As per the research, Facebook has 2.2 billion active users monthly. So, you can quickly sum up how big your target market is. People think investment in Facebook is highly costly. But indeed, it is not; you have to start your account and create content. FB alias Facebook has become an unbroken part of our life.
When college student Mark started it, the purpose was to get the community connected regardless of the distance/boundaries. Now, the picture of FB has been changed completely. FB has become a good source of promoting small or big scale businesses worldwide. But, only creating a Facebook page will not serve the purpose. It would help if you thought beyond.
What is a Facebook algorithm?
Working of Facebook algorithm changes in 2021
Relationship: The Facebook algorithm looks for a post related to a person’s relations, friends, or public figure in which the user is most interested.
Popularity: The Facebook algorithm looks for the reaction of people who have already seen the post. These people may be your friends and tags that you follow. The algorithm keeps a note if people are commenting, sharing, or disliking a post.
Tips for working with the Facebook new algorithm in 2021
Focus on quality of the Content Quality content means people start loving your content, and they are involved in your content. Once you win an audience, you can quickly get maximum reach, and people will start sharing your content. Share your content with all your social friends and relatives.
Facebook live: Facebook live is one of the best events which can be presented online. Even this is one of the best ways to engage your audience. Facebook live is one of the most significant opportunities for demonstrating your product. You can make people understand your product more clearly. It will also help your audience to know about your product and learn about the company
Time of posting: The best time to post your content is one when people are most active. You can post in the evening or night. The most suitable time can be between 8- 10 PM on weekdays. Best day to post your content is on Wednesday, Saturday and Sunday. It has more engagement of 32%. Rest days are 18% of attention or less than that.
Keep it short: Think from an audience perspective. The shorter the content, the more the engagement. People are not interested in reading lengthy content, caption, or post. Keep it quick and straightforward. Try adding graphics, videos in your content which will help to get you to reach.