Instagram reels have transformed the marketing field completely. Since one-third of IG users follow brands on the platform, this is considered the best place for marketing. While businesses were already using this platform for brand awareness, thanks to Instagram Reels for helping businesses to get discovered.
Brands are finding exemplary success since the introduction of short-form videos into their social media marketing strategies. While reels pose an interesting challenge, it is user-friendly and beneficial for boosting brand image and awareness. Why? The short-form video format allows you to be snappier, trendier, and wittier, unlike anything that has come before. IG Reels, Instagram Reels is now a 60-second long video that prioritizes fun, dynamic, and easy-to-watch content. Although it is similar to TikTok, IG reels offer infinitely scrollable and engaging content with one content sitting after another.
In order to help you and your brand lead this space, in this post we have compiled five ways businesses can take benefit of Instagram reels marketing.
INCLUDE IG REELS IN AD STRATEGY:
Reel ads look a lot like regular Reels, however, brands prefer using Instagram’s paid promotion feature to boost their visibility. Ad reels are interactive and can be saved and shared, just like your feed content. This is an effective method that gets your brand’s top-performing reels in front of your users and is discovered by those who are not even aware of the brand before. Reels ads appear anywhere from the feed page to explore and the Reels Tab.
GIVE PRODUCT TUTORIALS:
The short-form video format is also a great way of providing a product or service in a brief yet impactful manner. This works well, especially for beauty brands giving makeup tutorials and explainers. Those who deal in electronics can provide demos of the latest technology or model. You must have come across videos by ‘PhoneBuff’ or ‘Huda beauty Videos’, and more. Whatever value proposition your brand has to offer, posting Instagram Reels is a brilliant way to share with your audience.
POST-SNEAK-PEEK REELS OF UPCOMING SALES/LAUNCH:
Everybody loves a teaser, not only does it creates curiosity to know more about the product or an event, but posting short clips of an upcoming event, sales or launching is always a good idea. Implementing short-form video into your campaign strategy by providing sneak peeks increases engagement. With more engagement, you will experience better performance.
PARTNER UP WITH INFLUENCERS:
Creators, you may not know, are the core of short-form video. Since viewers love reels with faces that they are familiar with, partnering with influences and creators who have a large following will benefit you. Your brand can experience a significant boost from the moment it enters the game. This may require a legwork than typical sponsorship, co-creating a video will work in your favor.
PROVIDE BTS AT YOUR BRAND:
Those who love short-form videos or Reels admire authenticity. This means you need to humanize your brand and try connecting with your audience on an emotional level by sharing ‘Behind The Scenes’ content about your brand. Showing your brand’s BTS on Instagram Reels will show you great engagement from your audience.
Now that you know the benefits of instagram reels marketing, observe new trends and content formats on Discover Tabs. Reels, you may not know, makes your audience realise how much they need your product or service. Since it is a great way to pave your way through the market for your business, commence curating reels to connect with your audience today.
Find the ones that will resonate with your consumers and target audience, and use them.