Mastering SEO can be a tedious task, especially if you are a beginner.
Fret not! Finding the best SEO tools nowadays is easier than ever. In this post, we have compiled the top 5 tools for search engine optimisation. After an hour of discussion with our SEO experts about the best SEO tools and software and what are SEO tools, we have come up with this list.
Remember, you don’t need to try all these tools at once, you must figure out which one works well for you and your brand.
WHAT ARE SEO TOOLS?
SEO tools, ever since their commencement, have been helping brands and business owners plan and carry out an online strategy in an organic manner. Such platforms are used for improving the website search ranking for certain businesses and individuals. The best SEO tools offer customers a set of functions and features. While the major things that these SEO software platforms offer the users are powerful keyword research gears, rank tracking channels, backlink tools, and reports.
The incredible SEO tools are used to look at what the competitors are doing in the market. However, using them for your own good will give you an insight into industry niches and what will work better for you.
COVER THE TOP 5 SEO AUDIT TOOLS THAT YOU SHOULD BE USING RIGHT NOW
Google SEO Tools: Offered, though, for free to anyone with a website. Google Search Console and Google Analytics allow you to assess and monitor your site’s presence on Google SERP. You are required to verify your website by running a code to the website or by going through Google Analytics, you can submit the sitemap for indexing. While you don’t require a search console account to make your website appear in Google’s search results, you can get control over what is being indexed and how your website appears with the account.
Being one of the best SEO checking tools, the Search console helps you understand how the world’s best search engine- Google and its users will view your website. This allows you to optimise the website and its content for better performance in SERPs.
SEMrush: A SaaS Platform, SEMrush is considered the best keyword research tool that offers on-page SEO checking features, rank monitoring, and offers detailed reporting functions with accurate graphs. Using SEMrush, you can sort keywords by their search volume, competitiveness, and pay-per-click measures. This, being one of the amazing and trusted SEO tools, offers a free plan with ample features to get you started. You can work on five projects and can track more than 500 keywords, which is quite good in the beginning.
AHREF: This platform aims at digital marketers, Ahrefs come equipped with different SEO tools for SEO audit tools, keyword research, rank tracking, and measuring your competitor’s organic keywords. With great functionalities that help identify the incredible backlink opportunities for your business and domain area. Beyond this, Ahrefs’ wider health check features are great when you want to check for problems if there are any on your website. With additional monitoring features, you can track your content’s influence value on social media platforms.
MOZ: When it comes to the best SEO tools, MOZ is one of the names. They are considered a famous and trusted name for SEO tools that offer excellent features. The software is designed carefully for users with keyword research and monitoring built-in, overall offering you everything you should know to get your website rank up in SERP. There are competitor research pages that can be utilised along with page view monitoring rules. While the list should end with MOZ, we have just one more amazing SEO tool that you should know of.
SIMILARWEB: SimilarWeb is a tool that helps you estimate the total amount of traffic all the websites get. Using this tool allows you to monitor where competitors are getting their traffic, in six major categories including social traffic, referring websites, and top search keywords. Usually, SimilarWeb is used by Ad-tech companies, online services, and e-commerce websites to improve the traffic and their reach.
“So, what now?” you may ask.
Now all you need to do is figure out which tool will work for your business better. In case you feel overwhelmed and in need of expert advice, connect with our SEO professionals at Social Eyes.