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Technology Archives - #1 Digital Marketing | Best Social Media Agency in Delhi

Q: Social Media Marketing

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Influencing Our Target User

June 22, 2022Technology

The dark stores pitched by a couple of teen in the Indian grocery market has raised a new par for competitive brands like Dunzo, Instamart, and Grofers. The co-founder Aadit Palicha quoted this revolution by “If two 19-year-olds don’t have the stamina to conquer this, who does?” Have you heard about UX research methods? Are you enterprising enough? If your answer is no, this blog is customized for you!

User experience is a pithy term for weighty concepts like UI, experience designing, and branding. Where feedback and surveys are some tools for UX methodologies, the online grocery store Zepto is firmly racing its USP. Their unique selling point started with a 10-minute essentials delivery app in India. The founders of this Zepto planet had already been through the hardships of lockdown in India. And they were equally aware of the sloppiness that most competitive brands carried here. They even hired many former employees of companies like Flipkart, Pepperfry, and Uber. They installed those small warehouses called dark stores that currently operate in selective places and assist Zeptonian riders in delivering happiness. News channels were shocked about how they made $60 million in their founding days and spotlighted these Stanford dropouts in India.

Citation – Tips For Writing An Ecommerce Product Title

The total user experience is one prominent answer to such questions raised. It revolves around a user-centric approach that defines their feasibility online. The kind of content which is easier to grasp, engaging enough to build our brand value and enjoyable for users to come back again satisfies the concept of user experience. Yes, UX varies with every user, which we design for our target clients. In short, User experience refers to the study of what our customers want. And how to demote our competitor lies in our innovation and offerings.

A self-selected title by Don Norman and the dedication of eminent researchers has paved our way to create, compel and be catchy towards our customer base today. And since 2005, every time a second Thursday in November arrives, we’re celebrating World Usability Day.

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Types of Branding for Your Small Business

December 29, 2021Social Media Marketing, Digital Marketing, Technology

As an owner in the competitive market, it is necessary to ponder over branding. Whether the business is big or small, the owner should still have branding strategies for your business. Successful or well-established companies indeed have larger budgets to spend over branding. But no one needs to own a swiss-sized bank account to apply an effective branding strategy. There is a pile of things that a business owner can do to stand out. The business owner needs to grab the customers’ attention and make their business memorable without blowing the budget.

Let’s look at the business branding ideas that will help one rank small businesses at a great level.

How you can brand your business?

Define your own Brand Identity

Branding is not just a logo that you promote on your website. It tells about your company, the values, and the mission. It is the pathway at which you treat your customers. It is the look and effect of the visual assets of your company. Moving forward with the major steps in the branding strategy, for example – designing your logo, you have to look and research for the company.

Visualize the Brand

As you have already defined yourself and the brand to your customers, it is time to tell them what makes your brand special. You have to enlighten them about researching and working in your industry. Now you have to initiate with designing your brand. It is a crucial step in converting branding small businesses into larger businesses. Firstly you have to decide the designing strategy, for example- fonts, color pallet, design do’s, and don’t. Then working on the logo of the brand is just like representing the face of the brand. It’s the first thing with which your customers interact and shape the picture of your brand. Then comes the business cards that should complement your brand’s logo and other design assets. The tool that is considered a powerful weapon in branding is none other than a well-organized website.

Establish yourself with the right content

It is not a huge task to present yourself in front of the right and desired audience. It is a better, simpler, desirable, and affordable method to brand yourself that is none other than content marketing. Content Marketing works in multiple directions. You have to bring into action the industry expertise you possess. You have to establish the brand just like a subject expert and gain the trust of your customers through content. It settles a voice for your brand and strengthens the brand.

Try for partnership opportunities

People love to expand and enhance business with the brands in which they have faith. As far as we talk about new brands establishing this faith is time-consuming. What if there is a process to speed up this time-consuming phenomenon. One should be keen and hunt for partnership opportunities and tie a knot with such customers. You can name this process-trust-building by proxy. Is it impeccable that the customers reach your brand through a brand they actually know and trust? This results in the growth of identity and visibility of the brand.

Citation- How To Build A Brand With Celebrity Social Media Management?

Be a bliss for your customers

Branding is all about increasing your visibility in front of your customers. It would help if you grabbed the attention of your customers to enhance their growth. The reputation you gain from your customers gives them a reason to look back to your brand.

Conclusion

These are the business branding ideas that will help you enhance your brand and give it a growth chart. A well-known brand management agency in Delhi will help you apply such strategies and help your brand grow and flourish.

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5 Most Downloaded Apps of 2021 so far

December 24, 2021Technology

The year 2020 will be remembered for its unexpected twists and turns. The year’s events influenced almost every business and area, including app downloads, and this trend has continued into 2021. The COVID-19 epidemic had a significant influence on the year’s most popular applications.

