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facebook marketing strategy Archives - #1 Digital Marketing

Q: Social Media Marketing

Posted by SocialEyes Admin

Trends That Will Shape Facebook Advertising in 2021

June 20, 2022Social Media Marketing

As per the research, Facebook has 2.2 billion active users monthly. So, you can quickly sum it up that how big is your target market. Everything unrolls rapidly on Facebook. Nevertheless, innovation surely plays a commendable role and helps to flourish your brand. It includes usage of videos, AI, filters, and operation of expanded reality. It is one of the most promising patchworks for marketers, and there is no doubt that now Facebook is getting more competitive and crowded than ever before.

Why use Facebook for Advertising?

Facebook ads strategy never goes in vain. It is a platform where people exchange messages, various content, and socialize. An endless source of content—Facebook is a platform formed by the various events happening worldwide. It is a blend of some widespread activities, censorship policies, and data privacy. There are a lot more things that add to this brew. So advertisers have no option but have to stay in touch with what is occurring at the local, national and global levels.

Here are some trends that will shape Facebook’s marketing strategy and advertising in 2021:-

One step forward is two steps backward for fixing digital convolution

As we all know, every business has started making their online presence, which helps to get an additional source of income by reaching to maximum audience. First, an activist mind-set should stick internally and externally. But, the activism and alternatives have changed the scenario in 2020 and signal that the people have a right to demand and get the most out of this platform. They use Facebook for networking, consumption, social media, entertainment, and other purposes.

Quality and quantity

Maintaining flexibility, quality, and quantity with long-term brand growth is very important. It can be done through Facebook ads, LinkedIn, Twitter, and other social media platforms. The increment of role and indulgence of the spokesperson of a brand will improvise the advertising strategies.

Facebook campaigns

The campaigns should depend on the prophecy that meets the requirements of your people, your audience, and your target market because they will surely need an initial line for digital providers and marketers in 2021. Campaigns are not supposed to be copycats, like stories and videos. These campaigns are the trendsetters. Optimize your Facebook advertising for what people desire. This could be the foremost important and actionable trend of all.

E-commerce never gets old.

E-commerce is a powerful digital advertising tool. The demand for various products and services never goes off track. There are various reasons why people with the internet gravitate towards e-commerce. This benefits a commercial outlet with a wider reach. The cut downs in the business budget is another advantage. It attracts new customers if your site is optimized and appears on the top of the search engine results. The tool has no geographical limitations, which means that you are known to more people. It even increases the accessibility of your brand. E-commerce allows you to automate sales and discounts.

Things to keep in mind

Before planning for Facebook advertising, some questions which need to be answered by you are: What Facilities people want? What do they expect from brands and the digital marketers that are available on advertising platforms? What requirements, except for the product of the product, can your service or brand fulfill the people’s expectations?

Conclusion

We’ll conclude by saying that consumers are the only ones who rule the stage of the market. Brands are just like nominees who come and go on this platform. And the ultimate winner is who stands with people and fulfills their desires as per the changing trends and requirements.

Posted by SocialEyes Admin

How Much Does it Cost to Advertise on Facebook

December 27, 2021Social Media Marketing

In this fiercely competitive market space, Facebook ads act as the great leveler. Be it big industries or Small scale businesses, everyone can use Facebook to reach to their target audience. Almost 7 million active advertisers are connected to over 1.6 billion people worldwide.

And so the question arises. Exactly how much does Facebook advertising cost?

A perusal of existing statistics will tell you that the average Facebook ad cost for a majority of industries lies between $ 0.5 to $ 2, per click. While finance & insurance have the highest average cost at $ 3.77 per click, apparel has the lowest at $ 0.45.

Since the space is limited and those vying for the space increasingly competitive, you cannot simply purchase an ad placement on Facebook? You have to bid against others vying for the same space and audience, and the highest bidder gets to have their ad shown. That being said, there are 6 major factors that influence how much your ad costs.

Factors that Influence Ad Cost

Your TG (Target Group): Not all demographic groups have the same demand. Some profile groups cost more to reach than others, since the likelihood of these groups actually converting to customers is higher than others. One might be tempted to restrict one’s TG to trim down the competition but know that having small TG can actually lead to higher costs since fewer placements are available.
Your Competition: This is by far the most important factor in affecting ad costs. Simple economics dictates that as the demand goes up, so does the price. And so the more the number of businesses trying to reach the same TG as you, the higher the ad cost.
Marketing Objective: Your Facebook marketing strategy must be precise; the marketing objective you choose also affects the cost. In general, conversion ads like sales cost more than simple brand awareness ads.
The Timing of Advertisements: During peak hours and peak seasons, when more (relevant) audiences can be reached, competition for ad space increases drastically. And so during Diwali or Holi, ad costs can go up. During certain hours when more people may be tempted to place food delivery orders, costs for such ads may go up, and so on.
The Placement of Advertisements: Where on social media you wish to place your ads also has some effect on ad cost. Stats show that Instagram placements are the most expensive, at an average of $ 1.15 per click, with both Instagram feed and Instagram stories having a higher cost than Facebook. Pages with more traffic are costlier.
Your Relevance Score: Facebook and other social media platforms have metrics that calculate the relevance of your ads to your TG. If more users engage with your ads, the relevance score goes up, and if more people mark it as irrelevant, the score goes down. Those with high scores can benefit from lower ad costs.