand and business.
Instagram is a highly used platform for business and brand awareness. You should be patient and find the best post combination for your business to get the best results. It is essential to know the working algorithm of Instagram. It will help your posts to appear higher on the feed of users. All factors mentioned above will help you to optimize your Instagram adscreative and get the best output out of it.