However, marketing hasn’t stopped, and if you want to keep your mobile marketing efforts going, you’ll need to know which applications are now dominating the market. In addition, it’s critical to understand your target audience’s online activity and the best ways to communicate with them to improve campaigns.

Let’s look at the top popular apps in the Apple App Store and Google Play Store as of 2021. Keep in mind that some of the most popular applications (like Clubhouse) aren’t on our list since they’re exclusively available for iPhone users and hence aren’t as commonly downloaded.

2021's Top 10 Most Downloaded Apps

TikTok

It’s no wonder that TikTok is one of 2021’s most popular applications. The app has received over 2 billion downloads worldwide by April of last year. As more people find themselves locked at home and on their phones, they’re seeking new ways to pass the time. Users are already drawn to video on social media, and when you combine that with TikTok’s clever algorithm, you have a practically irresistible app. This is excellent news for marketers since TikTok marketing options expand from organic content creation to sponsored TikTok Ads.

Facebook

It’s no surprise that Facebook, being the most popular app on the planet, is one of the most popular applications in 2021. During this period, when individuals wanted to connect and keep in touch, Facebook was very important.

In both the Apple App Store and the Google Play Store, Facebook is routinely ranked in the top ten apps. According to Statista, it is the most popular app publisher in the world based on downloads. Facebook, Instagram, WhatsApp, and Facebook Messenger are some of the most popular social media platforms. Facebook, Instagram, WhatsApp, and Facebook Messenger are all part of the Facebook family. For marketers, Facebook advertising and marketing are two crucial actions.

Instagram

Instagram completes the Facebook family. Though this app prefers to keep its statistics under wraps, it’s safe to presume that its popularity and immovable standing in the app stores have ensured that it will continue to be popular in 2021.

When it comes to marketing, Instagram is very beneficial. In 2018, companies posted an average of 0.7 posts per day on social media, according to Statista. The app gives lots of options for advertisers to connect with their audience through IGTV, Instagram Lives, and Instagram Stories. Instagram was one of the most popular apps of 2020

Citation- How to Make Instagram Stories in 2021?

In the spirit of staying in touch, several social networking applications saw continuous downloads in 2021. For example, WhatsApp has a global user base of almost 2 billion people. While WhatsApp isn’t as popular in the United States as in Europe, it is the most popular App in India. It allows businesses to communicate with their consumers and consumers via tailored messaging, unique offers, and other means. As WhatsApp marketing continues to increase, there are a plethora of exciting marketing chances.

Telegram, a free app with around 500 million monthly active users that can be used to communicate photographs, videos, and many sorts of documents in addition to standard chats, is another popular messaging service. Telegram is useful for corporations and big organizations since it enables mentions, hashtags, and cross-platform availability. It also allows you to establish groups with up to 200,000 members and private and public channels to which you may invite your consumers. In addition, you may use this to post photographs and information about new products or services, offer connections to landing sites, and construct a chatbot to answer client questions, among other things.

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Latest Technology Trends For 2021

December 29, 2021Technology

Technology today is evolving so fast and enabling the change with progress. And which are accelerated by the companies to make us stay updated with new technology trends to keep a look on the future to know the skills required to have a safe and secured job.

Top 5 Trending And New Technologies:

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING

Artificial intelligence (AI) has already received a huge response in the past decade and accelerated 2021. It has its superiority in Image and speech reorganization, smartphone assistants, navigation apps, and much more. AI is also used to determine the underlying connections and insights to enhance personalized experiences.

Machine learning is the subset of AI, which is considered a trend in digital marketing, creating a huge demand for skilled professionals.

How Artificial intelligence and Machine learning is used in Digital marketing: AI is decreasing the problems faced by digital marketers by increasing efficiency and optimizing user experience. In addition, machine learning is helping to improve digital marketing by better personalization, faster customer service, curating more precise content, easier marketing automation, and many more.

ROBOTIC PROCESS AUTOMATION

Robotic process automation (RPA) is another technology trending in automating jobs. It can take over high-frequency, repetitive, rules-based processes and complete them very accurately. RPA provides agility for telecoms and high levels of scalability; it can also do many jobs such as responding to customer queries, generating any report, price tracking, order processing, and many.

Jobs offered by mastering Robotic Process Automation:

RPA Analyst
RPA architect
RPA developer

CLOUD COMPUTING

Cloud Computing is the claim delivery of applications through the Internet. You can access a wide range of technology servers from a cloud provider without buying, owning, and maintaining physical data centres and servers. Instead, cloud providers use a Prepay model, which helps telecoms introduce new services, adjust the market demands and reduce the costs most effectively.

