A hotel website’s value cannot be emphasized. With OTA commission costs ranging from 15 to 30 percent, hotels must have their direct booking channel. The entire point of a hotel website is to keep control of your bookings and avoid paying OTAs high commissions. You can hire a creative digital marketing agency in Delhi to ensure your website looks great. Hotel websites include a wide range of functions. Flashy animations and fashionable designs may appear entertaining at first, but they will do nothing to help your resort obtain reservations.
A lot of bells and whistles aren’t required for the greatest content for hotel website. Here are the 3 things you must have for a hotel website.
Content for hotel website
Design With Response
The days of hotels being clever enough to run away by a non-mobile-friendly website are long gone. Users are gradually using many devices to book their vacations, according to studies. But, exactly, what does “responsive” design imply? Responsive design is a web design strategy that adapts to the screen size or device being used to present the site in the best possible manner. Are you reading this article on your smartphone?
The website’s navigation has been reduced and concealed behind a basic menu folder at the top. As the size of the font has been changed to match the mobile screen size, you do not need to zoom in on the text.
What about on a computer? Hover your cursor over the left side of the screen to see what I mean. An arrow sign will show on the screen. When you click and drag the internet browser (Chrome) to the left, the website content adapts automatically to match the new screen size. Isn’t it cool? It is an example of responsive design.
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Impressive Photography
Any hotel website design should have high-quality pictures. Users always want to see what they’re paying for. You should always pay attention to the hotel website content and the quality of content you are using.
Hotel photography is frequently a significant expenditure, but it Is also one of the most appreciated advertising tools. Your photography will not only be used on your hotel’s website; it will also be included in your sales material and social media strategy.
It doesn’t hurt to go through your photos again, to help you out, here’s a brief shot list for hotel photography:
Front Exterior – Attempt to catch the most interesting angle(s) and a mix of day, sunset/dusk, and night.
Hotel Lobby – both with and without employees at the front desk.
Rooms – If at all feasible, photograph each room category. Take a “hero” photo of the entire room, including features such as the view.
Conference room – Set up multiple layouts to demonstrate the versatility of your meeting spaces.
Marriages & Proceedings – If weddings and social gatherings are a part of your business plan, you will probably need a collection of photographs to back them up. Styled pictures work best in this area. You could wish to hire models and set up time and resources for it.
Dinner area – Aim for a couple of broad “hero” pictures of your F&B outlets and several appealing shots of your typical menu choices at the very least. You might also wish to take some shots of your in-room eating options.
Spa – If you also have a spa, take some “hero” pictures as well as detailed shots of specialized services such as massages, beauty treatments, and saunas.
Other Amenities – The list could go on and on! What matters is that you capture what makes your resort special and attractive to likely customers.
Diversity
More diversity is preferable when it is about hotel photography. Guests want to virtually experience your hotel. Make sure your website designing budget has at least “hero” pictures, but if feasible, strive to get your website done by any creative digital marketing agency in Delhi to make sure your website looks best.
Speed
When it is about high-quality photos, if you allow them, they may make your site sluggish. How many times have you visited a website that took a long time to load? Modern people have short attention spans. Make sure they don’t have to wait!
The finest hotel websites take about 2-3 seconds to load. Limit the number of plugins and redirects to help speed things up. If you have videos on your site, consider hosting them elsewhere, such as on YouTube or Vimeo. Page load speed is an essential factor to consider, even if it isn’t the most exciting topic. Customers who book directly are discouraged by slow websites. It can also harm your search rankings, as Google penalizes slow-loading sites in its results. You may use Google’s free PageSpeed Insights tool to assess the page speed of your hotel website.
Conclusion
Every hotel website has the difficulty of creating fresh, interesting content, and it might appear to be a daunting undertaking. Your website is how the great majority of the public sees your hotel, therefore selecting appropriate content for hotel website plays a significant role in shaping perceptions and influencing people’s decisions to book with you—or not.