The use of Facebook has become a part of our daily routine. We either devour our phones or open up our laptops and go straight to Facebook to know what is happening worldwide. It is true to say that Facebook has become a part of our lives so rapidly that at present, it is next to impossible for us to imagine our lives before Facebook. Whether it’s politics or our private lives, Facebook has made information sharing easier than it ever was before. Before Facebook, was there anything that would connect you with your friends? Or share your stories? Or know what events to go to? There is so much a lot more on Facebook that we rely upon.
Facebook Stats That Matter to Marketers
Undeniably, Facebook connects more people than any company ever has within the past. The popularity of social media, especially Facebook, has compelled brands to ponder their marketing strategies and the effect on their customers. And now, many businesses around the world believe Facebook to connect with people. That is why companies and precisely marketers must stay updated with Facebook trends to form the best marketing strategy.
Here’s a list of Facebook statistics 2021 that matter to marketers a lot.
Facebook is the biggest champion in today's market.
Facebook is one of the biggest and oldest platforms for social media networking, with approximately 50% of social media holders. Right from 2004, Facebook has ruled the world of social media, and there is no one stopping the giant. It has a huge chunk of active users, with more than 74% of users visiting daily and spending most of their time scrolling. These stats of usage make Facebook a great hub of potential audiences for your business advertising and marketing.
It is the third most visited platform
Most of the users visit Facebook frequently and spend their time scrolling. Therefore, it brings an opportunity for you to advertise yourself on a huge scale and convert them into fruitful customers.
India has the most FB users
It is found that most of the users across the globe belong to India, around 310 million. This fact offers you a great chance for worldwide businesses as a marketer.
Most of the users belong to an age group of 25-40
As a marketer, you must know your targeted audience. Most of the users are aged between 25-40. This suggests you research deeper and act according to the user’s needs and desires. It is important to note that the silent generation (people born between 1946-1964) are trying their hands on Facebook. This gives you an impression to perform as a marketer who completes the needs of such a generation.
Most of the users access Facebook via Mobile
You should be very clear that most of the users are accessing Facebook via mobile. Therefore your Facebook Ads and videos must complement your mobile users. You must maintain an active page for your brand. It helps to build an engagement between you and your users. If they find what they need, they’ll follow, like, and share your page among themselves.
More than 80% of businesses share videos on Facebook
These days if you want to build an active bond with your users, you must be creative with your marketing content. Rather than text and not so appealing pictures, share videos and posts or memes, which keeps them engaged with your brand daily.
Final verdict
As we can see that the stats suggest, we should know every detail about various social media platforms when we wish to promote our brand. Facebook users statistics show that it is the biggest platform today, and when used wisely and with planned strategies, it will help you build a successful and profit-earning business.