The use of Facebook has become a part of our daily routine. We either devour our phones or open up our laptops and go straight to Facebook to know what is happening worldwide. It is true to say that Facebook has become a part of our lives so rapidly that at present, it is next to impossible for us to imagine our lives before Facebook. Whether it’s politics or our private lives, Facebook has made information sharing easier than it ever was before. Before Facebook, was there anything that would connect you with your friends? Or share your stories? Or know what events to go to? There is so much a lot more on Facebook that we rely upon.
Facebook Stats That Matter to Marketers
Undeniably, Facebook connects more people than any company ever has within the past. The popularity of social media, especially Facebook, has compelled brands to ponder their marketing strategies and the effect on their customers. And now, many businesses around the world believe Facebook to connect with people. That is why companies and precisely marketers must stay updated with Facebook trends to form the best marketing strategy.
Here’s a list of Facebook statistics 2021 that matter to marketers a lot.
Facebook is the biggest champion in today's market.
Facebook is one of the biggest and oldest platforms for social media networking, with approximately 50% of social media holders. Right from 2004, Facebook has ruled the world of social media, and there is no one stopping the giant. It has a huge chunk of active users, with more than 74% of users visiting daily and spending most of their time scrolling. These stats of usage make Facebook a great hub of potential audiences for your business advertising and marketing.
It is the third most visited platform
India has the most FB users
Most of the users belong to an age group of 25-40
As a marketer, you must know your targeted audience. Most of the users are aged between 25-40. This suggests you research deeper and act according to the user’s needs and desires. It is important to note that the silent generation (people born between 1946-1964) are trying their hands on Facebook. This gives you an impression to perform as a marketer who completes the needs of such a generation.