With the advancement of technology and growing digital platforms, marketing for businesses has changed tremendously. Today companies are shifting rapidly from traditional means to digital.
Every company wants to be at the social forefront to expand their business and reach the maximum audience. And what’s the best way to do other than social media platforms like Facebook, Instagram, YouTube, Linkedin, Twitter, etc. Use these channels to boost your sales and take your business to the next level.
How to develop an Instagram Marketing Strategy?
Influence the jinx of videos
Social media has become the primary source of entertainment where people use it to divert themselves during their free time. More than 40% of internet users have accepted that they use social media for entertainment purposes. Make use of the power of videos in your social media marketing strategy and create unique and delightful videos that can have a significant impact on people.
Keep your social media strategy in mind before you make any content and post it on social media. Make three solid social media copies for any content you create. Mention quotes and stats in your content to produce social media copies.
Visual consistency is essential
According to many sources, it has been notified that top brands notably use the same filters for every post on Instagram. If you follow the same filter for every post of your profile, it will become quite recognizable for all your followers. If you repeatedly start using the same filter, people would be able to recognize your posts without even reading your account name. There are many mobile photo editing apps that you can use for the same.
Tell your motive
Don’t always talk about your products and services you offer. Exemplify your brand and exhibit its identity. Convey your story to the audience. What your brand stands for and what significance it holds in people’s lives. Tell a story that relates to their experience and sentiment. More than 40% of consumers depend on social media to understand products better before making any purchase. Captivate them with an exciting story. Make use of hashtags to build compelling campaigns, videos of individuals conveying their experiences to establish an impactful brand image.
Understand your customers
Not every social media is best for your brand. Your precious network is where your able customers are. Know your target audiences. Utilize Google analytics demographics data to understand their needs and requirements. The data about age, gender, and interests available for free, can be an effective way to build a social media marketing strategy that brings you a successful outcome. Later you can look into the details of social media analytics to get more ideas and optimize your strategy.
Include 5 W's and 1H (what, where, whom, why, when, and how)
The 5W’s and one H principle is always ideal for telling your story most effectively. Do not overdo it with the idea to post anything, anytime.
Create a detailed flow chart that answers the below questions:
- What content will interest the customers?
- Where are your ideal customers in social media?
- Who is your target audience?
- Why should you connect them?
- When are your target customers online?
- How do I assess performance?
You would have to think about some things when it comes to the creation of an effective Instagram content strategy. There is a need for you to ensure that you have investigated and researched in-depth about it. The key to a successful Instagram influencer marketing plan is none other than consistent posting.