With 2023 knocking on the door, it’s fun to focus on the New Year, and all the new updates in the realm of social media. Working in an industry that mutates faster than a power ranger- the realm of social media goes through constant change.
If you are wondering what’s up and what’s not, and how to fit in right with the new social media trends into your marketing strategy…you are not alone. However, fret not! In this article, we have all the right answers for you. From new platforms to focusing on authentic and multi-sensory content, things feel real in the actual and virtual world as the consumers push for a community, legitimate, and immersive experience. We all know how fast the landscape changes, so, Social Eyes are here to keep you on top of it all. Social Media is an integral part of people’s lives and day-to-day routines. Many are addicted to it, so much so that they check their social media feeds the second they wake up.
Given the importance of social media in the realm of consumers, marketers and brands flock to social channels in hope of connecting with their customers. Social media is loaded with quality and accurate content and therefore, the competition is very high. It can be challenging for you but not impossible.
We’re breaking down five of the exciting social media trends for business that will be the major news in 2023.
SOCIAL MEDIA SHOPPING
By the end of 2022, buyers expect to purchase products directly from social media without having to leave the app. Shoppers expect to shop from Facebook, TikTok, Instagram shop, and other apps to purchase items they come across with. Businesses must ensure that they have to set up their social media commerce stores and hop on the train to profit. E-marketers expect the social media commerce industry to gain a worth of $80 billion by the year 2025.
The short-form video has made the list and it should not come as a surprise. With the rise in the popularity of Instagram Reels and our famous TikTok, short-form video is the trend every business must adopt. If the short videos or reels are not working well for you, try experimenting. The Head of Instagram highlighted that every user is different and each brand has to figure out what works for its audience.
ADVERTISEMENT GOING UP
As per a social media trend survey in 2022, 40% of respondents indicated a decline in organic reach and the challenge was the need to spend on paid advertising. With many businesses not hitting the required organic reach or the number they used to, those with a budget will boost the ad spend to handle this situation. Competitors will feel forced to follow suit to claw back the market share. Well, ‘tis the year to brush up on your skills and work professionally.
POPULARITY OF USER-GENERATED CONTENT CREATOR
Make way for influencers for the new boss in the city! Organic user-generated content has been here for years and is used by many. However, until recently, the market has witnessed a huge rise in paid (UGCC) user-generated content creators jumping up everywhere, especially TikTok or Instagram Reels. We will be discussing everything one should know about UGCC in our upcoming blog.
ADVANCED PLATFORMS FOR NICHE
It’s expected that new social media channels such as BeReal are to emerge in 2023 breaking the market. While new platforms do emerge every year and will be reinventing the social media that we know now, most often turn out to be niche sites with limited impact. Social media platforms such as Twitter, Facebook, Instagram, and even Pinterest are here to stay and it’s essential to keep an eye out on any latest developments in the market.
Now that we have covered the upcoming trends, it is advised not to spread yourself too thin. Be careful and focus on a couple of many trends that you can incorporate into your marketing plan and execute them right. On your journey, find out what works for you and your brand while paying close attention to your audience.
Look out for these social media trends in 2023 and include them in your winning marketing strategy.