You could be a marketer, seller or even a wholesaler, Pinterest makes an incredible platform for all types of businesses. If you are looking for a creative and winning approach to marketing your brand, then developing good Pinterest marketing will help during this endeavour. With a clean slate and emphasis on displaying interesting ideas instead of sharing options, Pinterest works as a strong driver for businesses, especially for those who create content related to fashion, travel, lifestyle, food, and artistic niche. Ever since it gained popularity, more and more brands are relying on Pinterest for marketing their product or services. You may not realise but a well-planned Pinterest strategy can be a gold mine for brands.
Don’t miss out on incredible growth by ignoring Pinterest’s presence. Listed below are the do’s and don’ts for crafting a perfect Pinterest marketing strategy:
DOS OF PINTEREST MARKETING STRATEGY
In the realm of marketing, there are no hard and fast rules for anything that requires you to abide by them. Marketing is all about experimenting since one-size-fits-all doesn’t work here. But, to get the best out of your marketing plan and efforts, listed below are some of the dos that our marketing experts recommend for rapid and efficient growth:
Complete Brand Profile: The primary rule, complete your business profile. Describe your brand, and services, and add relevant keywords to reach out to your target audience. Once you do that, upload the profile image, which could be a logo or brand picture, and ensure it’s presentable. Create 10 boards each with 9 pins, this will keep the board active and renew its appearance encouraging the audience to explore other boards.
Craft 5 Boards: For those who haven’t started pinning yet, it’s your time to create your first five boards that are associated with your brand or relevant topics that your target audience would love. Make sure you add at least 9-10 pins on each board (as aforementioned). For example, if you are a makeup brand, create 5 boards that inspire your audience for a DIY project using your products.
Create a Secret board to Save Content for the Future: In the marketing world, it’s nice to have a pre-plan or to have content saved in the kitty. With the requirement to publish regularly, you need to have a secret board to save content to publish in future. Curate all the content you will need and have them in your pocket. Pin an image to the board, and add the original pin URL in the caption section, this will work as a bookmarking method for pins.
DONTS OF PINTEREST MARKETING STRATEGY
Since we are helping you grow by having an awesome Pinterest strategy, we have listed the major three don’ts to keep you away from the pitfalls. Even if you create aesthetic visuals with the best Pinterest tools but miss out on small details, you may lose the perfect chance to grow your reach and expand your business.
Avoid Low-Quality Pictures: Pinterest is a completely visual platform, therefore, publishing a poor-quality photograph or content will only increase the bounce rate. Your pin could be about your product, service, or a blog post that your audience will find unique or creative, make sure you add an aesthetically pleasing picture with it. Significantly, ensure that anything you publish is relevant to your business.
Don’t Avoid Group Boards: Group boards are community boards available for invited members and it allows them to pin on the same topic. Ensure that the boards you work in are well-curated and have numerous active members, and moderators who are quick to remove those who violate the true spirit of the group board.
Don’t Pin Your Content: You should avoid pinning your content. The rule is essential since you wish to keep content fresh and dynamic to keep your readers engaged and reading. Instead of pinning your content, publish content that’s related to the business, engaging images, quotes, and an amalgam of products and blog posts.
We have gone over every little important point, what now?
If you need help or professional assistance with crafting a Pinterest growth strategy for your business, consult our experts at Social Eyes.