A good relationship with the customers is the foremost and excellent way to build credibility and to be recognized as an expert in your business. Credibility helps to gain customers’ trust which in turn helps to get leads and sales. Thus, testimonial advertising should be a part of every business marketing plan.
According to research, people tend to read and trust customer reviews as these reviews tell more about the business. By now we have understood that testimonial marketing is important. Let us now understand the meaning of the term with some testimonial examples in advertising.
Testimonial Marketing and its Importance
Testimonials are honest reviews and comments from existing customers who have already used products and services. These testimonials can be a factor that helps the new visitors to make purchase decisions. It can be in form of text, image, audio, or even as a video.
Testimonials work as a seal of approval. Today with fake news and influencer mistrust, consumers have grown weary of sensationalized sales claims and this is exactly why testimonials are important for building a trustworthy relationship.
If you are not yet sold about testimonial marketing, read below to know why testimonial advertising still matters in today’s competitive marketing.
Advantages of Testimonial Marketing
Works as social proof:
Raise your hand if you ever purchased a product based on someone’s review or have eaten at a particular cafe recommended by someone, read a referred book, travelled to a specific location!
This proves that reviews – whether positive or negative – influence the decisions. If used appropriately, testimonials can tap into people’s mentality and persuade them that they do need that product or service.
Testimonials humanize brands: They provide a human interest angle that helps customers to connect with the brand and understand the products and services offered. So, instead of spending huge costs on glossy advertising campaigns, you can achieve a similar outcome at a reduced cost via great testimonials.
Good conversion rate: According to studies, people who interact with testimonials are more likely to be converted into a customer. So the more positive testimonials you’ll get from your clients, the more will be your conversion rate will be.
Where to Use Testimonials
Read below to know about where you can drop testimonials for good results.
• On website homepage
• On a product/service page
• On the social media page
• In an email campaign
• In a blog/case-study
• On the dedicated testimonial page
• In a sales presentation
By this stage, you surely have understood the importance of testimonial advertising. Testimonials help to build trust, credibility, and social proof amongst your customers. Using them liberally across all your digital and offline marketing platforms, you can see an upturn in your conversions and a boost to your profits in no time.