Running contests on Facebook is such a fun way to engage your audience! With over 2 billion active users, the platform offers endless opportunities to connect with potential customers. But contests come in all shapes and sizes – from photos and captions to sweepstakes and giveaways. Determining the best contest strategy for your brand can get overwhelming. Don’t worry; I’m here to break it down for you! In this post, I’ll share the most popular and effective contest formats to try on Facebook. You’ll discover ideas for prizes, legal guidelines, promotion tactics, and measuring success. Get ready to wow your fans and boost engagement with creative, share-worthy contests!
Also Read- Facebook for Business: Everything You Need to Know
1. Engagement-Building Contest Ideas
Contests are a great way to engage your audience with your brand on Facebook. Some popular engagement-focused contest ideas include:
- Photo Contests: Ask fans to post photos related to a theme, either user-generated or featuring your product. Great for visual engagement and user content generation.
- Caption Contests: Share an intriguing or funny photo and have fans submit clever captions in the comments. Great for engagement on your posts.
- Hashtag Contests: Encourage users to share posts on their feeds using a custom hashtag to enter and spread awareness.
- Like/React Contests: Fans can enter by liking, sharing, or reacting to your page or contest posts—quick and easy promotion.
2. Sweepstakes-Style Contests
These contest types focus more on prizes and random chance over engagement:
- Instant Win Contests: Fans enter for a chance to win a prize instantly. It provides immediate gratification and keeps excitement levels high.
- Daily Giveaways: Award a prize to a randomly selected entrant each day to maintain user interest and encourage return visits.
- User-Generated Content Contests: Users submit videos, photos, essays, or other creative content based on contest themes for a chance to win a prize. It leverages user creativity and participation.
- Trivia Contests: Fans answer trivia questions for a chance to win prizes. It tests their knowledge while generating short-term engagement.
3. Promotional Contests
Contests can help promote your products, services, sales and more. Popular promotional contest ideas include:
- Product Giveaways: Offer your product as a prize to generate excitement and trial. It could be a new launch, a bestseller, etc.
- Coupon/Discount Contests: Award discount codes or special offers to lucky winners.
- Referral Contests: Encourage shares and tag-a-friend entries for increased awareness.
- Loyalty Contests: Reward existing customers who engage with your brand by entering contests.
4. Contests for Brand Awareness
Use contests to get more eyeballs on your brand and expand your audience reach:
- Tag-a-Friend Contests: Entrants are prompted to tag friends in their contest entries for viral visibility.
- Share-and-Win Contests: Fans must share a post publicly to enter for a prize. Viral shares boost impressions.
These contests aim to leverage existing connections for increased brand exposure and discovery. Let me know if you need any clarification or have additional questions!
5. Timing and Scheduling Contests
Picking the right timing and schedule for your Facebook contests can impact their success. Here are some tips:
Capitalize on Relevant Events
- Align contest themes around holidays, seasons, cultural events, etc., for relevance.
- Time product giveaways around new releases or major company announcements.
- Schedule contests alongside industry conferences or big sporting events.
Optimal Contest Length
- Run contests for 1-2 weeks to create urgency and prevent losing momentum.
- Schedule longer contests (2-4 weeks) for bigger prizes or games requiring high-effort entries.
- Avoid lengthy contest periods that drag on and lower engagement.
Mind the Gaps Between Contests
- Space out major contests every 2-3 months maximum to prevent audience fatigue.
- Fill gaps with smaller, bite-sized contests or giveaways.
- Alternate contest types/themes to keep things fresh and interesting.
Promote Properly Around Contests
- Tease the contest through hints and buildup 1-2 weeks before launch.
- Increase promotional frequency right before the contest starts and during.
- Remind the audience of deadlines as the end nears.
6. Promoting Contests
Getting the word out about your contest is key to maximizing entries and engagement. Be sure to promote before, during, and at the end of the competition using these tactics:
Paid Advertising
- Create Facebook/Instagram ads with contest details and call-to-action to reach your target demographic.
- Retarget users who have engaged with your contest posts or pages.
- Develop click-worthy creatives and captions tailored to contests.
Organic Social Media
- Post contest announcements, reminders, and updates on your brand pages.
- Engage followers by asking questions and encouraging shares.
