In the current digital realm, trends evolve faster than ever and consumer expectations are dynamic. With more than one billion monthly active users, creating Instagram reels for your brand presents a great growth opportunity by driving those followers to become loyal customers.
So what else? You need to understand that Reels are still considered a newer feature, Instagram algorithm favors accounts that publish creative and engaging content regularly. You should look forward to using reels that reflect your brand values, personality, unique product offering, and educate your audience. From content creation tips to posting content that will drive traffic, this post entails all the things you should consider for your brand to jumpstart the Instagram reels strategy.
Instagram Reels are prominent in the app’s latest rollouts, it is natural that the app will promote this feature. This is why developing your content using IG Reels will drive you more reach and engagement than any of the other features.
Remember, if Reels are not on your business’ radar, it is high time for you to rethink the overall Instagram Reels strategy. Listed below are some tips you must keep in check when creating reels:
Stick to Original Content: The key to discoverability is creating and publishing original content. Instagram contemplated that they prioritize ‘funny, creative, entertaining and interesting content’ in the ‘Reels Tab’. Working on a reels content ideas that are original can challenging but thanks to this amazing place, you don’t have to start from scratch, you can consider hopping on the existing trends. What you can do to stay on top is, give it a unique twist. Remember, there are ample trends that continue to pop up across creators from audio clips to songs and hand movements. So, if you happen to like something, try recreating it or consider becoming a trailblazer by creating your own trends.
Educate & Build Trust: Always work on authenticity, instead of shoving your services and products down your customer’s throat, it’s advised to capture their attention via your unique content.
Remember, the more authentic your video is, the more credible your brand appears. Reels are not only used for publishing your ‘floss’ video or following the dance trends. You can hit the road to ‘viral’ by publishing informative videos and insights about your product.
Steer Clear from Watermarks: While it’s okay for you to share the same content across different platforms, it is advised to avoid posting content recycled from third-party apps. Instagram confirmed they deprioritize videos with watermarks from third-party apps. Consider creating videos and reels that are more likely to appear in the IG’s Explore or Reels tab.
Entail 3 to 5 Hashtags: Help Instagram’s algorithm understand your content and showcase it to a relevant audiences for better engagement. For this, you must add relevant hashtags about 3 to 5 should be enough. For example, if your brand is about skincare, which is gaining quite an attention nowadays, you can include #skincare, #skincaretips, and more. Using easy but relevant hashtags increases the chance of your content being served to users who actively engage with the same.
Share to Feed & Story: Boost views by sharing your Reels on Instagram Feed and to Story. With more views, you will have a better chance of going viral. If you are worried about ruining the aesthetics of your feed, upload a cover image that fits right with the rest of your content. When you post a reel to your Instagram Story, you are teasing your audience and enticing them into tapping into your feed to watch the reel. Doing so will boost your engagement.
Include a CTA: It is important to drive traffic and sales from your Reels to your brand by including a Call-To-Action (CTA), which includes buying instructions in your caption. You can consider writing anything that tempts them into tapping into the link in your bio.
When you have the perfect unique and quirky reels content ideas for your brand that holds the potential for gaining attention and going viral- do it. Keep these points in your mind when planning a strategy for upcoming reels.
If you have questions or don’t wish to take the burden on your shoulders, Feel free to connect with our ninjas and let them drive organic traffic.