If you reading this post, you definitely know what IG reels are. We spend most of our day scrolling through our ‘reels’ page one video after another. This endless pit is filled with cute animal videos, short clips of recipes, fun facts, branding videos, the launch of new products, and more.
Instagram Reels, since its inception, have been a great way for people, brands and businesses to flex their creativity and bring a visual experience. They are 60 seconds long vertical videos. Users can easily record and edit video, add photo clips, set music or any sound to the video and share it on their Story, Feed and the Reels explore page. Ever since Instagram Reels came into action, more and more brands are taking a dip into this realm. People and even businesses nowadays should learn how to use Instagram reels as not only it is easy but also beneficial for many reasons.
Being a golden opportunity for businesses of all types and sizes, it is important for brands to focus on making their business visible via unique ideas and considerately crafted storylines.
One must never underestimate the power and influence of a well-executed Instagram reel. It can boost your business’ image and visibility. Thanks to this wonderful feature, it allows users to share a long take video or can combine a few pictures to make a beautiful video. You need to set your profile to ‘public’ in order to have your reels appear on the ‘explore tab’ and ‘Reel tab’.
You need to understand that Instagram Reels are a great opportunity for businesses to reach engagement via video showcasing your services, product or talent. Businesses can gain new prospects through reels. For all those who wonder all the new features added to this amazing app, this is your Instagram reel guide to new updates:
NEW ENHANCED TAG FEATURE TO GIVE THE CREATORS CREDIT THEY DESERVE: March 2022
Since the introduction of ‘Enhanced Tags’, users can tag all the collaborators and contributors to their posts. This means, you can highlight or give credit to people ‘Behind the Scenes’, this includes:
photographers, makeup artists, designers, or content managers. How do you start using this incredible feature? When you open the Instagram app, tap on the ‘+’ in the top right corner of your screen. Create a new post, make necessary edits, tap on ‘Tag People’, upon adding a caption, select your contributors and tap on the show profile category, and tap was done. That’s it. A simple yet brilliant feature that lets you give credit to the collaborators.
SCHEDULE LIVE SESSIONS IN PROFILE: January 2022
Live is available on Instagram for quite some time now, with this new add-on, users can now separate the Live from their Story or Post and simply schedule it on their profile. Profiles get a badge with the information about the schedule live, and their followers will be notified the moment the Live is on.
CHRONOLOGICAL ORDER OF THE FEED
Adam Mosseri, CEO of Instagram, commenced the year with a huge announcement and share information that they are testing the ‘chronological order of the feed’. He included three options- Home, Favourites, and Following so users can choose the order of the post as per their preferences.
• Home: It will give you the same user experience as we know it now, a post based on the algorithm’s process.
• Favourites: It will display the posts from the accounts that you starred or are the user’s favourite accounts.
• Following: The old way of ordering the post in the chronological list of accounts that the user follows.
Now that we know the new features added to this platform, go on and explore these.
In the next post, we will be discussing all the ways brands and businesses can make the best use of Instagram reels.
