The provided Excel statistics are extracted from the Google keyword planner tool, which includes useful data with varying competition levels and potential for sales performance

The first column in the data represents the keyword combinations that users are searching for. The second column indicates the average number of searches for each keyword combination over the past 12 months. A screenshot from the keyword planner search console interface is attached as an image for better understanding.

Despite the variation in the number of searches for different keywords, it is important to note that even keywords with fewer searches cannot be ignored. Some minor search phrases, which are long-tail keywords, are very specific and attract the most relevant users.

For further clarification or assistance, you can consult Social Eyes, an SEO expert company located in Bangalore.

The competition level for each keyword is categorized into low, medium, and high. In the provided Excel sheet, only low and medium competition categories are present. This categorization is based on the average bidding amount calculated over the last 12 months.

It is crucial to naturally incorporate every keyword phrase into your on-page content while preparing it. Additionally, it is recommended to provide a detailed explanation of ongoing market concerns to offer real value to the users visiting your website and, consequently, build your brand over time.