Reasons why digital marketing is more successful by cloud computing:Easy access to customer data Availability of powerful analytic tools Better insights for creating engaging content Enhances data security Ensures high productivity

INTERNET OF THINGS

Internet of Things (IoT) is another promising technology trend that means connecting through the Internet. The Internet of things has already enabled home appliances, cars, and some devices to connect and exchange data via the Internet. In addition, IoT helps telecoms monitor data centres and base stations remotely.

Internet of Things Affecting Social media marketing trends:

The Internet of Things provides various features to social media marketing, making it more personalized and accurate in individuals’ preferences.

Features added to IOT integrating

Social media marketing Predictive analysis Personalization Data-driven marketing

5G

The technology trend that follows IOT is 5G. As we know, 3G and 4G are technologies that enable us to surf the Internet and increase bandwidths for many services. 5G will provide ultra-low latency; enable network slicing and improved data rates.

Digital Marketing Trend: 5G is the technology that empowers the IoT, and it increases more personalized marketing with the increase in video advertising.

Things that make 5G more efficient:

Mobile e-commerce will accelerate Customer data personalization AR and VR will enhance the customer experiences Social media marketing Trend: 5G is faster than previous technologies and will have a great acceleration in bandwidth and improvises the advertising in social media to reach more customers and connect a high quantity of devices at a time.

Conclusion

Technology is the application of scientific information on some project to complete the task and to achieve the goals especially, in industries, the technology is the core of its working. On the other hand, creativity is the aspect of someone that does not need any help from the technology, internet or mobile phones.

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Conversational Marketing, More Than Just A Trend

December 29, 2021Technology

Marketing has come a long way from its initial days of ordinary approaches.

New trends have made their way in and out of marketing and each trend brings with it a new dimension of innovation. With rigorous research in the field of marketing, personalized approaches have integrated themselves deeply providing brands the opportunity to interact with the customers and clients upfront. This is the reason that Conversational Marketing is also a favorite of many social media agencies to enhance engagement with users online.

The conventional approaches of calls and emails have become obsolete, giving way to Conversational Marketing.

To begin with, Conversational Marketing is a common and popular practice in marketing for interacting with the users either through automated messages or through live chats.

Let’s take a look at the most promising aspect of Conversational Marketing, chatbots

Chatbots, what, why?

An interesting approach to Conversational Marketing is chatbots. Chatbots are messaging or chatting programs used to simulate a real interaction between humans. One can very easily find chatbots online these days and with time interaction with chatbots has become more refined due to the introduction of Artificial Intelligence.

Incorporating chatbots on a website does not only give prompt service to visitors with instant responses that are, more than often, basic inquiries and simple questions but also gives a human touch to the conversation, thus adding trust to the equation.

For instance in a survey by Drift, 55% of total people who used chatbots expected them to receive instant replies to their queries. Chatbots are extremely beneficial for websites and businesses thanks to their direct and uncomplicated solutions and follow-ups. In fact, India ranks second in the world in terms of chatbot use which is 11% of the total chatbot usage in the world.

Chatbots are a real asset to businesses across the globe, however, in a recent study by Tidio, 46% of users prefer to communicate with a real person instead of a chatbot. This doesn’t come as a shock since it is more comforting to talk to a real person than to a computer program. Here is where Live Chats come in.

Live Chats are yet another form of Conversational Marketing where individuals communicate with users in real-time using online software. Live chats are more comprehensive, due to obvious reasons, and are more effective in clarifying complex questions but at the same time demand more time than chatbots which are present on the website 24*7.

Why is Conversational Marketing Important?

Now after this comprehensive brief on Conversational Marketing and its various modes, a question that comes naturally is “Why exactly is Conversational Marketing important?”

For starters, it is an excellent means of instant communication with the users. Users don’t exactly prefer to toil on a website for longer periods than is necessary, the attention span of customers has drastically decreased and no one wants to wait for their queries to be answered through emails and phone calls anymore.

Another positive aspect of Conversational Marketing is the personalized approach and an unprecedented feedback mechanism. A live or automated conversation allows instant replies while at the same time acquiring valuable feedback from the users that can be used to optimize the performance and functioning of the website and business. In the long run, this makes for a positive conversion rate of sales generation from prospective clients and reduces the window of negligence.

Ending this Conversational Marketing guide with examples of AI chatbots being used by some of the biggest conglomerates of the country.

TATA group and many of its subsidiaries use TIA, a personal assistant with the capability to voice-assist.

Tripper, a virtual conversational assistant of Club Mahindra to guide the users through its services.

Mindtree Artificial Conversation Interface (MACI) is a chat assistant that helps in services like finance, Learning, and Development, travel, GDPR, etc.