WhatsApp, now owned by Facebook, with approximately 2 billion monthly active users worldwide, is one of the most popular messaging platforms. Surveys and studies have shown that people feel more connected to a brand that actively uses messaging apps. WhatsApp is one of the most cost-effective marketing channels.
Tips to Craft a WhatsApp Marketing Strategy
1. Set it up the right way
All you need is a dedicated WhatsApp number for WhatsApp Business Marketing. Set your hotel’s profile, services, chat labels and automated messages.
Tip: Add this number to your Facebook Business Manager to run Facebook Campaigns that link to this number.
2. Successful WhatsApp communication
A successful WhatsApp communication is built on a flourishing contact list. As hoteliers, here are a few things you can do to encourage opt-ins
· Use WhatsApp for pre and post-arrival communications with guests.
· Use WhatsApp as a medium to enquire or book services with your hotel.
· Make your WhatsApp scan code and number visible on-premises, in rooms and on all your social media platforms.
3. Section your broadcast lists carefully
The broadcast list feature allows you to send a message to several of your contacts at once. These are the lists of recipients you can send regular (broadcast) messages to. It is recommended to limit your broadcast list to 256 contacts on each list. Also, section your guest’s type by keeping like-minded guests in the same group. This sectioning comes in handy especially at the time of an event.
4. Be responsive
Real-time response is the key to effective marketing. Customers expect an instant response when they connect with you via messaging platforms. Prompt replies help to hold the customers as they are assured they are being taken seriously.
5. Analyse your actions
Do measure to check and understand how your hotel is faring. Use the WhatsApp business app and other analytics to evaluate how it is performing for you and the return on investment from it.
If you wish to build deep, long-lasting relationships with customers, WhatsApp marketing is a golden opportunity to strengthen your connection with your customers. Do let us know what works best for your hotel.
Over to you!
Citation : SEO Tips for New Websites