Are you running an email marketing campaign and noticed that it is getting harder to keep your engagement rate graph from dropping? The answer is simple! Customers receive hundreds of emails every day that kind of make the customer lose interest, thus resulting in a drop in customer engagement rate. So, to boost your strategy for email marketing, do read below as it will help you get better engagement rates.
Top Email Marketing Tips
Behavior-based content:
It is important to keep in mind that your emails are highly targeted and relevant to your customers. Try and understand the behavior of your customers based on their interests and transaction histories and you’re more likely to understand what kind of offers they’ll appreciate more. This information can help you send highly targeted emails and offers, increasing your chances of enjoying higher open rates and click-through.
Dynamic Content:
If you don’t want your customers to get bored by your email content, so keep your content engaging and attractive. Use trending ideas in your email content like GIFs, videos, polls, and interesting surveys because this will help you to increase your engagement rate.
Exceptional email preview line:
A great preview line cannot be underestimated because it has the power to hold the customer. The preview line is a sneak peek that comes under as a line text of your email. It can be as witty and attractive as possible to build curiosity or you can directly add call-to-action in the preview line.
Email layout:
It is the first thing that grabs the attention of your customers and holds them. Try out different email layouts to inform your customers about offers, discounts, and other messages that you wish to convey to your customers through email. But using the same layout every time can discourage your customers from going through the full email content.
Feedback and suggestions:
Involve your customers to engage with you through their thoughts and opinions. They can share what they are looking forward to seeing from you next. You can also get feedback and suggestions from your customers using survey forms.
Conclusion
By now, you must have understood the importance of constantly reviving your email marketing strategies. Breathe new life into your email content using the above tips and create more engaging content for your customers.