A decade ago, Influencer marketing was limited to celebrities and some skilled bloggers. Ever since the rise in social media influencers, there have been slight changes in the online marketing strategy.
In current times, Influencers and influencer marketing is not new word. We all are very much aware of it, and anyone who researched this before must have come across some solid information. Influencer marketing strategy is important but can be quite tedious for beginners to navigate, fret not! Social Eyes has your back.
What is Influencer Marketing?
Influencer Marketing can be described as focusing on marketing activities around certain individuals who hold the power of influencing potential shoppers instead of targeting the whole market. Influencer marketing has been trendy with B2C firms for quite some time now. However, b2b firms are realising the value of having an external individual with an influential aura on the team and as a part of their content marketing plan. They usually are included in their social media marketing strategies such as YouTube, Instagram, Facebook, Snapchat, and more.
What are the key elements to focus on for Influencer Marketing Strategy?
Document Your Goals & Key Performance
A good marketing strategy starts with a goal. When you are planning influencer marketing, certain goals must have before running a campaign. Usually, the primary goal is about making sales, when you are working with influencers, there are so many that they can do for your brand than simply driving sales. Here are the two major things that you should include in your goal: To build brand awareness and attract a new target market.
Comprehend the Influencer Site
Before you start working with your set of influencers, take ample time to understand the landscape. Figure out all the types of influencers such as micro-influencers, macro-influencers, and big-time celebrities. While you may want to avoid celebrities due to their big following with a low engagement rate, their price is often quite high. Therefore, you must understand influencers’ sites to assess how they work, how they promote brands, and their set of audiences before you pitch your brand to them.
Shape a Connection with Influencer
Once you are confident enough that you can work well with them, try connecting with the influencer. There are not one but many ways to find out if they want to work for your brand or not. Doing so will not only help you understand who your competitors are working with but will also see what kind of influencers they are using.
When you have the right influencer on your team, let them know about your target audience and your budget.
Influencers, as we know, are here to stay for a long time. However, the way our realm of influencer marketing looks and moves sure has changed over the past few years. Like any social strategy, it is important to be prepared for the change and stay updated with the trends.
While you do that, it is always great to have expertise on your team. How do we do that?
Well, we at Social Eyes are the experts in the digital marketing industry and therefore can be of huge help in helping your business grow.
Read this as well: How To Use E-Commerce Influencer Marketing To Build Your Brand?