AI marketing tools gained immense popularity, quite swiftly, as an integral part of marketing. With new tools emerging every other week bearing advanced features, it can be challenging to find the right one for your business. The rise of Artificial Intelligence tools continues to transform the looks and functions of business management – in this article, we will help you unravel the 7 most trusted marketing tools that will help run targeted campaigns, drive sales growth, and boost customer engagement.
With sales, marketing is one of the fields where Artificial Intelligence has many financial suggestions. With new tools springing up every week, as mentioned earlier, it is easy to be left behind – fret not! Businesses of all types and sizes nowadays are leaning a little too much on AI tools to optimise their strategies while promoting their brands and reaching out to new customers efficiently.
What is AI marketing?
AI marketing, Artificial Intelligence marketing is all about leveraging cutting-edge technologies; this includes machine learning, natural language processing, sentiment analysis, and data analysis to improve marketing strategies. With AI tools, marketing professionals gather and manage vast amounts of data, gain deeper insights into consumers’ requirements and expectations, craft content, predict trends, and customise marketing campaigns.
What are the benefits of AI in Social Media Marketing?
Using artificial intelligence in the social media realm provides myriad benefits that social media marketing professionals can rely on to achieve quality results. Listed below are some of the major benefits:
Better Accuracy & Efficiency: When working with AI, social media marketing agencies use it to improve accuracy and efficiency in content and data analysis. AI-powered tools can automate multiple tasks, such as creating ideas, optimising created content, and performance analysis. Not only does it helps marketing professionals by saving their time and energy, but it also keeps them stress-free from having creative blocks.
Amazing Audience Targeting: Another advantage of using AI for social media marketing is its better audience targeting. AI-powered tools help analyse user behaviour, demographic, and interests to identify the relevant audience for a specific campaign. Using this, businesses can deliver quality content that is likely to resonate with the target audience, improving engagement and conversion.
Better Customer Support: AI-powered ChatBots offer 24/7 customer support that reduces response times while improving the overall experience. With Natural Language Processing, ChatBots provide bespoke yet meaningful conversation that hints at a human’s style and tone – making it super easy for customers to receive the help they need
Cost Reduction: Businesses can reduce social media management and marketing costs by simply improving efficiency and automating tasks. AI-powered tools help analyse data and provide insights that can take human hours to generate, reducing the need for manual labour and relevant expenses.
What are the 7 Artificial Tools for boosting your brand’s visibility?
Listed below are the 7 best AI tools for social media; let’s take a look:
FLICK
This amazing tool allows you to create social media content quickly and at scale. Consumers can generate bespoke, on-brand captions faster than ever. This means you don’t have to worry about the caption writing getting in the way of your content crafting. With Flick, you can get unique yet engaging captions – have a personal copywriter at your service all the time. Flick is a marketing tool that helps speed up your brainstorming sessions, writing and planning procedure for social media. This means instead of spending a large amount of your precious time generating content ideas; the AI assistant will help you craft original and engaging content relevant to the topics you enter. The tools are wrapped within your content planner, with proper space for your content ideas; this help creates and organise your thoughts better and more cohesive content.
CONTENT STUDIO
Another remarkable yet totally simple all-in-one social media tool for brands and marketing professionals, Content Studio will help create engaging Instagram captions, inspiring quotes, Tweet ideas, and a bottomless bucket for content. Overcome that challenging writer’s block and save time through AI-generated images and captions for your social media posts. Use templates for quality content for Instagram captions, Tweets and whatnot. They help improve your brand’s visibility on social media platforms since the AI suggests the best and trending hashtags for your content. Many users appreciate the usage of Emojis, and AI can create engaging posts and add the right emoji. One feature that is helpful to many is creating incredible images for social media posts and giving textual descriptions to the Artificial Intelligence bot.
LATELY
For those looking forward to employing Artificial Intelligence in their social media strategy – one of your top options is LATELY. This remarkable tool allows you to recognise context from a larger content collection, which later can be used for creating posts for promotions. Lately comes with a dashboard of social media tools that are used for important tasks such as scheduling and social media project management. You can use this tooto analyse social channel metricsls, which helps determine the best time to post content to drive a more engaged audience. Some of the incredible features of using Lately are listed below:
– Generate multiple tweets at once
– Dashboard of AI social media tools
– Scheduling social media posts
SOCIALBAKERS
Another one that tops the AI tools list is Social Bakers, an AI-driven social media management platform that practices advanced audience information, influences marketing discovery and tracks the dashboard. With a collective content feed, you will see all posts on your platform and can view the analytics dashboard and smart scheduling tools that recommend the right time to post content. Influencer dashboard tools, smart scheduling, the optimal time for posting, cutting-edge audience insights, and multi-channel management are some of the main features of Social Bakers.
Heyday
Heyday is another amazing option for anyone wishing to use AI to create quality content; this AI tool interacts with humans in real-time. This, too, allows customer service agents to carry out the highest-standard interactions while improving the overall user experience. Along with answering queries, Heyday uses Natural Language Processing and Natural Language Generation to personalise product recommendations and makes sales. Crafts quality content for bots that interacts with humans, NLP and NLG and allows high-value conversation.
QUILLBOT
Quillbot is another option for all those looking to repurpose existing content in their social media strategy. AI social media tool allows you to summarise and paraphrase existing content; this means it helps craft quality yet engaging content for newsletters and social media platforms. Considered the best rewriting tool in the market, wonder why? It can be used as a web browser or text editor such as Google Docs and Microsoft Word. Keep in mind when you rewrite content, Quillbot identifies the essential information while retaining content. Repurposing existing content for social media, original content, and compatibility on multiple web browsers are some of the major features.
CHATGPT
Designed by OpenAI, ChatGPT is the most advanced and extremely popular AI-powered language model in the market. If anything is in your mind, you can ask ChatGPT or give it a command; it will generate a unique yet engaging response for you. You can use this tool for writing content of any type – blogs, social media captions, e-mails, and whatnot. The best part is if you are not happy with the results, you can regenerate the response as many times as possible.
What not?
Artificial Intelligence technologies are gradually encompassing different businesses, taking them to new heights of development. Social media marketing is no exclusion; the use of AI tools by social media marketing professionals allows for an in-depth understanding of the target audience.
With customers having high expectations than ever before, businesses need to trust and adopt AI to deliver the right message. Marketing professionals use the in-depth knowledge and insights gathered from customer data to plan strategies and react to trends. Do you need help using AI to develop a social media strategy? Schedule your consultation today with our team at Social Eyes.