- Use relevant hashtags so your content is discoverable.
- Run a content series with tips for creating contest entries.
Influencer Marketing
- Identify influencers who align with your brand and audience.
- Provide clear guidelines and assets to make it easy to partner.
- Compensate influencers with free products, discounts, or financial payment.
- Ensure influencers’ posts use your branded hashtag and tags.
Email Marketing
- Send a dedicated contest announcement email with details.
- Include contest reminders and updates in your newsletters.
- Send a follow-up email to entrants after the contest ends.
7. Optimizing Contests for Mobile
With so much social media browsing happening on phones, it’s important to optimize your Facebook contests for mobile:
Mobile-Friendly Entry Forms
- Use a simple entry form that displays well on small screens.
- Limit required fields to essential info like email/phone number.
- Ensure forms are easy to fill out via thumb taps.
Vertical Image and Video Formats
- Create vertical contest graphics and videos that take up the whole screen.
- Add text overlays to avoid hard-to-read small text.
- Use bold, eye-catching visuals that grab attention.
Contest Reminder Notifications
- Use push notifications to remind contestants of deadlines.
- Send email/text reminders of entry requirements.
Quick-Click Entry Mechanics
- Enable one-tap submissions via comment, emoji reaction, etc.
- Use tools like Gatekeeper to facilitate easy mobile entries.
8.Legal Considerations for Facebook Contests
Running contests on Facebook comes with some legal requirements you need to keep in mind:
Comply with Facebook’s Promotion Guidelines
- Review Facebook’s promotion policies and stay updated on any changes.
- Ensure your contest abides by their rules around advertising, data usage, etc.
Publish Official Contest Rules
- Post detailed official rules covering eligibility, how to enter, judging criteria, etc.
- Include legal disclosures like ‘no purchase necessary’ for giveaways.
- Make rules easily accessible via website link or Facebook tab.
Restriction for Age and Location
- Specify any age or location restrictions for entering the contest.
- Ensure you are legally allowed to operate the contest in the specified regions.
Obtain Necessary Licensing and Registrations
- Register and pay licensing fees for skill-based contests in some states.
- Don’t require any purchase for a chance to win.
Consulting a legal professional can help ensure you cross all your t’s and dot all your legal i’s when running Facebook contests.
9. Creative Contest Themes
Creating a fun, engaging theme can help your Facebook contests stand out. Some creative themes to try:
Holiday and Seasonal Themes
- Christmas giveaways, Halloween costume contests, back-to-school sweepstakes, etc.
- Align with cultural events like Pride Month, Earth Day, etc.
Pop Culture and Trending Topics
- Capitalize on trends like viral memes, movies, or celebrities.
- Movie ticket giveaways for blockbuster releases.
User-Generated Content Contests
- Photo contests around specific subjects like nature, food, travel, etc.
- Video contests for reviews, recipes, dance challenges, and more.
Interactive and Video Game Themes
- Trivia or virtual scavenger hunts with clues to solve.
- Filters and lenses for fun contest-branded selfies.
When brainstorming themes, look to align with your brand identity and target audience interests. Keep it creative and current!
10. Contest Prizes and Rewards
Dangling an enticing prize can motivate participation and engagement in your Facebook contests. Some prize ideas include:
Product Giveaways
- Highlight hero products or new product launches.
- Offer bundles or complete product lines.
Gift Cards
- Visa, Amazon or branded gift cards give flexibility.
- Tailor denomination to contest effort and scale.
Discounts and Coupons
- Percent-off discounts or dollar-amount promo codes.
- BOGO (buy-one-get-one) coupon codes.
Experiential Rewards
- Event tickets, hotel stays, theme park passes, etc.
- Prizes that create memories and excitement.
Charitable Contributions
- Pledge to donate to a cause in the winner’s honor.
- Align with brand values and audience interests
When selecting prizes, ensure they appeal to your target demographic and inspire buzzworthy content creation.
11. Gamification and Interactive Contests
Incorporating interactive elements and game mechanics into your Facebook contests can increase engagement:
Scavenger Hunt Contests
- Users complete challenges and solve clues for a prize.
- Great for brand storytelling and creating excitement.
Trivia and Quiz Contests
- Fans answer questions testing knowledge to earn entries.
