The year 2020 will be remembered for its unexpected twists and turns. The year’s events influenced almost every business and area, including app downloads, and this trend has continued into 2021.
The COVID-19 epidemic had a significant influence on the year’s most popular applications.
However, marketing hasn’t stopped, and if you want to keep your mobile marketing efforts going, you’ll need to know which applications are now dominating the market. In addition, it’s critical to understand your target audience’s online activity and the best ways to communicate with them to improve campaigns.
Let’s look at the top popular apps in the Apple App Store and Google Play Store as of 2021. Keep in mind that some of the most popular applications (like Clubhouse) aren’t on our list since they’re exclusively available for iPhone users and hence aren’t as commonly downloaded.
2021's Top 10 Most Downloaded Apps
It’s no wonder that TikTok is one of 2021’s most popular applications. The app has received over 2 billion downloads worldwide by April of last year. As more people find themselves locked at home and on their phones, they’re seeking new ways to pass the time. Users are already drawn to video on social media, and when you combine that with TikTok’s clever algorithm, you have a practically irresistible app. This is excellent news for marketers since TikTok marketing options expand from organic content creation to sponsored TikTok Ads.
It’s no surprise that Facebook, being the most popular app on the planet, is one of the most popular applications in 2021. During this period, when individuals wanted to connect and keep in touch, Facebook was very important.
In both the Apple App Store and the Google Play Store, Facebook is routinely ranked in the top ten apps. According to Statista, it is the most popular app publisher in the world based on downloads. Facebook, Instagram, WhatsApp, and Facebook Messenger are some of the most popular social media platforms. Facebook, Instagram, WhatsApp, and Facebook Messenger are all part of the Facebook family. For marketers, Facebook advertising and marketing are two crucial actions.
When it comes to marketing, Instagram is very beneficial. In 2018, companies posted an average of 0.7 posts per day on social media, according to Statista. The app gives lots of options for advertisers to connect with their audience through IGTV, Instagram Lives, and Instagram Stories. Instagram was one of the most popular apps of 2020
In the spirit of staying in touch, several social networking applications saw continuous downloads in 2021. For example, WhatsApp has a global user base of almost 2 billion people. While WhatsApp isn’t as popular in the United States as in Europe, it is the most popular App in India. It allows businesses to communicate with their consumers and consumers via tailored messaging, unique offers, and other means. As WhatsApp marketing continues to increase, there are a plethora of exciting marketing chances.