- Quizzes can integrate with Facebook Polls.
Challenges and Missions
- Entrants must complete specific goals like sharing 5 posts.
- User-generated video challenges are popular.
AR Filters and Lenses
- Offer custom filters/lenses as part of contest entry.
- Encourage social sharing of branded lens selfies.
Sweepstakes Carousels
- Fans ‘scratch’ bubbles to instantly reveal prizes.
- Offers an engaging reveal experience.
Interactive elements make participating in contests more fun while deepening brand connections.
12. Multichannel Contests
While Facebook makes a great contest hub, consider expanding your contests across multiple platforms:
Instagram Contests
- Leverage Instagram stories for bite-sized contests.
- Use Reels for video challenge entries.
- Add Instagram to cross-promote with Facebook.
TikTok Contests
- Theme aligns well with short-form video challenges.
- Tap into TikTok’s creative young user base.
YouTube Contests
- Contestant video entries can be uploaded and shared.
- Run giveaways linked in your video descriptions.
Twitter Contests
- Quick contests using Twitter Polls, hashtags and retweets.
- Leverage Twitter’s strong brand engagement.
Website or Landing Page Contests
- Dedicated page for comprehensive contest rules and details.
- Easy portal for contest sign-ups and submissions
Diversifying across platforms allows you to maximize reach while tailoring engagement for each. Measure results across channels to determine the optimal mix. Consider promotions to incentivize cross-platform sharing for increased visibility.
Best Practices for Running Successful Contests
Follow these tips for creating compelling, effective contests on Facebook:
Clear Contest Rules and Guidelines
- Provide detailed rules covering entry requirements, judging criteria, prizes, etc.
- Make rules easy to access via the website or Facebook tab.
Exciting, Relevant Prizes
- Offer prizes tailored to your target audience.
- Feature hot products, gift cards, experiences, etc.
- Promote prizes heavily to build anticipation.
Convenient Entry Mechanics
- Keep entry steps simple – 1-2 clicks via comment, form, etc.
- Offer multiple easy entry methods to maximize participation.
Heavy Promotion Leading Up To and During Contest
- Build buzz prior through teasers and soft launches.
- Maintain momentum with regular organic and paid promotion.
Entertaining, Shareable Creative Assets
- Eye-catching graphics and videos.
- Leverage UGC, behind-the-scenes, demos and more.
Smooth User Experience Selecting and Contacting Winners
- Randomly select winners using impartial tools.
- Notify winners privately and announce them publicly.
- Send prizes promptly and follow up.
Following best practices helps ensure your contests convert audiences into happy, engaged participants! Let me know if you need any other contest strategy tips.
Measuring the Success of Contests
It’s important to track performance metrics to gauge the success of your Facebook contests and identify areas for optimization.
Engagement Metrics
- Likes, comments, shares, the click-through rate on posts
- Use of custom contest hashtags
- Entries received
- User-generated content submissions
Reach and Awareness Metrics
- People reached/impressions on promotional posts
- Website traffic from contest promotion
- Growth in page likes/followers
- New email list sign-ups
Conversion Metrics
- Sales driven by contest promotion
- Coupon/discount code redemption rate
- Increase in reviews, referrals or other actions
Sentiment Metrics
- Positive comments and feedback on contests
- Increased Net Promoter Scores
- Higher brand affinity
Analyze metrics during and after contests to quantify the impact. Monitor which types of contests, prizes, and promotions perform best and apply those learnings. Contests are a continual optimization game!
Conclusion
Running creative, well-promoted contests on Facebook can work wonders for driving brand engagement, awareness, and sales. As we’ve covered, there are many effective contest formats to choose from – it’s about picking themes and mechanics that resonate with your audience.
Focus on crafting exciting prizes, simplifying entry steps, and promoting heavily across channels. By following best practices around contest execution, promotion, and measurement, you can maximize participation and buzz.
Contests enable true two-way interaction with customers. Pay attention to contest performance data and user feedback to constantly refine your strategies. Feel free to test and experiment to determine which contest variations perform best.
I hope these Facebook contest tips and ideas guide you as you plan your next contest. Let me know if you have any other questions! Contests are a big commitment, but the brand-building benefits are well worth the effort. Here’s to creating contests that delight audiences and achieve incredible engagement.